• 농촌계획
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• 제19권2호
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• pp.163-172
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• 2013

The purpose of this study is to survey on parents' preference and estimate parents' Willingness to pay(WTP) for after-school rural experience program in daegu city by choice experiment(CE). The results of this study are as follows; First, we divided after-school rural experience program into three types, namely: nature seeing, play exercise and learning experience. Second, the study has shown that parents prefer learning experience among those after-school rural experience programs. Among attributes which form a experience program, instructor certificates, consuming time and expense for participant are statistically effecting significant impact. Third, the result of estimation on willingness to pay for development of after-school rural experience program is as follow. The willingness to pay for learning experience is 6,337won, willingness to pay for instructor certificates is 14,102won and it for consuming time is 2,926won. Therefore, composition centering learning experience is better and instructor who has expert certificate is required. It is much better to compose that the consuming time is longer and the expense for experience is lower. But there is limitation because this survey was conducted based on an assumption, so it could read over estimation problem. The result of this study may provide useful information to develop after-school rural experience program using rural resources and to improve rural tourism policy.

• Journal of Nutrition and Health
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• 제41권4호
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• pp.365-373
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• 2008

This study examined the needs and practice willingness for the health promotion program of restaurant industry among Seoul residents. Using structured self-administered questionnaires, data on subjects' general characteristics, health status, and eating out behavior characteristics, the needs and practice willingness of the health promotion program for restaurant industry were collected from 765 adults above the age of 19. The needs for nutrition labeling such as fat, calorie, sodium, fiber, and the practice willingness for consuming nutrition labeled food were high. Results showed that gender, restaurant's management status, and food quality status were significant indicators for needs for health promotion program. Education duration, food quality status, and the frequency of eating out were significant variables for practice willingness. The results imply that health promotion program for the restaurant industry should be based on the consumer's characteristics. Also, the results imply the necessity of several activities such as social marketing to inform the benefit of participation in the health promotion program for consumers, guidance to maintain the food quality and improve the ambiance of restaurant for suppliers, and the new establishment of research centers to validate the labeled information on meals and analyze the nutrients of the meals for agencies.

• 한국생활과학회지
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• 제18권1호
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• pp.201-210
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• 2009

The purpose of the study is to examine the demographic characteristics and socio-psychological factors affecting willingness to take health foods among elderly, which is to get the basic materials of educational program for helping their desirable intake of healthy food. The data were collected from 1,032 elderly subjects and analyzed by SPSS Windows Version 12.0. About forty-one percent of the respondents were taking health foods in the period of survey. The main reason of taking health foods was to maintain and improve their health. The elderly subjects were classified into three groups: (1) a group having willingness to take healthy food, (2) a group having unwillingness to take healthy food, and (3) a group having a wait-and-see attitude. According to the results of chi-square and analysis of one-way variance, there were significant differences among three groups in the variables of 'sex', 'age', 'educational level', 'marriage status', 'monthly allowance', 'eating habit', 'concerns about health', 'self -evaluation of health condition', 'self-evaluation of health condition compared to the same age', 'concerns about health foods', and 'awareness of health foods'. In addition, the result of multinomial logistic regression analysis showed that the factors affecting willingness to take health foods in the future are 'age', 'concerns about health', 'self-evaluation of health condition compared to the same age', 'awareness of health foods', and 'intake of health foods in the period of survey'.

• 한국ITS학회 논문지
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• 제22권6호
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• pp.66-76
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• 2023

최근 정부는 교통약자의 이동권 보장 및 증진을 위한 다양한 정책들을 시행하고 있다. 하지만 광역 대중교통 관점에서 바라본 교통약자의 이동권은 아직 미흡한 상황이다. 현재 대부분의 신도시 지역은 도시철도 노선이 부족하고, 고상 버스 중심의 광역교통망 확충이 이루어지고 있으며, 휠체어 이용자의 지역 간 이동을 위한 버스는 현재 2층 저상 좌석버스가 유일하다. 이에 본 연구에서는 저상 좌석버스 도입에 대한 사업의 필요성과 당위성 제시를 목표로 이용자의 지불의사금액을 조건부가치측정법을 통해 추정하였다. 지불의사 유도방법에는 개방형과 양분선택형 질문방식을 채택하였다. 지불의사금액 추정을 위해 이항로짓모형을 활용하였으며, 그 결과 일반인은 126.7원, 교통약자는 117.5원을 추가 지불할 의사가 있는 것으로 분석되었고, 이를 연간 경제적 편익으로 환산 시 약 350억원으로 산출되었다.

• 한국식품영양학회지
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• 제32권3호
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• pp.202-207
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• 2019

The objective of this study was to analyze labeling improvements and evaluate willingness to pay for health functional foods with a focus on the caution for intake. For this study, we conducted a survey on health functional food intake behavior, confirmation and improvements of cautions for intake. We assessed the willingness to pay for improvement of the caution for intake. Consumers anticipate improved immune function, and fatigue improvement after consumption of health functional foods. They mainly checked the function components related to efficacy and effectiveness, ingredients and their contents, ingestion amount and method, expiry date and best mode of storage, product name, and cautions associated with ingestion of health functional foods. They has been difficulties in obtaining sufficient caution information for intake from the current labeling method. Therefore, it is necessary to improve the labeling of caution for intake. The analysis indicated that about 5.14% of the respondents were willing to pay more if new labeling was introduces. However, there is still controversy over their safety, which is damaging to the consumers. Therefore, by providing consumers with accurate and detailed information on cautions for intake, it can contribute to securing safety and improving the quality of health functional foods.

• Asia pacific journal of information systems
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• 제29권2호
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• pp.308-327
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• 2019

The concept of sharing economy has received rich attention in recent years. As a typical type of business model in the sharing economy, online short rent has been paid attention by both industry and academia. In this study, we find trust to be a critical determinant to the success of online short rent platforms. Based on three dimensions of trust theory, i.e., ability, benevolence and integrity, we investigate the factors influencing tenant' willingness to participate in online short rent. We further examine the extent to which trust can influence the number of sales and comments of rooms listed at online short-term rent platforms, which can represent tenant' willingness to participate in the sharing economy. The results show that the trust dimensions represented by a landlord's personal characteristics have significant positive correlations with the number of sales and comments. For example, the real name authentication and the sesame score can represent the trust integrity; online replay ratio and the average confirmation time representing the trust sincerity, and the order acceptance ratio representing the trust ability. On this basis, we proposed some recommendations for both platforms and landlords. For example, the landlords can improve the tenants' trust by authenticating his/her real name, replying actively and timely. For platforms, when they make housing list ranking rules, they can take the landlord's personal attributes that may affect trust into consideration. Moreover, platforms can also allow landlords to supply value-added services to improve service quality and ultimately promote the virtuous circle of the platform ecosphere. Through conducting the empirical research on a particular application of the sharing economy, we aim to fill the research gap of this field in China and provide theoretical and practical contributions to the future development of online short rent.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.11-21
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• 2022

The perspectives on aging women's financial security during their retirement years are based on their behavior, planning, and decision-making processes during their working years. Elderly women are considered vulnerable and have a longer life expectancy, lower-income, and limited financial understanding compared to males; therefore, drastic steps need to be taken to improve their financial stability and quality of life. The current study sought to determine the most important contributors to retired women's financial health by measuring the value of four factors/variables: capability, opportunity, willingness, and biopsychosocial. This study used a mixed model approach, with qualitative analysis in the first phase involving a focus group discussion session, a pilot analysis, and quantitative analysis for phase two involving the distribution and collection of questionnaires completed by retired women. The surveys were distributed across Malaysia in five distinct zones and yielded 339 usable replies to support the theory. The outcomes of the Multiple Regression Analysis in Malaysia revealed that capability, opportunity, and biopsychosocial factors are significant predictors of retired women's financial security, whereas the willingness indicator lacked statistical significance.

• Human Ecology Research
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• 제54권1호
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• pp.107-118
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• 2016

This study examined differences in consumers' images of short-term income forest products, preference, willingness to pay prices and purchase behavior according to dietary lifestyle as well as investigated what factors influence the degree of satisfaction when purchasing short-term income forest products and willingness to repurchase. According to dietary lifestyle, the results classified consumers as 'frugal housewife type,' 'convenience-seeking type,' and 'food high-involvement type.' A 'food high-involvement group' is defined as a group that wants high quality products regardless of price. In the 'frugal housewife type,' country of origin and hygiene/safety (considered when purchasing food) had positive influences on the degree of satisfaction. In the 'convenience-seeking type,' country of origin (considered when purchasing food) had a positive influence on the degree of satisfaction while country of origin (checked when purchasing food) had a negative influence on degree of satisfaction. Consumers had a lack of perception for short-term income forest products; subsequently, short-term income forest products had a weakness of low access to consumers. Therefore, farms for short-term income forest products need to divide products into 'high-priced' luxury products and 'low-priced' frugal products according to dietary lifestyle characteristics, improve packaging status to enable consumers to check quality certificates, and clearly indicate country of origin as well as improve distribution processes and increase consumer access to products.

• Environmental Engineering Research
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• 제15권1호
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• pp.49-56
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• 2010

Based on a survey of citizens and data analysis on the environmental status of the Miyun Reservoir watershed, China, the environmental awareness of citizens residing in the watershed and the impacting factors are discussed. The contingent valuation method was used to evaluate the willingness of villagers to pay (WTP) for abatement of the rural domestic pollution and to assess the intensity level of the villagers' desire for improving environmental conditions in the Miyun Reservoir watershed. It was found that rural watershed residents had a fundamental cognitive understanding of the pollution status and protection measures of the Miyun Reservoir. However, based on the survey, local residents had only a small interest in their participation to improve the environmental status of the reservoir, despite their general attitude to protect the reservoir being very positive. Gender and family income were closely associated with the overall attitudes of the population. Public media are the most preferable means for conveying knowledge of environmental protection to people living in the watershed. Increasing the educational level, along with income, are the best ways to enhance the desire of the villagers to improve the environmental quality and management.

• 한국조경학회지
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• 제30권6호
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• pp.38-46
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• 2003

Perceived crowding is known as a necessary method to evaluate social carrying capacity in recreational settings. But according to the results of previous research, perceived crowding, use density, and satisfaction have shown weak and indirect correlations. The theory of visitors’ adjustment is one of several possible explanations for this poor relation. But the validity of the visitors’ adjustment theory has not been not inspected clearly. Therefore, the purposes of this study are to understand visitors’ adjustment theory and to examine visitors’ adjustment to the overuse of recreational settings. Study hypotheses were formulated through literature review and related to visitors’ adjustment in recreation density. Pour hypotheses were established and inspected with the case study, i.e., Rationalization : Visitors’ satisfaction isn't related to use density in recreation setting, 2) Product-shift : Preference norm is related to current use density, 3) Self-selection : Visitors’ satisfaction for the use level is generally high, and 4) Displacement : Norm interference is related to willingness to revisit. The case study was conducted during May and June,2001. According to the results of this survey, visitors adjust to overuse of recreation setting through rationalization and product shift (hypotheses l/2 acceptance). Current use density isn't related to visitors’ satisfaction and willingness to revisit (see table 3). And visitors’ preference norm is modified by situation (see table 4). Visitors’ satisfaction and willingness to revisit don't show a high correlation but moderately high (see table 5, hypothesis 3 acceptance). Differences between visitors’ preference norm and current use density is norm interference. Norm interference isn't related to willingness to revisit (see table 7). Therefore, the norm interference concept is not a useful method to explain visitors’ adjustment to the degree of overuse in a recreational setting (hypothesis 4 rejection). As for future directions, the following are proposed: 1) correctly understanding and reestablishing the visitor norm and norm interference concept, 2) introducing a composite research method to monitor visitors’ behavior and survey visitors’ attitudes and coping responses. These efforts would be helpful in the Planning and management of recreational settings to improve the quality of visitors’ experiences.