The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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A Study on Improvement of Labeling on the Caution for Intake for Health Functional Food

건강기능식품의 섭취 시 주의사항 표시제도 개선에 대한 연구

  • Received : 2019.04.21
  • Accepted : 2019.05.14
  • Published : 2019.06.30
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Abstract

The objective of this study was to analyze labeling improvements and evaluate willingness to pay for health functional foods with a focus on the caution for intake. For this study, we conducted a survey on health functional food intake behavior, confirmation and improvements of cautions for intake. We assessed the willingness to pay for improvement of the caution for intake. Consumers anticipate improved immune function, and fatigue improvement after consumption of health functional foods. They mainly checked the function components related to efficacy and effectiveness, ingredients and their contents, ingestion amount and method, expiry date and best mode of storage, product name, and cautions associated with ingestion of health functional foods. They has been difficulties in obtaining sufficient caution information for intake from the current labeling method. Therefore, it is necessary to improve the labeling of caution for intake. The analysis indicated that about 5.14% of the respondents were willing to pay more if new labeling was introduces. However, there is still controversy over their safety, which is damaging to the consumers. Therefore, by providing consumers with accurate and detailed information on cautions for intake, it can contribute to securing safety and improving the quality of health functional foods.

Keywords

Table 1. General characteristics of respondents

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Table 2. Intake behavior on health functional food

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Table 3. Intake reason of the health functional food

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Table 4. Labeling confirmed on purchasing a health functional food

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Table 5. Confirmation on the caution for intake

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Table 6. Reasons for confirmation on the caution for intake

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Table 7. Satisfaction on the caution for intake

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Table 8. Improvement contents of the caution for intake

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Table 9. Willingness-to-pay for improvement on the caution for intake

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Table 10. Effects of factors on willingness-to-pay for improvement on the caution for intake

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