• Journal of the Korean housing association
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• v.13 no.1
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• pp.29-36
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• 2002

This study was performed to investigate the awareness of Namak Eco-city, a willingness to move to an ecological city and their related variables. Data was collected through a questionnaire survey given to 491 residents who live in Mokpo, Kwangju and Muan in Chollanam Province. The awareness of Namak Eco-city was medium level and half of the respondents were not aware of that. Multiple regression analysis was conducted to estimate the effects of the variables on the awareness of Namak Eco-city. The most significant variable was the awareness of taco-city. Thirty eight percent of the respondents were willing to move to Namak Eco-City. Two variables were related with willingness to move to the city. Those who were aware of an Eco-city and had more commuting-oriented housing value had more willingness to move to the city.

• International Journal of Human Ecology
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• v.2 no.1
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• pp.1-16
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• 2001

This study measures whether people who are expected to live in the new city of Namak are environmentally and ecologically aware, and it investigates which variables are related to their willingness to move to an ecological city. This study investigated the environmental cognition of inhabitants in Chollanam Province; it focused particularly on ecologically -oriented values, environmental knowledge, environmental management behavior, and the awareness of an ecological city. For the purposes of this study, 500 inhabitants from Mokpo, Kwangju and Muan who are expected to live in a new city of Namak were surveyed. Awareness of the ecological city was at medium level; half of the respondents were not aware of an ecological city. Multiple regression analysis was conducted to estimate the effects of the variables on the awareness of the ecological city. The most significant variable was environmental knowledge. Next, experience in environmental education and homeownership affected awareness. Half of the respondents were willing to move to an ecological city. Among all of the variables, seven variables were significantly related to the willingness to move to an ecological city.

• Journal of the Korean Home Economics Association
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• v.35 no.2
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• pp.81-94
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• 1997

The purpose of this study is to identify the possibility of unemployed married women's economic activity by analysing their willingness to work and possible influencial factors on it. This study estimates the effects of independent variables on the dependent available by using Binomial Probit Model. sample are 592 two-parent households. The results of this study are as follows ; The percentage of unemployed married women's willingness to enter into the labor market is 25.2%. Among the variables which have affected their willingness are family variables(family size, the number of children and the existence of children under the age of 6), personal variables(the age, education level and the past working experience) and financial variables(non-wage income, Engel's coefficient, expenditure o leisure activities and the subject judgement of their financial status). It is hard to accept those women's low willingness as is since the most crucial statistically was especially the children of 6 or less among the family variables. That is to say, more favorable conditions of the labor market and inexpensive day-care centres available would certainly encourage married women to be more willing to participate in economic activities as employees.

• Proceedings of the SAREK Conference
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• 2009.06a
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• pp.650-655
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• 2009

In this study, a consumer willingness to pays for residential heating systems are estimated by economic valuation method. The major Korean residential heating systems in apartments are central heating system (CH), district heating system (DH), and individual heating system (IH). However, DH and IH systems are adopted in newly constructed apartments. Each heating system has own characteristics which residents can identify and value. 700 households in apartment were surveyed to analyze the preference of the residential heating systems and to estimate willingness to pay. We find that the households in DH system are more satisfied with their heating system than the households in other systems overall and that consumers prefer an apartment with DH system than with IH system and the willingness to pay for IH system is less than DH system. The results indicate that DH system has the relative premium which may be caused by the safety and the convenience to manage the system.

• The Korean Journal of Food And Nutrition
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• v.26 no.2
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• pp.295-300
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• 2013

The objective of this study is to propose the motivation of the analysis on consumer's purchase behavior and willingness-to-pay for flower tea. Therefore, we survey the purchase behaviors on flower teas as compared with leaf teas such as green teas. We also analyze the willingness to purchase and pay for such teas. The reasons for consuming flower teas are 'flavor', 'beauty/diet', 'health', consecutively. Consumers prioritize 'safety', 'quality', 'price', and 'design' when purchasing flower teas. Nevertheless, it is also essential to consider 'flavor' as a quality factor. It is necessary to differentiate the process and marketing strategies for the development of flower teas.

• International Journal of Contents
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• v.8 no.1
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• pp.61-68
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• 2012

Previous research on online health (e-health) information was primarily focused on consumer information search behavior and information quality. Although studies addressing online information quality have flourished, they have yet to thoroughly examine whether consumers actually use the information they search. The purspose of this study suggests a conceptual framework that examines the potential antecedents of a consumers' willingness to depend on e-health information as an indicator of the consumer's trust of the provided e-health information. The proposed antecedents include healthcare product involvement, online skill level, perceived quality, and credibility of the source. Using structural equation modeling on online survey data, seven hypotheses, which describe the relationships between the variables of the model, were tested. The results indicate that consumer willingness to depend on provided e-health information was significantly influenced by the consumers' perceived quality and credibility of specific e-health information. Consumer involvement in healthcare and their online skill-level, respectively, also positively related to perceived quality and credibility regarding e-health information.

• Journal of Korean Society of Rural Planning
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• v.14 no.1
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• pp.43-50
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• 2008

The dichotomous-choice contingent valuation method is applied to estimate the landscape value of Jeju mandarin(orchard). A distribution-free approach, Turnbull empirical distribution model, is employed to solve negative willingness to pay and truncation problems. The data used are collected from the interviews with tourist about willingness-to-pay at the various donation amount levels of Jeju mandarin(orchard)'s landscape value. The evaluation result is shown that the average amount of willingness to pay for the Jeju mandarin's landscape value is 12,926 won per person with standard deviation of 1,874.7 won/person. When the number of Jeju visitors is considered, the economic value of Jeju mandarin's landscape rises every year(2005:64.89 billion won, 2011: 84.43 billion won). The average economic value of Jeju mandarin's landscape are estimated 59.65 billion won during 2000-2005 and 76.88 billion won during 2006-2011, respectively.

• Journal of Fisheries and Marine Sciences Education
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• v.17 no.3
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• pp.383-389
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• 2005

In this study, we analyzed consumers' extra willingness-to-pay for the organic farmed laver, which recently is related to the increased interests in health. Survey questionnaires, which are targeted the urban consumers and based on the equivalent surplus concept, were intended to calculate extra willingness-to-pay for the organic farmed laver. Payment card format was used as the questionnaires type and tobit model was used for the analysis. Variables used for the analysis are sex, age, region, occupation, number in family and income. The results were that the consumers had extra willness-to-pay of 17.16% on average for the eco-friendly organic farmed laver. The higher the income and the more the family number, the customers had more extra willingness-to-pay.

• Asia-Pacific Journal of Business
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• v.10 no.3
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• pp.53-67
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• 2019

Reverse knowledge transfer has been an important research theme in the literature on multinational corporations (MNCs). This paper proposes major determinants of MNC headquarters' willingness to adopt and use marketing knowledge from their subsidiaries. We argue that the willingness will be jointly determined by both the headquarter's absorptive capacity and the focal subsidiary's transfer capacity and willingness to transfer. In addition, we argue that these capability and motivation effects are moderated by (1) institutional distance between home and the focal host country, (2) the need to unlearn existing routines, and (3) types of entry modes. This paper contributes to the reverse knowledge transfer literature by proposing the argument that both motivational and capability factors are likely to determine the MNC parents' willingness to adopt and use marketing knowledge from their subsidiaries.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.244-252
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• 2022

In order to find out the factors influencing students' willingness to continue exercise and increase their willingness to continue exercise, I conducted an investigation on Chinese college students' motivation to exercise and to improve their healthy lifestyle. Through a questionnaire survey of 312 Chinese university students, the motivation of sports participation, the promotion of healthy lifestyle and the willingness to continue exercise were measured. The questionnaire data were collected from November 2021 to January 2022. The questionnaires were collected and processed by SPSS, and the analysis methods were frequency analysis, reliability analysis and linear regression analysis. The results show that there is a significant relationship between the motivation of exercise and the healthy lifestyle of Chinese college students and the persistence intention, and the limitations of this study and suggestions for future research are discussed.