• 수산경영론집
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• 제40권2호
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• pp.27-48
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• 2009

The objective of this paper is to estimate consumer's marginal willingness to pay(MWTP) for cold chain system attributes of mackerel using choice experiment questionnaires. The survey data were analyzed by conjoint analysis method with multinominal logit model. The five cold chain system attributes with $2{\sim}4$ attribute levels were considered : low temperature safekeeping of fishing boats, a kind of transport truck and packing box, using degree of low temperature facility in distribution, mackerel price per fish(1kg). At least 827 people were asked to participate in the survey. The major findings and implications of this study can be summarized as follows : The estimated multinominal logit model is statistically significant and the total consumers willingness to pay for the improved cold chain system attributes is 6,476 won (per kg). Compared with the base price(2,500 won/kg), the estimated MWTP is 2.5 times higher than the base price. Therefore, the consumer has a willingness to pay for the fresh and safe fish products, even though more money is paid. To satisfy the consumer's needs, cold chain system is necessary in point of long-term. In this reason, The government's policy support is needed for promoting cold chain system in fishery, and a master plan should be prepared.

• 한국정밀공학회지
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• 제33권5호
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• pp.349-356
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• 2016

This study investigates the effects of convergence firefighter helmet attributes on consumer attitude toward the product and willingness-to-pay. The results of empirical analysis are as follows. First, consumer attitude toward the convergence product is more favorable when conciseness, economical efficiency, and the utility value of the convergence product's attributes are high, while consumer attitude toward the convergence product is less favorable when the perceived risk of the convergence product's attributes is high. Second, consumer willingness-to-pay for the convergence product is higher when conciseness, economical efficiency, and the utility value of the convergence product's attributes are high, while consumer willingness-to-pay for the convergence product is lower when the perceived risk of the convergence product's attributes is high. Based on our results, the implications are discussed for the further development of convergence products.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.465-473
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• 2021

This study is the application of a choice experiment to assess Mekong Delta urban households' preferences and motivations for ecosystem conservation in the U Minh forest. The study applied a choice modeling approach to estimate the economic values of the proposed ecosystem conservation program in the U Minh forest by accessing urban consumer preferences and their willingness to pay for the project. Discrete choice experimental data was collected from 450 residents in the cities of the Vietnamese Mekong Delta. The multinomial logit model was employed to identify consumer's stated preferences for the environmental and sustainability attributes of the conservation project. The results showed that Mekong Delta urban residents paid much attention to the proposed project to protect and develop the U Minh forest. In addition, the results showed that higher education, income, and knowledge of the U Minh forest revealed a higher likelihood of selecting the project, while the older residents would select the status quo more than the younger ones. The study also proved that the effect of participation had a strong impact on the willingness to pay for the project. The findings could be useful for policymakers to take action to raise resident's awareness and willingness to pay for the U Minh forest project.

• International Journal of Computer Science & Network Security
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• 제22권10호
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• pp.315-321
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• 2022

Many students with disabilities and special needs are enrolled in higher education, which substantiated the need for research regarding faculty members' knowledge and willingness to implement supportive strategies in higher education in Saudi Arabia. This study explored Saudi university faculty members' knowledge and willingness to apply UDL (Universal Design for Learning) principles in their teaching practice. Surveys were used for data collection for this descriptive research. The findings indicated faculty members felt that they were knowledgeable regarding UDL and were willing to use UDL principles in teaching their students. Furthermore, there were no statistically significant differences between faculty members' knowledge levels regarding UDL based on their current position and years of experience. The findings indicated there was a significant relationship between gender and knowledge, with males having a significantly higher mean knowledge, although further analyses revealed it was a small effect. Finally, the results suggest more years of experience are related to greater willingness to use UDL principles, and this is particularly true for those in a lecturing position. These findings could be helpful, particularly for the Ministry of Education in Saudi Arabia to shed light on faculty members' UDL knowledge. Further research is needed to substantiate the findings.

• 유통과학연구
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• 제20권10호
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• pp.19-29
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• 2022

Purpose: This study was conducted to gauge the economic evaluation and sample distribution of conserving the Belum Royal State Park (BRSP) in Perak, Malaysia and to identify factors influencing its use by the community. This study aims to examine community perception on the conservation of the Belum Royal State Park (BRSP) and maximum community's willingness to pay for park entry permits fees. Research design, data and methodology: A questionnaire survey was conducted involving a total of 280 respondents. The study adopted the Dichotomous Choice Contingent Valuation Approach (DC-CVM) and the Logistic Model, to estimate the maximum community's willingness to pay for park entry permits fees. Results: The results established that the factors of respondent's occupation, income, ecotourism influence on the BRSP and maximum entry price, significantly influenced visitors' decision on community's willingness to pay. The average community's willingness to pay was RM9.68 per person. Conclusions: In conclusion, surveillance and patrols in protected areas should be expanded. The extra expense for ensuring safety can be offset through income from ecotourism that should also benefit the local community on economic evaluation and equal distribution on the BRSP.

• 한국치위생학회지
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• 제22권5호
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• pp.443-450
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• 2022

Objectives: This study was conducted to investigate the effect of professional self-concept and ethical awareness of dental hygiene (department) students attending a university located in Gwangju and Jeollanam-do on patients' willingness to protect personal information. Methods: Professional self-concept, ethical disposition, and patients' personal information protection intention according to general characteristics were analyzed using t-tests and one-way ANOVA. After confirming the correlation through Pearson's correlation analysis, the effect on the patient's personal information protection intention was confirmed using multiple regression analysis. Results: Professional self-concept, ethical disposition, and the patients' willingness to protect personal information all showed positive correlations. The higher the communication skills of professional self-concept and the higher the idealism of ethical orientation, the higher the patients' willingness to protect personal information. Conclusions: This study, ascertained the effect of dental hygiene students' professional self-concept and ethical consciousness on patients' personal information protection practices. The results suggest that it is necessary to develop an educational program that can enhance the practice of dental hygienists to protect patients' personal information, and to develop and conduct continuous policy development and research.

• 한국간호교육학회지
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• 제29권3호
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• pp.272-280
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• 2023

Purpose: This study was conducted to identify the level of senior nursing students' knowledge about palliative care, meaning of life, and willingness to palliative care and to identify factors affecting their willingness to palliative care. Methods: Data were collected from 192 senior nursing students at six nursing schools in four cities in Korea from December 8, 2022 to January 5, 2023. Descriptive statistics, an independent t-test, Pearson's correlation, and multiple linear regression test were used to analyze the data. Results: The mean±standard deviation score of knowledge about palliative care and meaning of life were 8.44±2.20 and 146.48±19.32. Factors affecting senior nursing students' willingness to palliative care were the knowledge about palliative care (β=.18, p=.005), meaning of life (β=.36, p<.001), and motivation for admission into a nursing school based on aptitude and interest (β=.16, p=.020). Conclusion: It is necessary to develop a nursing education program for enhancing knowledge about palliative care and meaning of life to prepare the palliative care competency of nursing students.

• 한국식생활문화학회지
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• 제22권6호
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• pp.794-800
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• 2007

The purpose of this study was to measure the tourists' preference for alternative restaurants with different combinations of 4 attribute levels: origin description, food type, price and service guarantee. A total of 210 questionnaires were completed from tourists who visited Kwangyang, Suncheon and Yeosu during Jan. 2 - Jan. 15, 2007. Conjoint experiment method was used to develop hypothetical restaurants. Ordinal probit model was used to measure the effects of attribute levels on the tourists' preference. Results of the study demonstrated that the ordinal probit model analysis result for the data indicated excellent model fit. The effects of attribute levels (origin description, traditional food, fusion food, price, service guarantee) on the tourists' preference were statistically significant. As expected, estimates of marginal willingness to pay for origin description(3.063), food type(2.349), and service guarantee(2.356) were statistically significant. Moreover, tourists were more willing to pay for origin description than other attribute levels. Tourists also considered the origin description as the very important attribute. In conclusion, based on conjoint analysis, a model was proposed of marginal willingness to pay of attribute levels. It should be noted that the original model was modified and should, preferably, be validated in future research.

• 동아시아식생활학회지
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• 제23권4호
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• pp.496-507
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• 2013

The purpose of this study was to investigate the perception and willingness to purchase of nanotechnology-based foods to find out the strategy for risk communication and social acceptance. The data were collected from 253 college students in Yeungnam region through a self-administered questionnaire. Frequency, Cronbach's ${\alpha}$, t test, one-way ANOVA, Duncan's multiple range test, Pearson's correlation coefficient analysis, and multiple regression analysis were conducted by SPSS Windows V.20.0. The level of concern about nanotechnology was relatively low, and the level of the perception about necessity for the development of nanotechnology-based foods was average. In addition, the respondents showed somewhat positive thoughts for the development of nanotechnology-based foods with beneficial effect, but they were worried about the risk for it. Percentage of correct answers on knowledge of nanotechnology and nanotechnology-based foods was not high, and the level of willingness to purchase them was average. According to the result of multiple regression analysis, factors affecting the willingness to purchase of nanotechnology-based foods were concern about health, perception about importance of food safety, perception about necessity for the development of nanotechnology-based foods, and perception about the development of nanotechnology-based foods with beneficial effect. On the basis of these results, it is necessary for consumers to offer the exact and reliable information on nanotechnology-based foods.

• 인터넷정보학회논문지
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• 제13권2호
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• pp.1-11
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• 2012

증가하는 모바일 데이터트래픽을 수익으로 연결시키기 위해서는 지금까지의 공급자 중심의 연구가 아닌 현재의 요금수준에 대한 소비자의 만족도를 포함한 소비자의 지불의사에 대한 연구 등 수요자 입장에서의 연구가 필요하다. 본 논문에서는 이중양분선택형질문법(DBDC)에 의한 조건부 가치측정법(CVM)을 이용하여 모바일 데이터서비스에 대한 지불의사금액을 추정하고 지속가능한 모바일 데이터서비스 제공을 위한 바람직한 전략을 제시하고자 한다. 연구결과 모바일 데이터서비스 지불의사금액에 영향을 미치는 요인은 모바일 데이터서비스의 인지수준 및 효용도로 나타났으며, 소비자들의 지불의사금액은 현재의 모바일 데이터서비스 요금수준보다 상당히 낮은 것으로 나타났다. 따라서 이동통신사업자들의 수익성을 제고할 수 있는 전략은 모바일 데이터서비스에 대한 적극적인 홍보와 함께 이용자들이 필요로 하는 콘텐츠의 강화를 통해 이용자가 느끼는 모바일 데이터서비스의 효용수준을 높임으로써 소비자들의 지불의사금액을 최대화하는 것이다. 이러한 분석결과는 이동통신사업자의 이동통신 사용요금을 증가시키기 위한 전략방안 마련에 활용될 수 있을 것으로 기대되며, 정부의 통신정책 방향에 대한 시사점을 제시하는데 활용될 수 있을 것이다.