• 제목/요약/키워드: wellbeing

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Reception Analysis of Liquor Advertisement for Female Consumer Based on Priming Effect (점화효과를 적용한 여성 소비자의 주류 광고 수용 분석)

  • Lee, Yoon-Jeong;Jeon, Byeong-Ho
    • The Journal of the Korea Contents Association
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    • v.7 no.12
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    • pp.30-40
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    • 2007
  • This study started from the point that female consumers have powerful effects on selection and purchase of products. Liquor is consumed by men more than women, but a population of women drinking liquor is increasing due to "wellbeing and a tendency to lower alcoholicity" of soju. Through priming effects, this study estimated and tested how liquor advertising which had been made focusing on male consumers could appeal to female consumers and affect their purchase. The results of this study revealed that the subjects were partially influenced by priming effects when the experimental image and the interference image were connected to each other in terms of their meaning. This study showed that if scenes in advertising, no matter how short they were, were in a similar situation, priming effects occurred and consumers had a positive attitude toward behavior which appeared in the advertising. In order that advertising of male-dominated products such as cars in addition to liquor may appeal to female consumers, situational factors have to be suitable to create priming effects. If such priming effects are advertising making and arrangement, advertising can appeal to female consumers more easily.

Formation and Stabilization of Raphasatin and Sulforaphene from Radish Roots by Endogenous Enzymolysis

  • Kim, Jae-Won;Kim, Mi-Bo;Lim, Sang-Bin
    • Preventive Nutrition and Food Science
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    • v.20 no.2
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    • pp.119-125
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    • 2015
  • The biologically active compounds raphasatin and sulforaphene are formed during the hydrolysis of radishes by an endogenous myrosinase. Raphasatin is very unstable, and it is generated and simultaneously degraded to less active compounds during hydrolysis in aqueous media. This study determined the hydrolysis conditions to maximize the formation of raphasatin and sulforaphene by an endogenous myrosinase and minimize their degradation during the hydrolysis of radish roots. The reaction parameters, such as the reaction medium, reaction time, type of mixing, and reaction temperature were optimized. A stability test for raphasatin and sulforaphene was also performed during storage of the hydrolyzed products at $25^{\circ}C$ for 10 days. The formation and breakdown of raphasatin and sulforaphene in radish roots by endogenous enzymolysis was strongly influenced by the reaction medium, reaction time, and type of mixing. The production and stabilization of raphasatin in radishes was efficient in water and dichloromethane with shaking for 15 min at $25^{\circ}C$. For sulforaphene, the favorable condition was water as the reaction medium without shaking for 10 min at $25^{\circ}C$. The maximum yields of raphasatin and sulforaphene were achieved in a concurrent hydrolysis reaction without shaking in water for 10 min and then with shaking in dichloromethane for 15 min at $25^{\circ}C$. Under these conditions, the yields of raphasatin and sulforaphene were maximized at 12.89 and $1.93{\mu}mol/g$ of dry radish, respectively. The stabilities of raphasatin and sulforaphene in the hydrolyzed products were 56.4% and 86.5% after 10 days of storage in water and dichloromethane at $25^{\circ}C$.

Rearing characteristics of fattening Hanwoo steers managed in different stocking densities

  • Ha, Jae Jung;Yang, Ka Young;Oh, Dong Yep;Yi, Jun Koo;Kim, Jong Joo
    • Asian-Australasian Journal of Animal Sciences
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    • v.31 no.11
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    • pp.1714-1720
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    • 2018
  • Objective: This study was conducted to analyze the effects of stocking density on growth and carcass quality, and behavior of Hanwoo cattle to conform with global trends, targeting animal welfare production through the practice of environmentally friendly condition. Methods: Thirty six steers were randomly assigned to three treatment groups (C: 5 heads, T1: 4 heads, T2: 3 heads) and reared in separate pens with a constant stocking density of $50m^2$ (C: $10m^2/head$, T1: $12.5m^2/head$, T2: $16.67m^2/head$) per group from 12 to 30 month of age. Growth performance, behavior and carcass quality traits of each steer were recorded and compared between the treatment groups. Results: In general, the average daily gain during the fattening period was lower in group T2 than in T1 and the control groups. However, carcass weight and dressing percentage was lower in the control group than in T1 or T2 groups (p<0.05). Also, marbling score at 30 months of age was the lowest in the control group (p<0.05), while the three heads group (T2) had the greatest longissimus muscle area and marbling score (p<0.05). The behavior of walking time was the greatest in T2 group, while self-grooming and fighting occurred with the most frequency in the control group (p<0.05). Conclusion: Our results show that the steers in more spacious stocking density had better carcass quality and wellbeing related behaviors, indicating that a lower density has a positive effect on raising management and carcass quality. Thus it is a need to install appropriate pens fitted to welfare-oriented management practices from growing to fattening period in Hanwoo cattle.

Research on the Dining-out Behavior of Cheong-Ju Undergraduates by Food-related Lifestyle (청주지역 대학생들의 식생활라이프스타일에 따른 외식행동 연구)

  • Sohn, Il-Nak;Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.347-355
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    • 2008
  • This research has been conducted against Cheong-Ju undergraduate students. A total of 213 questionnaires was used for the data. The first purpose of this research is to analyze eating habits of food-related lifestyle of the students. The second purpose is to classify them into groups depending on their food-related lifestyle. The third purpose of this research is to identify eating out behavior patters among the groups classified by food-related lifestyle. Based on the information obtained from those results, this study would help restaurants have their marketing strategies. From the factor analysis, 6 factors of "popular-oriented group", "health-oriented group", "safety-oriented group", "decoration-oriented group", "tasted-oriented group" and "wellbeing-oriented group" were extracted. Additionally, "safety type group", "passive food groups" and "high-interest in foods group" were classified from the cluster analysis.

Effects of The Oldwomen's Muscular Strength Flexibility and IADL by Exercise Therapy (운동요법이 노인의 근력, 유연성 및 IADL에 미치는 영향)

  • Um, Ki-Mai
    • Journal of Korean Physical Therapy Science
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    • v.5 no.4
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    • pp.795-807
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    • 1998
  • The purpose of this study was to investigate the effects of exercise therapy to oldwomen's muscle strength, flexibility and IADL. To identify the effect of exercise therapy on oldwomen's muscle strength, flexibility and IADL, this study attempted to determine grip strength, back strength, leg strength, flexibility of upper and low(flexion, extension, abduction), flexibility of trunk(flexion, extension) and IADL, using dynamometer, goniometer and Geriatric center IADL, for 34 female. Thirty-four subjects participating in this study consisted of A group(from sixty-five to sixty-nine, eleven person), B group(from seventy to seventy-four, twelve person), C group(over seventy-five years old, eleven person). Data from the findings of this experiment were computed for and standard deviation by using repeated measurement of MINI TAB. As a result, the following conclusion was drawn : 1. Subject group showed significantly higher scores on effect of exercise between three age group after regular exercise. 2. Subject group showed significantly higher scores on muscle strength(grip strength, back strength, leg strength) and there is a difference between three age group after regular exercise of muscle strength. 3. Subject group showed significantly higher scores on flexibility (upper, lower, trunk) and there is a difference between three age group after regular exercise of flexibility. 4. Subject group showed significantly higher scores on IADL(Instrumental activities of daily living) and there is a difference between three age group after regular exercise. As a result of this study, the effect of exercise training program had improved muscle strength, ROM (range of motion) of joint, IADL. Thus exercise training program could be beneficially applied for the prevention of disability and promotion of health and wellbeing in the aged easily and safely.

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A Study on the Cases of Merchandising and Suggestions for Improving Competitive Power of Traditional Liquor (전통주류 상품화 사례 및 경쟁력 제고 방안 연구)

  • Jun Young-Mi;Ahn Yoon-Su;Kim Mi-Hee
    • The Korean Journal of Community Living Science
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    • v.17 no.2
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    • pp.3-14
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    • 2006
  • This study intends to offer suggestions for improving the security and competitive power of traditional liquors by investing in the status of intellectual property rights. Merchandising and the marketing strategies of traditional liquor are also addressed. The data was collected through a questionnaire survey given to 101 CEOs of traditional liquor manufacturers. The major results of this study were as follows: The management types of traditional liquor manufacturers were classified as the company 57 (56.4%), the corporation or the union 29 (28.7%), domestic industry 10 (9.9%), and marketing community or technology center 5 (5.0%). The competitive power degree of traditional liquor products was classified as strength 30 (31.6%), usual 30 (31.6%), weakness 35 (36.8%). The elements of strong competitive power were taste, functional (wellbeing) character, and attractiveness of the brand name. On the other side, reasons for weakness in competitive power were the marketing system, price competitiveness, and advertisement. The trademark registration of the traditional liquor appeared with 53%. The reasons not to pursue a trademark registration included the complicated and unnecessary process of registration acquisition, high registration expenses, etc. The perceptions of CEOs about the consumer's brand awareness for their product were low with an average 2.97. Explanations included insufficient advertisement and public relations, unrefined trademark design, and the meaninglessness of brand names. The marketing strategy of traditional liquor manufacturers according to annual sales were as follows: Manufacturers with high sales emphasized marketing strategies that focused on functional character, traditional image, high quality in image and package materials and design, high price strategies based on quality, and various sale promotions.

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Estimation of Carbon Uptake for Urban Green Space: A Case of Seoul (도시 녹지 가치 평가를 위한 탄소 흡수량 추정 - 서울시를 대상으로 -)

  • Lee, Dong-Kun;Park, Jin-Han;Park, Chan
    • Journal of Environmental Impact Assessment
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    • v.19 no.6
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    • pp.607-615
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    • 2010
  • Urban green space is often at the centre of the debate on urban substantiality because it provides functions of space, e.g. for wildlife, recreation, growing vegetables, psychological wellbeing, social interaction, etc. Traditionally, the various functions of urban green spaces clearly show that green spaces contain important values that contribute to the overall quality of urban life. After Kyoto protocol, it has becoming important to more accurately evaluate carbon uptake by urban green space. Many studies have analyzed the benefits, costs, and carbon storage capacity associated with urban green space. These studies have been limited by a lack of research on urban tree biomass and carbon uptake by soil, such that estimates of carbon storage in urban systems. This study calculate more accurately the amount of carbon uptake by urban green space. This study also complement the existing methods to estimate the urban green space carbon uptake. It has been studied how to evaluate carbon uptake function of urban green space. The surface area of urban green space increased 5% by complemented method and carbon uptake is also increased. Based on this result, the carbon uptake per capita was analysed and compared to the area of carbon uptake. And this study discussed the reasons for the differences between the new and earlier estimates, as well as implications for our understanding of the global carbon cycle. In conclusion, these results could contribute as preliminary data to policy makers when climate change adaptation strategy is established.

Effects of Emotional Dissonance and Job Burnout on the Psychological Health of the Nursery Teachers (어린이집 보육교사의 감정부조화, 직무소진이 정신건강에 미치는 영향)

  • Choi, Kwang Il;Lee, Won Jae
    • Journal of radiological science and technology
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    • v.39 no.4
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    • pp.669-681
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    • 2016
  • This study collected data from 467 nursery teachers and it aimed to investigate the association between mental health and emotional dissonance and job burnout of the day care nursery teachers. Measurement tool was developed, most of the questions having 5-point scale. The data were analyzed structural equation model with the statistical package IBM SPSS 23 and AMOS 21 with 5% percent of significance level. Main results are as follows. First, it was found that emotional dissonance of nursery teachers working in day care centers showed significant effect on the mental health such factors as job-stress (relationships with children and parents and work overload). Second, emotional dissonance were found to have a significant effect on job burnout, too. Third, job burnout had a significant effect on the mental health, job stress and psychological wellbeing. Fourth, job burnout was found to mediate partially on mental health and emotional dissonance. These findings suggest the importance of mental health promotion programs for child care teachers working in the day care centers.

The Housewives' Purchase Behaviors on Environment-friendly Agricultural Products in Daejeon Area (대전지역 주부의 친환경농산물 구매행동)

  • Kim, In-Jung;Lee, Joon-Ho
    • Korean Journal of Community Nutrition
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    • v.16 no.3
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    • pp.386-397
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    • 2011
  • This study was to investigate the housewives' purchase behaviors on the environment-friendly agricultural products (EFAP) by survey in Daejeon area housewives. 390 questionnaires were used and analysed. Most of the subjects were female (92.6%) distributed evenly in their 40's (55.4%), and graduated from high school (43.6%) or college (36.4%). Subjects' occupation was most housewives (64.1%) and 77.4% of the subjects had monthly family income of 2 million won or more. 76.9% of the subjects had purchased EFAP already. The reason of purchasing EFAP was mainly "good for health" (80.3%), and reason for non-purchasing was "high prices" (28%) or "not so trustworthy" (25.6%). The most purchasing frequency was "once a week" (29%). 46.7% of the subjects spent 20% of their agricultural product cost for EFAP and 38.7% of them spent less than 30,000 won per month for EFAP. On checking of EFAP labeling, the housewives scored 3.59 for the validate date, 3.25 for the place of origin, 2.8 for the quality certification mark by 4-point Likert scale. 65.1% of the subject had intention to increase purchasing of EFAP in future. To promote the consumption of EFAP, the improvement factors were price-cutting (47.9%), trust on producers (18.2%) and quality betterment (17.7%). Accordingly, the consumers prefer EFAP for wellbeing health of families; however, they hesitate to buy due to their high price and the low reliability on producers of EFAP. Thus the producers and the related organization of EFAP should contrive proper countermeasures to increase consumer's satisfaction level on their credibility and price of EFAP.

A Study on Devided Skirt Pattern for Women's Clothing (디바이디드 스커트원형설계에 관한 연구 -18~24세 여성을 중심으로-)

  • Cho Sung Hee;Rim Won Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.8 no.1
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    • pp.57-67
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    • 1984
  • The purpose of this study is to develop a devided skist Pattern drafting method for Korean Women between the ages of 18$\~$24 on the basis of their physical characteristics which differs from those of other races in its size and figure. The study procednras are as follows : 1, A new devided skirt pattern drafting method is developed based on the results of draping to find the essential measuring items for devided skirt construction, 27 items of KAIST measurement data analysis to establish representative and independent items and fitting tests. 2. To establish fittness and comfort in the new pattern comparing it with in a conventional one, asensory evaluation is applied. According to the statistical analysis of the results of the sensory evaluation, the findings are as followings ; 1. Composite reliability coefficient is 0.68. 2. Qut of 30 items, 25 items for fittness show significant differences (pp$\leqq$0.05, p$\leqq$0.01, P$\leqq$0.001) between the two, with the new pattern better fitted, presenting a pleasing appearance in hormony with the figure and contributing to the wearer's sense of wellbeing. 3. Hip crotch and hem dimensions for comfort show significant differences (p$\leqq$0.05) between the two, with the new pattern more comfortable, but no significant difference is showed between the two in activity variable. 4. The new pattern drafting method is shown in figuke 4.

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