• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.461-478
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• 2019

As the concept of "marriage age" gradually disappears, the consumption class of the wedding market includes not only X and Y generations but also Z generations, and each generation has its own characteristics as it is already known, and there are differences in the consumption. So this research analyzed age-related behavior differences in both awareness of and preparation for marriage. Three hundred sixteen unmarried Korean males and females comprised the study population and data was collected from March 5, 2019, to April 3, 2019. The SPSS Statistics 23.0 Package was used for analysis, specifically the functions of frequency, cross tabulation, factor analysis, chi-squared test, Cronbach's alpha, Duncans's new multiple range test (MRT), and analysis of variance (ANOVA). Marriage motivation was analyzed by three factors, and there were significant differences in two types. Marital involvement was analyzed by two factors, and both factors showed significant age-related differences. Concerns relating to marriage preparation were analyzed by four factors, and two varied according to respondent age. Regarding marriage preparation behaviors, the analysis revealed that the marriage preparation method appreciably differed between age groups. Our analysis also found significant age-related differences in "the main media usually used to acquire information" and "the paths preferred for acquiring information in preparing for marriage". We expect that study results will be useful for identifying new research directions, understanding the dimensions of the wedding industry, and developing related marketing strategies.

• Journal of Fashion Business
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• v.12 no.5
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• pp.14-23
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• 2008

Recently, our society has been expanding with its consumption of brand products as it is referred to as brand product syndrome. In particular, the trend is that young consumers in 20$\sim$30s prefer the fashion brand product for their wedding. In our study, the lifestyle and shopping tendency of consumers who prefer the fashion brands are found out, and the influence impacted on the intent of repurchase of fashion brand product are clarified through the path analysis with the following outcome. First, for the group factors in life style of the consumers who prefer fashion brand products for wedding, it is shown with the self-advancement type, home striving type, economy striving type, high class brand striving type, and social activity type. Second, as for the factor of shopping tendency of the consumers who prefer fashion brand products for wedding, it appears for the factors of pursuing for enjoyment, pursuing for show off, pursuing for individuality, and pursuing for convenience. And third, when the life style group for high class brand type of consumers goes for shopping for fashion brand for wedding, it displays the shopping tendency for pursuing for enjoyment, pursuing for show off, and pursuing for individuality, and these factors influence the most in the intent to re-purchase of fashion brand goods.

• Management & Information Systems Review
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• v.33 no.2
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• pp.189-204
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• 2014

The aim of this study is to examine the effect of transformational leadership of the leader in the wedding industry on the behavior of employees, and also to examine the equity perception of employees on their behavior. As a result of analysis, when the relation between transformational leadership and organizational citizenship behavior was examined, transformational leadership had not effect on behavior of employees. Thus, hypothesis 1 was rejected. As transformational leadership had significant effect on equity perception, hypothesis 2 was adopted. When the relation between equity perception and organizational citizenship behavior was analyzed, equity perception had significant effect on organizational citizenship behavior. Thus, hypothesis 3 was adopted. When the mediating effect of equity perception in the process of the effect of transformational leadership on organizational citizenship behavior as hypothesis 4 was examined, equity perception had partial mediating effects. Thus, hypothesis 4 was partially adopted. Accordingly, the leader in the wedding industry needs to demonstrate transformational leadership in order to promote organizational citizenship behavior of employees and also makes employees to feel impartial treatment and procedural impartiality. Further studies on practical measures of this issue are recommended.

• Journal of the Korean association of regional geographers
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• v.17 no.6
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• pp.698-709
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• 2011

Wedding shops, which had been located in Jung-gu, Jongno-gu, Seodaemun-gu, and Mapo-gu in 1990, have been shown a rapid change in light of location since the year of 1995. Thus, most of shops are concentrated on Gangnam-gu in 2010. Wedding dress shops in Gangnam-gu were distributed between Kanglim Church and Apgujeong station in the early 1990s, and then moved gradually to Dosan park and then to Cheongdam-dong after passing through Hakdong intersection. Luxury image in Cheongdam-dong was the main reason for integration of wedding businesses. This intergration of shops showed the peak at the Cheongdam intersection. A motive of having come to start business in Cheongdam-dong was selected the high awareness and image in district, and was taken the ease for business-based cooperation and connection. High rent and inconvenient transportation were reasons for dissatisfaction. The business-based cooperation and connection were mostly formed through a consulting company. Level and reputation of relevant shops were important elements. Even the connective and associative shops are located the most in Cheongdam-dong followed by Nonhyeon-dong, Shinsa Apgujeong-dong in order. The cluster relationship was most noticeable in wedding studio, wedding dress, wedding consulting, and hanbok(Korean traditional clothes) business. Frequency of vertical cluster was indicated to be more than horizontal cluster. User behavior of wedding businesses in Seoul has been collecting wedding information through internet and wedding consulting business.

• Korean Journal of Rural Living Science
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• v.8 no.2
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• pp.145-160
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• 1997

This paper is a part of “The Study of the Traditional Korean Ethenic Farmhousing in Yanbian, China”. The purpose of this study is to identify reception behavior and places for guests of the traditional farmhouse. In this study, a survey using questionnaire was conducted in which one hundred and twenty four farmhouses were analyzed thoroughly. The major findings are as follows : 1) Most frequent guest receptions among Dallejae residents are casual meetings of relatives and non-relatives, husbands' birthday parties, one-year birthday Parties of children, wedding receptions, and Whankap (sixtieth birthday party). 2) They receive guests and serve them at Chung-ji-kan and Oot-bang. 3) Reception behavior has undergone change along with social, political, and economical changes. They receive guests with much more hospitalities than before. Only memorial services are simplified compared to the past.

• The Journal of Industrial Distribution & Business
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• v.10 no.5
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• pp.37-47
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• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• The Research Journal of the Costume Culture
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• v.3 no.2
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• pp.323-346
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• 1995

The increasing number of senior citizens, combined with the power of purchasing due to discretionary income have vaulted the elderly into the position of an attractive future target market. Therefore, it would be crucial for marketers to understand elderly's purchasing behavior. The purpose of this study was to identify clothing purchasing behavior of elderly women. For this study, questionnaires were administered to 600 women over 55 years of age. However, the sample that was analyzed fer statistical analysis was involved 418 elderly women. Statistical analysis were majorly descriptives such as frequencies and percentages. The major results of this study were summarized as follows. 1. In relation to problem recognition in purchasing process, motives of purchasing apparel were identified as a happy event in home such as a wedding and a birthday, a change of seasons and a casual discovery of a suitable clothing in shopping, in orders. 2. In relation to information search, important information on apparel and fashionability were thought as display racks in a store, opinion from friends and family and fashionability from others or streets, in orders. 3. In relation to selecting a store in purchasing process, older consumers assessed that attractive price, design suited to my age, variety in one store and apparel product quality were important store attributes, in orders. In terms of a purchase place, older consumers purchased clothing mainly on department stores, wholesale stores such as Namdaemoon or Dongdaemoon market, mainly retail stores located close to home and discount stores of well known brand, in orders. 4. In relation to alternative evaluation in purchasing process, older consumeres considered that style or appearance suited to me, color, design, comfort and fitness were important selection criteria, in orders. 5. In relation to purchase choice, 61.7% of the respondents paid money by themselves and 68.9% paid on cash in purchasing apparel. 6. In relation to outcomes of purchase, older consumers solved their complaint against a unsatisfactory product mainly by returning the unsatisfactory clothing. Also, there were those who took no action against the unsatisfactory product and who altered the clothing for fitness by themselves.

• Journal of Family Resource Management and Policy Review
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• v.19 no.2
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• pp.27-49
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• 2015

The purpose of this study is to identify poorly understood factors related to the recent rapid decline in fertility in Korean society. Along with Becker's child demand theory, personal psychological traits, such as independence, nurturance, and affiliation, were given special attention in this study. We examine the processes of resource transfers between married women and their parents on childbearing intention in order to verify the effects of both factors. Five hundred and seventy-six women in their early stage of marriage from the 2009 wave of the National Survey of Marriage and Childbirth were analyzed. Main results of the study are as follows. First, Becker's child demand theory is not supported. Instead, the women who were not given economic support from their parents in getting a residence at the time of their wedding turned out to be more willing to have a child, potentially because they were more independent. Second, the women who provided caretaking and emotional support to their parents had higher childbearing intentions, potentially because they were more nurturing. In conclusion, these personal psychological variables are important in understanding the childbearing behavior of women. We suggest that the government should pay more attention to the micro-personal factors raised in this study when executing policies to reverse the current trend of low fertility.

• Journal of the Korean Home Economics Association
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• v.36 no.12
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• pp.161-173
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• 1998

The purpose of this study was to investigated on the degree of interest of manners education before and attitude and behavior change satisfaction of post-manners education for Women's University Students. The data for this study were collected from 518 subjects, who were Sookmyng Women's University Students in November, 1996. The subjects were analyzed by Cronbach's α, Frequency, Percentage, Mean, Anova, Factor analysis, Multiple Regression, and Path Analysis. The results were as follows; 1) The general tendency of students' degree of interest of manners education before for Women's University Students was high. 2) Attitude and behavioral change satisfaction of post-manners education was some high. Among the variables, individual life manners, family relations manners, job manner, and wedding ceremony were some high then the other manners areas. 3) The variables of the positive influences for students attitude and behavioral change satisfaction of post-manners education were degree of interest of manners education before, mother's age, grade, major, university life-satisfaction, and mother's job, negative influence variables was family life-satisfaction. 4) The intermediated variable of attitude and behavioral change satisfaction of post-manners education was degree of interest of manners education before and university life-satisfaction. We hope this study to be used as basic data for developing manners education model in university. We also expect further studies on university manners education with precise scale and sampling.