• 정보처리학회논문지D
• /
• 제11D권2호
• /
• pp.381-386
• /
• 2004

인터넷 사용자의 급속한 증가로 여러 종류의 인기 웹사이트들이 생겨나고 있으나, 웹사이트의 품질을 사용자 관점에서 종합적이고 체계적으로 비교 및 평가하는 선정기법에 대한 연구는 미약한 상황이다. 일반적으로 웹사이트 품질을 평가하는 관점은 블랙박스, 화이트박스, 그레이박스 관점으로 구분할 수 있다. 본 논문에서는 최적의 웹사이트를 선정하기 위해 사용자 입장에서 블랙박스 관점으로 AHP(Analysis Hierarchy Process)기법을 사용하였고, 웹사이트의 품질은 국제표준 IS0/1EC 9126에서 규정하고 있는 6가지 소프트웨어 품질 특성 중에서 효율성, 사용성, 호환성을 고려하였다. 현재 인터넷상에서 운영하고 있는 웹사이트들에 대한 실증적 분석을 통하여, 본 논문에서 제시한 웹사이트 선정기법 및 품질 평가에 관한 연구가 최적의 웹사이트를 선택하는데 적용 가능한 것임을 보여준다

• 통상정보연구
• /
• 제6권1호
• /
• pp.51-74
• /
• 2004

The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

• 한국정보시스템학회지:정보시스템연구
• /
• 제12권2호
• /
• pp.73-90
• /
• 2003

IT and e-business is a hot issue of the world business and economic communities. The web site is the portal through which most of electronic transactions are conducted today. The main purpose of this paper is to investigate on factors influencing the web site development at the firms in Korea. Survey questionnaires were distributed via email & post to 281 firms that have implemented web site. Out of 44 responded questionnaires, 39 data sets were available for statistical analysis with SPPSSWin 10.1. Factor analysis identified five dimensions of web site development : (1) support of top management, (2) information technologies maturity, (3) strategic utilization of web site, (4) strength of rivalry among competing firm, (5) support policy of the government. Results of this study show that information technologies maturity and strategic utilization of web site positively influence on web site development. But support of top management, strength of rivalry among competing firm and support policy of the government don't influence on web site development. This study may provide a guideline to improve the quality of web site development.

• 한국병원경영학회지
• /
• 제16권2호
• /
• pp.1-18
• /
• 2011

The research was to investigate the effect of quality cognition(usage, medical information, aesthetic, safety) of the web site of the facility on customer loyalty and moderating role of trust variable. The respondents was 201 patients and caregivers. Data were collected from March 1 to 31, 2010 at C university hospital in G city. In relationship between quality cognition of facility web site and customer loyalty, the results of quality cognition on customer loyalty showed 43.1% (F=36.912) in model 1, 46.3%(F=33.454) in model 2, and 46.8%(F=18.580) in model 3. In relationship between web site quality cognition and customer loyalty, moderate effect of trust was not considerable. As results, quality is the leading fact for customer loyalty more than trust. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information, usage and aesthetic.

• 품질경영학회지
• /
• 제28권3호
• /
• pp.133-144
• /
• 2000

Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. One of the most effective service tools for their customers is the use of information technology. The web technology is rapidly becoming one of the most effective tools for online customer services. In order to gain competitive edge, organizations must have effective web site planning methods for their customer service. A study on traditional information systems planning methodologies has been conducted and they are compared with web site planning techniques. Cases of web sites in order to Improve customer relationship are analyzed. finally, a new conceptual framework for web site planning strategy for e-CRM is proposed in this paper. In order to support effective web site planning, online customer contact points and online service activities are defined and classified as several stages. And, web site strategies corresponding to each customer service activities are developed and proposed, With this framework, organizations can build competitive web strategies for improving their online customer relationships, thereby increasing customer satisfaction.

• 한국지능정보시스템학회:학술대회논문집
• /
• 한국지능정보시스템학회 2003년도 춘계학술대회
• /
• pp.349-359
• /
• 2003

Finding the factors to affect the success of the business web sites is critical to enhance their competitiveness. This paper categorizes these factors into 4 quality measures: system information, service and entertainment. The success is measured via user's satisfaction and loyalty. It surveys 474 Internet users to find the effect of the quality measures on web site success empirically. We confirm the causal effect of quality factors on users' satisfaction and loyalty. Furthermore, a comparative study is performed fur Web site types, such as finance, e-commerce (shopping mall), and entertainment. We note that the effect differs in web site types.

• 한국초등과학교육학회지:초등과학교육
• /
• 제27권2호
• /
• pp.201-209
• /
• 2008

The purpose of this study was to develop an instrument for evaluating quality of the web site about elementary science education. Eight experienced specialists (three elementary science education specialists and five elementary school teachers engaging) in elementary science education verified content validity twice. The evaluation criteria for elementary school science were considering aspects of the characteristic and the quality of web site. The evaluation criteria can be categorized as being in five areas, fifty-seven items. The five areas were a purpose, a credibility, an efficiency, a data-type, an interactivity. Four web sites were analyzed for the subject of this study. Evaluators were nine elementary school teachers, who were educated in the use of instrument. The developed evaluation instrument in this study is considered valid and reliable. The content validity is 91.1%, and the reliability has a Cronbach's ${\alpha}$ of .82. The developed evaluation instrument in this study will verify the quality of web site, provide teachers and students with efficient information about elementary science education. In addition it suggests guidelines about design and devise web site to instructional developer or subject-matter expert.

• 한국도서관정보학회지
• /
• 제30권4호
• /
• pp.229-254
• /
• 1999

As the number of Web reference resources are gradually increasing, reference librarians have to create a Web-based reference resources site. This site includes links to the Web reference resources of good quality, so that reference librarians and users will become accustomed to using these resources. This Study first explores the function of the Web-based reference resources site. Next, it carries out a survey of the current trends in america and Korea. Finally, a model Web-based reference resources site for academic libraries is developed.

• 품질경영학회지
• /
• 제45권2호
• /
• pp.275-292
• /
• 2017

Purpose: This study is designed to explore web-site service quality factors in job information site for high quality human resource, and to test relationship among web service quality, image, user satisfaction, relationship quality, and loyalty intention. Methods: A survey tool was questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed through SEM using SPSS21.0 and AMOS21.0. Results: Web design and information offer affect Image and user satisfaction. Also, relationship quality turned out to be an important mediator between image and loyalty intention and between customer satisfaction and loyalty intention. Conclusion: This study shows that two factors in via of relationship quality, were important factors that related companies have to emphasize to raise performance, Also, in order to raise loyalty intention of customer, marketer should exert to well manage relationship quality having significance as a mediator.

• Asia pacific journal of information systems
• /
• 제17권3호
• /
• pp.1-24
• /
• 2007

With the development of information technology (IT), various information systems (IS) such as Web-based systems and mobile systems have appeared utilizing different technologies. However, recent studies on IS use and user satisfaction rarely account for technological differences among IS and environmental characteristics where IS are intended to be used. The purpose of this research is to investigate the determinants of the use of Web-based ticketing systems for cultural activities and to empirically validate their relationships. Environmental psychology suggests that human beings respond to external stimuli from environments with their emotions, and their emotional states influence human actions, e.g., IS use in this research. Applying environmental psychology to the use of Web-based systems in the culture and entertainment industry, we propose that web site characteristics first influence a user's internal state of mind (i.e., flow) and then the flow state influences the IS use. Studies related to the state of flow collectively affirm the key role played by the flow construct in shaping individual attitudes and behaviors toward IS. Users' flow states are captured by their shopping enjoyment, perceived behavioral control, and the level of concentration on the IS use. Referring to social presence theory, we have included such web site characteristics as content quality, context of web site, and community quality. In our research model, a second order construct is utilized to represent web site quality, because flow theory suggests that holistic experiences with web-based systems (rather than individual characteristics of the web site) are important in explaining the IS use. Further, we have included trust as another important factor influencing the IS use since business transactions on the web encompass higher uncertainty comparing to offline transactions. In order to test our hypotheses, we have conducted an online survey which results in 1,141 valid responses in the final sample. The data were collected from respondents who have experiences in Internet ticketing systems. Although it was a convenient sample, the sample represents a wide variety of user demographics. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. The results indicate that web site characteristics significantly influence the level of user concentration, user's enjoyment in shopping, and perceived behavioral control. Further, the use of Internet ticketing systems is influenced by users' flow states and trust in the web channel. User satisfaction is turned out to be affected by the use of Internet ticketing systems. Unlike extant research on the relationship between web site characteristics and its use, our study has found that, in the culture and entertainment industry, the impact of web site characteristics on IS use is mediated by a user's flow state. This finding has a practical implication that web site design should include as many features that enhance shopping enjoyment and concentration. Other practical implications of these findings and future research implications are also discussed.