• Korean Journal of Human Ecology
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• v.20 no.4
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• pp.849-860
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• 2011

This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.

• Information Systems Review
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• v.10 no.1
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• pp.47-69
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• 2008

Korea is one of the most advanced countries in the world in terms of information technologies (IT) applications and usages. However, its web browser market is so dominated by one company, and its web cross browsing according to international guidelines isquestioned. In this research, we have empirically examined web cross browsing of web sites of major companies and pubic institutions in Korea through different web browsers which conform international guidelines. In general, web cross browsing through Firefox was lower by 19% than that through Internet Explorer. Web cross browsing of public institutions was better than that of companies, and financial institutions were the worst. Typical cross browsing problems found with Firefox were inability to pay online, failure to play multimedia contents, and frame display errors. Causes of web cross browsing problems and suggestions for improving cross browsing are discussed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.5
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• pp.949-954
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• 2003

In this study, Automatic Speech Recognition Application System is designed and implemented to realize transformation from present GUI-centered web services to VUI-centered web service. Due to ASP's restriction with web in reusability and portability, in this study, Automatic Speech Recognition Application System with Javabeans Component Architecture is devised and studied. Also the voice web browsing which is able to transfer voice and graphic information simultaneously is studied using Remote AWT(Abstract Windows Toolkit).

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1173-1184
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• 2012

This study estimates a structural model to examine the causal relationships among web browsing, switching cost, and site retention in the context of apparel shopping website. A total of 499 usable questionnaires were obtained from consumers aged from 20 to 49 years. For data analysis, exploratory factor analysis, confirmatory factor analysis and structural model were used. The result showed that consumer's perceived switching costs consisted of three factors: relationship cost, search cost and benefit loss cost. In estimated structural model, the relationship cost was influenced by leisure browsing; the search cost was influenced by informational browsing and leisure browsing; the benefit loss cost was influenced by leisure browsing. Especially, the leisure browsing was the most highly related to the benefit loss cost, and followed by relationship cost and search cost. However, hedonic browsing was not significantly related the factors of switching costs. The search costs significantly affected customer's intentions for site retention. A managerial implication was discussed for e-retailers in order to develop strategic switching costs in building long-term relationships with web browsers on the apparel shopping websites.

• Journal of Information Technology Applications and Management
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• v.16 no.1
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• pp.149-168
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• 2009

This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.270-278
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• 2009

Mobile web browsing services that bring the full PC browsing experience to customer's mobile handset have been emerged. This study is to investigate the intention to use mobile web browsing based on Technology Acceptance Model(TAM) which has been widely used to explain and predict the IT acceptance and incorporated with self-efficacy which was identified as an important determinant of user's new technology adoption in recent literature on technology acceptance. Specifically, from a theoretical perspective, this study not only clarifies mobile self-efficacy, but also develops an instrument to measure the concept of mobile self-efficacy. The results indicate that both computer self-efficacy and mobile self-efficacy directly influence perceived ease of use, and that perceived ease of use enhance perceived usefulness. And the findings indicate that perceived ease of use and usefulness have direct effects on attitude and then it is positively associated with intention to use mobile web browsing. Therefore, the findings imply that mobile self-efficacy can be employed as an important variable in examining user's intention for various mobile services to come in future.

• Journal of Information Technology Services
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• v.9 no.1
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• pp.157-172
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• 2010

Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.273-276
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• 2003

In this study, Automatic Speech Recognition Application System is designed and implemented to realize transformation from present GUI-centered web services to VUI-centered web service. Due to ASP's restriction with web in speed and implantation, in this study, Automatic Speech Recognition Application System with Java beans Component Architecture is devised and studied. Also the voice web browsing which is able to transfer voice and graphic information simultaneously is studied using Remote AWT(Abstract Windows Toolkit).

• Journal of Korea Multimedia Society
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• v.7 no.12
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• pp.1754-1764
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• 2004

Lately mobile handheld devices such as Personal Digital Assistant (PDA) and cellular phones are getting more popular for personal web surfing. However, today most mobile handheld devices have relatively poor web browsing capability due to their low performance so their users have to suffer longer communication latency than those of desktop Personal Computers (PCs). In this paper, we propose an effective pre-refresh mechanism for embedded web browser of mobile handheld devices to reduce this problem. The proposed mechanism uses the idle time to pre-refresh the expired web objects in an embedded web browser's cache memory. It increases the utilization of Central Processing Unit (CPU) power and network bandwidth during the idle time and consequently reduces the client's latency and web browsing cost. An experiment was done using a simulator designed by us to evaluate the efficacy of the proposed mechanism. The experiment result demonstrates that it has a good performance to make web surfing faster.

• Journal of Korea Multimedia Society
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• v.4 no.5
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• pp.430-438
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• 2001

In this paper, we present the design and implementation of a web-based distance learning system supporting the collaborative browsing. Our system consists of an education affair management system, a video conferencing server/client, a white-board server/client, a session manager and a web browser sharing system. Among other things, our collaborative web browser is unique and not found in any other system. The web browser shows synchronously the same web pages as the lecturer moves through them. Therefore, it allows the student to feel real-time surfing gust as the lecturer would. The session manager supports multi-user and multi-group, and integrates various synchronous collaborative component into one distance learning system by providing the same session data and information of users in a session group. Our collaborative browsing system can increase the efficiency of distance learning and provides the effect of learning in the same classroom by supporting various synchronous functionalities, such as collaborative browsing.