• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.614-624
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• 2014

This study is intended to offer basic data for developing outdoor clothing exported to China by identifying how Chinese consumers use outdoor clothing. To accomplish the objective, a survey was conducted on 300 male and female Chinese tourists in their 10s to 40s who have purchased outdoor clothing before. As more than twice as many respondents said they wear sweatsuit or everyday clothes for mountain-climbing instead of outdoor clothing, the necessity of outdoor clothing is obviously perceived at a low level. Among them, 57.4% wear outdoor clothing as townwear in everyday lives, and other respondents are dissatisfied with the design. Thus, it is necessary to develop townwear-style design. When buying outdoor clothing, wearability was the biggest consideration. Also, the first criteria for evaluating outdoor clothing was practicality for mountain-climbing activities. The functionality of outdoor clothing they needed the most was air permeability. As for outdoor clothing top, the main inconvenience was tightness around the neck. As for bottoms, it was tightness of pants when bending knees. In terms of areas to be improved, the No. 1 was unformed design. Thus, it is imperative to develop design of diverse styles. As the Chinese outdoor clothing market has grown significantly in recent years, the following should be executed by domestic companies before advancing to the market. First, they should form Korean brand image and boost the brand awareness with various activities, amid Korean Wave. Second, they should develop preferred designs among Chinese consumers and strengthen functionality of products, based on consumer survey.

• The Journal of Korean Academic Society of Nursing Education
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• v.27 no.3
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• pp.287-297
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• 2021

Purpose: The purpose of this study was to examine the differences in preventive health behaviors of school-age children according to their mothers' health beliefs and attitudes toward the prevention of infectious diseases. Methods: This study was conducted with 121 pairs of 4th to 6th grade elementary school children and their mothers from October 13 to October 30, 2020. The collected data were analyzed using descriptive analysis, an independent t-test, a one-way ANOVA, Sheffé's test, Pearson's correlation coefficient analysis and a multiple linear regression. Result: The mean and SD of mother's health belief in preventing infectious diseases was 3.58±0.41, the mean and SD of mother's attitude toward preventing infectious diseases was 3.39±0.38, and the mean and SD of late school-age children's preventive health behavior was 3.52±0.37. The multiple linear regression results show that the children's vaccination behavior was influenced by their mothers' perceived benefits in preventing infectious diseases. In addition, the child's vitamin C and vegetable consumption was influenced by the mother's perceived susceptibility in preventing infectious diseases, and the child's mask-wearing behavior was influenced by the mother's perceived seriousness in preventing infectious diseases. Conclusion: In order to improve the health behavior of school-aged children, programs or education are required to enhance the health beliefs and attitudes of their mothers, who were shown to affect the preventive health behavior of their children.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1027-1038
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• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.2
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• pp.311-326
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• 2018

The satisfaction of wearing an outfit in daily life can lead to the attitude toward the clothes and further the brand image and repeat purchases; however, satisfaction generated from the moment the outfit was purchased is only temporary. Therefore, it would be necessary to study the antecedent variables that precede daily outfit satisfaction. In the current study, to understand the antecedent variables that influence the daily outfit satisfaction of consumers, in-depth interviews were conducted on thirteen women in their 20s and 30s. The results showed that peoples' outfit satisfaction was dependent on a comparison between their prior expectation and the performance of the outfit based on expectation-performance disconfirmation. The outfit performance was evaluated by themselves or others. Simultaneously, it was found that the others' opinion on the clothes and surroundings influence daily outfit satisfaction. This research helps deepen the understanding on the individual and social influential factors of the temporary satisfaction from purchase to the satisfaction of actually using clothes. This result ultimately intensifies the understanding on the consumption and evaluation of clothes in the whole life cycle of clothing products from purchase to disposal.

• Journal of the Korean Society of Costume
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• v.66 no.8
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• pp.123-137
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• 2016

Sa-ryae-pyeonram [四禮便覽], which was published in the late Joseon Dynasty, was representative reinterpretation book of Ga-ryae [家禮] and it was a widely used and cited in the late Joseon Dynasty. This book contains Confucian values about the ritual of Confucian scholars of Joseon Dynasty. This study is a description of historical investigation and production of men's mourning dress based on Sa-ryae-pyeonram [四禮便覽] the result, of the study shows empirical attitude of Confucian scholasr in the late Joseon Dynasty. Through industrialization, traditional culture has been able to survive through preservation. Wearing the traditional mourning dress is not the only way to embody the traditional values in the modern society. It is will be necessary to study contemporary mourning dress as a reflection of traditional value.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.79-88
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• 1997

The postpurchase process is the phase that consumers evaluate products or services while using them. And then, they may experience satisfaction/dissatisfaction and emotions elicited products or services. The satisfaction and emotions may be important concepts in consumer behavior such as brand attitude, purchase intentions and using. The purpose of this study was to examine the effects of emotions elicited clothing products on product satisfaction and using in postpurchase. The subjects in this study were selected 500 females. The data were collected by using questionnaires, and 431 data were analysed. The results were as follows: The emotions in postpurchase process were consisted of three dimensions; unpleasure, pleasure, security/activity. These three emotions had the causal effects on product satisfaction significantly, and the unpleasure influenced stronger than others on satisfaction. In addition, the emotions were related to using and the ownership of clothing products. The emotions of pleasure and the security/activity influenced on the ownership, and the security/activity and unpleasure influenced on using clothing products. Therefore, the results in this study imply that consumption emotions elicited clothing products would be multidimensional, and the emotional factors would be important indicators for explaining the satisfaction. The positive affects were related to using clothes, which is, the consumer would have fulfilled their hedonic desires by wearing clothes. Also, the positive affects would be the basis for marketing strategies of sales promotions in clothing products.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.739-748
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• 1994

These days the Korean costume becomes the formal dress to be worn on particular occasions. The Westernization of life style, inculding dress, has made the costume of wearing traditional dress disappear from Korean's everyday life. This study is launched to investigate the precious textiles and materials of the past before they vanish; this study deals with the materials of folk costume in the early 20th century, preceding Westernization. The research method adopted in the study was interviews of fifth- five elderly persons living around the Mt. Kumo area in Gyungbuk province. The result was that costume culture in that area was poor because people living in the area were economically less well off due to meager agricultural products. There was no variety in the style of costumes to be worn for various occasions. It was also nothworthy that because of no diversification in naming, only one representative word was used to name several types of costumes. On the other hand, it was discovered that the people in the Mt. Kumo area had religious aspirations stemming from their folk beliefs concerning costumes. They also had an attitude of saving money despite poor economic conditions.

• Journal of the Korean Society of Costume
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• v.31
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• pp.203-214
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• 1997

The neck is the human body is closely con-nected with the life and properties of keeping warm as one of the opening part in clothes. In ancient times it was put on necklace for the protection of neck and in Rome it was worn muffler called focale for the protection of neck throat. in addition cravat directly originated in necktie today was primarily worn for the protection of soldier's neck and has been turned into decorative purpose until today. As the ornament is developed to vari-ous kinds of form the neck decoration is changed and grown again and again. Therefore this thesis studies history of the neckwear and various the symbolic factor. The first factor is the social. The neckwear shows the social position class and status and does social mutual interaction as conversation starters. The second factor is the mental It express individuality fondness attitude and is felt to be indignity by being forced to be worn. The third factor is the political. it shows political tendency by indicating the royal sign or part's sign in necktie like the French royal-ist's green muffler The forth factor is the man's sexual. I expresses wearing stock being brave symbol-izing independence. The sixth factor is the traditional. It is worn with appearing traditionand custom and one of cultural movements. The seventh factor is the ideological. It symbolizes the freedom of suffragettes and emancipation of woman. The social factor is the most extensive among them. The neckwear is various in the way of expression like its kinds and is generalized, It functions as a independent part of clothes.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.421-428
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• 2015

This research is to understand customer satisfaction with virtual fitting based on a 3D body scanner and avatars as well as differences between avatars and the 'real me'. To this end, this research examined Korean college students to facilitate 3D body scanning, avatar generation and surveys. The author used 3D body scan data with direct measurements to identify differences between the 3D body scan data-based 'my avatar' and 'real me' in the virtual dress fitting system. The survey results on 'the level of customer awareness on 3D body scanner' found that the majority of both genders did not know about it and indicated a lower usability to incorporate IT technology into the fashion industry. The question in the 3D body scanning and avatar found an affirmative attitude. Satisfaction levels on the 3D avatars' similarity with 'own body' and garment fitting were positive and indicated a need for further technological improvements to express the avatars identical to customers' own body. More research is necessary for the accuracy of sizes for 3D body scanning that measure body sizes while wearing clothes. Avatars based on such datamay be less similar to 'own body' and cause customer dissatisfaction. Thus, further technology development is required to narrow gaps using data to make avatars that provide more accurate virtual fitting simulation services to customers.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.75-86
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• 2005

The objectives of this study were to investigate differences between image perceptions according to gender, place of residence, and fashion trend; and to examine how the image of preferred clothing was evaluated in each given area of fashion trend. Subjects were 386 schoolchildren (boys:196, girls:190) in Seoul, Daejeon, and Jinju, Korea. Based on a quasi-experiment study, a survey was conducted with a questionnaire providing different clothing images of fashion trend. Stimuli were 5 colored photo pictures of a girl wearing clothing according to fashion trend. The clothing used in the study met requirements of 2004 S/S trend of children's clothing. The high valued clothing sold in three target places were used. There was a significant difference in image perceptions between two sexes. Girls showed more positive attitude in image perceptions toward fashionable clothing in most areas than boys. Children from smaller towns evaluated the model clothing more fashionable. Schoolchildren preferred sporty clothing to the other fashionable clothing. In view of trend, romantic clothing normally viewed less dynamic were evaluated preferable clothing when children viewed the clothing active. Sports-wears were considered fashionable when they viewed the clothing neat and vigorous.