• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.399-407
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• 2010

The purpose of this study was to investigate the visual images of shirts according to coloration and the interval of checked patterns. The experimental stimulus and questionnaires for scaling response were developed for this study. The stimuli were 12 color pictures, in which the gender, coloration(WG: white+gray, WK: white+black, GK: gray+black), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point rating scale was used for evaluation of the visual image. Data were obtained from 144 male college students and 144 female college students living in Gyeonggi, Gyeongnam, Seoul, Gwangju, Daegu, and Busan on December 2009. For data analysis, ANOVA and the Duncan-test were used by using the SPSS program. The results of this study were as follows; the visual images for shirts according to the coloration and interval of checked patterns consisted of four dimensions of attractiveness, appeal, youth, and modesty. Gender was the main factor when looking at attractiveness. Coloration had the main effect on appeal, youth, and modesty. Also, there was a significant interaction effect of gender and coloration on attractiveness, while there was a significant interaction effect of coloration and interval on modesty.

• Journal of Fashion Business
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• v.14 no.2
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• pp.127-137
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• 2010

The purpose of this study is to evaluate the differences of visual image by variations in the volume of flare and the length of flare skirt. The stimuli are 12 samples: 4 variations of volume of flare and 3 variations of the length of skirt. The data has been obtained from 181 fashion design majors. The data has been analyzed by Factor Analysis, ANOVA, Scheffe's Test and the MCA method. The results of the study are as follows: The visual image by the volume of flare and the length of flare skirt are composed of 4 factors : matureness, attractiveness, stiffness and softness, moderateness. In these factors, matureness is estimated by the most important factor. When the volume of flare is $180^{\circ}$, the visual images are shown to be better. As the skirt gets shorter, it has more vivid and attractive image. And as the skirt gets longer, it looks older and gentle but not too plain or ordinary. The volume of flare and skirt length interact with each other in matureness and attractiveness factors. But the volume of flare affects more in stiffness and softness and moderateness factors than skirt length.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.51-58
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• 2011

As it gets nearer to the modern society, social and cultural situations are changing and the spatial form of public space is changing into the complex structure where it is interlinked with each other diversely. In particular, as the development of large-scale complex spreads nationwide, the form of complex commercial space assuming the nature of malls appears prominently. In such a large-scale complex commercial space, the diverse visual elements make the environment difficult to be perceived. Like this, the attention in the commercial space where a variety of visual stimuli are in the presence, is important element, so the plan of VP(visual presentation) is needed for effectively selecting or inducing the space. Thus, in this study, human visual and perception process will be reviewed and a method to evaluate the attention will be proposed. Also, the attention of each stores in the complex commercial spaces will be evaluated to propose the indicators for resonable spatial panning in the future.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.171-182
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• 2010

The precent, many outdoor advertisements in the media has such experience. Looking at the trend of outdoor advertising media, visual stimuli, causing extreme curiosity, stimulate emotion, expression, such as illogical to consumers using a variety of unexpectedness "surprising expression" attempt to give a strong impression on consumers appears to can. In this study, outdoor advertising media, outdoor advertising is now through the case study to evaluate the characteristics of the media in the unexpectedness, in the process based on components derived extraordinariness configure Tetrad Map and extraordinariness factors of outdoor advertising media Analysis of the key elements to configure the user experience factor that has the purpose of identifying the characteristics extraordinariness. As a result of analysis of outdoor advertising media element to configure the Visual / Installation / Technology / Story of the most important factors acting Visual elements were found to be leveraging. Components, as well as factors was higher than the interest factor involved. So now with the development of outdoor advertising media, the unexpectedness expression appears in the flow, limited to the visual aspect of extraordinariness factors that could be seen being used. Characteristics of outdoor advertising media in the past did not deviate more as consumers look to stimulate the technical attributes of a visual form that could be seen to be extended.

• Journal of Fashion Business
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• v.9 no.4
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• pp.16-29
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• 2005

The purpose of this study is to evaluate the differences of visual image by variations in the location of the waistline and width of the belt of the basic skirt. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 43 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe's test and the MCA method. The results of this study are as follows. The visual image by variations of the location of the waistline and width of the belt is composed of 3 factors: attention, function, attraction. The visual image by variations of the width of the belt has partial significant differences. The visual image by variations in the location of the waistline has significant differences in all factors. Function shows the interaction between the location of the waistline and width of the belt. However, attention and attraction don't show the interaction between the location of the waistline and width of the belt ; the location of the waistline tends to be the main effect.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.21-30
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• 2013

The purpose of this study is to recognize the differences of visual evaluation by variations in silhouette of the wide pants. The stimuli are 9 samples: One control group, 3 variations of the width of hem line and 3 variations of the silhouette. The data has been obtained from 57 fashion college students. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test. The results of the study are as follows: The visual evaluation by silhouette of wide pants are composed of 5 factors(i.e., physical characteristics, complexity, attractiveness, originality, and stiffness and softness). Among these factors, the physical characteristic is evaluated to be the most important factor. The straight pants were the most attractive and modern when the width of the hem line was 66cm (1st stage), while the pants were uncomfortable and unwearable when the width of the hem line was 98cm (3rd stage). The bell-bottom pants were evaluated to be the most attractive with the average width of the hem line. When the width of the hem line of the flare pants were too wide, it was uncomfortable and unwearable but had its unique originality. When the width of the hem line was narrow, the visual image changed as the pants' silhouette varied. However, when the width of the hem line was wide, the visual image did not change by silhouette.

• Journal of the Korean Institute of Landscape Architecture
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• v.31 no.4
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• pp.49-56
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• 2003

This study is to find physiological effects of acoustic information on landscape preference. Both the volume and the rate of $\alpha$-waves and $\beta$-waves were used to measure the effects in the study. The result of this study are summarized as follows: The outputting amount of $\alpha$-waves are sorted by different types of visual and acoustic factors. The results show that acoustic factors interacted with visual factors. That is, although visual factors are positive, the volume of $\alpha$-waves depends upon the character of acoustic factors; positive acoustic factors produce more $\alpha$-waves than negative or neutral(soundless) acoustic factors. Also the volume of $\alpha$-waves increase in the case of positive acoustic factors even if there is the same negative visual information. The results show that the volume of $\alpha$-waves increase without connecting with the types of visual factors. The volume of $\beta$-waves are largely reduced when visual stimulus is positive and soundless stimulus is provided. On the other hand, they generally increase when both visual and acoustic stimuli are negative, which fosters extremely unstable, tense and upset stress. The rate of $\alpha$-waves increase according to supplying positive acoustic factors in the opposed visual factors. The rate of wave(shouldn't be $\alpha$-waves\ulcorner) is high if both visual and acoustic factors are positive, so it is the most comfortable and causes no stress. Preference is the lowest if visual and acoustic factors are negative, but a -waves are conspicuously low in positive visual and negative acoustic factors.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.403-413
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• 2005

The purpose of the present study was to investigate the responses to positive/negative emotional stimuli for the different sensitivities of behavioral activation system (BAS) and behavioral inhibition system (BIS). We recorded If-channel EEG data for 8 BAS sensitive subjects an48 BIS sensitive subjects. EEGs were analyzed with LORETA (Low-resolution electromagnetic tomography) From scalp-recorded electrical potential distribution, LORETA computes the three-dimensional intracerebral distributions of current density for specified EEG frequency bands. hs results , significant differences between the BAS sensitive group ant the BIS sensitive group appeared LORETA alpha activities over the prefrontal lobe and the cingulate gyrus. Prefrontal regions and limbic system including cingulate gyrus are involved in emotional processing. Moreover, subjects with the high BAS sensitivity. responded more sensitively to the positive stimulation than subjects with the high BIS sensitivity. Therefore, our results suggest the possibility of correlation between BAS/BIS sensitivity and positive/negative emotional stimuli.

• Science of Emotion and Sensibility
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• v.20 no.4
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• pp.127-134
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• 2017

Color is a significant factor for evoking human emotion. Therefore, the effects of color have been analyzed to predict and evaluate human emotion. The purpose of this study was to measure the cardiovascular responses depending on color stimuli in order to observe differences in color-emotions. Images consisting of six colors (red, green, blue, cyan, magenta, yellow) were used as visual stimuli. 26 college or graduate students (13 males) watched the color stimuli on the monitor and scored their subjective emotion while electrocardiogram (ECG) was meausred. The effects of the color on emotion were tested using Kruskal-Wallis test and Mann-Whitney U test. The coherence ratio showed significant differences between green and magenta (p = .004), green and red (p = .006), and green and yellow (p = .004). The significant differences of cardiovascular and emotions were relevant to emotional valence. This study shows significance as an empirical study by indicating that green induces pleasant and red induces unpleasant.

• Journal of Science and Technology Studies
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• v.10 no.2
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• pp.107-141
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• 2010

Visualization techniques are transformed into reliable representations through socio-technological processes which include the agreement on the instrument and the embodiment of practices in relevant scientific communities. Visual representations thus produced are justified by realistic and epistemic virtues in science. This paper analyzes different visual images presented in the scientific papers of two research groups who argue different theories about the mechanism of face perception. These two scientific groups use the same fMRI technology; yet, different experimental paradigms and visual stimuli change their hypotheses into distinct testable theories, which in turn lead to different evidences to support their own theories. Visual evidences are intermediate representations which lie between fMRI brain images and scientific theories, and theoretical models obtain the scientific value based on the consistency in the chain of visual representations. This study shows that representations in science tend to be good representations within the context of scientific communities. It will provide a chance to think of the value and limit of the scientific knowledge