• Journal of Digital Convergence
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• v.10 no.7
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• pp.213-219
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• 2012

This study looked into game elements that increases the value of the product and sets it apart from other games with the establishment of identity in game contents. Then, the cases of identity establishment that uses each element were examined. As a result, 4 elements including visual element, auditory element, intrinsic element, and other elements were extracted as elements to be considered when developing the game.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.768-791
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• 2023

Effective brand management using images has been a challenge for the brand managers. The brand identity-brand image alignment on the social media is an important yet mostly-overlooked phenomenon. We proposed a scalable Google Cloud Vision-based approach for measuring the alignment between brand identity and brand image, and understanding the brand positions. We analyzed 3247 images of 13 leading Indian brands on Instagram. Images containing wordy announcements by the firms are in stark contrast with the relatively more emotive images by the users. It leads to a noticeable disconnect between the brand identity and brand image. Also, the private sector brands do not always outperform the public sector brands in branding efforts. By offering practical guidance on how to measure and reduce the misalignment, this study paved a feasible path towards better visual branding on Instagram.

• Archives of design research
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• v.19 no.1 s.63
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• pp.89-98
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• 2006

As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.147-155
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• 2011

With globalization, national image has become more important. As national competitiveness is stressed, the Olympics is considered as an opportunity to show host country's general capabilities. Positive national image can be built through successful Olympic Games and Olympic emblem is a core element of visual identity to make such Olympic Games successful. This study researches on Olympic emblem based on the fact that emblem is an important visual medium to show national identity. Examples of national identities reflected in the Olympic emblems were reviewed and then categorized by motifs and expression. Trend of such categories has been analyzed from inner-oriented and external-oriented point of view, and characteristics important for those emblems were studied. This study would be able to be used to understand types of national identities reflected in the Olympic emblems, and used as a basic data to effectively establish strategies on national identity.

• Korean Institute of Interior Design Journal
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• v.16 no.1 s.60
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• pp.83-90
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• 2007

The identity of Korean housing culture has been the subject of discussion in the past several decades. Recently construction company is using the expression of Korean Identity based on traditional housing as a strategic concept. There, however, has yet been found a concrete solution despite the ambitions intent to modernize Korean tradition. In this circumstances, this research was intended to understand the characteristics of traditional housing preferred by consumers, in order to embody the scheme in which Korean tradition can be modernized. The main conceptual characteristics and concrete examples were included in the characteristics of traditional housing. In result, Environment-Friendliness, Visual Openness, Human-Centeredness have been turned out to be the most preferred attributes amongst the major concept characteristics of traditional housing. In concrete case of Environment-Friendliness, the use of healthy natural materials such as timber or yellow mud was preferred the most. Consumers were also especially fond of open passage through connecting front and back balcony as for Visual Openness, and spaces created based on human body measurements regarding Human-Centeredness. The Savored characteristics of traditional housing varied by gender, age, family type, income, and scale of residence. The result of this research will be useful for housing construction company in planning Korean style apartments and also exploring preferred qualities according to the type of consumer.

• Journal of Korean Society of Rural Planning
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• v.16 no.4
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• pp.23-32
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• 2010

Recently, there are many people who live in rural keep getting away from their town. The reason why become aging and reducing society in Rural is weakness of agricultural competition, education, culture and welfare. Thereupon, we need counter plans to make boom in exhaustion rural landscape counter plan, losing consciousness of citizenship, over developing from city planners who are giving serious damage to rural landscape. However, there are many promotions going on to cover weakness of rural. In this research, to set up the right view of rural which considered the different cognitions, it is important to derive each preference or non-preference scenery, and countrified or non countrified scenery. From different cognition, finding preserved and improved factors is necessary to preserve, reform, and improve the countryside scenery. Based on this, to investigate natural characters of viewpoint is providing right direction for future rural landscape.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.842-853
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• 2004

This research was conducted to develop uniform designs as a part of CIP(Corporate Identity Program) for Corporate Identify of G College. A uniform is the dress of a distinctive design or a fashion worn by members of a particular group. Therefore, the uniform should provide the user with pride and distinction for a company or a college in wearing the uniform. The method and procedure of this research was as follows: First]y, we examined CIP(Corporate Identity Program) expressing 'visual Image' of G College such as symbolic marks and colors and logos and investigated the actual conditions of G College uniform and the others. Secondly, we decided the direction of the design concept to reflect the investigated results. Thirdly, we designed the new uniforms by the design process considering of the essential factors of a uniform. for example functional, beautiful, symbolic aspects.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.124-125
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• 2005

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.30-39
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• 2012

The essence of brand identity is to draw an interrelation between user and brand based on user's desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. 'Uniqueness' is directly expressed through brand name or logo or through brand colors. 'Experience' is expressed as auditive expression through stimulation using a body and providing music. 'Relationship' has provided a communication environment or created relationship with brand by leading interaction with others. 'Estheticism' has increased visual satisfactory level by aesthetically sublimating lighting direction or form. 'Functionality' is expressed by providing various programs through smooth flow plan and grafting with the latest technology. 'Non-dailiness' has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.3-11
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• 2009

As the idea and function of the 'Model House' alters, so does the name - 'Housing Exposition' or 'Housing Cultural Center'. Its function Is not only to show and sell but to educate, promote and show culture. It works as a 'communication ground' about house. With the growing number of the Housing Cultural Center and the importance of function, major construction companies are building it competitively to connect the relationship with clients by expanding service. However, despite the necessity of 'Housing Cultural Center' is increasing, function and component of the Housing Cultural Center are yet defined and also specific direction of design, consumer services and programs are not properly established. Also, they are promoting and selling in lots only for a limited period which have problem in clients to participate and know about the characteristics of each companies promotion. Most of Housing Cultural Centers are similar in concept, shape, color use. The purpose of this research is to analyze the Housing Cultural Center with spacial and visual elements that comprise Housing Cultural Center, and study identity factors, distinct characteristics and build identity of the Housing Cultural Center. Ultimately, companies need to put forth to make difference in their own identity and apply it effectively in order to firmly establish identity.