• Title/Summary/Keyword: visitors' satisfaction

Search Result 475, Processing Time 0.022 seconds

The Comparative Analysis of Satisfaction Degree among Local Residents, Domestic and Foreign Tourists : The Case of Baekje Cultural Tourism Festival (축제방문객의 집단별 만족도 비교 연구 -제57회 백제문화제를 중심으로-)

  • You, Ki-Joon;Choi, Young-Hee
    • Journal of the Korean association of regional geographers
    • /
    • v.18 no.2
    • /
    • pp.161-174
    • /
    • 2012
  • The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

  • PDF

Functions of Nature Trails in Mt. Seorak National Park Focused on Environmental Educational Aspects (환경교육적 측면에서 본 설악산 국립공원의 자연관찰로 기능에 관하여)

  • Jo, Tae Dong
    • Journal of Environmental Science International
    • /
    • v.13 no.7
    • /
    • pp.605-610
    • /
    • 2004
  • Having the Seorak mountain National Park as an object of study, this research grasps the problems of the present environmental observatories through the awareness investigations of visitors towards the function of environmental observatories made by the evironmental education. In order to achieve this, a questionaire has been conducted for 26 days, starting from the 25th October 2002, directed towards 100 visitors to the Seorak mountain National Park about the maps and degree of satisfaction of the usage ofthe environment observatory and explanation program. The results of the analysis show that general satisfaction on the environmental observatories are valued very negatively. This informs us that the present environmental observatories under the environment education are not fullfilling entirely their functions. Supporting itself upon the basis of the visitors' questionaire, this research has attempted the resolution of the present problems having as an object of study the scenery and cultural resources present in the Seorak mountain National Park, and proposing an entertaining environmental education of the environment observatory's constitution.

On a Degree of Visitors' Satisfaction With Entrance In Soraksan National Park

  • Jo, Tae-Dong;Jo, Hyun-Ju
    • Proceedings of the Korean Environmental Sciences Society Conference
    • /
    • 2003.11a
    • /
    • pp.127-130
    • /
    • 2003
  • Grasping aspects of using our representative soraksan national park and investigating factors affecting visitors' decision-making, this study aims to suggest rationally using of the national park and the positive development plan. The question contains those who have visited soraksan national park more than once. This research shows that most of the visitors wish ‘entrance congestion’ to be solved by introducing ‘previous reservation’ system and unpolluted shuttle bus, therefore chances are shown that they could be introduced for settlement of the existing problems.

  • PDF

Satisfaction Factors and Determinants of Visitors in Hallasan National Park, Korea (한라산국립공원 탐방객 만족요인 및 예측모형 분석)

  • Kim, Dong-Pil
    • Korean Journal of Environment and Ecology
    • /
    • v.21 no.2
    • /
    • pp.120-125
    • /
    • 2007
  • The purpose of this study was to provide basic data for developing the practical park management. For this, satisfaction degree, satisfaction factors and estimated model by satisfaction variables of visitors were analyzed through a questionnaire survey in Hallasan National Park, Korea. In the evaluation process of the satisfaction, it was found out variables of 'uncleanness of sanitation facility', 'lack of convenience and information facility' was more unsatisfactory than any other variable. The biggest satisfaction factor through factor analysis was 'usual user management factor' accounting for 45.8% of all. Estimated models of satisfaction by multiple regression analysis are showed in the order of 'lack of sanitation', 'littering problem', and 'traffic safety'.

Important-Satisfaction Analysis as a Management Strategy of Suncheon Bay Ecological Park (순천만 자연생태공원 관리를 위한 중요도.만족도 분석)

  • Lee, Dong-Kun;Kim, Bo-Mi
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.37 no.6
    • /
    • pp.39-47
    • /
    • 2010
  • The coastal area is the place where two conflicting values provide opportunities for recreation, tourism and conservation of the natural environment. Most of these coastal areas have been disregarded in terms of tourism because of the high value placed on natural resources. Management strategy has usually been first on the priority list of natural. resources. However, due to the significant number of visitors, the Important-Satisfaction Analysis(ISA) was applied as a mean of complement since the 1970s. This study analyzed the difference between visitor satisfaction and the importance of the main management strategy targeting visitors to Sun-cheon Bay Ecological Park on weekdays and weekends. Results show that Sun-cheon Bay Ecological Park and the city government have paid a lot of attention and invested a lot of money, but efficiency of publicity didn't come up to their afford. Therefore, we should prepare information facilities, public education facilities and human power. Also needed are visitors' temporal-spacial control to set specific programs and a guide for information education control. It means visitors' company forms change depends on weekday and weekend. In addition, a breeding space for birds should be built for observation, education and exhibition to help meet visitor expectations. Visitors' positive satisfaction might be provided in establishing strategy as a very important measure in limited area. In conclusion, this study might be provided as preliminary data when the management strategy and related guidelines are established through the management priority of coastal regions where importance and satisfaction conflict.

A Study on the Environmental Improvement of National Parks' Public Space Design - Focusing on Trail Entry Areas - (공공디자인 측면에서의 국립공원 환경개선의 효과성 및 만족도 분석 - 탐방로 진입부 공간을 중심으로 -)

  • Lee, Sook-Hyang;Sim, Kyu-Won;Lee, Ho-Seung;Lee, Jea-Kyu;Jeong, Jeong-Kwon
    • Journal of Korean Society of Rural Planning
    • /
    • v.22 no.3
    • /
    • pp.49-61
    • /
    • 2016
  • This study examined the effectiveness of and satisfaction of visitors with the Environmental Improvement Project on national parks' trail entry areas. A survey was conducted to improve the proposal framework based on the data. Data for the study were obtained from 6400 respondents who used 28 national park offices at 32 national park trail entry areas. The field research was collected in 3200 surveys, divided between pre- and post-implementation of the Environmental Improvement Project. The study variables consisted of socio-demographics, visitors' perceptions on the environmental improvement of trail entries, effects of the environmental improvement, and visitor satisfaction. Several important results were found. First, the environment of trail entries has a significant impact on the formation of images and user satisfaction of national parks. Second, the influence of the trail entry improvement showed that 71.8% of visitors rated the trail entry as environmentally friendly after the Environmental Improvement Project, compared to 48.5% of visitors rated the trail entry as environmentally friendly before the Environmental Improvement Project. The findings indicated that a top priority of environmental improvement of the trail entries needs to be the installation of convenience facilities such as rest areas, restrooms, and direction boards (pre: 34.5%, post: 32.6%). Third, functionality and the other nine variables were shown to enhance the effect of the environmental improvement of the trail entries at the 1% statistical significance level. Finally, results indicated that the overall satisfaction of the visitors with the park was significantly higher after the environmental improvement (t-value=25.741, p=.000), showing the satisfaction score was higher after the environmental improvement (pre: 3.51, post: 4.12), with a statistically significant difference at the 1 % level. This study helps to understand trail entries, which have influenced the image of the national park and satisfaction. These findings can be utilized to manage and design a national park as a public space.

A Study on the Effect of Festival Satisfaction on the Determination of Revisited Visits of Festival Visitors -Suncheon food art festival- (축제만족도가 축제장 방문객들의 재방문 결정적 영향분석 -순천 푸드 & 아트 페스티벌 중심으로-)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.11
    • /
    • pp.241-247
    • /
    • 2017
  • The purpose of this study was to determine the satisfaction and return impact of the Festival visitors visiting the food and art festivals in Suncheon city. which successfully hosted the Suncheon Bay Garden Expo.. In order to carry out this research, hypothesis was set up, and after the questionnaire survey was conducted for the visitors participating in the festival, empirical analysis was conducted through the survey. Also, I would like to present the implications for the tourism development process and the convergence research of the fourth industry for the garden and food tourism of the tourists coming back again in the future due to the festival. The effect of factors on festival satisfaction was found to be influential in order of tourism product, food, guide and public event program. Also products and food facilities. It was confirmed that the guide and publicity part had an influence on the revisit of the festival and also the recommendation of the festival. As a result, the attributes of satisfaction factor of Suncheon Food & Art Festival were confirmed and causality was derived because visitors' satisfaction had positive influence on behavior intention. However, the limitations of the study remain in that it does not reveal the subdivision factors of the satisfaction and perceived satisfaction in measuring the festival satisfaction.

A Study on Visitors' Circulation Pattern and Amount of Traffic in the Multi-Purpose Commercial Complex (복합상업시설에서의 방문객의 경로선택과 통행량에 관한 연구 - 공간구문론과 현장조사 비교연구 -)

  • Song Se-Young;Song Byung-Ha
    • Korean Institute of Interior Design Journal
    • /
    • v.14 no.5 s.52
    • /
    • pp.236-244
    • /
    • 2005
  • This study investigates the effects of the spatial elements of the mulit-purpose commercial complex on visitors' circulation pattern and wayfinding by employing method of space syntax, observation, and interview survey. Two commercial complexes were investigated; Techno-mart represented a vertical type and COEX mall rendered a horizontal one. Analysis of the spatial elements using space-syntax method provided a base line for comparing analyses by the two other methods. Analysis of the interview additionally survey identified the factors affecting wayfinding behavior and contributing satisfaction. The findings suggest that level of the effects of the spatial configuration on visitors' circulation pattern is greater in Techno-mart(vertically oriented) than COEX(horizontally). In COEX, for instance, specific route that connects sub-way station and cinema complex carries far more traffic than main route, even though the main route indicates higher degree of integration of spatial configuration. Similar with observation, the degree of integration is corresponding with the satisfaction and easiness of wayfinding behavior In COEX, specific place and feature seem to have more effects on visitors' wayfinding behavior and circulation pattern than the level of integration of spatial configuration.

Relationship between incivility through clinical experience and major satisfaction in dental hygiene students (치위생(학)과 학생이 임상실습과정에서 경험하는 무례함과 전공만족도의 연관성)

  • Son, Ji-Lyang;Lee, Eun-Bi;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
    • /
    • v.16 no.5
    • /
    • pp.701-708
    • /
    • 2016
  • Objectives: The purpose of the study was to examine the level and relationship of incivility through clinical experience and major satisfaction in dental hygiene students. Methods: A self-reported questionnaire was completed by 357 dental hygiene students in six universities from November 1 to December 1, 2015. The questionnaire by five point Likert scale consisted of general characteristics of the subjects (6 items), incivility (20 items), and major satisfaction (6 items). Incivility was divided into three factors of staff, doctors, and patients & visitors. Data were analyzed with descriptive statistics of variables, multiple response cross analysis, independent t-test, one way ANOVA, and Pearson's correlation coefficient analysis. Results: The mean of incivility and major satisfaction was 2.23 and 3.29, respectively. The incivility of staff, doctors, and patients & visitors showed negative correlations with major satisfaction. Conclusions: The incivility through clinical experience is associated with major satisfaction negative. These results suggest that we need to develop remedy such as positive attitude dealing with incivility and implementing similar environment education during clinical training at school and dealing with stress.

Satisfaction Factors and Determinants of Visitors in Weolchulsan National Park, Korea (월출산국립공원 탐방객 만족요인 및 예측모형 분석)

  • Kim Dong-Pil;Cho Woo;Yoo Ki-Joon
    • Korean Journal of Environment and Ecology
    • /
    • v.20 no.2
    • /
    • pp.153-158
    • /
    • 2006
  • The purpose of this study was to provide basic data for developing the effective park management. For this, satisfaction factors and estimated model by satisfaction variables of visitors analyzed through a questionnaire survey in Weolchulsan National Park, Korea. In the evaluation of the satisfaction, variables of 'lack of visit program' was most unsatisfied, and 'lack of facility', 'charge of fee', 'lack of pamphlet & information facility' were more unsatisfied than any other variables. Satisfaction factors by Factor Analysis were loaded with 'facility management', 'usual management'. In estimated model of satisfaction by Multiple Regression Analysis showed in order of 'negative impacts of trail', 'lack of safety facility'.