• Title/Summary/Keyword: visitors' evaluation

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The Effects of Interior Landscape on Preference of Department Store (실내조경효과가 백화점 매장선호도에 미치는 영향)

  • 김수연;방광자
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.3
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    • pp.64-72
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    • 2002
  • The purpose of this paper is to examine the effects of interior landscape that influence preference at a department store in order to answer the research question; What are the effective factors of interior landscape that affect preference at a department store. After review of the effect of interior landscape, and the interior landscape at a department store, we constructed a literature framework and have formulated the hypothesis of this research. We have analyzed the data which surveyed 108 visitors about the interior landscape in a department store, using factor analysis, Pearson's correlation analysis, and the multiple linear regression method. We found that; 1) eleven variables can be selected for the effects of interior landscape at department store: accessibility, image, stay, distinction, comfort, complexity, cleanness, mystery, purification of atmosphere, noise and harmony. Among the 11 independent variables used to study the effect of interior landscape at a department store, the image and purification of atmosphere highly affect preference. 2) These 11 variables are grouped by factor analysis as effects of amenity, attractiveness and identity. 3) As a result of multiple regression analysis, independent variables influencing preference were proved statistically significant at one percent level. 4) Regarding their relative contribution of interior landscape effect at a department store, the effects of amenity was the most important and it showed a level of importance 1.4 times higher than the effect of identity, and 1.25 times higher than the effect of attractiveness. The research results suggest the need for guidelines for the creation of interior landscape at department stores. The approach and analysis method adopted by this research is highly useful for the evaluation of interior landscape criteria at a department store. It is recommended that more practical study on factors affecting user's preference be performed in the future.

The Blog Ranking Algorithm Reflecting Trend Index (트렌드 지수를 반영한 블로그 랭킹 알고리즘)

  • Lee, Yong-Suk;Kim, Hyoung Joong
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.551-558
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    • 2017
  • The growth of blogs has two aspect of providing various information and marketing. This study collected the rankings of blog posts of large portal using OpenAPI and investigated the features of blogs ranked through the exploratory data analysis technique. As a result of the analysis, it was found that the influence of the blogger and the recent creation date of the post were highly influential factors in the top rank. Due to the weakness of these evaluation algorithms, there was a problem of showing the search results which is concentrated to the power blogger's post. In this study, we propose an algorithm that improves the reliability of content by adding the reliability DB information which is verified by the experts and reflects the fairness of the application of the ranking score through the trend index indicating various public interests. Improved algorithms have made it possible to provide more reliable information in the search results of the relevant field and have an effect of making it difficult to manipulate ranking by illegal applications that increase the number of visitors.

Users' Evaluation for the Trail Structures in the Dobong District of Bukhansan National Park, Korea (북한산국립공원 도봉지역 탐방로 보행시설에 대한 탐방객 평가)

  • Yoo, Ki-Joon;Cho, Woo;Cho, Keun-Sik
    • Korean Journal of Environment and Ecology
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    • v.22 no.2
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    • pp.145-151
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    • 2008
  • The purpose of this study was to understand users' attitudes for trail structure conditions in Dobong district, Bukhansan National Park, Korea. For this purpose, the research conducted a respondent's-personal entry-method based questionnaire survey on 250 visitors using inquiry routes in Dobong areas in Bukhansan National Park in July, 2007. The survey result showed that the 6 types of pedestrian trail structures were relatively in better shape in its quality and quantity while the responses for 3 types of structures, such as wood deck, wood railings, and stone paving, were positive in terms of harmony with landscape, preservation of resources, and user convenience. In conclusion, it is considered to be essential to bring in nature-friendly materials for walking facilities in National Parks and also necessary to consider the visual effect arising from the harmony with landscape together with the functions of conservation of resources and inquiry convenience.

Economic Evaluation of Use and Conservation Values of Traditional Temples - In Case of Sinheungsa in Seolak Mountain and Hainsa in Gaya Mountain - (전통 사찰의 이용 및 보존 가치에 대한 경제적 평가 - 설악산 신흥사와 가야산 해인사를 중심으로 -)

  • Yi, Young-Kyoung;Yi, Pyong-In;Han, Sang-Yoel
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.5 s.118
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    • pp.84-99
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    • 2006
  • The traditional temples located in national parks have various functions, such as religious practice, tourist destination, and conservation for cultural and natural resources. One functions have implicit monetary values in terms of public benefits. The purpose of this study was to estimate both use and non-use conservation values for two traditional temples, Sinheungsa and Haeinsa, using the contingent valuation method. In the study, both single-bounded and double-bounded dichotomous choice methods were used in an application of Turnbull distribution-free model. A total of 659 visitors were interviewed, 350 in Sinheungsa and 309 in Haeinsa. The mean WTP (willingness to pay) for Sinheungsa using single-bounded method was 4,040 Won for the use value, 6,157 Won for the cultural conservation value, and 5,624 Won for the natural conservation value. The mean WTP for Haeinsa using single-bounded method was 6,463 Won for the use value, 8,769 Won for the cultural conservation value, and 8,013 Won for the natural conservation value. The total economic value of each temple accounted for 50% (Sinheungsa) and 80% (Haeinsa) of the total economic value of the associated national park. It was also found that the single-bounded method was more conservative than the double-bounded method in terms of value estimation. The WTP was highest for the cultural conservation value and lowest for the use values in both temples, with natural conservation values falling in the middle, which showed that people perceived traditional temples as the cultural heritage. Based on these results, it was suggested that traditional temples should be designated as an 'multiple heritage area' so that conservation can be used as the main criteria for various use programs.

Inflnuence of the Restorative Quality of Landscape on the Visiting Preference and Satisfaction for Tourist Destination - An Evaluation of Heritage Landscape of Kyongju by Americans - (경관의 치유적 특질이 관광지 방문 선호 및 만족에 미치는 영향 - 경주 유산경관에 대한 미국인의 평가를 중심으로 -)

  • Yi, Young-Kyoung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.5 s.118
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    • pp.1-13
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    • 2006
  • The Attention Restoration Theory (ART) developed by Kaplan and Kaplan proposes that effortful directed attention required in normal life can be fatigued. Restoration can occur in a setting that has restorative qualities. The restorative quality described by the ART involves four concepts: being away, fascination extent, and compatibility. The purpose of this study was to investigate how the restorative quality of landscape influenced the preferences and satisfaction of visitors to an heritage landscape. Four kinds of heritage landscapes of Kyongju were used as environmental surrogates and 150 americans participated in the study. Hartig et al.'s Revised Perceived Restorativeness Scale (RPRS) was used as the psychological measure for the restorative quality, along with other measurement constructs such as cultural uniqueness and novelty. The results showed that RPRS was a reliable measurement tool for assessing the restorative quality of artificial landscapes. Factor analysis identified three valid factors: escape-fascination compatibility, anti-extent. Among the three factors, only two, escape-fascination and compatibility, were found to have important effects on visiting preference and satisfaction. Specifically, higher levels of preference and satisfaction were associated with higher levels of escape-fascination and compatibility. The results indicate that the restorative quality has a high possibility to be used as a frame of reference for assessing various types of landscapes, from natural to artificial. It was also proposed that restorative quality could better explain the experience of the landscape strongly related to specific purpose or motivation.

A Study on the Evaluation Method of Urban Open Spaces of Seoul with Remote Sensing: Detection of the Ecotone of the Mt. Pukhansan National Park (위성영상자료를 이용한 서울시 도시녹지의 평가기법 연구: 북한산 국립공원 주연부 탐지)

  • 박종화
    • Korean Journal of Remote Sensing
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    • v.11 no.3
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    • pp.71-81
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    • 1995
  • The purpose of this research were to find ways to detect ecotone between the Mt. Pukhansan National Park and adjacent urban residential areas, to measure the width and size of ecotone around the park, and to investigate temporal change of ecotone around the Park. Normalized Difference Vegetation Index(NDVI) derived from TM data (May of 1985, 1987, and 1993) and the analytical capabilities of GIS were used to investigate the impacts of human activities inside of and outside of the boundary of the park. Major findings of the study can be summarized as follows: First, ecotone around the boundary of the national park could be identified from NDVI-distance curves derived by a series of buffering operations with a GIS. Second, average width of ecotone around the park was nealy doubled during 1985-1993 period. Third, NDVI vaules of the park were about 14 percent higher than those of surrounding areas. Finally, it seems that the expansion of the ecotone of the park is related to heavy trampling of visitors and various types of environmental pollution of the adjacent urban areas.

Development of the Psychology-based Curriculum for Enhancing Naturalistic Competency in the Forest Education-related Experts (산림교육전문가를 위한 심리학 기반 자연탐구역량 교육과정 개발)

  • Kim, Keun-Hyang
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.417-424
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    • 2022
  • The purpose of this study was to develop the psychology-based naturalistic competency curriculum so that forest-related experts could fully play the role of a mediator between nature(forest) and human(visitors). The curriculum was designed in three parts: a pleasant life, a wise life, and a meaningful life. Contents were focused on recognizing and naming one's senses and emotions in nature, discovering nature-related memories and Naturalistic Intelligence, experiencing the flow in nature and activating the Default Mode Network. The curriculum supplemented by expert's advice was implemented as job training for forest-related experts, and the curriculum was finally revised by examining the understanding and utilization of the participants. As a result, the curriculum in three areas of emotion, cognition, and practice was completed. It is expected that this curriculum will be upgraded through evaluation in the future so that forest-related experts can provide more qualitative service by strengthening their naturalistic competency.

Market Segmentation and Characteristics by Fair Participants evaluation Quality - Based on Korean Medicine-Bio Fair 2014 Jecheon Korea - (박람회 품질평가에 따른 시장세분화 및 특성분석 - 2014 제천한방바이오 방문객 대상 -)

  • Kim, Ki Hyun;Heo, Jun;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.23
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    • pp.17-26
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    • 2016
  • This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.

A Pilot Study on the Tourism Behavior of Family Groups with Children at the Asan Hot Springs (유아·아동 동반 가족의 아산온천지구 관광형태에 관한 예비 연구)

  • Jong-Min Woo
    • Journal of The Korean Society of Integrative Medicine
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    • v.12 no.3
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    • pp.61-70
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    • 2024
  • Purpose: The Asan Hot Springs are adjacent to the Seoul Metropolitan area and have excellent traffic access. However, a steady decline in tourist numbers followed the decline in the urban population. This study aims to provide participants with a hot springs visit as part of their independent tourism experience and then analyze their feedback to obtain meaningful suggestions to enhance local tourism. Methods: We recruited 12 families interested in taking a two-day, one-night tour, including a visit to the Asan Hot Springs. Participating families were grouped into two cohorts (Type C and Type A) depending on whether they included children aged one to ten. Each family answered a survey regarding their overall satisfaction with the Asan Hot Springs and provided targeted feedback regarding hot spring resorts, accommodations, restaurants, adjacent tourist spots, and tourism costs. Results: Most of the families that participated in the study were residents of Seoul, Incheon, or Kyunggi (74.47%); the majority were two-generation families (75%) with children (75%). The Type C group enjoyed the campsite (55.56%) accommodations at the Asan Hot Springs more than their Type A counterparts. Families visited an average of 3.6 places during their stay, and 61.11% of participating families visited entertainment and tourist attractions, including the Type C visit to the thermal bath. Compared with Type A, Type C families spent more on tourism and were more satisfied with the entertainment and tourist attractions experience. Overall, all study participants were satisfied with the thermal sources. Conclusion: Our results indicate that families with children have a higher added value than visitor groups consisting only of adults. Considering the significant impact on the local economy, the Asan Hot Springs and associated tourist attractions and services should be developed with these visitors in mind.

An Empirical Study on Museums' Spatial Environments using a Sensibility Rating Scale - By comparing spatial environments of the lobbies of the Gyeonggido Museum of modern Art and the Seoul Museum of Art - (감성 평가척도에 의한 공간 환경의 실증분석에 관한 연구 - 경기도미술관과 서울시립미술관의 로비 공간환경에 대한 비교연구를 중심으로 -)

  • Han, Myoung-Heum;Oh, In-Wook
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.75-82
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    • 2010
  • The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general public's perception of museums' spatial environment, particularly lobby space, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during September 11-17, 2010, and a total of 370 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis, and cluster analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the general public's perception of museum lobbies, five factors were found from the 19 semantic ratings of the Gyeonggido Museum of Modern Art and the 20 semantic ratings of the Seoul Museum of Art, respectively. In the case of Gyeonggido Museum of Modern Art, three additional semantic words of 'orderly', 'open', and 'original', which did not appear in the case of Seoul Museum of Art, were discovered. In the case of Seoul Museum of Art, more detailed semantic words such as 'restrained', 'ordinary', 'concrete', and 'intellectual (rational)' were obtained. Five semantic elements, which describe the two museums, were: Feelings of 'pleasantness', 'value, 'usage', 'aesthetics', and 'materials'. According to a comparative analysis of the two lobby spaces in terms of semantic rating elements, Gyeonggido Museum of Modern Art was perceived to be an orderly, original, open, soft, and female-like space, whereas Seoul Museum of Art was perceived to be aesthetic, restrained, concrete, realistic, intellectual and rational. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.