• Title/Summary/Keyword: visitor study

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An Assessment and Comparative Analysis of Culture and Tourism Festival Service Quality, Satisfaction and Revisit (Focusing on 2013-2014 Cheonan World Dance Festival) (문화관광축제 서비스품질과 만족 및 재방문 평가 비교분석 (2013-2014년 천안흥타령 춤 축제를 대상으로))

  • Lee, Je-Yong;Lee, Kwang-Ok
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.649-661
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    • 2016
  • It was intended to enhance the quality of festival and contribute as image of refined local festival by making an empirical and cross-sectional analysis of effect that the overall quality of service provided in the local festival had on users' satisfaction and revisit intention by using 2013-2014 two-year data for visitors who had enjoyed "Cheonan Heungtaryeong Dance Festival", best festival designated by Ministry of Culture, Sports and Tourism after 2012. The results of analyzing a difference for 2 years are as follows. 1) Among social quality factors, both cultural effect and image effect showed a significant difference with p=.001 and p=.004. 2) Among process quality factors, food and souvenir showed a significant difference with p=.27. 3) Among physical quality factors, both convenience in connection with the visitors' enjoying the festival and facility arrangement didn't show difference between groups with p=.130 and .408. Finally, in the item of whether the overall service quality of festival had an effect on visitor satisfaction and whether visitor satisfaction with festival had an effect on revisit intention, each of these had p=.000. So, it was shown that there was statistically significant difference. In other words, it is proved that the enhancement of service quality lead to high satisfaction, and this arouses revisit intention and produces word of mouth effect.

Analysis of the User Behavior and Recognition in Mudeungsan National Park (무등산국립공원 탐방객 이용행태 및 인식분석)

  • Kim, Sa-Rang;Park, Seok-Gon
    • Korean Journal of Environment and Ecology
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    • v.33 no.6
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    • pp.734-747
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    • 2019
  • This study surveyed the visitors to the Seoseokdae Peak of the Mudeungsan National Park, to analyze the factors that affected user behavior, perception of the National Park, and satisfaction with the visit and establish the strategy for the management of the Mudeungsan National Park. The analysis result showed that Gwangju residents (78.1%) accounted for the majority of the visitors to the Seoseokdae Peak and that the Mudeungsan National Park showed the attributes of both mountain type and suburb type. Most visitors (91.2%) perceived that columnar joints, including the Seoseokdae Peak, possessed the largest resource value in the Mudeungsan National Park, and the visitors showed concern over the potential damage to vegetation in the Seoseokdae Peak as the result of the overcrowded visitors. Over half of the visitors showed a positive response to the measures like partially restricted access or detour of mountain path to preserve and restore the Seoseokdae Peak. The total visitors and the regional visitors (residents of Gwangju, Damyang, and Hwasun), indicated that the facility management aimed at facilitating visitor experience affected the most on the satisfaction with park management. Moreover, the regional visitors answered that the visit management to control disorder and overcrowding would increase satisfaction. The result of the importance-satisfaction analysis showed a difference between the total visitors and the regional visitors in needed improvements as the total visitors believed that "amenities and information facilities" should be improved while the regional visitors believed that the focus should be on the "prevention of illegal and disorderly behaviors" and the "amenities and information facilities."

Study on development of the remote control door lock system including speeker verification function in real time (화자 인증 기능이 포함된 실시간 원격 도어락 제어 시스템 개발에 관한 연구)

  • Kwon, Soon-Ryang
    • Journal of the Korean Institute of Intelligent Systems
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    • v.15 no.6
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    • pp.714-719
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    • 2005
  • The paper attempts to design and implement the system which can remotely check visitors' speech or Image by a mobile phone. This system is designed to recognize who a visitor is through the automatic calling service, not through a short message, via the mobile phone, even when the home owner is outside. In general, door locks are controlled through the home Server, but it is more effective to control door locks by using DTMF signal from a real-time point of view. The technology suggested in this paper makes it possible to communicate between the visiter and the home owner by making a phone call to tile home owner's mobile phone automatically when the visiter visits the house even if the home owner is outside, and if necessary, it allows for the home owner to control the door lock remotely. Thanks to the system, the home owner is not restricted by time or space for checking the visitor's identification and controlling the door lock. In addition, the security system is improved by changing from the existing password form to the combination of password and speaker verification lot the verification procedure required for controlling the door lock and setting the environment under consideration of any disadvantages which may occur when the mobile Phone is lost. Also, any existing problems such as reconnection to tile network for controlling tile door lock are solved by controlling the door lock in real time by use of DTMF signal while on the phone.

User′s Effects on Avifauna in Bukhan Mountain National Park (북한산 국립공원의 이용객이 야생조류에 미치는 영향)

  • 김갑태;오구균;최영주
    • Korean Journal of Environment and Ecology
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    • v.1 no.1
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    • pp.24-34
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    • 1987
  • This study was conducted to investigate avifauna and user's effect on the avifauna in Bukhan Mountain district of Bukhan Mountain National Park. Avifauna were investigated bimonthly from April to October 1987 over four districts which were main trail and sub-trail in each valley and ridge-midslope region by line transect methods. The observed birds in Bukhan Mountain districts was 34 species and 753 individuals and these consist of 19 species for residents. 11 species for summer visitor. 2 species for passage migrant and 2 species for winter visitor. The dominant species were Parus major (22.7%), Paradoxornis webbina(10%), Parus palustris (10.8%), Pica pica (10.0%) in order. No. of species and species diversities was higher in valley region than in ridge-midslope region. No. of species, individuals and species diversities were lower in main trail of high user's density than in sub-trail. Especially avifauna in main trail was severely decreased in August in valley region in which users were concentrated. But there was no change in similarity indices according to user's intensities. Therefore avifauna protection policy such as restoration and rehabilitation of edge species along trail, user's control in valley region during breeding periods, etc., shall be made for Bukhan Mountain National Park.

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User′s Effects on Avifauna in Chiak Mountain National Park (치악산 국립공원의 이용객이 야생조류의 서식에 미치는 영향)

  • 김준선;김갑태;공영호;고상현
    • Korean Journal of Environment and Ecology
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    • v.2 no.1
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    • pp.37-49
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    • 1988
  • This study was conducted to investigate the user's effects on the avifauna in Chiak Mountain National Park. The survey was carried over 5 districts which were 3 main trail (valley) by line transect method from May to October 1988. The observed birds were 44 species and 613 individuals. these consist of 22 species for residents, 13 species for summer visitor, 5 species for winter visitor and 4 species for passage migrant. The average density of birds was 2.96 ea/ha, and main dominant species were Panus minar, Paradoxomis webbiana fulvicanda, Panus palustris hellmayri and Parus ater amurensis in order. The observed frequency of wild-birds was 6.77 times/km in average. No. of species, species diversities and observed frequency were lower in main trail of high user's density than sub trail and closed trail, especially in summer. But similarity indices were affected by inhabitation environments than user's density. Therefore, from now, in Chiak Mountain National Park management, the enjoyment oriented activities will be regulated and the control of trail use on main trail are necessary during breeding periods for wild birds protection.

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A Study on Visitors' Characteristics and Cognition in Regard to Damage of Nature Environment in Different Types of Ecotourism Destination (생태관광지 유형별 탐방객 특성 및 자연환경 훼손에 대한 인식 비교 연구)

  • Lee, Ho-Young;Oh, Choong-Hyeon
    • Korean Journal of Environment and Ecology
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    • v.26 no.2
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    • pp.264-272
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    • 2012
  • For understanding the tourists' characteristics of several types of ecotourism sites, we surveyed and analyzed the demographic characteristics, travel motivations and cognition of damage in Bukhansan trail, Upo marshes, Jirisan trail and Uljin Keumgang pine tree trail. The field survey were conducted through face-to-face interviews. In the case of Bukhansan trail, many people came to build up their health, so the ratio of eco-tourists and the awareness of environmental damage was low. In Upo marshes, there were many group tourists who want to enhance friendship between the colleagues. And the ratio of eco-tourists, enjoying several activities such as observation or experience about the ecosystems of wetland and bird watching appeared high, but the cognition of tourists about the damage of natural environment was low because the flatland type tour site, Upo marshes has less damage factors comparing with mountain type tour sites. In Jirisan trail, eco-tourists, nature tourists and mass tourists appeared mixed and the cognition of damage was higher than that of flatland type. In the case of Uljin Keumgang pine tree trail, almost indices showed higher values than other sites because the tourists who visited there have high cognition of eco-tourism and nature conservation by limiting entrance. Tourists were generally accepted positively the control method such as collection of entrance fee and visitor reservation system when natural damages are expected.

Visitors' Evaluation of Information and Interpretive Media in Dadohaehaesang National Park, Korea (다도해해상국립공원 탐방객의 홍보 및 환경해설 매체 이용평가)

  • Cho, Woo;Kim, Dong-Pil;Choi, Song-Hyun;Hong, Suk-Hwan
    • Korean Journal of Environment and Ecology
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    • v.27 no.5
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    • pp.642-649
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    • 2013
  • This study evaluated the efficacy of information and self-interpretive media that provide information on park environment using self-administered visitor survey to the Dadohaehaesang National Park, Korea. Excluding missing and unreliable responses, 205 valid responses were used for the analysis. Socioeconomic status and visiting behavior of the visitors to the Dadohaehaesang National Park were similar to those to other Korean national parks. Results showed that, of the self-interpretive media, 'Information board of park use and resources' were most frequently used (87.7%), followed by 'Interpretive label of woody plant,' and 'Bulletin boards for information and enlightenment.' 'Guided interpretation' was used less than 40% of the visitors. Visitors also highly rated the importance of the media (higher than 4.0 on average out of 5 point Liker scale question). The average performance rate was 3.82, suggesting that visitors were satisfied on the self-interpretive media. Visitors responded that 'Information board of park use and resources' and 'Bulletin boards for information and enlightenment' were not useful and, therefore, should be amended and managed to improve the self-interpretability of the media.

Landscape Design for Masan Robot Land (마산로봇랜드 조경설계)

  • Yoon, Sung-Yung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.3
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    • pp.115-125
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    • 2010
  • A theme park is not just a recreational space for leisure activities, but also a place of storytelling as collected around abstract boundaries called themes. These stories are 'a space that tells the meaning' that the visitor is looking for and the Robot Land space offers robots, humans, and nature. This study is a description of the design strategy and content of the work which was elected as a subject of the subsequent rank negotiation of the Masan Robot Land design contest for the selection of a private contractor. The focus of the plan is, first, the organizational power of each space and the delivery power of a theme for the history of revisits, which might be considered depending on whether or not the theme park has been successful in the visitor's mind. Second, it is to actively use the potential of Masan, which is not only the key hub of the mechanical industry but also has beautiful coastal resources. First, they created a space that can flexibly react depending on the user's desire and the change of form, minimizing environmental damage by using a linear metabolism that can provide an amalgam of the elemental characteristics of robots, humans, and nature as motifs. They introduced a planting plan for the admissions square, an existing forest, slope, vacation spot, the inside of a complex, and Eco Island, etc. by utilizing symbolic meaning and adjusting to the spatial characteristics of each space. In addition, they sought a detailed space by setting up zones tailored to the use and character of the subject area, having exhibitions and education about robots, vacation facilities for lodgers, various recreational and commercial facilities, and space for utopian gardens as themes. They planned Masan Robot Land to be a true cultural space that creates mental richness on the basis of not only the economical effects but also local emotion.

User′s Effects on Avifauna in Kaya Mountain National Park (가야산 국립공원의 이용객이 야생조류의 서식에 미치는 영향)

  • 이준우;김준선;류창희
    • Korean Journal of Environment and Ecology
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    • v.3 no.1
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    • pp.70-80
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    • 1989
  • This study was conducted to investigate the user's effects on the avifauna in Kaya Mountain National Park. The survey was carried over 3 districts which were divided with main trail(valley), subtrail(valley), unused trail(ridge) by line transect method from April to October 1989. The observed birds were 29 species and 527 individuals. these consist of 20 species for residents, 7 species for summer visitor 1 species for winter visitor, 1 species for passage migrant. The average density of birds was 2.44 ea/ha, and main dominant species were Parus major minor, Garrulus gtandarius brandtii, Parus palustris hellmayri, Parus varius and Sitta europaea amurenis in order. The observed frequency of wild birds was 8.42 times/km in average. No. of species, no. of individuals, density, species diversity and observed frequency of summer were lower than spring in 3 survey routes. Therefore, from now, in Kaya Mountain National Park management, the enjoyment oriented activities will be regulated and control of trail use on main trail are necessary during breeding periods for wild birds protection, especially in summer. To investigate the use or not of artificial nests, 35 artificial nests were selected. The results of this survey showed that many wild birds prefered mixed nest in column shaped to wooden nests. The rightful installation and manegement for invitation and increase of wild birds was necessary.

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Importance-Performance Analysis on Design Attributes of Self-Guided Interpretive Signs in the Nature Trail of Naejangsan National Park (내장산 국립공원 자연관찰로의 자기안내식 해설판 디자인 속성에 대한 중요도-성취도 분석)

  • Kim Sang-Oh
    • Korean Journal of Environment and Ecology
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    • v.20 no.2
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    • pp.159-169
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    • 2006
  • Interpretive sign is a communication medium that is often used in self-guided interpretation. Understanding interpretive signs and their users is important to maximize the effectiveness of interpretation. This study evaluated design attributes of interpretive signs by visitor's personal characteristics and visiting patterns using Importance-Performance Analysis(IPA). Data were collected from August to September of 2003 at the self-guided trail in Naejangsan National Park, Korea. Visitors using the trail participated in a questionnaire survey, and a total of 276 subiects was used for data analysis. The IPA results showed that female(23.3%) than male(13.3%), low age group(43.3%) than middle(0.0%) and high age group(0.0%), higher education group(36.7%) than lower education group(0.0%), medium size group(33.3%) than large(10.0%) or small group(16.7%), 'with child' group(66.7%) than 'without child' group(20.0%) rated higher importance and lower performance on more design attributes of the interpretive signs. These groups also showed higher rate of 'Concentrate Here(CH)' attributes that require urgent improvement. The 'with child' group showed the especially high rate of 'CH' attributes. The results suggest that interpretive signs need to be designed considering diverse user groups. It is also necessary to develop some standardized items of the sign design attributes for more efficient and reliable implementation of IPA and other evaluative works.