• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.572-587
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• 2021

Recently, cultural urban regeneration is emerging as a topic of cultural tourism. This study aims to understand the effect of brand experience on integrity, re-visit intention focus on the case of culture-led urban regeneration visitor. Therefore, in this study, we selected GuCheng, which is a representative successful case of cultural tourism in China, and we surveyed people who had visited ancient China's foetus. The results of path coefficient analysis and hypothesis testing determined that sensory experience, affective experience, intellectual experience positively impacted integrity. And the significant effect of affective experience, intellectual experience has been found on re-visit intention. The moderation effect of nostalgia has been investigated and the results revealed that nostalgia has significant moderation effect among brand experience, integrity and re-visit intention. Our research findings offer insights for GuCheng culture-led urban regeneration. And this study investigated Chinese visitor, which could offer theoretical implication for future study.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.6-9
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• 2012

본 논문에서는 현대 박물관의 가장 특징적인 변화를 이끄는 요인 가운데 하나인 박물관 관람자에 대한 연구로서 관람객은 박물관 경험의 중심을 이루는 요소이다. 소비자는 상행위의 관점에서 보호받고 고려되는 대상이지만 현대의 박물관은 다양한 문화 오락 기관과의 경쟁에 놓이면서 박물관 관람객에 대한 연구에서 미진하였다. 본 연구는 이러한 박물관 관람객을 문화 소비자의 관점에서 연구하고 전국적으로 늘어난 박물관의 활성화라는 관점에서 문화 소비자를 만족시키기 위한 방안으로서의 소비자 연구를 하였으며 이는 문화 소비자 정의, 상품, 가격, 공간의 관점에서 연구하였다.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2011.10a
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• pp.80-80
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• 2011

• Asian-Australasian Journal of Animal Sciences
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• v.17 no.10
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• pp.1417-1429
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• 2004

The objective of the paper was to study the drinking and other related behavior of dairy cows (Bos taurus). There were 142 Holstein dairy cows observed and compared in this study. The experiment was designed on the basis of two different housing systems (wet pad with forced ventilation cooling house and open house); two different seasons (winter and summer); four different stages (high milk yielding cows, low milk yielding cows, dry cows, and heifers); and grouping (home and visitor animals). All cows had free access to water. Dairy cows spent 13.8 min/day drinking in wet-pad house and 11.7 min/day in open house. owever, there was no significant difference in the duration of water drinking between these two housing systems (p>0.05). The water consumption was significantly higher in wet-pad housed animals (68 L/day) than open-housed animals (31.5 L/day) (p<0.05). A significant interaction between housing and grouping (p<0.05) was found. Home and visitor animals spent more time drinking in open house, wet-pad house, respectively. A highly significant interaction was found between housing and drinking time during the day (p<0.001). Animals in open house drank more during the morning (6:00 to 10:00 h), whereas wet-pad housed animals drank in the afternoon (14:00 to 15:00 h) and evening (18:00 to 20:00 h). The average time a cow spent in drinking in summer was not ignificantly different from that of drinking in winter. However, the water intake was significantly higher in summer (61.9 L/day) than in winter (38.6 L/day) (p<0.05). Drinking activity showed a highly significant interaction between season and physiological stage (p<0.01). High milk yield cows spent more time drinking in summer than in winter, whereas cows in all other stages followed the opposite drinking pattern. Grouping exchange did not influence the drinking behavior of dairy cows in either season (p>0.05); both home and visitor animals spent almost the same time in drinking water. A strong significant interaction between season and time during the day was found(p<0.01), suggesting that animal's high drinking frequency occurred during the daytime for both seasons, with a peak midday in winter and two peaks at 10:00 h in the morning and 19:00 h in summer. Thus, drinking behavior was associated with the cooler time of day in summer and with the warmer hours of day in winter. High and low milk yielding cows and heifers spent 15.3 min/day, 14.3 min/day, and 12.8 min/day, respectively, in water drinking activity, but there was no significant difference among them (p>0.05). There was, however, a significant difference in water drinking activity found in dry cows, which spent less time in drinking at 8.2 min/day (p<0.05).

• Korean Journal of Environment and Ecology
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• v.32 no.5
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• pp.532-540
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• 2018

Importance-performance analysis (IPA) is a simple and effective technique that can assist practitioners in prioritizing customer attributes to enhance service quality and visitor's satisfaction. The purpose of this study is to use the IPA-Kano model to examine the correlation of visitor's satisfaction and management matters and deduce the management priority. It classifies 14 visiting satisfaction attributes into basic factors (forest environments and staff/information center), performance factors (the natural landscape, trail facilities, forest status, easy access, and historical and cultural resources), and excitement factors (the value of natural monument, educational experiences, and entrance fee) to select the management priority according to the achievement (satisfaction). The management priority according to the performance is staff/information center > easy access > forest environment > trail facilities, historical and cultural resources, forest status, and natural landscape > entrance fee and educational experience > value of natural monument. By considering their performance, it further identifies development priorities for visitor's satisfaction improvement. These priorities allow local governments to deploy scarce resources to improve satisfaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.6
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• pp.39-47
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• 2010

The coastal area is the place where two conflicting values provide opportunities for recreation, tourism and conservation of the natural environment. Most of these coastal areas have been disregarded in terms of tourism because of the high value placed on natural resources. Management strategy has usually been first on the priority list of natural. resources. However, due to the significant number of visitors, the Important-Satisfaction Analysis(ISA) was applied as a mean of complement since the 1970s. This study analyzed the difference between visitor satisfaction and the importance of the main management strategy targeting visitors to Sun-cheon Bay Ecological Park on weekdays and weekends. Results show that Sun-cheon Bay Ecological Park and the city government have paid a lot of attention and invested a lot of money, but efficiency of publicity didn't come up to their afford. Therefore, we should prepare information facilities, public education facilities and human power. Also needed are visitors' temporal-spacial control to set specific programs and a guide for information education control. It means visitors' company forms change depends on weekday and weekend. In addition, a breeding space for birds should be built for observation, education and exhibition to help meet visitor expectations. Visitors' positive satisfaction might be provided in establishing strategy as a very important measure in limited area. In conclusion, this study might be provided as preliminary data when the management strategy and related guidelines are established through the management priority of coastal regions where importance and satisfaction conflict.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.11-21
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• 2016

The purpose of this study was to analyse the impact of food tourism experience types on purchase intention and further to verify the influence of purchase intention on visitor satisfaction. For these purposes, a survey was given to 233 participants at the $15^{th}$ Daegu Food Tour Expo held from $9{\sim}12^{th}$ June 2016. The studay also carried out analysis of frequency, reliability, and correlation employing SPSS V. 20.0. The findings of the study are as follows. 1) Among 4 factors of food tourism experience types, gourmet, knowledge and healing pursuit groups havd a positive influence on purchase intention, although relation pursuit group had no significant influence on purchase intention. 2) It was discovered that purchase intention had a positive influence on visitor satisfaction. The results shown that food tourists have basic experience of gourmet with paying attention on knowledge and healing, as well. But food tourist has no significant influence on the group of relation pursuit. Accordingly, in order to encourage food tourists to re-visit, it is necessary to continuously develop and improve tour programs with well organized tour destinations and social system.

• Journal of Environmental Impact Assessment
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• v.20 no.2
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• pp.187-198
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• 2011

The objective of this study is to analyze the flora and forest vegetation of trails with high visitor density at Molundae. Nine quadrats of $20{\times}20m$ were selected for the survey. The survey was conducted from April to October 2010. The obtained results are summarized as follows. Plot1, plot2, plot3, plot4, plot6, and plot7 were located at slopes of $5{\sim}20^{\circ}$, 17~40m above sea level, and were formed with the colony of Japanese black pine(Pinus thunbergii Parl) and Japanese black pine(Pinus thunbergii Parl)-white oak(Quercus aliena Blume). Tree layer had the height of 8~20m, and the coverage of 50~70%, while subtree layer had the height of 3-8m, and the coverage 30~80%. On the other hand, shrub layer had the height of 2~4m, and the coverage of 10~30%, and herb had the height of 0.2~1m and coverage 5~20%. Plot5, plot8, and plot9 were located at the summit areas of 57~78m above sea level, and $0^{\circ}$ slope. Japanese black pine(Pinus thunbergii Parl) formed a community there. Tree layer was 8~20m high, and covered 60~70%, of the area, and subtree layer was 6~8m high, and coverage 30~40%. Shrub layer had the height of 2~6m, and the coverage of 30%, while herb layer had the height 0.2~2m, and the coverage 20-80%. Succession does not occur in the surveyed areas which have high visitor density. Artificially planted sawtooth oak(Quercus acutissima) trees were found to disturb succession and formation of multi-layer vegetation, resulting in the ecologically unstable forest. Therefore, the researcher suggested the strategy of managing the vegetation in the conclusion. This study has the limit in that the plots selected for the survey reflected only part of various trails in the Molundae area. It is necessary to suggest the vegetation management plans by selecting more diverse trail areas in consideration of the visitor density and behaviors, and analyzing the changes in vegetation quantitatively in order to manage the vegetation in urban areas damaged by visitors more effectively.

• Journal of Korean Society of Rural Planning
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• v.27 no.4
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• pp.13-24
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• 2021

This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.55-67
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• 2019

This study was surveyed the visitors who visited the festival for 4 days from August 01, 2019 to August 04, 2019 .For the questionnaire, 367 copies of valid questionnaires were used as the final analysis data in four beaches: Hakdong Black Pearl Beach, Gujora Beach, Wahyeon Beach, and Jicell Port. The results of this study are as follows. First, all three sub-factors of regional festival service quality, such as confidence, empathy, and credibility, had a positive effect on participation behavior. Second, the result of the moderating effect of the influence of involvement on the quality of service and visitor participation behavior of local festivals is based on the individual moderating effects of service quality and visitor participation behavior. There was a moderating effect. Visitors should be aware of the program, which is faithful to the festival's original purpose, and provide visitors with information about the festival quickly and accurately to feel the efficacy of participating in the festival. And The more satisfied the tourists who visited the local festivals, the more likely it will be to be a successful and successful festival. By speeding up, unexpected positive customer behavior will come from places that are not important.