• Title/Summary/Keyword: visitor characteristic

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A Study on the Visitors' Behavior by the Exhibition Method and the Presentation in Science Museum (일본과학계박물관의 전시수법과 연출에 따른 이용자행동반응에 관한 연구)

  • Park, Jong-Rae;Choi, Jun-Hyuck;Bae, Sun-Wha;Lim, Che-Jin
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.05a
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    • pp.127-130
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    • 2004
  • In order to verify the validity of the exhibition moethod in a science museum, this study undertakes a visitor follow-up survey, and clarifies the influence an exhibition method affect visitor's behavior, and its feature. The tracking research performed the visitor follow-up survey to family company children. The characteristic of the visitor's behavior by the exhibition method; Use frequency becomes low in order of 'Experience type' 'Participation type' 'Fixed type'. Experience type has tendencies, such as repetitive and continuing use, and use time was long. Otherwise use time of Fixed type was short. As a result, although the use frequency of Hands-on is high and its use time is longer than Hands-off, it turns out that is influenced according to factors, such as the exhibition method, presentation and the contents of exhibition.

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A Study on Characteristic of Visitor's Behavior and Circulation Path Type in Art Museum Exhibition Space (미술관 단위전시실의 경로선택 유형과 관람행동 특성에 관한 고찰)

  • Choi, Jun-Hyuck
    • Korean Institute of Interior Design Journal
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    • v.17 no.2
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    • pp.83-90
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    • 2008
  • This study attempts to understand the arrangement and spatial requisites of art pieces by materializing the visitors' path of movement in the exhibition space, as well as researching their behavior. The purpose of the research is to the guideline for planning the exhibition layout and visitors' circulation can be derived in order to correspond to the visitors' characteristic of movement and circulation-path choice. Although such guideline may have limited use, it is still significant enough to be studied. Taking three Korean art galleries as the subjects of research, this study observes the arrangement of art pieces, movement path of visitors, characteristics of the visitors' behavior and the duration time a visitor takes to view an art piece without moving around in order to understand the arrangement and spatial requisites of art pieces which correspond to the visitors' behavior. The following results have been drawn in this research and analysis; First, when there is an island type exhibition other than the ordinary on-the-wall display in the exhibition space, the visitors' choice of path changes. In short, an island type exhibition seems to be a factor that changes the visitors' path. Second, in the entrance of an exhibition space unit, most of the visitors seem to choose a path which moves counter-clockwise. Third, it is considered that well-known art pieces or art pieces with a big size shall not be displayed on the comer of the exhibition room.

Study on Museum Visitor Characteristics and Implications for Effective Management Reflecting on Visitor's Feedback (미술관의 방문자 특성과 방문 후 평가에 따른 효율적 경영에의 시사점)

  • Jung, Hyung-Shik;Kim, Young-Shim;Jeong, Kyeo-Woon
    • CRM연구
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    • v.3 no.1
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    • pp.29-47
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    • 2010
  • This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

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A Study on Visitor's Behavior as a Characteristics of Different Forest Trails (숲길 특성에 따른 이용객의 이용행태 비교에 관한 연구)

  • Son, Ji Won;Ha, Si Yeon
    • Journal of Korean Society of Forest Science
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    • v.101 no.2
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    • pp.309-316
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    • 2012
  • The purpose of this study is to conduct a visitor survey which provides demographical characteristics, a profile of the characteristic, travel behavior in different forest trails; Bukhansan trail, Uljin trail, Jirisan trail. Bukhansan trail (second course) is about 3 km and many visitors are nearby residents for the walking. Uljin trail is 80 km, especially conducting visitor reservation guide system and most visitors are 30s and 50s. Jirisan trail is total 209.3 km (a total of 17 courses), networking regional trail routes and was most popular between the ages of 20 and 39. The results showed that Bukhansan trail was used for light walking course, and visitors preferred health related activities. In Uljin trail, visitors expected trekking with nature-based activities and visitors of Jirisan trail seemed to prefer trekking and request more trail's walkability than other trail users.

Facility Management Strategy of a Korea National Park Based on Importance-Performance Analysis (중요도-성취도 분석에 기초한 국립공원 시설관리 방안에 관한 연구)

  • Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.29 no.6
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    • pp.952-958
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    • 2015
  • The purpose of this study is to approach more analytical facility management strategies for Korea national parks based on visitor awareness. Total number of 214 survey questionnaire of the visitors to a mountain type Deogyu National Park and a coastal type Taean National Park was analyzed employing importance-performance analysis. The result shows that Taean National Park has 4 attributes in 'keep up good work', 3 attributes in 'low priority', and 2 attributes in 'possible overkill'. Deogyu National Park has 3 attributes in 'keep up good work', 4 attributes in 'low priority', and 1 attribute in 'concentrate here'. Satisfaction level of the facility was above average and total satisfaction level of the visit was also higher than 3 points for each park. Deogyu National Park scored higher in both criteria, while Taean National Park was evaluated negative in all detailed items. It may be attributed to a visitor difference between a coastal type national park and a mountain type national park. To increase visitor satisfaction, it is a requirement for facility management to be based on use characteristic of an individual park by the type.

Research about a Segmentation Center of Visitor's Visit Type in Korean Arboretum (우리나라 수목원의 방문객 방문형태를 중심으로 유형화에 관한 연구)

  • Shingu Kang;Yunjin Shim;Ji Won Noh;Jungwon Sung
    • Journal of Practical Agriculture & Fisheries Research
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    • v.26 no.1
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    • pp.30-39
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    • 2024
  • Korean arboretums where a large number of people are visiting could not do visitor's satisfaction in qualitative side and communication through education and event, although a lot of those things statistically have been doing so far. At this side, it needs an arboretum's segmentation: preparing to an adaptation strategy of a new paradigm, differentiated strategy, and problem solving strategy tied by a similar group for the Korean arboretum visitors. This research tries to classify several patterns with Korean arboretums by visitor's behavior and propose each type of subspecialized management plan after analyzing characteristic of supply and demand. The research for this tries to classify several patterns of Korean arboretum and suggest segmentalzed management plan by types after analyzing characteristics of aspects of demand and supply. By looking at the main patterning result of arboretum as a standard of the demand, there were four sorts of arboretums. In the first, it is the arboretum of intermediate type: not a clear characteristic. In the second, it is an arboretum of multipurpose resort type: strongly demanding motivational factors of a rest, health, access, low cost, experience, learning and sightseeing. In the third, it is an arboretum of theme tour type: a strong sightseeing motivational factor and demanding appreciate scenery. In the last, it is an arboretum of studying and admiring type: demanding a motivational factor of sightseeing landscape and plants, a strong experience and learning.

A basic Study on the Characteristic of Visitor's Circulation in Museum (박물관 관람자의 동선특성에 관한 기초적 연구)

  • 한선영;임채진
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 1999.04a
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    • pp.3-6
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    • 1999
  • The purpose of this study is to analyze the characteristics of exhibition circulation through the movement pattern. It looks into the factoers under the influence with the visitor's movement. The method of analysis of investigation by following after visitors. The viewing behavioral of exhibition based on the time, speed, proportion of appreciation is classfied into three types of the profound, the general, the passing viewers. The characteristics of the viewing form of these patterns largely depend on the space elements which are the structure form. And particularly the position of exit, the width of exhibition space and the connection of exhibition space stand out the disparity of the factor of the spatial structure These three patterns bring about a lot of encounter in the exhibition space according to the difference of these routes consequently. So appropriate to the each pattern can offer visitors to more effective environment of exhibition.

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A Study on Visitor Motivation and Satisfaction of Urban Open Space - In the Case of Waterfront Open Space in Seoul - (도시 오픈스페이스 방문동기 및 만족도 연구 - 서울시 하천변 오픈스페이스를 중심으로 -)

  • Zoh, Kyung-Jin;Kim, Yong-Gook;Kim, Young-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.1
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    • pp.27-40
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    • 2014
  • The functions of urban open space, which embraces community revitalization, are diverse. It is the means of public healthcare, learning centers for children, hub of arts and cultural programs, as well as promoter of urban tourism. However, in-depth discourse and research on the topic of urban open spaces has been limited so far. Hence, this study aims to investigate the motivations and satisfaction of visitation based on four representative waterfront open space in Seoul; Cheongyecheon Waterfront, Seoul Forest Park, Seonyudo Park and Banpo Hangang Park. The methods of study are literature review, observation investigation, and questionnaire survey. The findings are analyzed through the Exploratory Factor Analysis, Reliability Analysis, ANOVA Analysis and Regression Analysis by SPSS 18.0. The results of the study are as follows. First, urban waterfront open spaces in Seoul has 5 factors of visitor motivation; community amenity, nature access, cultural and educational assets, aesthetic enjoyment, and lastly means of escape. Second, factors of recognizing urban waterfront open spaces as community amenity and nature access indicate meaningful differences in visitor's perception by spatial characteristics. Third, distances between the destination and the visitor's residence influence significantly their perceived motivation. Close-range visitors perceived nature access as a principal factor, whilst medium to long-range visitors perceived visitation for aesthetic purposes more importantly. Lastly, the will to escape was shown as the influential factor in visitor satisfaction. Visiting open spaces for the enjoyment of nature and aesthetic purposes were factors that also closely relate to visitor satisfaction. In addition, it was found that there are different visitor motivations that influence visitor satisfaction in accordance with the spatial characteristics of each open space. In summary, it can be said that urban waterfront open space is a hybrid space connected to various types of urban contents beyond daily experiences. It was found that several visitor motivations including community development, design aesthetics, education and culture, entertainment, enjoyment of natural landscape, and relaxation, affect the overall satisfaction of the visiting experience. It is anticipated that the results of the study will be used by the local government in setting up strategies for the creation and management of successful urban waterfront open space, and for those involved in planning and design act as a starting point for spatial programming and amenities arrangement in accordance to the city's tourism and urban marketing approach.

A plan for the development of botanic garden displays using local landscape resources (지역경관자원을 활용한 식물원 전시방식의 발전방안)

  • Park, Eun-Yeong
    • Korean Journal of Agricultural Science
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    • v.39 no.4
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    • pp.535-543
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    • 2012
  • Botanic gardens are steadily increasing based on people's increased interests in environment and ecology, lengthened leisure hours and improved transportation. However, similar florae and undifferentiated display are considered as problems, while their functions, purposes and characteristics have been more diversified. This study aims to investigate the present conditions and problems of display at botanic gardens and to find out solutions to make them exhibit plants through various ways of display and have their own characteristic, through a case study of seven botanic gardens. As botanic gardens are being recognized as a cultural institution, they should have limitations in the aspect of places that simply collect and exhibit rare plants. The current problems are unclear setting of design goals and communication with visitors. The gardens should escape from the existing supplier-oriented view to a visitor-oriented view, thinking about what the visitors will be able to see and get there. In particular, their display lacks differency, aesthetics, eye-level display, and multi-layered display. In addition to the essential functions of collecting the world's plants, exhibiting them according to purposes and giving scientific learning, botanic gardens should also show a sense of seasons with plants, trigger interests and amusement through unique plants, make visitors more interested in florae and closer to plants, and include social functions. Botanic gardens should be capable of leaning resources display, speciated display, complex and convergent garden-type display, and display fit for local and cultural contexts.

The Analysis of visitor′s Behavior in Hallasan National Park (한라산국립공원의 이용객 행태분석)

  • 이경재;최송현;김선희
    • Korean Journal of Environment and Ecology
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    • v.6 no.1
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    • pp.72-85
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    • 1992
  • The analysis of visitor's behavior in Hallasan National Park was executed for a month in september, 1990. In the characteristics of trip purpose, the nature-oriented motive was 68.9% of the total. And in the characteristics of the accompanied, the ratio of such items as company, friends,2-3 persons and above 12 persons was generally high. The ratio of lunch box was 62.7% and the item of bring back waste treatment was 69.6% in the characteristic of activity. The degree of landscape satisfaction was 3.98 and comparatively high on considering the maximum degree of 5.0, but in the degree of facility, the degree of dissatisfaction was high. Therefore the degree of total satisfaction was 3.43. In the opinion of users, the entrance by order of arrival, the adoption of reserved system and the limitation of the entrance of a group were gen- orally objected but the adoptation of nature rest-rotation system was comparatively assented Specially, visitor center was rarely used but many visitor who has attended there positively think about it. In factor analysis, 4 factors were extracted. Facilitate, social. user behavior and natural property were the most affecting factor to psychological satisfaction test. Multiple regression results showed that cleanness, land-scape, safety, no. of wastebasket and crowdness items affected the total satisfaction variable in total and local area.

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