• 경영과정보연구
• /
• 제32권1호
• /
• pp.43-62
• /
• 2013

많은 사람이 방문하는 웹 사이트의 특성이 무엇인지 알기 위하여 37개의 다(多) 방문 성형외과 웹 사이트들을 69개의 비교 대상 성형외과 웹 사이트와 비교하였다. 36개의 객관적인 웹 사이트 속성을 선정하여 106개 성형외과 웹 사이트를 조사하여 데이터를 수집하였다. 분석 방법으로는 다중 판별 분석과 의사결정 나무 기법을 사용하여 다(多) 방문 웹 사이트들과 비교 대상 웹 사이트들을 구분하는 웹 속성이 무엇인지 찾았다. 연구 결과, 두 집단을 구분하는 웹 속성은 커뮤니티 관련 속성, 모바일 관련 속성, 웹 사이트 유지보수 관련 속성이었다. 성형외과의 다(多) 방문 웹 사이트는 커뮤니티 중심이며, 모바일 환경으로의 변화에 즉각 반응하며, 지속적으로 유지 관리하는 사이트임을 확인하였다. 이러한 결과는 성형외과 웹사이트의 효과적인 구축 및 운영에 도움이 될 것으로 기대된다.

• 대한예방한의학회지
• /
• 제21권1호
• /
• pp.19-30
• /
• 2017

Objectives : The purpose of this study was to examine the changes of health perception, satisfaction survey and lifestyle in Korean medicine counseling for Daejeon University faculty members. Methods : In this study, the demographic questionnaire, lifestyle habit questionnaire, Mibyeong questionnaire, quality of life questionnaire(SF-12, EQ5D), pattern-based questionnaire, constitutional questionnaire(KS-15) and instrumental examination were performed on the first and second visit. We carried out 1:1 consultation at every visit. Results : A total of 189 participants participated in this study. 66% of respondents answered that they felt the change in health perception and more than 93% of the respondents felt satisfaction due to the Korean medicine health counseling. In the demographic characteristics, it was found that women were more satisfied with the Korean medicine health counseling than men(p <.05), the higher the education level(p <.05) and the higher the age(p <.05), managed their health continuously after receiving Korean medicine health counseling.(p <.05) In addition, in the change of lifestyle habit, the group who smoked and drank in the past answered that the consciousness to manage and improve health was higher than other group after Korean medicine health counseling.(p <.05) Conclusions : Korean medicine health counseling had a positive effect on overall health perception change and satisfaction was high. Since the Korean medicine health counseling has different effects on lifestyle and health perception change and the satisfaction of Korean medicine health counseling is different according to demographic characteristics and existing lifestyle habits. In the future, it will be expected that the effect of Korean medicine health counseling program on health care and disease prevention will be further enhanced if the Korean medicine health counseling program reflecting such characteristics is implemented.

• 통상정보연구
• /
• 제8권1호
• /
• pp.283-303
• /
• 2006

This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

• 한국환경생태학회지
• /
• 제30권6호
• /
• pp.1047-1056
• /
• 2016

본 연구는 선운산도립공원 탐방객 290명을 설문조사하여, 탐방객들의 공원이용 특성을 분석하고, 이를 바탕으로 도립공원관리를 위한 시사점을 도출하기 위해 수행되었다. 탐방객 설문은 응답자의 사회경제적 특성, 선운산도립공원 이용 특성, 방문 동기, 공원 탐방 만족도에 관한 문항들로 구성하였다. 조사 결과 탐방객들은 공원 방문 전 공원에 관한 정보 수집을 하지 않는 경우가 많았고, 선운산도립공원과 주변 관광지를 연계해서 여행하는 경우도 많지 않았으며, 고창 생물권보전지역에 대한 인지도 또한 크지 않아, 공원관리 주체인 고창군의 적극적 홍보가 필요한 것으로 나타났다. 응답자들의 16개 방문 동기를 요인분석한 결과, 선운산도립공원 탐방객들의 방문 요인은 '고지대 등산형', 자연학습이나 캠핑 등을 위한 '체험 관찰형', 가족이나 친구와의 '친목 도모형'으로 요약할 수 있었다. 공원 방문 목적에 따른 공원 이용 만족도를 살펴보기 위해, 요인분석에서 추출한 세 가지 방문 요인과 응답자의 사회경제적 특성 변수들을 독립변수로 하고 다른 사람에게 선운산도립공원 방문을 추천하는 정도를 종속변수로 하는 다중회귀분석을 실시한 결과, 3가지 방문 요인 중 '고지대 등산형' 요인만이 방문 추천 의사에 통계적으로 유의미한 영향을 주었고, 다른 요인은 영향이 없는 것으로 분석되었다. 이는 선운산도립공원이 등산객들에게만 만족스러운 경험을 제공할 뿐, 점차 증가하고 있는 체험 관찰형 탐방객 수요에 대응하지 못하고 있다는 의미로 해석될 수 있다. 환경해설과 같은 참여형 프로그램 개발이 요구된다.

• 한국조경학회지
• /
• 제35권4호
• /
• pp.16-31
• /
• 2007

This study is aimed at classifying different types of parks in Gwang-Ju city and providing efficient Planning and guidelines to satisfy the needs of park users. The first stage of this study was accomplished by site surveys of neighborhood parks in Gwang-Ju where park types, locations, neighboring conditions, park layout, and other physical environments were surveyed for the specific status of parks. With those basic data, urban neighborhood park types were classified into different categories: 1) urban neighborhood parks; 2) riverside neighborhood parks; and 3) natural(mountain side) neighborhood parks. For the second stage of this study, behavior patterns and satisfaction were investigated to provide empirical data on the relationship between the physical environment and human behavior. The main findings of this study can be summarized as follows: 1. The highest level of satisfaction for the users of urban neighborhood parks in Gwang-Ju city is the accessibility of the parks which are small but located in neighborhoods, The users tend to visit the nearby parks regardless of size. 2. The users have relatively high levels of satisfaction for urban neighborhood parks which have a lot of green zones or park facilities. Therefore, the park planner should consider the natural environment in the park area and should reconsider the type of park in the planning process. 3. The different types of urban neighborhood parks in Gwang-Ju city do not affect the level of satisfaction and the motivation of park visits. However, the accessibility of the parks is the most important factors of users' satisfaction regardless of the type of the park. 4. The level of user satisfaction for all of the urban neighborhood parks in Gwang-Ju city indicates that the users have a relatively low level of satisfaction. Especially, 26.2% of the users have a high level of dissatisfaction. The new parks, which have recently been developed, have a higher level of satisfaction than the old parks which have a lack of facilities, insufficient maintenance, and poor management planning in the park. 5. As a result of factor analysis, all city neighborhood parks showed a similar tendency with urban type parks, but showed a tendency that was different from the other park types.

• 한국치위생학회지
• /
• 제20권2호
• /
• pp.233-242
• /
• 2020

Objectives: The purpose of this study is to investigate the relationship between perceived oral health, medical service satisfaction, and oral health impact profile (OHIP-14) and the factors affecting OHIP for orthodontic patients, and to provide basic data to improve the quality of life of orthodontic patients in accordance with oral health. Methods: The study explained the purpose and purport of this study to orthodontic patients who visit dental clinics located in Daejeon and Chungcheong province for about two months from July 01, 2019, and conducted a self‐reported questionnaire survey for 220 participants who agreed to participate in this study. of the collected questionnaires, data of 197 subjects were used for the final analysis except 23 that were inadequate. Results: As for orthodontic treatment satisfaction according to perceived oral health and OHIP, there was statistically significant difference between respondents who were 'very healthy' and 'not healthy' (p<0.05). The higher the supplementary service satisfaction, the higher the orthodontic treatment satisfaction, and the higher the perceived oral health, the OHIP was found to be the higher. The factors affecting OHIP were found to be significantly associated with orthodontic treatment satisfaction and perceived oral health. The explanatory power was 15.6%. Conclusions: Active and ongoing oral health education should be provided to dental hygienists to ensure that the patient's oral cavity is healthy, and although additional services need to be improved, it is more important to have management strategies for patients to improve orthodontic treatment satisfaction.

• 산학경영연구
• /
• 제12권
• /
• pp.83-102
• /
• 1999

관광지에 대해 만족을 느끼는 관광객들은 재방문을 하게 될 것이고 다른 사람들에게 그 관광지를 추천하는 촉진효과에 영향을 미쳐 새로운 관광객들을 끌어들이게 할 것이다. 이러한 고객만족 경영개념을 관광경영에 도입하는 것은 관광산업의 역할이 상대적으로 큰 강원도에서는 아주 절실하다. 고객만족 경영을 위한 단계로서 관광객들의 관광지 선택과정에 대한 이해, 특히 관광목적과 선택속성들을 이론적으로 고찰해 보고, 이들이 관광객 만족에 어떤 역할을 하는지를 알아본다. 실증적 결과는 "관광목적에 따라 선택속성들의 중요성도 다름," "관광관련요인들이 관광 만족도에 미치는 영향은 관광목적에 따라 다름," "관광목적자체도 관광만족도에 영향을 미침,"을 보여준다. 이 논문에서는 관광목적, 선택속성들, 관광만족도에 관한 연결고리를 이해하는데 필요한 이론적 모델과 실증적 결과를 보여준다.

• 유통과학연구
• /
• 제18권2호
• /
• pp.29-38
• /
• 2020

Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

• 한국콘텐츠학회논문지
• /
• 제16권4호
• /
• pp.123-131
• /
• 2016

이 연구는 미술관 관람객을 대상으로 실시한 설문 조사 분석을 통해 미술관의 관람 동기와 관람을 통해 지각된 체험의 질이 관람 만족에 미치는 영향을 파악하고자 하였다. 요인 분석을 통해 미술관 관람 동기가 '지식 추구', '휴식 추구', '문화 동경', '유대 결속'의 차원으로 구성됨을 밝혔으며, 지각된 체험의 질은 '심미/오락', '교육', '일상 탈출', '소속감의 4개 차원으로 구성됨을 확인하였다. 이어 회귀 분석을 통해 동기와 지각된 체험의 질이 만족에 미치고 있음을 발견하였다. 이러한 분석 결과를 토대로 만족도 제고를 통한 박물관 운영의 개선을 위한 방안이 논의되었으며 후속 연구를 위한 아이디어가 제시되었다.

• 한국조리학회지
• /
• 제5권2호
• /
• pp.261-279
• /
• 1999

In order to meet competitive power, foodservice should aim to satisfy customers through distinguished quality and service as well as speciality and know-how. Especially, in coming 2000 year will be openned ASEM, 2001 will be the "Year to visit Korea", 2002 will be openned Korea-Japan Soccer World Cup, with these event as a momentum the domestic foodservice industry would be continuously increased and improved. Foodservice industry is the tertiary industry with the potentiality, tremendous popularity, premanancy and future-orient, it is gradually taking root as a basic industry after going through the industrialization. Furthermore, foodservice industry aim to satisfy customer based on quality, services, cleanliness, atmosphere, timing and value, besides, it is customer closeby service which to supply value and satisfaction through systemization, being manual, being technological renovation. Strategic management of foodservice industry is as following: Firstly, marketing strategy requires positing strategy to recongnize self-brand to the customer, thus requires to get hold how to take firm in customers′ mind. And then distingushed strategy requires. So somehow it is important to secure competitive in customers′ mind. Secondaryly, it requires strategy of competive advantegy. It is not to improve unique core competence of industry which is developed and studies for a long time but to pursuit diversfication based on core of industry Thirdly, it requires strategy of customer satisfaction. In these modern days it is important how much to satisfy customer, as it could be not expect continuous frowth and development without strategy of customer satisfaction. Therefore strategy of customer satisfaction is a necessary condition for the foodservice industry.