• 한국주거학회논문집
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• 제20권1호
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• pp.91-99
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• 2009

With the development of the internet and the spread of 'digital home', apartment houses equipped with the homepages connecting apartment houses as one cyberspace unit have increased. The virtual community with a homepage in apartment complex have improved the effect on management businesses in the side of a apartment manager and increased the importance of the space with a strong tie between residents in the side of residents. But the apartment residents didn't make full use of the virtual community because they have the low level of recognition of it. Therefore, this study attempted to present basic materials for the scheme to revitalize the virtual community. For this purpose, it attempted to find residents' recognition of and participation in the virtual community and demand for the classified contents conducted before this study. In the research method, it conducted the questionnaire research. The results are as follows. 1) First of all, It was found that the apartment residents had the low level of recognition of the virtual community. There was a significant difference according to the degree and the level of using the internet. Some easy-access programs are necessary. 2) The apartment residents took part in the virtual community about 67 percents because there was a lack of the public relation of the virtual community. 3) It was found that there was a significant positive correlation between the level of recognition and participation. 4) An attempt was made to identify the apartment residents' demand for the type of virtual community contents. It was found that most of contents were needed. 'apartment complex introduction and management information' showed the highest score among them. 5) Most respondents are affirmative to the virtual community. Therefore the residential community could be reinforced if the contents of virtual community is developed and well operated in the future.

• 지능정보연구
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• 제20권2호
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• pp.19-38
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• 2014

본 연구는 지식경영연구에서 비교적 적은 관심을 받아온 지식탐색행동인 지식브라우징(knowledge browsing)과 지식검색 (knowledge seeking)의 역할을 가상공동체 환경에서 조사하였다. 지식탐색행동이 가상공동체의식을 매개요인으로 지식공유의도와 가상공동체홍보에 양의 영향을 끼치는 선행요인으로 고려되었다. 연구가설들은 한 가상공동체의 회원들을 대상으로 한 설문조사를 기반으로 구조방정식모델을 사용하여 검증한 결과, 능동적 지식탐색행동은 가상공동체의식에 양의 관계를 보였고, 가상공동체의식은 지식공유의도와 공동체홍보에 양의 관계를 보였다. 실무자들은 본 연구를 통해 회원들의 지식탐색행동이 가상공동체의식을 함양하는 효과가 있고 결국, 지식공유활성화와 가상공동체 홍보로 이어질 수 있음을 이해할 수 있다. 따라서, 이러한 지식탐색행동을 보다 효과적으로 도울 수 있는 방안을 마련함으로써, 회원들이 가상공동체로부터 지식을 얻고, 다시 지식을 가상공동체에 공유하고 다른 사람들에게 공동체를 홍보하게 되는 가상공동체의 선순환적 발전을 꾀할 수 있다.

• 지식경영연구
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• 제9권4호
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• pp.127-142
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• 2008

최근 조직 내 정보시스템이 제공하는 지식과 정보에 대한 공유와 교환이 더 이상 성공적이라고 판단되지 않음에 따라 그 대안으로써 가상공동체(Virtual Community)가 주목받고 있다. 그러나, 가상공동체에서 살아있는 지식과 정보의 공유를 위해서는 공동체 안의 구성원인 리더와 구성원(팔로워) 들의 상호작용을 통한 몰입이 매우 중요하다는 인식이 확산되었다. 그러나, 이러한 몰입에 영향을 주는 리더-구성원 간의 영향관계는 충분히 연구된 바 없다. 이에 본 연구는 가상공동체에서 리더의 리더십 스타일과 팔로워의 특성 그리고 이들 간의 동기와 신뢰가 가상공동체의 몰입에 미치는 인과관계에 대해 분석하고자 하였다. '지각된 리더의 배려'로 측정된 '서번트 리더십'과 '지각된 리더의 조직지향'을 통해 측정된 '변혁적 리더십'이 구성원의 팔로워십과 동기, 리더와 조직에 대한 신뢰에 어떠한 영향을 미치는지 460명의 가상공동체 구성원을 통해 실증적으로 분석하였다. 분석결과 서번트 리더십과 구성원의 팔로워십 특성이 구성원의 몰입에 있어서 중요한 역할을 수행함을 알 수 있었다.

• Asia pacific journal of information systems
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• 제16권4호
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• pp.217-238
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• 2006

In this study, we propose a virtual community recommendation model based on user behavioral models. It is designed to recommend optimal virtual communities for an active user by applying case-based reasoning (CBR) using behavioral factors suggested in the technology acceptance model (TAM) and its extensions. Also, it is designed to filter its case-base by considering the user's needs type before applying CBR. To test the usefulness of our model, we conduct two-step validation - experimental validation for the collected data, and survey validation for investigating the actual satisfaction level. Experimental results show that our model presents effective recommendation results in an efficient way. In addition, they also show that the information on the user's needs type may generate opportunities for cross-selling other commercial items.

• CRM연구
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• 제4권1호
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• pp.35-54
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• 2011

고객기반 온라인 커뮤니티에서 고객들이 생성하는 정보 자원은 기업의 상품 및 서비스를 개발하는 데에 직접적으로 반영되기도 하며 기업과 고객 사이의 직접적인 상호작용을 촉진하기도 한다. 따라서 최근 고객기반 온라인 커뮤니티의 운영과 지속적인 성장에 대한 기업의 관심이 점차 증가하고 있다. 온라인 커뮤니티의 존속과 성장은 커뮤니티 회원들의 자발적인 기여에 의해 이루어진다. 본 연구는 고객기반 온라인 커뮤니티 사용자들의 기여행위 기저에 존재하는 사회 심리학적인 요인들에 대해 초점을 맞추고, 물리적 세계의 실제 자아와 온라인 공간에서 창조되는 가상 자아 사이의 차이가 익명성과 관련된 심리적 반응 요인들(자율권, 회복, 카타르시스)과 기여행위에 어떠한 영향을 미치는지 고찰하였다. 114명의 고객기반 온라인 커뮤니티 사용자로부터 수집된 서베이 자료를 분석한 결과, 실제 자아와 가상 자아의 차이는 개인적 능력을 나타내는 측면과 사회적 능력을 나타내는 부분으로 구별되며, 각각은 지각하는 자율권, 회복에 서로 다른 영향을 미치는 것으로 나타났다. 또한 자율권, 회복, 카타르시스 각각의 요인들도 기여의 질적인 측면과 양적인 측면에 서로 다른 영향을 미치는 것으로 나타났다. 이러한 결과를 기반으로 이론적, 실무적 함의에 대해 토의하였다.

• 한국게임학회 논문지
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• 제9권4호
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• pp.21-32
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• 2009

본 논문에서는 디지털매체의 복합적 특징을 포괄적으로 활용할 수 있도록 기존 가상세계 모델에 시간축을 부여하여 확장하는 방안을 제안하였다. 시간축이 부여된 가상세계의 구현은 현재의 공간정보가 포함된 전 세계의 맵을 기반으로 하여 형성된 가상세계 시뮬레이션에 시간축으로의 정보를 부여함으로써 가능하다. 시간축을 적용한다는 것은 그 시대에 맞는 정치, 경제, 문화, 사회의 제도가 적용된다는 의미이며 이에 사용자들은 시대에 적합한 행동을 함으로 가상세계인으로서 생존할 수 있고, 또한 시대 커뮤니티를 형성할 수 있다. 본 논문에서 제시한 시간축이 부여된 가상세계는 사용자의 상호소통과 참여를 유도하여 계속적인 유지 확장이 가능하며, 이에 궁극적으로는 전세계 시공간적 콘텐츠 내에서의 사용자 스토리텔링을 지원하는 것을 지향한다.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.661-666
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• 2007

MMORPG, massively multi-players in online role-playing game, is the most popular genre in online games. Because large number of players interacts with each other, virtual worlds in MMORPG are alike communities of real worlds. Moreover, players in virtual worlds trade game items with real money. This paper is to find impacts of real-money trading into real worlds, and game operators, by using two-period model between players of the game and the game operator. It was found that real-money trading benefits game operators, and there exists optimal supply of game items to maximize the profit of game operator. Moreover we found that the income disparity in real worlds could be decreased when real-money trading is allowed To support the analytical model, we used an empirical analysis using real-money trading data, and find the relationship among play time of MMORPG, transaction volume of real-money trading, and price of game items. In empirical analysis, it was found that real-money trading benefits game operators. Moreover, it was found that play time and price have positive relationship.

• Asian Journal of Innovation and Policy
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• 제4권3호
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• pp.381-396
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• 2015

Cyberinfrastructure is a research infrastructure that provides an environment in which research communities can get access to distributed resources and collaborate at unprecedented levels of computation, storage, and network capacity. The Worldwide LHC Computing Grid (WLCG) is a global collaborative project of computing or data centers that enables access to scientific data generated by the Large Hadron Collider (LHC) experiments at CERN. This case study analyzes the WLCG as a model of cyberinfrastructure in research collaboration. WLCG provides a useful case of how cyberinfrastructure can work in providing an infrastructure for collaborative researches under data-intensive paradigm. Cyberinfrastructure plays the critical role of facilitating collaboration of diverse and widely separated communities of researchers. Data-intensive science requires new strategies for research support and significant development of cyberinfrastructure. The sustainability of WLCG depends on the resources of partner organizations and virtual organizations at international levels, essential for research collaboration.

• 디지털융복합연구
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• 제9권1호
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• pp.1-12
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• 2011

The power of the internet community as a social network exerts great influence on all areas of our society not only on knowledge creation and knowledge sharing but also on politics, economy, and culture. This study aims to investigate how the diffusion process of information evolves on the internet in the new environment. The focus of the study is particularly on aspects of using information and the process of information production and the types and methods of online communities. It is the goal of the study to clarify aspects of the online community as an important mediator among universal means of communication in our society. Ways of social communication are changing rapidly and thus the reasoning for this change is very important policy issues to form a social consensus.