• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.89-101
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• 2007

This study deals with classification of various approaches regarding consumer experience, core characteristics, and contribution of experiential marketing. This study classifies seven approaches regarding consumer experience into 4 broad views (1)experience as experiential brand concept, 2)experience as a behavior, 3)experience as a behavior focusing on an affect, 4)experience as a holistic experience. Each of these 4 views of experience as well as the seven approaches is further explained in details. Five core characteristics of experiential marketing are suggested: l)forming a deep relationship between a customer and a brand, 2)being related to personal final values, 3)holistic experience with a brand, 4)fun, pleasure, and immersion, and 5)keeping customers through customer satisfaction and giving impression to a customer. Five propositions based on these core characteristics are suggested. The contribution of experiential marketing is suggested.

• School Mathematics
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• v.16 no.4
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• pp.745-761
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• 2014

This study investigated mathematics teachers' views on education, teacher efficacy, and the relationship of teacher efficacy and Confucian Heritage Culture's views on education. In particular, the differences on the basis of teachers' teaching experience and academic level were examined. We identified teachers' views on education by investigating their views on the purpose of education and examining whether they support the perspectives of teaching and learning in Confucian Heritage Culture. The questionnaire was answered by a total of 572 elementary teachers and secondary mathematics teachers. The results of this survey revealed that mathematics teachers have both Confucian Heritage Culture's view and Western view on education and quiet strong teacher efficacy. The views on education differed by academic levels, but there were no differences in teaching experiences. The teacher efficacy was differed by both academic levels and teaching experiences. The correlation between teacher efficacy and Confucian Heritage Culture's view on education was low. Findings were discussed with regard to their implications for both Korean mathematics education and mathematics teachers' teaching practice.

• Journal of the Korean Home Economics Association
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• v.36 no.5
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• pp.187-201
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• 1998

The purpose of this study was to investigate attitudes to home economics education and role performance of home economics teacher in middle school. The target population of the study was middle school home economics teachers. A booklet of questionnaire was sent to home economics teachers in 499 middle school by mail throughout the whole country. 224 data(respondent rate was 45%) was analyzed into frequency, percentage, mean, standard deviation, t-test, and ANOVA using SPSS program. The results were as follows: 1. Most home economics teachers more agreed to the progressive view of home economics education than to the r=traditional one. The majority of home economics teachers had best performed role as task performer and the second as counselor. The role as instructor was worst performed. 2. Regarding to views of home economics education according to personal and professional characteristics, only the traditional views of home economics education was statistically meaningful on teaching experience and types of school. 3. Regarding to degrees of role performance according to personal and professional characteristics of home economics teachers, teaching experience, types of school, plan to study in graduate school were statistically meaningful. 4. The group for traditional views had performed the role as home economics teacher better than the group against the view.

• Journal of the Korean Chemical Society
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• v.48 no.3
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• pp.291-299
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• 2004

The purpose of this study is to investigate views of high school students' learning of chemistry as one aspect of conceptual ecology. The results of this study will help us expand our understanding of conceptual change as it is used to evaluate learners. I made use of an interpretative research design based on principles of naturalistic inquiry. The participants in this study were six sophomore students. The picture of a chemistry class we draw from analyzing data is a play on stage with little interaction. Students accept passive and difficult-to-modify views of the learner roles that they should play in the chemistry classroom. Students identified chemistry classes as conservative places. 'Transmission' seems to remain the persistent and dominant classroom cultural dynamic for both the teaching and learning of chemistry. Students should understand about learning processes, and how to play, monitor, evaluate and regulate them. Students should experience the plausibility and fruitfulness of learning chemistry, and it will help students to feel a "love of learning chemistry." As students change their views of learning chemistry, it will help to improve their learning and to experience conceptual change in chemistry learning.

• Journal of The Korean Association For Science Education
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• v.26 no.6
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• pp.743-752
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• 2006

The purpose of this study is to gain an understanding of scientifically gifted students' views on the nature of science. A multiple-choice format questionnaire was administered to 237 Korean 10th, 11th and 12th graders at the Korea Science Academy. The differences and similarities by gender and experience of R&E program on the students' views of the nature of science were investigated. The questionnaire developed by Lim(2004) was implemented for this investigation. We found that the majority of scientifically gifted students had highly possessed the tentativeness of scientific knowledge. The students who experienced R&E program have relatively high apprehension of scientists' motivation for researches and activities in social context compared to the students who did not experience an R&E program. Scientifically gifted students had relatively high apprehension that government should not control researches of scientists and relatively low apprehension of social responsibilities of scientists comparing to general high school students. The experience on R&E program was identified as a factor to effect changes in the students' views on the nature of science. The study has implications for the development of gifted program and curriculum such as running and assessing R&E program, and also the pre-service preparation of science teacher, teacher education reformat in both the practical and the policy levels.

• Communications of Mathematical Education
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• v.21 no.2 s.30
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• pp.153-176
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• 2007

The purpose of this paper is to analyze teaching-learning program which can be applied to mathematically gifted students in primary school, Our program is based on constructivist views on teaching and learning of mathematics. Mainly, we study the algorithmic thinking of mathematically gifted students in primary school in connection with the network problems; Eulerian graph problem, the minimum connector problem, and the shortest path problem, The above 3-subjects are not familiar with primary school mathematics, so that we adapt teaching-learning model based on the social constructivism. To achieve the purpose of this study, seventeen students in primary school participated in the study, and video type(observation) and student's mathematical note were used for collecting data while the students studied. The results of our study were summarized as follows: First, network problems based on teaching-learning model of constructivist views help students learn the algorithmic thinking. Second, the teaching-learning model based on constructivist views gives an opportunity of various mathematical thinking experience. Finally, the teaching-learning model based on constructivist views needs more the ability of teacher's research and the time of teaching for students than an ordinary teaching-learning model.

• The Journal of Korea Robotics Society
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• v.10 no.2
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• pp.70-78
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• 2015

The purpose of this study was to investigate how young children recognize the image of robots, and how they understand the relationship between themselves and robots based on school experience. 20 children from kindergarten A had no direct experience with educational robots, whereas 20 children from kindergarten B had experience in using educational robots in their classroom. Total 40 children from age group 5 class participated in this study. We collected data using interview and drawing test. The findings of the study are as follows: First, participating children recognized robots as having both the character of a machine and a human. But children with previous robot experience provided description of robots as a machine-tool. Both groups were not able to explain the structure of robots in details. Second, participating children understood that they can develop a range of social relationships with robots, including simple help to family replacement. There were mixed views on robots among the children with previous experience, but children with no experience described robots as taking the role of peers or family members. These findings could contribute to the development of robots and related programs in the field of early childhood education.

• Proceedings of the IEEK Conference
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• 2002.07b
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• pp.1236-1239
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• 2002

When we see an object, we usually can say what it is easily even for the case where the object isn't shown in the frontal view. However, it is difficult to believe that all views of every object we have ever seen are fully memorized in our brain. Possibly, when an object is shown, we have some typical views of the object in our brain through our past experience and reconstruct the view to recognize what the presented object is. Non-negative Matrix Factorization (NMF) is one of the methods to extract the basis images from sample data set. The prominent feature of this method is that the reconstructed image is obtained by only additions of the basis images with suitable positive weights. So NMF can be seen more biologically plausible method than any other feature extraction methods such as Vector Quantization (VQ) and principal Component Analysis (PCA). In this paper, we adopt NMF to extract the aspect features from the set of images, which consists of various views of a given object. Some experiments are shown how much well NMF can extract the aspect features than any other methods such as VQ and PCA.

• Wind and Structures
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• v.14 no.6
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• pp.537-557
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• 2011

While there are a number of guidelines used throughout the world in the assessment of acceptability of tall building accelerations, none are based on systematically conducted surveys of occupant reaction to wind-induced motion. In this study, occupant response data were gathered by both a self-reporting mechanism and by interviewer-conducted surveys in control tower structures over a period of four years. These two approaches were designed in conjunction with experimental psychologists to ensure unbiased reporting. The data allowed analysis of perception thresholds and tolerability at different building frequencies and in different wind climates. The long-term nature of the studies also allowed an investigation of the causes and effects of adaptation to building motion. As the surveys were designed to allow multiple use during single storms, the effects of exposure duration were investigated. A final exit survey was conducted at the primary survey location to investigate views of the acceptability of wind-induced motion and the factors underlying these views. The findings of the field studies indicate that none of the currently used acceleration guidelines address all of the factors that contribute to occupant dissatisfaction. An alternative framework for assessing acceleration acceptability is proposed.

• Korean Journal of Adult Nursing
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• v.19 no.3
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• pp.483-494
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• 2007

Purpose: The objective of the study is to describe the experience of health care activities of the menopausal women through phenomenological methodology. Methods: Seven menopausal women participated in the study. Open in-depth interviews were used to collect data, and data were analyzed by the phenomenological methods suggested by Colaizzi. Results: The data were separated into 4 categories of uncomfortable life due to physical and emotional change, building consistency in daily life through regulating a routine rhythm, recovering normality, recovering stability, and 8 clusters of themes; securing regularity in daily life, securing availability in daily life, regulating through elimination and diminishment, regulating through supplementation, being patient and control self, expressing self, review the context and exchanging views, expending a world through one's faith. Conclusion: Participants accepted menopause not as a disease but as a natural course of life and realized that menopausal health problems could be naturally settled in general health care activities in daily life.