• 보건교육건강증진학회지
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• 제17권2호
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• pp.75-85
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• 2000

The National Health Promotion Law passed in 1995 was a milestone for initiating a national health promotion program in Korea, and local governments and health related organizations are developing and providing health promotion programs for the public. The purpose of this study was to explore the effectiveness of a smoking prevention video for adolescents. There was no educational video on smoking prevention for school students in Korea. Based on funding from the National Health Promotion Fund, an educational video on smoking prevention has been developed and tested for the effectiveness. The primary subject of the video was middle school students. The result of the study has shown that there was a statistically significant difference between pre-and post test among middle school students and elementary school students. Students' knowledge on the harm of smoking has been increased after the video education. In addition, more than half of the students responded that the educational video was interesting and helpful. To reduce initiation of smoking among adolescents, both policies and school health education programs should be reinforced. Policies on tobacco should focus on demand of smokers and potential smokers. So government officials should keep monitor obedience of the law on prohibition of smoking for those under age 19. School teachers should focus on social influence of smoking for adolescents.

• 한국멀티미디어학회논문지
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• 제25권1호
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• pp.103-113
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• 2022

Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.11-15
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• 2024

Video is already playing an educational role. Now, it is necessary to discuss the issue of the effectiveness of video education in schools. Facilitation is a great means of maximizing learning effects beyond the creativity and autonomy of video production. To prove this, a research study was conducted, and the results showed that facilitation had a significant effect on the learning effect. Based on this result, various policy suggestions such as the introduction of facilitation in the educational field are made.

• 복식
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• 제54권1호
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.225-230
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• 2023

With the development of AI technology, there is a growing discussion about Text-to-Image Generative AI. We presented a Generative AI video production method and delineated a methodology for the production of personalized AI-generated videos with the objective of broadening the landscape of the video domain. And we meticulously examined the procedural steps involved in AI-driven video production and directly implemented a video creation approach utilizing the VQGAN-CLIP model. The outcomes produced by the VQGAN-CLIP model exhibited a relatively moderate resolution and frame rate, and predominantly manifested as abstract images. Such characteristics indicated potential applicability in OTT-based video content or the realm of visual arts. It is anticipated that AI-driven video production techniques will see heightened utilization in forthcoming endeavors.

• 문화기술의 융합
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• 제7권4호
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• pp.415-420
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• 2021

의료 케어 분야가 다각도로 발전되어가고 있는 상황에서 의료 홍보 영상분석은 중요한 의미를 지닌다. 경쟁력 향상의 문제로 중요성을 있으며 AI 시스템의 가속화 시대는 의료 케어가 가장 선두에 있는 분야이기도 하다. 이에 따른 홍보와 광고 및 설명에 대한 영상의 중요성은 매우 중요하며 기업의 이미지를 전환 시킬 수 있는 중요한 방향이기도 하다. 본 연구에서는 AI 의료 브랜드들의 전문 영상에 대한 비교분석을 중심으로 해외 메이져 회사 2개, 스트라이커와 힐롬 (Stryker, Hill-rom)의 회사와 국내 선두기업 1개(나인벨)의 영상을 중심으로 영상에서의 디자인 특징과 차이점 등을 비교하였고, 그에 따른 세부 파트 분석과 섹션 분석을 하였다. 영상 편집의 기술적 부분 분석으로, 트렌제이션 방식 및 인포 그래픽들을 고찰하였다. 심층 비교는 AI 의료 영상의 영상 색상 톤과 영상 배색 관계에 대한 차이점과 같은점들을 비교 분석하였다. 영상 이미지 결정 부분에 있어서 구체적인 분석은 각 영상들의 영상 인트로 부분과 제품 설명 영상 부분들의 구체적 장면을 가지고, 홍보 디자인에서 나타나고 있는 차별화된 요소들을 비교 연구하였다.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.198-205
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• 2020

The purpose of this study is to investigate the effect of real-time remote video instruction using zoom on learners' English reading achievement. The study also sought to identify the efficiency of zoom video lectures and consider supplementing them by surveying learners' opinions and satisfaction regarding zoom video lectures. To this end, control and experimental groups were set up, and two achievement tests and a questionnaire were conducted. The study's results demonstrated that zoom video lectures have a positive effect on learners' English reading achievement. The questionnaire found that learners are satisfied with zoom video lectures for the following reasons: 'increased interest in and motivation towards learning', 'self-directed learning', 'active interaction', 'ease of access', 'ease of information retrieval'. At the same time, the questionnaire also found that some learners are dissatisfied with zoom video lectures due to 'mechanical errors or defects', 'poor audio quality', and 'the need to add customized functions for efficient classes'. In practice, zoom video lectures must be supplemented with automatic attendance processing, convenient data upload and download, and more efficient video screen management. Given the recent increase in online classes, we, as instructors, must develop teaching activities and/or strategies for video lectures that can encourage active participation by learners.

• 핵의학기술
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• 제17권1호
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• pp.30-35
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• 2013

의료서비스의 만족도를 향상시키기 위한 방안으로 체감 대기시간 단축과 정확한 의료정보 제공, 검사의 정확도 등이 긍정적인 반응을 보여주고 있다. 이와 같은 방안에 동영상 홍보물이 유용성이 있는지 평가하였으며, 휴대용 DVD플레이어를 구입하여 검사 전 개인적으로 동영상을 시청하도록 한 방법이 서비스 만족도 향상에 도움이 되는 것으로 조사되었다. 체감대기시간 단축에 의한 만족도 향상은 예약시간보다 지연 되는 경우 보다 효과적이며, 현재 제공되고 있는 동영상의 활용도 향상을 위한 홍보를 적극적으로 시행한다면 정확한 의료정보 제공에 의한 만족도 역시 향상될 것이다. 방사성의약품 투여 후 표준섭취시간을 초과하는 시간대 중 가장 많은 부분을 차지하는 1~~3분대를 최소화하기 위해 약 7분 정도의 홍보 동영상을 제공한 결과 미준수 건수가 2.3% 감소하였으며, 이는 정확한 검사를 제공하여 고객의 만족도를 높일 수 있다. 향후 동영상 제공에 대한 홍보를 적극적으로 시행하고 검사 전 개별적으로 동영상을 시청할 수 있도록 휴대용 DVD 플레이어를 제공할 수 있는 구조적인 시스템이 갖춰진다면 의료서비스에 의한 고객 만족도 향상에 기여하리라 생각된다.

• Journal of Smart Tourism
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• 제1권3호
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• pp.7-16
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• 2021

Promotional videos have been increasingly adopted in social media marketing. Given that video production incurs high costs, evaluating the effectiveness of promotional videos is necessary. This research examines the effect of promotional video on visit intention through affective and cognitive destination images, respectively. Furthermore, grounded in the theoretical reasoning of social ties and persuasive intent, the effects of promotional videos disseminated by different sources (i.e., unknown users, friends, and marketers) are compared. Two experimental studies were carried out with 200 participants in Study 1 and 243 participants in Study 2. Study 1 revealed that the presence of promotional video induces visit intention through affective and cognitive destination images. Study 2 found that promotional videos disseminated by friends (versus unknown users) are more effective to induce visit intention because of positive cognitive destination image, while the video effects are indifferent between marketers and users. Meaningful implications are provided for destination marketers.

• 한국콘텐츠학회논문지
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• 제8권11호
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• pp.162-170
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• 2008

새로운 제품의 홍보는 전시디자인의 중요한 목적중 하나이다. 대부분의 전통적인 전시기법은 아날로그 매체로 구현되어 왔으며 일방형구조로 실현된다. 그러나 시대상을 반영하고 첨단제품 등을 홍보하기 위해서는 디지털기술을 이용한 새로운 전시기법의 개발이 필요하다. 이 글은 카메라 센서기술과 비디오 입출력 기법을 활용한 디지털미디어분야와 전시디자인에 결합 가능성을 제시하고자 한다. 관람자와 전시물간의 상호작용은 홍보하고자하는 주제 및 제품에 대해 관람자로 하여금 보다 적극적인 참여를 유도할 수 있으며 이를 통해 효과적으로 전시목표를 달성할 수 있다. 비디오 입출력을 활용한 다양한 디스플레이 기법은 직간접적인 제품의 소개와 더불어 재미의 속성을 관람자에게 전달하게 된다. 관람자는 물리적인 경험과 학습의 효과를 전시를 통해 경험할 수 있으며 해당 기업이나 제품에 대해 긍정적인 이미지를 얻게 된다. 비디오 입출력을 이용한 작가의 사례와 이를 활용한 전시디자인의 예시를 분류하여 유형별 가능성을 살펴보았다. 뉴미디어 작가와 전시디자인의 결합은 상호결함을 보완할 수 있으며 아이디어와 기술의 결합 그리고 현실화의 문제를 해결할 수 있을 것이다.