• 경영과정보연구
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• 제25권
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• pp.171-201
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• 2008

Previous research on negative contents of verbal message being more influential has a two broad streams as impression formation theory and negative information having an more diagnostic informational value. Therefore, this research was intended to obtain consistent results from researches by message frame segmentation of verbal message and to determine the medium of verbal message. It was proven from the research that objects influencing verbal message are being effected by the participation ratio of products and the positive indication is having more meaningful difference than the negative indication statistically unlike to the results of previous researches. Unlike just a biased positive message or negative message as the result of previous research, it was proven that the positive indication is influential regardless of sequences according to participation ratio and site participation in case of positive and negative being existing together.

• 한국언어정보학회지:언어와정보
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• 제7권2호
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• pp.117-137
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• 2003

This paper attempts to provide an alternative analysis involving categorical issues related to English gerunds. Especially, this paper rejects Maulof's approach that creates a new syntactic category gerund by mixing nominal and verbal categories. This paper identifies two syntactic structures in English gerunds: nominal gerunds and verbal gerunds. This distinction is based on syntactic and semantic characteristics of each type and is intended to account for the external distribution and endocentricity of the construction. Treating verbal gerunds syntactically as verbal categories, this paper proposes that English verbal gerunds act like other verbal categories such as infinitives whereas nominal gerunds behaves much like derived nominals. This paper proposes a few lexical rules that can take care of the two types of gerunds. The proposal can be extended to prepositional complements as well as sentential subject positions. This proposal not only resolves the issues involving distributional properties of the gerund construction but also captures syntactic parallelism observable between gerunds and other verbal constructions in English.

• 한국언어정보학회지:언어와정보
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• 제10권2호
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• pp.67-94
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• 2006

This paper revisits some old issues of irony, i.e., situational vs. verbal irony, and irony vs. paradox, in order to further clarify the issues. Although these issues seem to have been fully discussed, there are still unresolved and/or vague aspects that need to be accounted for. This paper also revisits the issue of theorizing the phenomenon of verbal irony, which has long been scrutinized by many philosophers and linguists including Aristotle, Grice, Sperber and Wilson, and recently, Utsumi and Attardo.

• 복식문화연구
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• 제27권6호
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• pp.539-552
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• 2019

The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

• 산업융합연구
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• 제10권1호
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• pp.27-40
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• 2012

The purpose of this study is to understand verbal violence and stress experienced by nurses, to identify measures to reduce such stress, and to present basic information needed for performing their professional roles. The results of this study are as follows. First the types of verbal violence by doctors, nurses, patients and their caregivers included "they speak roughly" and "they speak in a commanding tone" when they were marked on the basis of 5 points. In other words, speaking roughly is highest in frequency. Second, the main harmers of verbal violence were doctors, nurses, and patients and their caregivers, and thus verbal violence by nurses was most frequent. Third, the emotional reactions of the nurses after verbal violence were "angry", "frustrated", and "depressed" in order. As a result of analysis of effects on the emotional reactions of nurses. Fourth, the job stress of the nurses after experience of verbal violence was show as "frequently struggling with friends", "frequently struggling with family members", and "frequently drinking" in order. Fifth, based on general characteristics, the emotional reactions and job stress of nurses after verbal violence were significant on age, acdemic years, and current workplace, and the job stress of nurses after verbal violence was significant on marriage, clinical career, department of working, and types of working. This study may be significant in that it suggests methods of intervention, safe job environment, and administrative institution to relieve the emotional reactions of nurses after verbal violence, to reduce their stress, and to support the emotional reactions of nurses experienced verbal violence.

• 경영과정보연구
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• 제30권4호
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• pp.45-71
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• 2011

본 연구는 서비스접점에서 판매원의 비언어적 커뮤니케이션이 고객의 비언어적 커뮤니케이션과 반응에 미치는 영향을 검토하며 또한 이 과정에서 고객의 인구통계적 특성인 성별이 조절효과를 가지는가를 검토하고자 한다. 선행연구들은 판매원의 비언어적 커뮤니케이션 고객의 행동반응에 미치는 영향을 언급하였다면 본 연구는 상호작용적 비언어적 커뮤니케이션 관점에서 판매원의 비언어적 단서가 고객의 비언어적 단서에 영향을 미치고 고객의 비언어적 단서가 고객의 감정적, 행동적 반응에 영향을 미친다는 것을 제시하고자 한다. 또한 고객의 성별에 따라 상호작용적 커뮤니케이션이 달라질 수 있음을 제시하고자 한다. 연구결과 판매원의 비언어적 커뮤니케이션 중 신체언어가 고객의 비언어적 커뮤니케이션에 영향을 미치며, 성별에 따른 차이검증 결과 판매원의 비언어적 커뮤니케이션 중 신체언어가 여성이 남성보다 고객의 비언어적 커뮤니케이션에 미치는 영향이 컸으며, 신체적 외형이 고객의 비언어적 커뮤니케이션에 미치는 영향은 남성이 여성보다 더 크게 나타났다. 그리고 고객의 비언어적 커뮤니케이션은 고객의 감정에 영향을 미치고 이러한 감정은 고객행동에 영향을 미치는 것으로 나타났다. 이러한 결과는 서비스접점에서 판매원의 비언어적 커뮤니케이션은 정서감염과 모방현상을 통해 고객의 비언어적 커뮤니케이션에 영향을 미치며 고객은 안면피드백을 통해 다시 자신의 감정을 형성하는 근거로 삼는다는 것을 나타내고 있다. 본 연구의 결과는 고객의 긍정적 반응을 높일 수 있는 중요한 요소로 기존 선행연구에서 간과되었던 판매원의 비언어적 커뮤니케이션을 제시함으로써 실무적으로나 학문적으로 서비스접점에서 판매원의 비언어적 커뮤니케이션에 관심을 가질 수 있는 계기를 제공하고 있다.

• 대한가정학회지
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• 제46권10호
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• pp.147-157
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• 2008

The purpose of this study was to ascertain if psychological home environment and parental verbal control type had gender-specific affects on a child's self-resilience. Questionnaires were used to collect information on 356 children who attend elementary school. The major findings were as follows : (1) Positive correlations were established among psychological home environment and parental verbal control type;(2)Fathers' verbal control type was significantly positively related to a child's gender;(3) Father's verbal control type affected self-resilience of boys, while mother's verbal control type affected self-resilience of girls.

• Agribusiness and Information Management
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• 제6권2호
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• pp.24-31
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• 2014

This paper is a study on what kind of effect non-verbal communication in mobil electronic commerce has on purchase intention and visual attention. For this purpose, the screen of mobile shopping mall produced arbitrarily was exposed to the experimental group and the control group. The experimental group was exposed to the screen of mobile shopping mall that expressed non-verbal communication making use of cinemagraph images and the control group was exposed to the screen of mobile shopping mall based on still images. For the study, survey research and experimental research were conducted simultaneously. Data of survey research were analyzed by MANOVA and t-test, and by using eye-tracker experimental research recorded the duration of time that the subjects stared images. The results of experiment show that in non-verbal communication the experimental group that saw cinemagraph images recorded shorter average staring time than the control group that saw ordinary images, and the cinemagraph had statistically significant effect on visual attention as well. And it was analyzed that non-verbal communication had significant effect on the purchase intention of the experimental group, but had no effect on the purchase intention of the control group. The results can be interpreted that the people who saw cinemagraphs in mobile shopping environment had spent shorter time in seeing products than the people who saw ordinary images, but still the former came to have purchase intention on the products. The results of the present study can be useful for marketers who try to sell agrifood in mobile environment.

• International Journal of Computer Science & Network Security
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• 제22권8호
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• pp.304-322
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• 2022

This study investigated a case of a gifted Saudi student, X, who was early detected through Mawhiba (The Saudi Institution of Gifted) when he was eight years old. Then, the journey continued until he became a Tamayuz member and received a scholarship in 2022 to pursue his bachelor's at one of the prestige, high-ranking universities in the USA to study Mathematics and Economics. Lack of information about the status of Saudi verbal gifted maked X case a model to explore the roles of Mawhiba's programs in supporting Saudi verbal giftedness in general and particularly in learning the English language, plus seeking the opportunities Mawhiba provided for Saudi verbal gifted to enrich their giftedness in the English language through providing extended social networking and finally stating the sample's perspective about the opportunities and services Mawhiba provided him. The three core instruments to accumulate elaboration and interpret qualitative and quantitative data were academic records, writing samples, family observation, and a written interview.

• 디지털융복합연구
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• 제10권11호
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• pp.323-329
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• 2012

본 연구는 스낵제품을 대상으로 기준점설정과 기준점의 조정과정(adjustment)에서 언어정보와 인지부하가 어떻게 작용하는지를 살펴보았다. 연구결과 1) 기준점설정에 관한 연구결과 응답자들은 개수가 5개 그려진 포장재보다 25개 그려진 포장재의 내용물(고래밥) 단위수를 더 많게 예측하였다. 따라서 손쉽게 얻을 수 있는 정보를 기준으로 자신의 판단이나 생각이 이루어진다는 기준점설정효과(anchoring effect)는 확인되었다. 2) 언어적 정보의 조절효과를 살펴보기 위하여 내용물을 설명해주는 언어적 정보(labeling)를 추가적으로 제시한 결과, 응답자간의 내용물 개수 예측치의 차이가 크게 줄어드는 결과를 확인하였다. 3) 인지부하(cognitive load)의 조절효과를 살펴보기 위하여 자리수가 다른 곱셈계산식을 제시(인지부하 조작)하고 포장재별 내용물의 개수를 예측토록 하였다. 그 결과 인지부하가 많을수록 포장재 간의 예측치 차이가 줄어드는 것으로 나타나 인지부하의 조절효과도 확인하였다. 본 연구는 정보제공방식의 프레임을 조정하거나 인지부하를 조정함으로써 기준점설정 및 조정과정에서 나타날 수 있는 오류나 편향을 감소시킬 수 있음을 보여주고 있다. 이는 소비심리를 연구하는 학자들은 물론 포장재 디자이너와 같은 마케팅실무담당자들에게 이론적 실무적 시사점을 제공한다.