• Title/Summary/Keyword: verbal information

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Research on the difference of verbal effect on sequences of positive indication and negative indication of verbal message : Based on replies on shopping mall (온라인 구전의 긍정 또는 부정 제시 순서에 따른 커뮤니케이션 효과)

  • Ryu, Choon-Ryul;Chin, Hong-Kun;Han, Kwang-Seok
    • Management & Information Systems Review
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    • v.25
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    • pp.171-201
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    • 2008
  • Previous research on negative contents of verbal message being more influential has a two broad streams as impression formation theory and negative information having an more diagnostic informational value. Therefore, this research was intended to obtain consistent results from researches by message frame segmentation of verbal message and to determine the medium of verbal message. It was proven from the research that objects influencing verbal message are being effected by the participation ratio of products and the positive indication is having more meaningful difference than the negative indication statistically unlike to the results of previous researches. Unlike just a biased positive message or negative message as the result of previous research, it was proven that the positive indication is influential regardless of sequences according to participation ratio and site participation in case of positive and negative being existing together.

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A Constraint-based Approach to English Gerunds

  • Kim, Yong-Beom
    • Language and Information
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    • v.7 no.2
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    • pp.117-137
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    • 2003
  • This paper attempts to provide an alternative analysis involving categorical issues related to English gerunds. Especially, this paper rejects Maulof's approach that creates a new syntactic category gerund by mixing nominal and verbal categories. This paper identifies two syntactic structures in English gerunds: nominal gerunds and verbal gerunds. This distinction is based on syntactic and semantic characteristics of each type and is intended to account for the external distribution and endocentricity of the construction. Treating verbal gerunds syntactically as verbal categories, this paper proposes that English verbal gerunds act like other verbal categories such as infinitives whereas nominal gerunds behaves much like derived nominals. This paper proposes a few lexical rules that can take care of the two types of gerunds. The proposal can be extended to prepositional complements as well as sentential subject positions. This proposal not only resolves the issues involving distributional properties of the gerund construction but also captures syntactic parallelism observable between gerunds and other verbal constructions in English.

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Situational and Verbal Irony, and Paradox Revisited

  • Yoon, Young-Eun
    • Language and Information
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    • v.10 no.2
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    • pp.67-94
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    • 2006
  • This paper revisits some old issues of irony, i.e., situational vs. verbal irony, and irony vs. paradox, in order to further clarify the issues. Although these issues seem to have been fully discussed, there are still unresolved and/or vague aspects that need to be accounted for. This paper also revisits the issue of theorizing the phenomenon of verbal irony, which has long been scrutinized by many philosophers and linguists including Aristotle, Grice, Sperber and Wilson, and recently, Utsumi and Attardo.

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The role of visual and verbal information on the functionality of shapewear in female consumers' online purchase decisions

  • Shin, Eonyou;Zhang, Ling;Hwang, Chanmi;Baytar, Fatma
    • The Research Journal of the Costume Culture
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    • v.27 no.6
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    • pp.539-552
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    • 2019
  • The purpose of the current study was to examine the role of information on shapewear's functionality in consumers' purchase decisions in an online shopping context. Through two steps of stimulus development process, four mock websites were developed to conduct a main study. In the main study, a 2 (visual information: absent vs. present images of the shapewear's functionality) x 2 (verbal information: absent vs. present descriptions of the shapewear's functionality) between-subject factorial design was employed to examine the impact of visual and verbal information regarding the functionality of shapewear on the consumer decision-making process (i.e., attitudes and purchase intentions). The results showed that verbal information about how shapewear reduces the size of specific body parts (i.e., waist, abdomen, hips, and thighs) were effective in increasing perceived attractiveness in an online context, which increased attitudes and purchase intentions. In addition, attitudes toward the shapewear mediated the effects of expected physical attractiveness on purchase intentions. The results of this study provided empirical support for the importance of expected physical attractiveness in consumers' online purchase decision on shapewear and useful managerial implications for enhancing the effectiveness of online shapewear presentations by including descriptions of the functionality of shapewear in decreasing the size of body parts.

Verbal job stress experienced by Nurses. (간호사의 언어직무스트레스)

  • Kim, Suck-Joon
    • Journal of Industrial Convergence
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    • v.10 no.1
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    • pp.27-40
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    • 2012
  • The purpose of this study is to understand verbal violence and stress experienced by nurses, to identify measures to reduce such stress, and to present basic information needed for performing their professional roles. The results of this study are as follows. First the types of verbal violence by doctors, nurses, patients and their caregivers included "they speak roughly" and "they speak in a commanding tone" when they were marked on the basis of 5 points. In other words, speaking roughly is highest in frequency. Second, the main harmers of verbal violence were doctors, nurses, and patients and their caregivers, and thus verbal violence by nurses was most frequent. Third, the emotional reactions of the nurses after verbal violence were "angry", "frustrated", and "depressed" in order. As a result of analysis of effects on the emotional reactions of nurses. Fourth, the job stress of the nurses after experience of verbal violence was show as "frequently struggling with friends", "frequently struggling with family members", and "frequently drinking" in order. Fifth, based on general characteristics, the emotional reactions and job stress of nurses after verbal violence were significant on age, acdemic years, and current workplace, and the job stress of nurses after verbal violence was significant on marriage, clinical career, department of working, and types of working. This study may be significant in that it suggests methods of intervention, safe job environment, and administrative institution to relieve the emotional reactions of nurses after verbal violence, to reduce their stress, and to support the emotional reactions of nurses experienced verbal violence.

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Effect of Salesperson's and Customer's Nonverbal Communication at Service Encounter (서비스 접점에서 판매원과 고객의 비언어적 커뮤니케이션의 효과: 성별의 조절효과를 중심으로)

  • Kim, Kyung-Ae;Kim, Sang-Hee;Park, Man-Suck;Park, Jae-Bum
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.45-71
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    • 2011
  • This study aims at reviewing the effect of the non-verbal communication of salespersons at service encounter on customers' non-verbal communication and responses. The previous studies overlooked the correlation between salespersons' non-verbal communication and customers' non-verbal communication at service encounter, although non-verbal communication of salespersons has potentialities evoking customers' non-verbal communication and emotional responses in various ways. If it is a salesperson who a customer first encounters within a shop, the non-verbal communication of salesperson affects his/her non-verbal communication and these non-verbal communication affect his/her emotional responses, and these emotional responses affect his/her behavior. This phenomenon is based on the theory of emotional contagion, mimic, and face feedback. Therefore the non-verbal communication such as greetings, postures and eye-contact manners through the personal interactions between salespersons and customers, can be said to be an antecedent variable which affects the positive responses of customer. As a result of the study, the kinesic of salesperson's non-verbal communication was found to affect customers' non-verbal communication, and customers' non-verbal communication affect emotional responses experienced at service encounter, and customers' positive emotion affect customers' behavior responses. This result provides an opportunity which makes one turn eyes on salespersons' non-verbal communication at sales encounter both practically and scientifically, through introducing salespersons' non-verbal communication as an important factor which can enhance customers' positive responses but has been passed over by the previous studies.

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The Effects of Psychological Home Environment and Parental Verbal Control Type on a Child's Self-Resilience (부모의 언어통제유형과 심리적 가정환경이 초등학생의 자아탄력성에 미치는 영향)

  • Lee, Sang-Mi;Lee, Hee-Sun
    • Journal of the Korean Home Economics Association
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    • v.46 no.10
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    • pp.147-157
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    • 2008
  • The purpose of this study was to ascertain if psychological home environment and parental verbal control type had gender-specific affects on a child's self-resilience. Questionnaires were used to collect information on 356 children who attend elementary school. The major findings were as follows : (1) Positive correlations were established among psychological home environment and parental verbal control type;(2)Fathers' verbal control type was significantly positively related to a child's gender;(3) Father's verbal control type affected self-resilience of boys, while mother's verbal control type affected self-resilience of girls.

The Effect of Non-verbal Communication using Cinemagraph in Mobile Electronic Commerce of Agrifood on Visual Attention and Purchase Intention

  • Park, Ji Seob;Bae, Jin Hwa;Cho, Kwang Su
    • Agribusiness and Information Management
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    • v.6 no.2
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    • pp.24-31
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    • 2014
  • This paper is a study on what kind of effect non-verbal communication in mobil electronic commerce has on purchase intention and visual attention. For this purpose, the screen of mobile shopping mall produced arbitrarily was exposed to the experimental group and the control group. The experimental group was exposed to the screen of mobile shopping mall that expressed non-verbal communication making use of cinemagraph images and the control group was exposed to the screen of mobile shopping mall based on still images. For the study, survey research and experimental research were conducted simultaneously. Data of survey research were analyzed by MANOVA and t-test, and by using eye-tracker experimental research recorded the duration of time that the subjects stared images. The results of experiment show that in non-verbal communication the experimental group that saw cinemagraph images recorded shorter average staring time than the control group that saw ordinary images, and the cinemagraph had statistically significant effect on visual attention as well. And it was analyzed that non-verbal communication had significant effect on the purchase intention of the experimental group, but had no effect on the purchase intention of the control group. The results can be interpreted that the people who saw cinemagraphs in mobile shopping environment had spent shorter time in seeing products than the people who saw ordinary images, but still the former came to have purchase intention on the products. The results of the present study can be useful for marketers who try to sell agrifood in mobile environment.

A Case Study Exploring the Roles of Mawhiba in Supporting and Saudi Verbal Gifted in the English Language

  • Alharthi, Noha Abdullah
    • International Journal of Computer Science & Network Security
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    • v.22 no.8
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    • pp.304-322
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    • 2022
  • This study investigated a case of a gifted Saudi student, X, who was early detected through Mawhiba (The Saudi Institution of Gifted) when he was eight years old. Then, the journey continued until he became a Tamayuz member and received a scholarship in 2022 to pursue his bachelor's at one of the prestige, high-ranking universities in the USA to study Mathematics and Economics. Lack of information about the status of Saudi verbal gifted maked X case a model to explore the roles of Mawhiba's programs in supporting Saudi verbal giftedness in general and particularly in learning the English language, plus seeking the opportunities Mawhiba provided for Saudi verbal gifted to enrich their giftedness in the English language through providing extended social networking and finally stating the sample's perspective about the opportunities and services Mawhiba provided him. The three core instruments to accumulate elaboration and interpret qualitative and quantitative data were academic records, writing samples, family observation, and a written interview.

How do Verbal Information and Cognitive Load adjust the Anchoring Effect? (언어정보와 인지부하는 기준점설정효과를 어떻게 조정하는가?)

  • Lee, Hyun-Kyung;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.323-329
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    • 2012
  • This study examines the anchoring effect and the adjustment process of two variables(verbal information, cognition load) with snack products. In the results of this study, 1) we found the anchoring effect because the respondents predicted more the number of real units(goraebap) on the packaging painted 25 units than 5 ones. 2) We confirmed the moderating effect of verbal information. The difference of the number of real units predicted between the two packaging was decreased when the visual information was in company with verbal information. And 3) the moderating effect of cognitive load appeared because the more cognitive load was, the less the difference of the number of real units predicted was. This study has shown that we can reduce the errors and biases by adjusting the information frame or the cognitive load. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study consumer psychology.