• Title/Summary/Keyword: venture company

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The Analysis for the Regulation related to Chinese Online Game Review -Focused on NHN Chinese Game- (중국 온라인 게임 심의에 관한 규제 분석 -중국 NHN 게임을 중심으로-)

  • Song, Seung-Keun;Kim, Chee-Yong
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.151-162
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    • 2009
  • The objective of this study is to uncover the standard and procedure of the review for the online game to export to China and try to find a plan how to solve a problem such as regulation for the online game imported into China depending on a protective policy for homemade game. The literatures related to the policy of China online game industry and the present condition of the wholistic restriction are reviewed and the standard and procedure of the review of China online game which is veiled was able to find definitely by using the case study on Korean company which was a great success as localization in China. As a result of this study, we found that the key factor on the review standard of China online game is the anti-social personality, such as 'the overthrow of Chinese socialist system', 'the territorial issue as the eviction of Hong Kong or the acknowledgment of Taiwan government', 'independence problem of the minorities', and 'damage to property as national treasure', et cetera. While the review of the homemade game in China takes about a month through just two steps in review process on online game, that of foreign game is required over at least three months through four steps in it. Moreover, it is difficult for foreign games to obtain the license due to total amount regulation for online game by 'General Administration of Press and Publication of the People's the Republic of China'. In the case of the joint-venture company, it is most important to the smooth communication between Korean company and Chinese company in order to overcome these strong regulation for online game review in China. Furthermore, as Chinese company in outward appearance it is need to be positioned absolutely in Chinese marketplace. The definite positioning strategy enables foreign companies to avoid the strong regulation about the foreign game in China. To understand, finally, deeply politics, society, and culture presented in Chinese ethics textbook permits the foreign companies to predict the exact standard of the review for online game. Therefore, this study is concluded with key implications to sustain guidelines on the deliberation for foreign companies which want to export online game to China to improve the predictability and accountableness about the review of the online game in China.

A Case Study on Global Marketing of 'CJ O Shopping' (CJ오쇼핑의 글로벌 마케팅 사례)

  • Yeu, Minsun;Lee, Doo-Hee;Yeo, Jun Sang;Lee, Hyunjoung
    • Asia Marketing Journal
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    • v.13 no.4
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    • pp.253-264
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    • 2012
  • A growing number of Korean companies are trying to expand their business area into global market due to saturation in the Korean domestic market. Home shopping industry arriving on mature stage is faced with less growth recently. CJ O Shopping which is a top ranked home shopping company in Korea, has been showing meaningful performances by earlier moving to global market with thorough preparations. CJ O Shopping's global marketing strategy focused on asian countries including China, India, Vietnam, and Japan is going successfully, which enables top ranked on-line retailing company in asia as well as in Korea. CJ O Shopping effectively penetrated into overseas market with both core competence based on Korean home shopping model and rigorous preliminary study on target market. Especially shoppertainment (Shopping+Entertainment) that is unique feature of globally competitive Korean home shopping created huge differentiations in target market. Also choosing the influential local partner, sharing the business goals, and building the joint venture could make stable operations, thereby easily earning of well-established awareness from target consumers. A step ahead entry of competitors and intensive localization of CJ O Shopping's core competence for arriving safe in target market were additional key factors for global marketing success. We can extract above key factors for success as implications of case study on CJ O Shopping's global marketing, and expect those factors to be spread into lots of Korean companies and utilized as successful strategies for global marketing.

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A Web Cache Algorithm for Small Organizations (소규모 기관을 위한 웹 캐쉬 알고리즘)

  • 민경훈;민경훈;장혁수;주우석
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.8A
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    • pp.1115-1123
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    • 2000
  • Most of the existing web caches are used in huge organizations. But many internet users belong to small organizations such as a venture company or a PC room. Users are in general in multiple window environments, and use several programs concurrently with rapid preference change within a relatively short period of time. We develop a network-path based algorithm. It organizes a cache according to the network paths of the requested URLs and builds a network cache farm where caches are logically connected with each other and each cache has its own preference over certain network paths. The algorithm has been implemented and tested in a real site. The performance results show that the new algorithm outperforms the existing algorithms in the hit ratio and response time dramatically with low cost.

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A Study on the Management System of Special Organization for University Technology Transfer and Commercialization (대학 기술이전.사업화 전담조직 운영제도의 성과와 과제)

  • Yoon, Chongmin
    • Journal of Korea Technology Innovation Society
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    • v.16 no.4
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    • pp.1055-1089
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    • 2013
  • These days, the environment surrounding university has been changing rapidly and largely. Especially, the academic entrepreneurship for university spin-offs and wealth creation is being emphasized. And therefore, the importance of industry-academy-research institute cooperation for technology transfer and commercialization is increasing more and more. According to that, government have made various legal system and support the university activities for their autonomous and practical technology use, and one of that core means is to make university establish the special organization for technology transfer and commercialization, and support its activities systematically. This paper aims to study legal system on the special organization for university technology transfer and commercialization in korea. Especially, it is layed emphasis to search the problems and find out the improvement ways about the special organization. For this purpose, the legal system and necessity of special organization in university and other research institute are reviewed in domestic and abroad, the type and operation methodology of special organization in the existing laws are investigated in korea, the operation effects of several organization are analyzed, and lastly the improvement methods for activating the organization are studied and suggested.

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A Study on the Digital Economic Democratization Model and the Realization Requirement (디지털경제 민주화 모델과 실현 조건)

  • Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.207-213
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    • 2012
  • ICT industry in Korea was constituted an industry in early 1980's and has been growing more and more since then. In the process of this growth, most of the large ICT companies in Chaebeols has been absorbing in undemocratic economic behaviors. As a result, the sales and the profit of Cheabeols and large companies has been increasing by geometrical progression, but most of small and medium cooperative companies of these big corporations have been eking a scanty existence. And many of them had gone belly up. This article will propose the digital economic democratization as an alternative to overcome the present undemocratic economic situation in the digital economic field and to develop the healthy ICT industry, and to preliminarily study the concept, elements and meaning of the digital economic democratization.

Case Study on the Success Factors of Sport Marketing Companies in Korea (국내 스포츠 마케팅 기업의 창업 성공요인에 관한 사례연구)

  • Lee, Hyung-Kwon;Park, Jeong-Keun
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.245-256
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    • 2013
  • The purpose of this study was to investigate the success factors of sports marketing companies in Korea. Four sport marketing companies were selected as research targets. Also, several data were collected through the books, articles, related literatures, and internet. In addiction, three in-depth interviews were conducted for the qualitative study. The results of this study was as follows. First, some sports marketing companies had been successful in business with big fund. Second, they used choice and focus strategies. Third, they had strategic and careful plans, and their own know-how for the blue ocean markets. Finally, they had expanded its business market by developing various strategies through the media.

On the Consideration of Logistics Network Establishment and Priority Evaluation between Korea and China Using AHP method (AHP법을 이용한 한중간 물류네트워크 구축에 따른 우선과제 평가에 관한 연구)

  • Yeo, Gi-Tae;Park, Chang-Ho;Seo, Su-Wan
    • Journal of Korea Port Economic Association
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    • v.20 no.2
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    • pp.169-185
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    • 2004
  • It is an urgent problem that Korea logistics enteprises' expansion of advance into China market and the logistics network establishment between Korea and China to back up the former are to be solved. Accordingly, the purpose of this study is to deduce the subjects to establish the logistics network between Korea and China, and to evaluate the priority order. The results of this research are as follows: First, we conducted face-to-face interviews on the advisery group in China and Korean enterprises which advanced into China, and drew out 6 promoting subjects to build the logistics network between the two. Second, the AHP model was adopted, which is a multi-criteria?multi-hierarchical decision making method, to draw out the weight and priority order of the deduced 6 promoting items. Third, the resultant priority order of the promoting subjects is as follows: No.1 - to establish the distribution & logistics support center by region(0.3900); No.2 - to support various taxes in investing the logistics business abroad(0.1980) ; No.3 - to improve the management of CIQ(0.1958); No.4 - to back up the joint-venture of logistics firms(0.1169); No.5 - to enhance trade and foreign policies to deregulate the entry into logistics markets(0.0536); No.6 - to construct the logistics information system of China(Northest Ssia)(0.0458). This paper resulted in finding out Korea logistics enterprises that have not secured their own inland-transport network in China and the actual difficulties of Korean enterprises with using the inferior network that advanced into China. These problems were developed into the analysis adopting the AHP method, and the significancy of this paper is to present the priority order of promoting problems using a sophisticated technique.

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Study on the Innovation Process of the Satellite Industry (인공위성 산업의 기술혁신 과정에 관한 연구)

  • Seol, Myung Hwan;Choi, Jong-In
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.117-128
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    • 2014
  • This is the case study of SATREC INITIATIVE company which is the unique domestic production of commercial satellites. We examined the path and pattern for accumulation of technological capability and technology learning process. This case study show that the process of technological innovation and their influencing factors. First, the technological learning of the satellite industry follows the stage of technological acquisition, absorption, improvement and is embodied by the technological capability. Second, accumulated technological capability of the satellite industry influences the technology innovation. Third, the top management team(TMT) affects the technological learning and technological capability. Fourth, TMT has a moderating role between the technological capability and the performance of technological innovation. Finally, technological innovations in the small and venture business would be the source of technological capability and technological learning. The implications of this study are as follows. TMT has the very important role for the technological innovation and affect the technology development and the production. Also technology-based companies must gain a competitiveness advantage through technological learning and technological innovations for sustainable growth.

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A Study on the Relationship Between Entrepreneurial Orientation and Company Performance in Entertainment Firms (엔터테인먼트 기업의 기업가적 지향성과 기업성과의 관계에 관한 연구)

  • Kim, Dong-Ha;Yu, Gun-Jea;Lee, Kwang-Chul
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.11-25
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    • 2018
  • This study analyzed how the entrepreneurial orientation of Korean CEO influenced to the performance of companies in entertainment business. The research verified the direct influence that the entrepreneurial orientation of entertainment business affected the companies' performance, and examined the diversity of TMT and the control effect of corporate governance. This study contributed to previous researches in two ways. The first, the study verified the concept of entrepreneurial orientation on entertainment business which was only focused on manufacturing or IT industry although the entrepreneurial orientation received attention as a significant research issue on middle and small venture businesses. Second, the research also verified the characteristics of CEO and executives bringing the concept of TMT's diversity in entertainment companies which were dependent on person's capacity. As a result of the research, the entrepreneurial orientation (innovation, proactiveness, risk-taking) of entertainment entrepreneurs led to a positive effect on financial performance. The research showed that the more TMT was diverse or ownership oriented management, the more broadened the positive effects.

The design of 111m high steel towers with 220kv double circuits crossing 12 km wide Bangladesh River (230KV 2회선승 111M 높이 철탑설계 (I) (강폭 12km인 Bangladesh Jamana강 횡단용))

  • 이재숙
    • Journal of the Korean Professional Engineers Association
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    • v.15 no.4
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    • pp.12-24
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    • 1982
  • East Parts of Bangladesh have been benifited by low cost energy generated by domestic natural gas but West parts where energy generated by imported fuel. Bangladesh Government authority has very much concerned to transmit the low cost electricity to the West from the East for past several years. To solve such concerns, cross-country 230kv double circuits Power transmission line was proposed, however there was a big obstacle for the realization of this line to cross the Jamuna river which has 12 km long width with a deep muddy river bed. A consultant engineering firm named Merz-Mclellan anyway finalized this plan and a world-wide bid was announced on June 31, 1979. Due to the expected difficulty to construct the towers on sea like area, only three construction groups have participated. including a Korean joint venture organization of Samsung-Korean Developement corporation-Kolon Electric Machinery company. After 3 months bid evaluation, contract was awarded to Korean Consosium and KEM Co was in charge of designing steel towers with anchor bolts and base plates beside to electrical engineering field. Then KEM Co have faced and over-comed many unenpected technical difficulties such as forced eccentricity joint on base plate, distorsion issue of 60mm thick plates welding, threading anchor bolts, tad heat treatment of some anchor bolts, disagreement from Consultant Engineer on multiplying factor of leg stresses for 45$^{\circ}$ wind and on reducing O.L.F for wind loads on cables for such 1220km long spans. After spending two years long period for designing and engineering towers, base plates, and anchor bolts, first shipment of tower was finally realized on Nov. 8, 1981 and on the other hand KDD has proceeded concrete caisson work on schedule at Jamuna river site and expected to complete tower erection and stringing of cables within this year of 1982 which was original completion target.

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