• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.33-58
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• 2008

Previous research has presupposed that the evaluation of consumer who received any recovery after experiencing product failure should be better than the evaluation of consumer who did not receive any recovery. The major purposes of this article are to examine impacts of product defect failures rather than service failures, and to explore effects of recovery on postrecovery product attitudes. First, this article deals with the occurrence of severe and unsevere failure and corresponding service recovery toward tangible products rather than intangible services. Contrary to intangible services, purchase and usage are separable for tangible products. This difference makes it clear that executing an recovery strategy toward tangible products is not plausible right after consumers find out product failures. The consumers may think about backgrounds and causes for the unpleasant events during the time gap between product failure and recovery. The deliberation may dilutes positive effects of recovery efforts. The recovery strategies which are provided to consumers experiencing product failures can be classified into three types. A recovery strategy can be implemented to provide consumers with a new product replacing the old defective product, a complimentary product for free, a discount at the time of the failure incident, or a coupon that can be used on the next visit. This strategy is defined as "a rewarding effort." Meanwhile a product failure may arise in exchange for its benefit. Then the product provider can suggest a detail explanation that the defect is hard to escape since it relates highly to the specific advantage to the product. The strategy may be called as "a strengthening effort." Another possible strategy is to recover negative attitude toward own brand by giving prominence to the disadvantages of a competing brand rather than the advantages of its own brand. The strategy is reflected as "a weakening effort." This paper emphasizes that, in order to confirm its effectiveness, a recovery strategy should be compared to being nothing done in response to the product failure. So the three types of recovery efforts is discussed in comparison to the situation involving no recovery effort. The strengthening strategy is to claim high relatedness of the product failure with another advantage, and expects the two-sidedness to ease consumers' complaints. The weakening strategy is to emphasize non-aversiveness of product failure, even if consumers choose another competitive brand. The two strategies can be effective in restoring to the original state, by providing plausible motives to accept the condition of product failure or by informing consumers of non-responsibility in the failure case. However the two may be less effective strategies than the rewarding strategy, since it tries to take care of the rehabilitation needs of consumers. Especially, the relative effect between the strengthening effort and the weakening effort may differ in terms of the severity of the product failure. A consumer who realizes a highly severe failure is likely to attach importance to the property which caused the failure. This implies that the strengthening effort would be less effective under the condition of high product severity. Meanwhile, the failing property is not diagnostic information in the condition of low failure severity. Consumers would not pay attention to non-diagnostic information, and with which they are not likely to change their attitudes. This implies that the strengthening effort would be more effective under the condition of low product severity. A 2 (product failure severity: high or low) X 4 (recovery strategies: rewarding, strengthening, weakening, or doing nothing) between-subjects design was employed. The particular levels of product failure severity and the types of recovery strategies were determined after a series of expert interviews. The dependent variable was product attitude after the recovery effort was provided. Subjects were 284 consumers who had an experience of cosmetics. Subjects were first given a product failure scenario and were asked to rate the comprehensibility of the failure scenario, the probability of raising complaints against the failure, and the subjective severity of the failure. After a recovery scenario was presented, its comprehensibility and overall evaluation were measured. The subjects assigned to the condition of no recovery effort were exposed to a short news article on the cosmetic industry. Next, subjects answered filler questions: 42 items of the need for cognitive closure and 16 items of need-to-evaluate. In the succeeding page a subject's product attitude was measured on an five-item, six-point scale, and a subject's repurchase intention on an three-item, six-point scale. After demographic variables of age and sex were asked, ten items of the subject's objective knowledge was checked. The results showed that the subjects formed more favorable evaluations after receiving rewarding efforts than after receiving either strengthening or weakening efforts. This is consistent with Hoffman, Kelley, and Rotalsky (1995) in that a tangible service recovery could be more effective that intangible efforts. Strengthening and weakening efforts also were effective compared to no recovery effort. So we found that generally any recovery increased products attitudes. The results hint us that a recovery strategy such as strengthening or weakening efforts, although it does not contain a specific reward, may have an effect on consumers experiencing severe unsatisfaction and strong complaint. Meanwhile, strengthening and weakening efforts were not expected to increase product attitudes under the condition of low severity of product failure. We can conclude that only a physical recovery effort may be recognized favorably as a firm's willingness to recover its fault by consumers experiencing low involvements. Results of the present experiment are explained in terms of the attribution theory. This article has a limitation that it utilized fictitious scenarios. Future research deserves to test a realistic effect of recovery for actual consumers. Recovery involves a direct, firsthand experience of ex-users. Recovery does not apply to non-users. The experience of receiving recovery efforts can be relatively more salient and accessible for the ex-users than for non-users. A recovery effort might be more likely to improve product attitude for the ex-users than for non-users. Also the present experiment did not include consumers who did not have an experience of the products and who did not perceive the occurrence of product failure. For the non-users and the ignorant consumers, the recovery efforts might lead to decreased product attitude and purchase intention. This is because the recovery trials may give an opportunity for them to notice the product failure.

• Journal of the Korea institute for structural maintenance and inspection
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• v.16 no.5
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• pp.68-77
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• 2012

The joint of existing steel grid composite deck is composed of lap splice of reinforcing bar with end hooks and field-placed concrete. In this study, bending tests of deck joint composed of concrete shear key and high tension bolts are carried out for the design variable, concrete shear key strengthened with steel plate or not, and test results are compared with flexural performance of the existing deck joint. Test results showed that the mechanical deck joint has about 30% ~ 60% more ultimate bending strength than the existing joint. According to analysis results of moment-curvature relationship, the initial bending stiffness of the existing deck joint is some higher than that of mechanical joint. But, after crack failure the structural performance of the existing deck joint is rapidly reduced. Furthermore, the deck joint with the strengthened shear key with steel plate has more bending moment capacity than the deck joint without strengthening. And strengthening of shear key has positive influence on the increase of bending stiffness.

• Journal of the Korea institute for structural maintenance and inspection
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• v.26 no.5
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• pp.151-160
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• 2022

Owing to the recent increase in the frequency of explosion accidents, blast resistive design has garnered attention to reduce the damage of important structural elements. However, domestic research on the blast resistive structures is still insufficient, and domestic design guideline against blast loads are not documented yet. In this study, a numerical study on the RC blast resistive walls, where the test variable was the presence of FRP sheet, was performed using LS-DYNA program. Based on the numerical results, displacement-time hysteretic curve, pressure-impulse diagram, and fragility curve of the test specimens were derived. It was shown that the FRP sheet strengthening method is efficient to improve the blast resistive performance of the RC wall. Also, the strengthening effect of FRP sheet on the RC wall was stronger when the magnitude of the blast load was greater.

• Journal of the Korea institute for structural maintenance and inspection
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• v.15 no.1
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• pp.243-253
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• 2011

This paper describes an analytical study on seismic performance of domestic reinforced concrete (RC) school building not designed by seismic provision. The seismic index and the seismic performance of the building were evaluated through Japanese standard and Midas Gen, respectively. Seismic index (Is) of the RC school buildings in the X-direction is below 0.4. Based on the seismic index, for seismic-strengthening the building, infill shear wall or steel brace with a capacity of 1,300 kN was used. According to nonlinear static analysis results, the contribution of the seismic-strengthening to the shear resistance of the school building was measured to be greater than 30%. However, as expected, shear strength of school building strengthened with infill wall dropt rapidly after peak load and much narrower ductile behavior range was observed compared to steel brace strengthened building. Also, the building strengthened with steel brace showed 30% larger spectral displacement than that strengthened with infill shear wall. In nonlinear dynamic analysis, for the time history analysis, the maximum displacement showed tendency to decrease as amount of reinforcement increased, regardless of strengthening method. It was recommended that variable soil properties and earthquake record should be considered for improving seismic performance of buildings in seismic zone.

• The Journal of Information Systems
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• v.27 no.3
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• pp.1-24
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• 2018

Purpose The purpose of this study is to attempt to incorporate power theory to evaluate information capability of SCM adopters. Therefore, this study focuses on the relationship of information sharing, partnership quality, and information capacity according to the power intensity of the variables of SCM. and CSV value creation. Design/methodology/approach The questionnaire of SCM builder was conducted and 302 samples were analyzed. Based on the theoretical background of power and information capacity, we set up a structural equation model. Hypothesis testing and statistical analysis were done through AMOS and SPSS. Findings First, it shows that the compensation power among the constrained power has a positive effect on the partnership quality, and the legitimacy power has the positive influence only on the information sharing. Compulsive power, compensation, and legitimacy, which are generally restrictive powers, may reduce the quality of information sharing and partnership, but the results of this study are rather higher. Second, both non-binding power expertise and criterion have a positive effect on information sharing and partnership quality. Third, information sharing has a positive effect on partnership quality. Supporting a number of research results, it is well reflected in SCM attributes where interdependence is important. Fourth, information sharing and partnership quality have a positive effect on information capacity. Information literacy has become an essential element in modern management. Fifth, the enhancement of CSV value creation plays a role of a controlling variable to further strengthen information sharing through non - binding power attribute, expertise and conformity. In addition, the strengthening of CSV value creation has been shown to play a role as a controlling variable to further strengthen the quality of partnership through the non-binding power attribution, but expertise has been rejected.

• Korean Journal of Applied Biomechanics
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• v.25 no.3
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• pp.265-274
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• 2015

Objective : The purpose of this study was to analyze the effect of the elastic band on ballet arabesque based on kinematics analysis. Methods : To observe the effect of the elastic band, the availability of the elastic band during movement was set as the independent variable, and the dependent variables were set by using factors from two different categories such as motor mechanics and kinematics variables. For motor mechanics variable, the muscle activity and the center of pressure(COP)'s trajectory and velocity were used. Furthermore, the physical angle was used for kinematic variables. Data samples from the experiment was used to understand the correlation between independent and dependent variables while using paired samples t-test as a data analysis tool. Results : After analyzing the result of experiment, the usage of the Elastic band on ballet arabesque movement seemed to increase the activity of the agonistic muscle, which is mainly used for movement, and to improve the stability of the supporting leg by decreasing the trajectory and velocity of the center of pressure(COP). Moreover, the elastic band increased the level of elevation of the stretching leg with reducing the angle of the hip joint that resulted into a more stable movement and furthermore providing more beauty while standing on it. Conclusion : The movement training program while the using elastic band are expected to lead to appropriate muscular development and reduce the muscle imbalance, which usually occurs to dancers, during training with unfamiliar specific movements or strengthening muscular strength for a specific movement. In addition, this work is expected to be used as a training reference to understand and learn the fundamentals of movements of ballet and other dance fields.

• Korean Journal of Social Welfare
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• v.56 no.3
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• pp.135-157
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• 2004

This study was motivated from the proposition that readiness for self-sufficiency is important for future independent life of poor adolescents. This study focused on analyzing the effect of empowerment as a mediator as well as analyzing the effects of predictive factors of readiness for their self-sufficiency. For conducting this study, a survey method was used on 240 poor adolescents residing in Seoul. This study used path analysis method for analyzing mediator effect of empowerment. In the results, Statistically significant variables that had effect on readiness for self sufficiency through empowerment(intrapersonal, interpersonal, sociopolitical) were family relations and peer relations. Participation in social organization variable had a positive influence on readiness for self-sufficiency through interpersonal empowerment and sociopolitacal empowerment. Problematic variable had a negative influence on readiness for self-sufficiency through interpersonal empowerment. Such results provided knowledge foundations for diverse social work approaches related to promoting empowerment. Specifically, this study shows that diverse social services are necessary for promoting poor adolescents readiness and social work interventions are necessary for strengthening adolescents empowerment.

• Journal of Family Relations
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• v.21 no.1
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• pp.99-121
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• 2016

Objectives: The major purpose of this study was to analyze the relationships of parent-child relationship and self-differentiation with interpersonal competence among college students. Specifically, this study also attempted to find the differences of three major variables according to participant's general characteristics, to investigate the correlations among variables and to analyze the effects of related variables on interpersonal competence. Method: The participants were 388 college students in Jeollabuk-do province. The data were collected by self-administered questionnaire method. Results: First, there were significant differences in the level of interpersonal competence according to gender and the monthly family income. Second, correlational analyses results indicated that college students' interpersonal competence was positively related with parent-child relationship and self-differentiation, and the latter two variables were also positively correlated. Finally, the results of multiple regression analyses reported that interpersonal competence was influenced by intimacy with mother, I-position, and emotional cutoff, showing that I-position was the most influential variable. In addition, I-position was also found to be the powerful variable affecting all sub-factors of interpersonal competence. Conclusions: This study suggests the importance of providing education and/or counseling services focusing on strengthening the relationship with their parents and on increasing self-differentiation level for college students' greater interpersonal competence, which are considered as critical indices of their mental health and psychological well-being.

• Journal of the Korea Safety Management & Science
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• v.6 no.1
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• pp.125-133
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• 2004

Greeting the globalization and information period of 21C, the improvement of the distributional system structure and modernization of publishing distribution are the seriously required periodic assignments for the publishing industry that is a national knowledge and culture industry to be equipped with the core competitiveness. First, it is to found a large distributional organization that is able to provide total logistics services in time that is essential to the publishing company and bookstore. Second, it is to have a logistics service to act up to the variable requirements of customers such as publishing companies and bookstores under the rapidly changing distribution environment. Third, it is to provide the standardized information of publishing distribution. It is needed to establish a total distributional center in collaboration to satisfy the requirements of publishing industry as above. By doing this work, structure of the publishing distribution system can be improved and its constitution can be strengthen, and it is possible not only to construct a stable supply system but also to realize an information-based system in the publishing industry with the construction of information system and its utilization. Furthermore, the application of RFID in the publishing distribution is essentially required to provide the symbolic model and logistics infrastructure into the 'Paju publishing culture information industrial complex'. It could be possible by growing the international recognition regarding distribution environment and strengthening the international competitiveness in the period of the ""Open door".

• Computers and Concrete
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• v.21 no.2
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• pp.127-137
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• 2018

In this study, the behavior of the number of anchorage bolts on the glass-fiber reinforced polymer (GFRP) plates adhered to the surfaces of reinforcing concrete (RC) T-beams was investigated analytically. The analytical results were compared to the test results in term of shear strength, and midpoint displacement of the beam. The modelling of the beams was conducted in ABAQUS/CAE finite element software. The Concrete Damaged Plasticity (CDP) model was used for concrete material modeling, and Classical Metal Plasticity (CMP) model was used for reinforcement material modelling. Model-1 was the reference specimen with enough sufficient shear reinforcement, and Model-2 was the reference specimen having low shear reinforcement. Model-3, Model-4 and Model-5 were the specimens with lower shear reinforcement. These models consist of a single variable which was the number of anchorage bolts implemented to the GFRP plates. The anchorage bolts of 2, 3, and 4 were mutually mounted on each GFRP plates through the beam surfaces for Model-3, Model-4, and Model-5, respectively. It was found that Model-1, Model-3, Model-4 and Model-5 provided results approximately equal to the test results. The results show that the shear strength of the beams increased with increasing of anchorage numbers. While close results were obtained for Model-1, Model-3, Model-4 and Model-5, in Model-2, the rate of increase of displacement was higher than the increase of load rate. It was seen, finite element based ABAQUS program is inadequate in the modeling of the reinforced concrete specimens under shear force.