• Title/Summary/Keyword: variable orientation

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An Analysis on the Factors Affecting Green Product Purchasing Behavior with Regard to State-Action Orientation(SAO): - Focus on Chinese Urban Consumers - (소비자의 state-action orientation(SAO)에 따른 녹색제품 구매행동 영향요인 분석 - 중국 도시 소비자를 대상으로 -)

  • You, Yang;Hwang, Yun-Seop
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.331-355
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    • 2014
  • With the rapid growth of Chinese economy, environmental issues also became a serious problem that public and private sector have to take under consideration. For the sustainable growth of Chinese economy scholars and policy makers agree to the stronger regulation for protection of natural environment, but at the same time worry about its negative effect on economic growth. This paper primarily focus on the relationship between the factors that have the effect on green product purchasing intention and purchasing behavior. Purchasing intention was considered as mediating variable in our model and state-action orientation - as moderating variable. We set 8 hypotheses and tested with structural equation modeling. The result shows that governmental regulation and subsidy, social environment related with green product purchase, and consumer perception on the benefit of green product have positive relationship with purchasing intention, but environmental concern does not show relationship with it. We also proved that state-action orientation has moderating effect between purchasing intention and purchasing behavior. Purchasing intention with action orientation show positive and statistically significant effect on purchasing behavior. This result supports the hypothesis that the attitude of customers has the effect on ones purchasing behavior.

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The Effect of Service Orientation on the Organizational Effectiveness in Security (경호.경비업체 서비스 지향성이 조직 유효성에 미치는 영향)

  • Min, Jae-Ki;Kim, Chang-Ho
    • Korean Security Journal
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    • no.14
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    • pp.141-160
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    • 2007
  • The meaning of this research work lies in providing useful basic resources which can be utilized in the strategic respect of internal marketing by investigating how security employees' quality in relation to service orientation impact on organizational effectiveness. Employees of security in Seoul Gyeonggi region were selected as the subjects of this survey and 234 participants were sampled by Convenience Sampling Method. Resulting data were processed by frequency analysis, exploratory analysis, t-test, one-way ANOVA, correlation analysis, regression analysis using SPSS V11.0 program. The results from these research methods and analyses revealed the followings: First, service leadership which was the sub-variable of the service orientation according to the demographic characteristics revealed significant differences in gender, age; and service encounter, in age, the level of education and monthly income; and the service system, in gender, age and monthly income; and human resources management, in gender, age, the level of education and monthly income. Second, job satisfaction which was the sub-variable of the organizational effectiveness according to the demographic characteristics revealed significant differences in age, the level of education and monthly income; and organizational commitment, in gender, age, the level of education and monthly income. Third, the results from regression analysis of service orientation and organizational effectiveness showed that service leadership, service system, service encounter, which were the sub-variables of service orientation, had significant impacts on job satisfaction, and that service system and human resources management impacted significantly on organizational commitment.

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A study on the effect of entrepreneurship and CEO competency on management performance of SME managers in the service economy era (서비스경제시대 중소기업 경영자의 기업가지향성과 CEO역량이 경영성과에 미치는 영향 연구)

  • An, Sehong;Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.10 no.3
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    • pp.81-101
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    • 2020
  • Humanity has reached the age of service economy. A new economy requires new management. The chief executive of new management is the CEO. The results of management decision-making are reflected in the company's performance, and are the basis for future growth engines. This study empirically analyzed the effect of CEO competence, corporate orientation, and management performance of small and medium-sized mid-sized business managers on each other. In the study, a hypothesis was established between eight variables. In addition, the relationship between corporate orientation and CEO competency, which has not been studied, was also identified. Set personal effectiveness, willingness to innovate, opportunity recognition, information perception, relationship formation, business management, leadership, organizational culture, and human resource management as measures of CEO competency. After defining the operation in accordance with this study, the analysis was conducted. As a result of the analysis, corporate orientation did not produce a meaningful result in management performance. And CEO competency showed a positive (+) effect on management performance. It can be judged that the CEO variable, a management variable, had a positive effect on management performance. Also, there was a significant result in the relationship between corporate orientation and CEO competency. Innovativeness, initiative, and risk-taking have positive implications for CEO competency. Lastly, corporate orientation showed statistically significant results on management performance through the mediation of CEO competency. It is worth noting the results of this study in that the time of the study was the timing of the global pandemic (fendermic) of the COVID19 virus. In the future, in-depth research is needed on the relationship between CEO-related factors and management performance in a more changed economic environment.

A model of internet customer long-term orientation: The moderating effect of relationship length (인터넷 이용고객의 장기지향성에 대한 탐색적 연구 -관계기간의 조절효과-)

  • Hwang, Hwa-Cheol;Suh, Yong-Han
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.147-165
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    • 2001
  • To sustain successful relations with its customers, an internet business enterprise has to understand precisely the difference between customers' behaviour and their purchasing behaviour pattern on its customer basis. For this purpose, I closely looked into what difference there was between a leading variable which had an effect on internet customer long-term orientation and a special variable depending on period of transactions To prove this research, I analyzed collected data in which customers had experienced in shopping at internet shopping mall and discussed strategic current issues about its analytic results.

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The Factors Affecting on the Usage of Organizational Blog : The Perspective of the Organizational Blog Type (조직 블로그 사용에 미치는 영향요인 분석 : 조직 블로그 유형의 관점에서)

  • Kim, In-Jai;Ji, Hong-Gu
    • Journal of Information Technology Applications and Management
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    • v.18 no.2
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    • pp.61-89
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    • 2011
  • Blog is a new global phenomenon, but many research papers about organizational blog have not been shown. In this study the influencing factors of the organizational blog usage are empirically investigated, and several guidelines are suggested to IT professionals who involves the design and implementation of the organizational blog. The research model consists of seven independent variables, one dependent variable, and two moderating variables. The following variables are established as the independent variables; information, interface, service, communication, enjoy, performance expectation, and social influence. Two dimensions such as need and orientation are suggested for the moderating variables, and the actual usage is adopted as a dependent variable. As a result of multiple regression analysis using a stepwise method, the independent variables except for interface and communication affect the actual usage of organizational blogs. The moderating effects for need and orientation are partially supported. The implications of this study are as the followings; (1) The empirical factors affecting the usage of organizational blogs are empirically investigated, (2) The affecting factors vary according to the type of organizational blogs, and (3) Some guidelines are suggested for organizational blog's design.

Assessment of the Daylighting Performance in Residential Building Units of South Korea through RADIANCE simulation (시뮬레이션을 이용한 주거용 건축물의 공간별 채광성능 평가)

  • Lim, Tae Sub;Lim, Hong Soo;Koo, Jae-O;Kim, Gon
    • KIEAE Journal
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    • v.12 no.2
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    • pp.25-32
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    • 2012
  • This paper focused on the daylighting performance of residential high-rise buildings in South-Korea. the purpose of this study is to estimate the visual environment of sunlight coming into opening according to sky conditions, orientation of windows and each space of Apartment buildings. Season of the year, weather, and time of day combine with predictable movement patterns of the sun to create highly variable and dynamic daylighting conditions. Daylighting design is usually based on the dominant sky condition and the micro-climate for the building site. There are three common sky conditions: clear sky, overcast sky, and partly cloudy sky. The clear sky includes sunshine and is intense and brighter at the horizon than at the zenith, except in the area around the sun. Daylight received within a building is directly dependent upon the sun's position and the atmospheric conditions. Easily used charts, diagrams, and software programs allow study of solar geometry for any geographic location and time of day. on the other hand, the overcast sky is characterized by diffuse and variable levels of light and has dense cloud cover over 90% of the sky. This paper was calculated by a Desktop Radiance program. The space dimensions were based on a unit module of real constructed apartment having divided into five sections such as living room, room1, room2, room3 and kitchen.

A Study on the Effects of Organizational Intelligence Quotient and CIO's Management Roles on Strategic Application of Information Systems (OIQ와 CIO의 경영자 역할이 정보시스템의 전략적 활용에 미치는 영향 연구)

  • Kim, Han-Sung;Chae, Myoung-Sin
    • The Journal of Information Systems
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    • v.17 no.3
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    • pp.255-287
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    • 2008
  • This study examined the relationship among constructs that impact on strategic use of IS(Information Systems). Independent variables were OIQ(Organizational Intelligence Quotient) and role of CIO(Chief of Information Officer) as a top manager, and dependent variable are strategic use of IS. The dependent variable has three-sub constructs: 1) IT infrastructure flexibility; 2) operation-orientation; and 3) market-orientation. Seven research hypotheses derived from the research model, and were empirically tested using the PLS (Partial Least Squares) method. The research results confirmed that both OIQ and CIO's roles have strong impact on organizations' strategic use of IS. Communication and business network among the sub-constructs of OIQ have effect on strategic use of IS. CIO's role as a top manager was found to be significant. CIO's role as a resource allocator and innovator among the CIO's roles showed significant influence on strategic use of IS. OIQ was also significantly related to CIO's role as a top manager. This study suggests practical implications and insights to the enterprises which aim to apply IT strategically.

The Role of Market Information Quality and Employee's Task Performance Linking Market Orientation to Firm Performance in SMEs (시장지향성이 기업성과를 창출하는 과정에서 시장정보품질과 종업원 업무성과의 역할: 중소기업을 중심으로)

  • Hong, Sung jun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.3
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    • pp.141-152
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    • 2018
  • Although market orientation as the implementation of the marketing concept has long been a major subject in marketing, firms with market orientation do not necessarily come with high performance, showing mixed results in literature. There have been attempts to link market orientation-firm performance until recently with different mediators, but the appreciation on market orientation has been faded in practice. This study focuses on two possibilities for the causes of these problems. 1) Previous studies have overlooked the qualitative aspects of market orientation, 2) have focused on the performance at corporate level. To provide a generalized performance-generation framework, this study demonstrates the market information quality as a moderating variable and introduces the task performance of employees as a universal mediator between market orientation and the firm performance. As the result of this study, we confirmed the positive role of the market information quality and employees' task performance in market orientation-Firm Performance. The relationship between market orientation and employee's task performance becomes stronger when market information quality is high in value. We highlighted the performance generating mechanism of market orientation, regardless of context. This research provides new insights for marketing scholars and managers with regard to both activities and quality of market information and how market orientation affects individual and firm level performance.

The Structural Relationship among Perceived Instrumentality, Mastery Goal Orientation, Self-Regulated Learning, and Academic Achievement in Cyber University (사이버대학에서 지각된 수단성, 숙달접근목표지향성 및 자기조절학습능력과 학업성취도 간의 구조적 관계 분석)

  • Joo, Young-Ju;Lee, So-Young;Hong, Yu-Na
    • Journal of The Korean Association of Information Education
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    • v.15 no.4
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    • pp.645-660
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    • 2011
  • The purpose of this study is to identify the causal relationship among perceived instrumentality, mastery goal orientation, self-regulated learning and academic achievement in cyber education. 317 current students of the W cyber university participated in the study. The results of structural equation modeling analysis are as follows: First, endogenous instrumentality affects mastery goal orientation. Second, mastery goal orientation affects self-regulated learning. Third, while exogenous instrumentality had negative effect on academic achievement, self-regulated learning was the only variable that had positive effect on academic achievement. In addition, the result indicated that endogenous instrumentality had indirect effect on academic achievement and self-regulated learning mediated between mastery goal orientation and academic achievement.

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Effects of University-based Science Gifted Education Programs on the Science Career Orientation of Gifted (대학부설 과학영재교육원 프로그램이 영재들의 과학진로지향에 주는 영향 분석)

  • Noh, Hyeonah;Choi, Jaehyeok
    • Journal of Gifted/Talented Education
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    • v.25 no.4
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    • pp.493-509
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    • 2015
  • This study analyzed the effects of university-based science education programs on the gifted's science career orientation. The subject of this study was 74 students who had university-based science gifted education programs on 2014. They took 'Science Career Orientation' tests and questionnaires before and after the program. We had a cluster analysis about pre scores on 'Science Career Orientation' as a variable. We analyzed the satisfaction level and effect of science career decision by groups after the program. As results, they were divided into four groups by cluster analysis. University-based science education program helped the increase of science career orientation in the categories indicating the low scores of the groups. They showed high satisfaction level and positive effects of science career decision, and the programs affecting their science career decision and satisfaction about that were different by groups. Satisfaction level and effects of science career decision are highly correlated.