• Human Ecology Research
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• v.51 no.4
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• pp.413-424
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• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• Journal of the Korean Home Economics Association
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• v.48 no.2
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• pp.23-38
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• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.922-934
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• 2013

This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on self-expression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

• Journal of Nutrition and Health
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• v.14 no.1
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• pp.9-15
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• 1981

This study was undertaken to investigate the relationship between the food habit and the health status. For this Purpose, 709 junior and senior high school teachers were studied by the questionnaire sheets; one was for the food habit and the other was for health complaints. (the standarized questionnaire designated Todai Health Index.) The results obtained were as follows, 1) Mean score of the food habit was 10.99 in males and 12.17 in females. The balanced dietary intake was associated with the ideal body weight. 2) In males and females with low food habit score than in those with high food habit score, THI point in sufferings, digestive organs, straight-forwardness, depression and life irregularity were higher. In males with low food habit score, THI point in nervousness was higher. In females with low food habit score, THI point in respiratory organs was higher. On the contrary the male subjects with high food habit score showed higher THI point in vanity and the female subjects with high feed habit score shewed higher THI point in vanity and nervousness. 3) Persons living alone showed a high tendency to eating away from home and to having low score of food habit. 4) Persons with low food habit score showed a high tendency to eating instant foods and considered themselves having poor health status.

• Journal of Korea Multimedia Society
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• v.20 no.6
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• pp.969-977
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• 2017

Through Rene Girard's theory of triangle of the desire, this research investigates the mimetic nature of desire as shown in the main character of the movie The Servant. This paper analyzes the structural transformation of desire in the character, which is revealed by the process of reinterpretation via the medium change and convergence from Chunhyangjeon, a classic oral novel in Korea, to The Servant, a movie created by director Dae-woo Kim in 2010. The Servant is a meaningful research subject as the transformation of the inner desire of the character is accomplished by boldly designating Bangja, who is supposed to be a minor character, as the protagonist. In particular, Rene Girard's argument on the indirectness of desire in the theory of triangle of the desire helps understand the point where the character' inner desire, which naturally occurred in the existing narrative, transforms into the mimetic desire by an intermediary. This indirectness of the mimetic desire of the main character suggests a similarity with modern men's vanity which is offered by the capitalist era. Through this, the modern meaning of the mimetic aspect of desire as revealed by the transformation from the movie The Servant to Chunhyangjeon can be understood.

• Journal of Korean Academy of Nursing
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• v.10 no.2
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• pp.21-40
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• 1980

In order to take cue of the dying persons and their survivors in a more positive and affirmative atti-tube. and to understand the valuable meaning of and dying. a survey was performed to 550 cases of health care personnels including 116 nursing students. 238 medical students. 137 nurses. and 59 doctors. Samplings were made through census Procedure from the entire group of medical and nursing students in College of Medicine. Chung-Ang University. and of licenced nurses and doctors in Chung-Ang University Hospital. and in Han-Gang Sacred Heart Hospital from the first to the end of march. 1980. These collected data were computerized at KIST by SPSS programming and were statistically analyzed by chi-square test. Through content analysis of the word associated with death and descriptive analysis of the death-re-lated variables. the following conclusion in is reached. First. Total numbers of death-word percieved by health care personnels were 198 kinds. Among them, 40 kinds of words associated with death were responded from than 1% of the total. As to the 10 death related word responded by free word association method. it was revealed that individual average number of death related word was 7.70 word. which came from higher number of words in the senior students (8.96 word) or the graduates (8.10 word) compared with the freshman (6.84 word). Second. In Content specific analysis of the death related word. more frequently perceived types summarized as the following order; the affective context of death. the diseases. the disasters. the religion, the funeral ceremonies. the separation, the drakness. and the life. Third. The most prevalent 10 words associated with death which the the respondents gave response to the the first recalling word. were as following o order； the dieases. the sadness, the vanity. the darkness, the frustration. the suicide. the incurable dieases, the graves. the dead. and the catastrophes. By sex, the diease is outstanding in females, but the vanity is in males. By occupation. the vanity and the dead was frequently observed in student group including senior students. while the incurable dieases presented by doctors. Fourth. In health care personnels. the first perceived ages of death were 11.47 $\pm$3.33 years (8.14- 15.80 years). Among them. senior students were inclined to percept death at the earliest age of life (11.28years). while doctors and nurses perceived death later in their life (12.98 years). Fifth, It is revealed in this survey that the most frequently responded death perceiving motives by health care personnels ar“psychological conflict”and“death of those around them”. Death perceiving motives can be classified in two factors; personality and life circumstances. Sixth It is of interest that only 11.3% health care personnels was found to feel death as inevitable or acceptable event. whereas 58.3% deny or reject it.

• The International Journal of Costume Culture
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• v.6 no.1
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• pp.1-10
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• 2003

This study aims to analyze the influence which Marie Antoinette, an unfortunate queen and fashion pioneer, had upon leading the creation of fashion in the eighteenth-century. In addition, this study attempts to expect some insights of fashion on the basis of analysis. Marie Antoinette created a new trend of fashion all the time through her hatred of restricting freedom, discontentment and caprice. She created the robes a l'anglaise, a la polonaise, a la levite, chemise a la reine, and so on. Also, Marie Antoinette created a giant hair style by hiring a hairdresser named Leonard. It can be believed that even though Marie Antoinette is open to censure owing to her frivolity, vanity and extravagance, she is recognized a creator of womanish, beautiful, delicate and graceful dress and ornaments.

• Archives of design research
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• v.19 no.1 s.63
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• pp.335-340
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• 2006

This study introduces mass-customization design development of bathroom sink that satisfies both the manufacturer's need for productivity increase and the consumer's need for individuality, which allows for expansibility based on numerous mixing and matching. The nature of the product brings the balance between functional aspects and emotional aspects as the focus of the concept. To maximize the efficiency of design development process, consumer behavior analysis was conducted to reveal the unspoken consumer needs, and the plan for mix and use of new materials came as a result of the trend analyses on overall living environment, bathroom and sink. In order to increase the expansibility based on consumers' individuality, modular design was utilized.

• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.53-60
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• 2017

The use of 'Idumunja' for programs is inevitable before Unicode came out. However, even now that Unicode has been established as an international standard in both name and reality, there has been an insistence that the use of Hangeul identifiers should be avoided. This study surveyed the students for the reasons why they prefer to use English identifiers and for the notations that can substitute the function of English capital letters in using Hangeul identifiers. Then, we discussed the vanity of argument that the use of English identifiers is a global trend, and proposed two notations for the use of Korean identifiers. In order to improve the productivity of software, programmer's job satisfaction, and the ease of maintenance, the use of Hangeul identifiers should become rapidly common.

• Journal of the Korean Society of Costume
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• v.54 no.6
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• pp.53-64
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• 2004

North Korea's traditional dress(chosun-ot) has developed as follows: right after the liberation(l945). North Korea tried to get rid of Japanese style and empty formalities and vanity, so chosun-ot became simple and practical. And from the Korean war to 1950's North Korea had tried to establish through a restoration of the war and chosun-ot is more easy and simple. For 1960's People became to be interested in their clothes owing to a stable socialistic economy and politics, and tried new style due to the influence of the Korea-Japanese. Since 1972 North Korea has claimed a dictational socialist organization, and constructed its own culture. Therefore North Korea emphasized its own clothing habit. and its garment style developed differently from South Korea. Since 1984 North Korea tried to change its policy dramatically. and chosun-ot has changed to a modern and various style. But on the other hand, traditional style of chosun-ot was more emphasized. North Korea especially tried to succeed its traditional style. it pursued only partial changes by sticking to its original style. And its color to bright and magnificent one with additional ornaments. Because it tried to change the style within the limits of its tradition, traditional dress has a quite fragmentary and flat appearance.