• Asia pacific journal of information systems
• /
• 제15권3호
• /
• pp.91-109
• /
• 2005

According to traditional theories of information systems, one of the reasons for using information technology is that users believe it to be helpful or useful for what they want to do, which is called extrinsic motivation. However, in addition to extrinsic motivation, there are other reasons for using it such as enjoying or playing with information technology itself, called intrinsic motivation, and just others around users, called social influence. The objective of this study is to provide a research model for using information technology considering intrinsic and extrinsic motivation, and social influence. For validation of this model, we survey the users of 'Minihompy' since it is one of the most popular blog services in Korea and there are relatively clear extrinsic and intrinsic motivation, and social influence respectively in using it. By analysing 549 valid samples by Partial Least Square(PLS), we show the suggested research model to be a valid one. That is, all hypotheses we suggested turn out to be statistically significant and $R^2$ of the dependent variable, the intention of use, explaining by the model to be higher than 40%. In addition to validation of the research model, it is found that intrinsic motivation may be more important than extrinsic motivation and social influence in using information technology.

• 가정과삶의질연구
• /
• 제24권1호
• /
• pp.71-82
• /
• 2006

The purpose of this study was to develop a standardized scale to measure consumers' motivation to purchase based on a self-determination theory. A preliminary 27-item scale was developed through literature review, diary analysis, and FGI. A questionnaire survey was conducted among 1,000consumers on internet using the preliminary scale. Then a series of tests, such as test-retest, item analysis, item-to-total correlation, Cronbach's reliability coefficient, and factor analysis, were conducted using the survey data. The final scale with21 items was constructed in the end. The Purchase Motivation Scale for Consumers consisted of five factors: (1) external motivation, (2) introjected motivation, (3) identified motivation I: self-respect, (4) identified motivation II: pursuit of harmony, and (5) internal motivation.

• 복식문화연구
• /
• 제27권6호
• /
• pp.553-568
• /
• 2019

This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

• 한국항해항만학회지
• /
• 제33권7호
• /
• pp.483-490
• /
• 2009

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of this study is to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process(AHP). Among four motivations of the strategic alliances which are strategic motivation, economic motivation, operational motivation and marketing motivation, economic motivation is the most important factor for ports alliances than other factors. This is because economic motivation among strategic alliances allow ports in the same market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

• International Journal of Human Ecology
• /
• 제12권1호
• /
• pp.65-73
• /
• 2011

This study examines the motivation, opportunity, and ability in the use of the internet by comparing young and aging consumers in the essential infrastructure of an information oriented society. Previous studies have conducted surveys about using computers and the internet instead of measuring the digital divide by using multilateral approaches; however, this study examines digital divide in terms of motivation, opportunity, and ability. Results suggested age, gender, and education level influenced motivation, opportunity, and ability in the use of the internet by consumers; in addition, the motivation and ability were different depending on occupation. The results show that the digital divide was mainly influenced by motivation and ability in offering a difference between the two groups of young and aging consumers, This study contributes to illuminate the differences between young and aging consumers to use the internet and to suggest implications in the perspectives of motivation, opportunity, and ability.

• Educational Technology International
• /
• 제18권2호
• /
• pp.101-129
• /
• 2017

This study attempted to collect learners' emotion and state motivation, analyze their inner states, and measure state motivation using a non-self-reported survey. Emotions were measured by learning segment in detailed learning situations, and they were used to indicate total state motivation with prediction power. Emotion was also used to explain state motivation by learning segment. The purpose of this study was to overcome the limitations of video-based learning environments by verifying whether the emotions measured during individual learning segments can be used to indicate the learner's state motivation. Sixty-eight students participated in a 90-minute to measure their emotions and state motivation, and emotions showed a statistically significant relationship between total state motivation and motivation by learning segment. Although this result is not clear because this was an exploratory study, it is meaningful that this study showed the possibility that emotions during different learning segments can indicate state motivation.

• International journal of advanced smart convergence
• /
• 제10권1호
• /
• pp.125-133
• /
• 2021

The purpose of this study is to investigate the effect of the elderly's motivation to participate in ball games In order to clarify the purpose of this study, leisure sports participants over the age of 20 residing in the Jeonnam region in 2020 were selected as the population. In addition, 150 males, 150 females, and 300 total subjects were selected using the convenient sampling method. In addition, as a survey tool, a questionnaire was used centering on the motivation for participation in leisure sports, exercise commitment, and quality of life, and the data collected using this was processed statistically according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the motivation to participate in leisure sports has a partial effect on exercise commitment. Second, it was found that the motivation to participate in leisure sports partially affects the quality of life. Third, it was found that the commitment to exercise in leisure sports has a partial effect on the quality of life.

• 디지털산업정보학회논문지
• /
• 제11권1호
• /
• pp.197-207
• /
• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• 기본간호학회지
• /
• 제17권1호
• /
• pp.90-98
• /
• 2010

Purpose: This study was done to compare the relationships between motivation to achieve, clinical competency, and satisfaction on clinical practice in diploma and baccalaureate nursing students. Method: A descriptive research design was used in this study. The participants were 181 nursing students in B city who were surveyed between June 2 and June 30, 2008 using self-report questionnaires. The collected data were analyzed using the SPSS WIN 14.0. Results: There were significant difference in clinical competency according to satisfaction with college life, and motivation for choice of nursing for baccalaureate students. There was a positive correlation between motivation to achieve and clinical competency. Motivation to achieve and satisfaction in clinical practice, and clinical competency and satisfaction were correlated with clinical practice for students in both diploma and baccalaureate programs. The predictors influencing clinical competency for the nursing students were motivation to achieve, and satisfaction in clinical practice, and education level. Three factors explained 26.8% of clinical competency for nursing students. Conclusion: It is necessary to enhance individual motivation to achieve to improve clinical competency of nursing students. Motivation to achieve needs to be considered in planning programs to enhance clinical competency in nursing students.

• 과학교육연구지
• /
• 제44권1호
• /
• pp.74-83
• /
• 2020

본 연구는 공학대학 학생들의 물리학에 대한 자발적인 학습이 이뤄지지 않는 이유를 탐색하기 위해 물리학습동기를 측정하였다. 본 연구에서는 Glynn 등이 개발한 Science Motivation Questionnaire II(SMQ II)을 물리학습 상황으로 수정한 Physics Motivation Questionnaire(PMQ)을 이용하여 서울에 위치하는 C대학의 공학계열 1학년 학생 374명을 대상으로 물리학습동기를 측정하였다. PMQ는 intrinsic motivation, career motivation, self-determination, self-efficacy, grade motivation의 5요인으로 구성되며 총 25개 리커트 척도문항의 검사도구이다. PMQ는 탐색적요인분석(EFA)를 통해 5가지 요인이 공학계열 대학생들의 물리학습동기를 측정하는데 있어 구조적으로 타당함을 확인하였다. 또한 라쉬(Rasch)모델 분석을 활용하여 문항적합도(MNSQ)를 확인하였다. 측정결과, 물리학습동기의 요인 중에서는 성적동기가 평균 4.18로 가장 높게 나타났으며, 그 다음으로 직업동기가 평균 3.75으로 높은 수준으로 나타났다. 그리고 내재동기는 평균 3.42, 자기효능감은 평균 3.38, 자기결정력는 평균 3.32로 나타났다. 이와 같은 연구 결과를 통해 공학대학 학생들의 과학학습 동기는, 점수 및 직업과 관련된 외적 동기가 높게 나타나는 특성이 있음을 확인할 수 있었다. 따라서 공학계열 학생들 물리학습에 대한 숙달목표지향을 가지고 내적 동기를 높일 수 이도록 하는 교수-학습 전략의 개발에 노력해야 할 것이다.