• 제목/요약/키워드: using attitude

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인스타그램 뷰티 인플루언서의 속성이 제품태도와 구매의도에 미치는 영향 (The effect of Instagram beauty influencers' attributes on product attitude and purchase intention)

  • 조민서;김문영
    • 복식문화연구
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    • 제30권2호
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    • pp.243-261
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    • 2022
  • The purpose of this study was to identify beauty influencer attributes on Instagram and their impact on product attitude and purchase intention and on influential difference between micro and mega influencers. The survey was conducted using a consumer survey method with a questionnaire, and the subjects of the survey were 506 women in their 20s and 30s using Instagram. The results of the study are as follows: First, a range of influencer attribute sub-factors were derived in relation to expertise, attractiveness, similarity, reliability, and intimacy. Second, the attributes highly impacted product attitude in the increasing order of attractiveness, similarity, reliability, and familiarity, with expertise having no statistically significant influence. Third, the consumer's attitude toward the product introduced by the beauty influencer had a significant impact on their purchase intention. Fourth, it was shown that there is no difference in attributes according to the influencer's number of followers. Fifth, the number of followers of the beauty influencer had a partial impact on attitude and purchase intention. A limitation of this study is that age and gender samples are narrow, but it is nevertheless meaningful to explore this topic in the absence of research on beauty influencers. It is believed that these findings will serve as a foundation for the development of beauty influencer marketing strategies on Instagram.

The Effect of an Educational Program Based on the 3D Glasses as a Technological Innovation on the Academic Achievement and Attitude towards E-Learning

  • Osama Mohamed Ahmed Salem;Noheir Taha Hassan Mohamed
    • International Journal of Computer Science & Network Security
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    • 제23권1호
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    • pp.169-186
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    • 2023
  • The research aimed to identify the effectiveness of an educational program using 3D glasses as a technological innovation on academic achievement and attitude towards elearning in science in the preparatory stage. The research relied on the analytical descriptive approach and the semi-experimental approach. The research tools were the achievement test and the scale of attitude towards e-learning. An educational program was designed and produced using 3D glasses. The study sample consisted of 60 students from the second grade in the preparatory stage at the Rural Jeddah School. The research concluded to the following results: There was a satistically sigificant difference at the level of sig. (0.05) among the -mean scores of the experiemtal and control group students in the post assessment atthe level of achievement in favor of the experiemental group and therewas a satistically sigificant difference at the level of sig. (0.05) among mean scores of the experiemtal and control group students in the post assessment at the level of attitude towards e-learning in favor of the experiemental group. And it was found that the positive effect of the 3D educational program for improving the level of achievement and the attitude towards e-learning for the students. The program allowed the experimental group students to practice self-learning, interaction, and achievement according to the individual differences among them.

A Study on the Influence of Omni Channel's Shopping Value on Users' Innovative Tendency and Service Attitudes

  • MIN, So-Ra;LEE, Sun-Mi
    • 유통과학연구
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    • 제21권1호
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    • pp.119-128
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    • 2023
  • Purpose: Due to COVID-19, the rapidly changing untact culture from offline to online has spread rapidly, increasing the utilization of omni-channel. However, among the studies on consumers in the online market, there are not many studies that analyze Shopping Values and attitudes toward omnichannel Acceptance. Research design, data, and methodology: This study investigated through empirical analysis how Shopping Values and innovation propensity of consumers using omni channels affect omni channel Acceptance attitudes. The analysis results based on a total of 268 questionnaires using SPSS v.23 and AMOS v.23 statistical programs are as follows. Results: First, it was found that the perceived Value of omnichannel use had a positive effect on the innovation tendency, and the pleasure Value had a greater effect than the actual Value. Second, it was found that the practical and hedonic Value of the omnichannel had a positive effect on the attitude of service Acceptance. Third, it was found that Omni Channel's consumer innovation tendency had a positive effect on service Acceptance attitude. Conclusion: This study proved that Shopping Value perception and individual innovation propensity for omnichannel services have a positive effect on Acceptance attitude, and it is of academic significance in that it expanded understanding of what factors are needed to increase Acceptance attitude of Omni Channel services.

익명의 알코올 중독자의 영적 안녕, 죽음에 대한 태도와 삶의 질의 관련성 (Associations of Spiritual Well-being, Attitude toward Death and Quality of Life among Alcoholics Anonymous)

  • 이상민;강문희
    • 정신간호학회지
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    • 제28권2호
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    • pp.114-123
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    • 2019
  • Purpose: The aim of the study was to investigate associations of spiritual well-being, attitude toward death, and quality of life among Alcoholics Anonymous (AA). Methods: This study was cross-sectional and descriptive in design. The data was collected from August to September 2018 with 133 AA members drawn from two provinces of South Korea. The data were analyzed using descriptive statistics, independent t-tests, one-way ANOVA with Turkey tests, Pearson's correlation coefficients, and hierarchical multiple linear regression analyses using SPSS/WIN 20.0 program. Results: The existential spiritual well-being (β=.52, p<.001), attitude toward death (β=.24, p<.001), dual diagnosis (β=-.17, p=.003), occupation (β=.12, p=.035) of the participants were significant factors, which explained 63.7% of the variance of quality of life. Conclusion: The study findings highlight the need to develop psychological nursing strategies to enhance the spiritual well-being and improve a positive attitude toward death based on the job and dual diagnosis among AA members to improve their better quality of life.

말기 환자간호 실습교육이 간호대학생의 죽음에 대한 태도, 임종간호 태도, 영적간호역량에 미치는 효과 (Effect of palliative care practical training on nursing students' attitudes toward death, end-of-life care nursing attitude, and spiritual nursing competency)

  • 김경아
    • 가정간호학회지
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    • 제30권3호
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    • pp.276-286
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    • 2023
  • Purpose: This study aimed to assess the effect of palliative care practical training for nursing students. Methods: This quasi-experimental study included 38 third-grade nursing students form one university. Practical training, develooed by experts, was provided for 2 weeks (90 h) in a palliative care hospital. Participants received education on palliative care but no clinical practical experience. Collected data were analyzed using independent t-test, χ2 test and paired t-test using the WIN SPSS 23.0 program. Results: Students showed significant pretest-posttest differences in attitude toward death (t=-2.43, p=.021), end-of-life nursing attitude (t=3.90, p=<.001) and spiritual nursing competency (t=3.82, p=.001). Conclusion: The study results revealed that palliative care practical training was an effective learning method to improve nursing attitude, toward death, end-of-life nursing attitude and spiritual nursing competency. Further studied are needed to assess the effects of various education programs of palliative care.

요양보호사의 치매태도와 돌봄행위 간의 관계에서 공감역량의 매개효과 (Relationship between Caregiver's Dementia Attitude and Care Behavior: The Mediating Effect of Compassion Competence)

  • 오영주;전영희
    • 한국직업건강간호학회지
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    • 제33권1호
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    • pp.36-46
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    • 2024
  • Purpose: This study aimed to investigate compassion competence and its mediating effects on the relationship between attitudes toward dementia and care behavior among caregivers of older adults with dementia in nursing homes. Methods: 211 participants were recruited for this cross-sectional study. Data were collected from February 1st to May 24th, 2023, through a structured questionnaire and analyzed using multiple linear regression analysis and the bootstrapping method. Results: The mean score for care behavior was 3.67±0.97 (range 1~5). Caring behaviors were significantly associated with attitudes toward dementia (r=.76, p<.001) and compassion competence (r=.75, p<.001). Using Baron and Kenny's approach and PROCESS Macro model 4, care behavior was directly affected by dementia attitude (β=.76, p<.001). Compassion competence (β=.66, p<.001) was directly affected by dementia attitude. The partial mediating effects of compassion competence (β=.47, p<.001, 95% confidence interval 0.10~0.23) on the impact of dementia attitude on care behavior was confirmed. Conclusion: The results suggest that compassion competence should be considered when developing nursing interventions to enhance dementia-related attitudes and improve care behavior among caregivers of older adults with dementia.

KAUSatSIM을 이용한 한누리 2호 자세제어 알고리즘 검증 (Verification of KAUSAT-2 Satellite Attitude Control Algorithm Using KAUSatSIM Simulator)

  • 나희승;이병훈;장영근
    • 한국항공우주학회지
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    • 제36권5호
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    • pp.514-523
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    • 2008
  • 본 논문에서는 한누리 2호의 자세제어 알고리즘 검증을 위해 개발한 KAUSatSIM에 대해서 논의한다. KAUSatSIM은 6개의 에어베어링을 사용하여 무마찰 환경을 모사한 1축 회전 테이블과 한누리 2호에서 사용된 각종 센서 및 모멘텀 휠로 구성되어 있다. 이 시뮬레이터는 한누리 2호의 자세제어 알고리즘에 대한 검증과 새로운 제어 알고리즘 개발, 그리고 그 성능 검증에 사용될 수 있다. 개발된 1축 회전 시뮬레이터를 이용하여 한누리 2호 개발에 이용된 자세제어 알고리즘 검증을 위하여 모멘텀 휠을 이용한 시험을 수행하였다. 비례-미분제어기를 사용한 모멘텀 휠 제어기를 설계하여 좋은 실험 결과를 얻었다. 그리고 더 나아가 추력기 시스템을 추가하여 소형위성에 적용 가능한 새로운 알고리즘 개발 및 검증이 가능하도록 하였다.

보편적 학습 설계를 적용한 과학 수업의 학습 성과에 관한 구조적 관계 분석 (Analysis of the Structural Relationship among Learning Outcomes in Science Classes applying Universal Design for Learning)

  • 이경란;백남권;박종호
    • 한국초등과학교육학회지:초등과학교육
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    • 제34권1호
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    • pp.1-14
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    • 2015
  • The variety of learners include students with disabilities and general students, and an ongoing focus of inclusive education research is non-discrimination. As part of integrated education, UDL (Universal Design for Learning) for students with disabilities supports a practical approach, participation, and advancement to improve learning opportunities for all students. The purpose of this study was to examine the effects of using UDL in science classes. The dependent variables of this study were academic achievement in science, scientific attitude, and scientific motivation. In this study, the experimental groups were 9 people in the 5th grade and 11 people in 6th grade. The experimental groups were taught science class using UDL. In order to analyze the learning outcomes, the structure equation model was performed. The results of this study were as follows: First, the science achievement of learning outcomes of the science class applying UDL directly affected both scientific attitude and scientific motivation. Second, the scientific attitude of learning outcomes of the science class applying UDL directly did not affect scientific motivation. According to these results, learning outcomes for science achievement of the science class applying UDL showed that UDL affected both general students and students with disabilities. To summarize the analysis of learning outcomes, science achievement directly affected both scientific attitude and scientific motivation while scientific attitude did not affect scientific motivation. This study offered a specific implementation method for integrated education. Using the structure equation model for analyzing the effect has more significance.

캄보디아 청소년의 HIV 지식 및 태도와 영향요인 (HIV Knowledge and Attitude and Its Related Factors of Cambodian Adolescents)

  • 반지현;양영란
    • 융합정보논문지
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    • 제10권8호
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    • pp.108-119
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    • 2020
  • 이 연구는 캄보디아 청소년의 HIV 에 대한 지식과 태도를 파악하고 영향요인을 이해하기 위해 수행되었다. 캄보디아 3개 주에 거주 중인 고등학교 3학년생 463명을 대상으로 설문조사를 시행하였으며 HIV-KQ-18 (HIV-Knowledge Questionnaire-18)과 HIV/AIDS Behavior Surveillance Survey Index (measuring attitude about HIV)을 이용하여 HIV 관련 지식과 태도를 측정하였다. 연구결과 캄보디아 청소년은 전반적으로 낮은 수준의 HIV 지식(6.70 ± 3.66 (range: 0-16))을 가지고 있었고 부정적인 태도(1.92 ± 0.87 points (range: 0-4))를 보였다. 남성(β = 0.28, p < 0.001), SNS 중 YouTube 사용(β = 0.33, p = 0.035) 이 높은 지식에 영향을 주는 것으로 나타났다. 본 연구 결과는 캄보디아 청소년에게 문화사회적으로 수용 가능한 보건교육프로그램 개발과 운영에 기초자료로 사용될 수 있을 것으로 기대된다.

피쉬바인 모델을 이용한 커피전문점의 소비자 태도에 관한 연구 - 부산지역 대학생을 중심으로 - (A study on Consumer Attitude to a Coffee Shop Using the Fishbein Attitude Model - Focused on college students in Busan -)

  • 김유정;김광지;박기용
    • 한국조리학회지
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    • 제17권5호
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    • pp.30-41
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    • 2011
  • 본 연구는 피쉬바인 모델과 IPA를 이용하여 커피전문점의 소비자 태도를 분석하였다. 설문지는 2010년 12월 6일부터 12월 20일 까지 배포하였으며 200부중에서 175부를 회수하였다. 이후 불성실한 설문지 27부를 제외한 148부를 최종분석에 사용하였다. IPA 결과 매력적인 건물외형, 화장실 청결, 커피 신선도, 커피 맛은 좋은 성과유지 부분이며 커피 가격은 노력집중 영역에 있으며 커피 전문점 관리자는 이 부분을 개선해야 한다. 또한, 피쉬바인 모델을 통한 분석결과 커피 맛, 매력적인 건물외형, 화장실 청결, 커피 신선도 순으로 중요하게 나타났으며 스타벅스, 엔젤리너스, 커피빈, 파스쿠찌 순으로 선호하는 것으로 나타났다. 본 연구는 커피전문점 관리자에게 매우 의미 있는 시사점을 제안하고 있으며 자기기입법에 대한 한계점을 나타내고 있다.

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