• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.737-749
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• 2013

As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.

• The Journal of Korean Academic Society of Nursing Education
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• v.17 no.3
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• pp.355-364
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• 2011

Purpose: This study was designed to explore the influencing factors on self-directed learning ability of nursing students and to investigate the relationship between learning style, learning attitude, and self-directed learning ability. Methods: The study sample was composed of 263 nursing students. Data were collected from March 8th to April 7th, 2011 using a questionnaire which included Kolb's learning style inventory, learning attitude inventory, and self-directed learning ability inventory. Results: Learning styles of the subjects were assimilator 33.8%, converger 31.9%, accommodator 24.7%, and diverger 9.5%. There was no significant difference in learning styles among grades. However, the total mean score of learning attitude (F=8.30, p<.001) and self-directed learning ability (F=2.85, p=.038) significantly differed among grades. Learning attitude positively correlated to self-directed learning ability (r=.62, p<.001). Learning attitude was the most significant predictor and accounted for 36.5% of the variance in self-directed leaning ability in nursing students. Conclusion: It is important for students to use all four learning styles rather than to rely solely on one style. There should be more emphasis placed on the development of positive learning attitude and self-directed learning ability of nursing students.

• Culinary science and hospitality research
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• v.24 no.3
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• pp.25-34
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• 2018

The purposes of this study were to examine the effect of Home Meal Replacement (HMR) selection attributes on attitude and repurchase intention and to investigate the moderating role of brand trust between attitude and repurchase intention. This study surveyed the customers who have purchased HMR in Seoul and Gyeonggi area using a convenience sampling method. The survey was conducted from September 15, 2017 to October 25, 2017. A total of 250 questionnaires were distributed, and 237 copies were collected. Of these, 228 copies were used as valid data. The results of the analysis were as follows. First, convenience of the HMR selection attribute had a significant effect on attitude, and food quality and packaging had no significant effect on attitude. Second, attitude toward HMR had a significant effect on repurchase intention. Third, brand trust played a moderating role between HMR attitude and repurchase intention. Therefore, it is necessary for HTMcompanies to understand consumers' attitudes and consumption behaviors accurately by recognizing the selection attributes that consumers consider important By gaining strong brand trust, companies could increase repurchase intention.

• Journal of Families and Better Life
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• v.32 no.1
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• pp.117-131
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• 2014

The purpose of the study is to examine the effect of self-forgiveness, the forgiveness of others, shame and guilt on female adolescents' eating attitude, and the mediating effect of shame on the relationship between self-forgiveness or the forgiveness of others and eating attitude. For this research, questionnaires on self-forgiveness, the forgiveness of others, shame, guilt and eating attitude were administered to 700 female adolescents from middle and high schools in Seoul, Incheon and Daegu. Among 683 distributed questionnaires, 640 were selected and statistically analyzed by frequency analysis, t-test, Pearson's correlation analysis, multiple regression analysis, and stepwise multiple regression analysis using SPSS Win 12.0. The main findings of the study are as follows: Firstly, grades had a significant influence on self-forgiveness, guilt and eating attitude. Religion was not found to have a significant influence on any of the variables. Secondly, female adolescents' self-forgiveness, the forgiveness of others and shame were found to significantly affect their eating attitude. Lastly, shame was found to have a partial mediating effect on the relationship between self-forgiveness and eating attitude.

• Korea Journal of Hospital Management
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• v.21 no.3
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• pp.1-10
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• 2016

This study is to check up weather a brand of accreditation program for healthcare organizations recognized by the consumers as users of the healthcare organizations has effects for healthcare organizations' brand trust, attitude, and loyalty. This study suggests the hypothesis that a brand value of accreditation program for healthcare organizations gives the positive effect for the brand trust, attitude and loyalty, and that the brand trust and attitude of healthcare organizations which gain a brand of accreditation program for healthcare organizations cause the brand loyalty. To verify the hypothesis, this study made a questionnaire by using a measuring instrument for the brand value, trust, attitude and loyalty which come from the former study. This study carried out an analyzing method such as frequency analysis, reliability analysis, confirmed factor analysis and structural equation model to verify the hypothesis. From hypothesis verification, emotional and social brand values of accreditation program for healthcare organizations gave a positive effect to the brand trust and attitude on healthcare organizations. Its functional value did not give an effect to a brand attitude but gave a positive effect to healthcare organizations' brand loyalty. Emotional and social brand values of accreditation program for healthcare organizations did not give an effect to the brand loyalty. The brand trust and attitude of the healthcare organizations which gained accreditation program for healthcare organizations gave a positive effect to the brand loyalty on healthcare organizations.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.43-56
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• 2013

The purpose of this study was to investigate adolescents' body esteem and clothing behaviors according to the sociocultural attitude toward appearance. The subjects were 750 adolescents in Daejeon and Chungnam province. The research method was a survey methodology and the measuring instruments consisted of sociocultural attitude toward appearance, body esteem, clothing behaviors, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, t test, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, 2 dimensions(internalization and awareness) were emerged on the sociocultural attitude toward appearance, and adolescents were divided into 4 groups (unreceptive group, awareness group, internalized group, and receptive group) by the sociocultural attitude toward appearance. Second, there are some differences in adolescents' body esteem according to the sociocultural attitude toward appearance. Receptive group had the lower level on body esteem than unreceptive group. Third, there are significant differences in adolescents' clothing behaviors according to the sociocultural attitude toward appearance. Receptive group had the highest psychological dependency of clothing, clothing interest, clothing individuality, and clothing conformity among 4 groups.

• Culinary science and hospitality research
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• v.22 no.8
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• pp.39-52
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• 2016

Present study was performed to identify the effects of SNS WOM characteristics on attitude and purchase intention as perceived in restaurant participants and to confirm the moderating effect according to SNS receivers' characteristics on formulated model. Survey method was employed to consumers who are using SNS to find restaurant foods through convenience sampling method in Seoul area. A total of 250 surveys were distributed and 230 were used for analysis, after excluding missing and unusual data. The results from this study are as follows. First, vividness of SNS WOM characteristics had a greater effect on attitude of restaurant food than timeliness, but the consensus and neutrality of SNS WOM characteristics have no significant effect on attitude of restaurant food. Second, SNS receivers characteristics found to moderate the relationships between vividness and timeliness of SNS WOM characteristics and attitude. However, SNS receivers characteristics did not have a moderating role relationships between consensus and neutrality of SNS WOM characteristics and attitude. Third, attitude of restaurant food had a significant effect on purchase intention.

• Women's Health Nursing
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• v.13 no.3
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• pp.192-200
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• 2007

Purpose: The purpose of this study was to compare and examine gender role identity and sexual attitude according to sex among college students. Method: The subjects consisted of 1,118 college students. The tool for gender role identity and sexual attitude was the Korea Gender Role Identity Inventory(KGRII) of Lee, Kim and Koh(2002) and the Sexual Attitude Scale of Koh, Kim and Lee(2005). The collected data was analyzed using descriptive analyzed statistics, $X^2$ test, Lamda, t-test, ANOVA, Sheffe and Pearson correlation with the SPSS WIN 12.0 program. Result: For male students, undifferentiated role identity type, 36.5%, was the most common but for female students, an androgynous role identity type, 39.3%, was most common. The sexual attitude score according to gender role identity type was 2.9 for the undifferentiated type as the highest score. Of both male and female students, the highest sexual attitude score was the undifferentiated type. Sexual attitude according to general characteristics for male students had a significant difference in major field of study and height and for female students weight. Sexual attitude was significantly related to age, height and weight. Conclusion: These results suggest that gender role identity and sexual attitudes are different between the sexes. This study result contributes to providing basic data for sex education and nursing interventions for college students.

• Korean Journal of Human Ecology
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• v.24 no.6
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• pp.783-793
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• 2015

The purpose of this study was to investigate the effect of Parenting Attitude, Self-esteem, and Peer Attachment on Emotion Problem. The study is based on data from first wave of 'Korean Child Youth Panel Survey 2010(KCYPS)' and the subjects of this survey were 2,098 1st grade junior middle school students. To measure the variables, this study used such scales as the parenting attitude scale, self-esteem scale, and peer attachment scale and emotional problem scale. The data were analyzed using descriptive statistics, Pearson's correlation and structural equation modeling analysis. Results of structural equation modeling with data indicated that hypothesized structural equation model produced a good fit but, no direct effect between negative parenting attitude and peer attachment. The self-esteem have mediating effect between parenting attitude and peer attachment, emotion problem. The peer attachment have mediating effect between positive parenting attitude and emotion problem but, did not have mediating effect between negative parenting attitude and emotion problem. The implications for counseling and suggestions for future research are discussed.

• Journal of Preventive Medicine and Public Health
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• v.26 no.1 s.41
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• pp.86-95
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• 1993

To investigate perception and attitude toward Group Health Management and Service System for Small and Medium Industries, a survey using self-administered questionnaire was conducted to a part of industries in Inchon, at October 1992. Major dependent variables were perception, attitude, and practice related with Group Health Management and Service System; these variables were measured by 3-point Likert like scale consisted of 7, 5, and 5 items, respectively. Data were collected in 149 industries,72.7% out of 205. Perception nab slightly high, 1.25; attitude was some positive, 1.46; and practice was some passive,0.94. Major determinants of perception, attitude, and practice were sex and age of industry's health manager; perception influenced upon attitude, and perception and attitude had positive effect upon practice. To activate Group Health Management and Service System, it is necessary to develop education and promotion programs for industry's health managers of small and medium industries.