• Knowledge Management Research
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• v.12 no.1
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• pp.1-16
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• 2011

This study was motivated by consideration of advertising effects on purchase intention of hotel customers in the situation that people can experience in web advertisements more easily and quickly through four main media. We intends to propose strategic web advertising marketing plans by investigating the relation among hotel web advertising attributions, advertising attitude, brand attitude and purchase intention of customers. In conclusion, in the situation that hotel service industry endeavors a lot to attract young customers, according to gentrified consumption culture and changes in an environmental trend, these results are expected to be used as data to establish web advertising marketing strategies to show trendy brand images to hotel customers, especially consumers of N Generation using official websites of hotels.

• Journal of Information Technology Services
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• v.18 no.5
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• pp.1-16
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• 2019

This work tries to empirically validate the effect of influencers' product-usage videos upon brand attitude and purchase intention of consumers. More specifically, we choose 3 attributes of product-usage videos of influencers such as expertise, trustworthiness, and attractiveness from our literature review. We collect 200 survey questionnaires in 2019 using Google survey forms from subjects who have watched influencers' usage videos of fashion items. Our results suggest that expertise and trustworthiness of influencers' videos positively affect brand attitude of consumers, which in turn positively influence their purchase intention. However, we have not found significant effect of attractiveness of the videos upon brand attitude. We also confirm that brand attitude positively affect purchase intention as proposed in the literature. The practical implications of this work is that firms should focus and strengthen expertise and trustworthiness of videos rather than attractiveness in order to enhance purchase intention of consumers and eventually lead to their purchase behavior.

• Journal of Korean Critical Care Nursing
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• v.9 no.2
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• pp.61-70
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• 2016

Purpose: The purpose of this study was to identify the influences of death perception, terminal care attitude on clinical nurses' terminal care performance for cancer patients. Methods: Data were collected through self-reported questionnaires filled by 526 nurses at a General Hospital in Seoul. Data were analyzed using a multiple regression analysis. Results: Death perception showed a positive correlation with terminal care attitude (r = .45, p < .001), while there was no correlation with terminal care performance. Additionally, terminal care attitude had a positive correlation with terminal care performance (r = .18, p < .001). The explanatory power of nurses' death perception and terminal care attitude toward terminal care performance was 14%. Conclusions: The study results imply that nurses' death perception and terminal care attitude are significant variables affecting terminal care performance.

• 제어로봇시스템학회:학술대회논문집
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• 2000.10a
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• pp.91-91
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• 2000

In this paper, the error compensation method of the attitude reference system with low-cost IMU is proposed. In general, the attitude error calculated by gyro grows with time. Therefore the additional information is required to compensate the drift. The attitude angles can be bound by accelerometer mixing algorithm and the heading angle can be aided by GPS velocity information. The Kalman filter is used for error compensation. The result is verified by comparing with the attitude calculated by medium-grade IMU, LP-81.

• International Journal of Aeronautical and Space Sciences
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• v.9 no.1
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• pp.76-84
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• 2008

This paper is mainly concerned with the vision-based attitude stabilization of a quad-rotor UAV. The methods for attitude control rely on computing the roll and pitch angles of the vehicle from a two-camera vision system. One camera is attached to the body-fixed x-axis and the other to the body-fixed y-axis. The attitude computation for the quad-rotor UAV is performed by image processing consisting of Canny edge and Hough line detection. A proportional and integral controller is employed for the attitude hold autopilot. In this paper, the quad-rotor UAV is modeled by 6-DOF nonlinear equations of motion that includes rotor aerodynamics with blade element theory. The performance of the proposed method is evaluated through 3D environmental numerical simulations.

• Journal of Korea Game Society
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• v.17 no.3
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• pp.7-20
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• 2017

MMORPG users can create their own identity that they will use to act through in the virtual world utilizing the avatar creation system. The MMORPG customization process, divided into the creation and transformation stages, provides a sandbox for the identity play by users. In this study, analysis of the users' customization attitudes using the Q methodology especially in the transformation stage was conducted. The users' attitudes were found to be categorized into 4 types: 1) fulfilling attitude, 2) customization immersed attitude, 3) customization challenging attitude, and 4) community oriented attitude. Of particular interest are the immersed customization type, where the attitude is driven by the internal motivation of "self-satisfaction" unlike the fulfillment and community oriented attitudes which are driven by instrumental motivation of the avatar, and the continuous desire towards transformation revealed by the challenging customization attitude. This study provides valuable insight in the design perspective for developers in instilling critical immersion elements to the users while preparing to update the level.

• The Journal of Natural Sciences
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• v.14 no.2
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• pp.115-131
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• 2004

The purpose of this study was to investigate the differences of sports involvement and consumer attitude on fashion advertisement using sports star models(CAATTM) according to demographics and to investigate the effect of sports involvement to CAATTM. The subjects selected for final analysis were 398 adults living in Daejeon. The statistics used for analysis included factor analysis, ANOVA, multiple range test, regression, $Cronbach'\alpha$, and frequency. The results were as follow: 1. Sports Involvement was divided Cognitive Sports Involvement(CSI) and Emotional Sports Involvement(ESI). The CSI and ESI were different according to sex. And CSI was different according to age, education level and marriage status. 2. CATTM was divided into three factors: Emotional Attitude(EA), Cogitive Attitude(CA), and Ethical Attitude(ETA). CA was different according to sex, age, income, and marriage status. 3. The sports involvement affected CAATTM. People who were high in CSI and ESI showed high attitude in EA and CA.

• Journal of the Korean Home Economics Association
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• v.49 no.2
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• pp.75-84
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• 2011

The purpose of this study was to investigate the mediating effect of self-efficacy on the relationship between fathers' child-rearing attitude and children's prosocial behavior. The participants were 410 children aged 3-6 years, who completed scales of the fathers' child-rearing attitude, children's prosocial behavior, and self-efficacy. The data were analyzed in terms of a hypothesized structural equation model using AMOS 7.0. The results were as following. Firstly, the fathers' child-rearing attitude was found to have a direct effect on children's prosocial behavior and self-efficacy. Secondly, children's self-efficacy was also found to affect children's prosocial behavior directly. Thirdly, children's self-esteem have a mediated effect on the relationship between fathers' child-rearing attitude and the children's prosocial behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1658-1670
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• 2010

This study investigates the differences in advertisement attitude, brand attitude, and purchase intention based on advertising model and consumer product involvement. A total of 100 respondents in high involvement and 100 respondents in low involvement categories were exposed to the advertisements of a cosmetic brand using 4 different model types: celebrity endorser, expertise endorser, ordinary person as an endorser, and no endorser. The experiment was planned as $2{\times}4$ types including high/low involvement and 4 different model types (25 respondents each). After looking at an advertisement for 1 minute, respondents were asked to answer a survey measuring advertisement attitude, brand attitude, and purchase intension. The results of this study showed that 6 hypotheses were supported and there was a significant difference between the high involvement and low involvement group depending on the advertising models used as well as the advertisement that influence advertisement attitude, brand attitude, and purchase intension. High involvement consumers showed the most favorable advertisement attitude on an advertisement with an expertise endorser, but low involvement consumers showed the most favorable advertisement attitude on an advertisement with a celebrity endorser. High involvement consumers showed the most favorable brand attitude on an advertisement with an expertise endorser whereas low involvement consumers showed the most favorable brand attitude on an advertisement with a celebrity endorser. High involvement consumers showed the highest purchase intention on an advertisement with an expertise endorser whereas low involvement consumers showed no difference in purchase intention depending on advertisement models. This study shows that marketers should differentiate advertising strategies based on consumer involvement.

• Journal of Astronomy and Space Sciences
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• v.30 no.1
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• pp.1-10
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• 2013

An integrated orbit and attitude control algorithm for satellite formation flying was developed, and an integrated orbit and attitude software-in-the-loop (SIL) simulator was also developed to test and verify the integrated control algorithm. The integrated algorithm includes state-dependent Riccati equation (SDRE) control algorithm and PD feedback control algorithm as orbit and attitude controller respectively and configures the two algorithms with an integrating effect. The integrated SIL simulator largely comprises an orbit SIL simulator for orbit determination and control, and attitude SIL simulator for attitude determination and control. The two SIL simulators were designed considering the performance and characteristics of related hardware-in-the-loop (HIL) simulators and were combined into the integrated SIL simulator. To verify the developed integrated SIL simulator with the integrated control algorithm, an orbit simulation and integrated orbit and attitude simulation were performed for a formation reconfiguration scenario using the orbit SIL simulator and the integrated SIL simulator, respectively. Then, the two simulation results were compared and analyzed with each other. As a result, the user satellite in both simulations achieved successful formation reconfiguration, and the results of the integrated simulation were closer to those of actual satellite than the orbit simulation. The integrated orbit and attitude control algorithm verified in this study enables us to perform more realistic orbit control for satellite formation flying. In addition, the integrated orbit and attitude SIL simulator is able to provide the environment of easy test and verification not only for the existing diverse orbit or attitude control algorithms but also for integrated orbit and attitude control algorithms.