• Journal of Families and Better Life
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• v.7 no.2
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• pp.31-43
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• 1989

The purposes of this study were to identify the overall levels of consumer problem, consumer competencies and purchase pattern of urban low-income consumers and to examine the factors affecting the consumer problem and the subareas-market environment problem(MEP) and transaction relation problem(TRP). The related factors, that is, independent variables were competencies-related factors(consumption-oriented attitude, attitude on consumerism, consumer knowledge), purchase pattern-related factors (search pattern, credit pattern, peddler pattern) and socio-demorgraphic factors(age, educational level, family size). For this purpose, a survey was conducted by interview using questionaires on 198 homemakers that lived in the poor areas of Seoul. Statistics used for data analysis were Frequency Distribution, Percentile, Mean, Pearson's Correlation, One-way ANOVA, Scheffe-test, Breakdown and Multiple Classification Analysis. Major findings were as follows: 1) In the level of consum r problem were in the middle level and the level of MEP were higher than that of TRP. The attitude on consumption-orientation was so negative, while attitude on consumerism was positive. The level of consumer knowledge was in the middle level. The urban low-income consumers searched a little and depended on credit and peddler in the low level. 2) Consumer problem perceived by urban low-income consumers differed significantly according to attitude on consumerism, credit pattern, monthly charge of peddler purchase. The MEP depended on attitude on consumerism and monthly charge of peddler purchase, and the TRP was affected by credit pattern and attitude on consumerism. Resulting from MCA, the most influencial variable was attitude on consumerism and credit pattern in the consumer problem, and attitude on consumerism in the MEP, and credit pattenr in the TRP.

• Journal of Environmental Health Sciences
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• v.21 no.4
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• pp.63-74
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• 1995

The objective of this study were to identify the state of re. cognition and attitude of residents in Seoul city about air environment and to identify factors affecting attitude toward air environment. Study object was residents in Seoul city sampled by multistage random proportional sampling. Sample size was 0.0067%(500 persons) of total residents in Seoul city. The results were divided into two parts: (1) descriptive results of recognition and attitude toward air environment, (2) results of factor analysis to classify categories of attitudes toward air environment and regression analysis to identify factors affecting attitude toward air environment. Most of resident in Seoul city recognized that air environment in Seoul city was highly polluted and was not satisfactory. Experience of damage of air pollution was reported in about 70% of residents in Seoul city. More than 60% of residents in Seoul city had concern about air environment. Attitude toward air environment were classified into four categories using factor analysis: Necessity of intervention of local government for air environment conservation, Participation of residents and enterprises for air environment conservation, Optimistic attitude about air pollution, Preference of economy. Factors affecting the above attitudes were knowledge about air pollution, knowledge about policies and institutions related air environment conservation, concern about air environment, educational level, subjective assessment of air environment, sex, marital status. In conclusion this study suggested providing information of air environment in Seoul city to the residents and to educating residents for making positive attitude about air environment conservation.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.76-89
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• 2016

Because of consistent growth of the outdoor-wear market, many outdoor wear brands have implemented diverse marketing strategies to catch consumers' attentions. This research was started with a purpose of examining sponsorship marketing and its effects on outdoor-wear brands. Future research should be conducted by modifying and supplementing the points that were not considered in this study. The factors used to analyze the effects of sponsorship marketing on outdoor-wear brands were brand attitude and purchase intention, and the study used questionnaires collected from 396 men in the Daegu-Gyeongbuk Province. Analysis of the data was performed using factor analysis, independent sample t-test, ANOVA, and cluster analysis. The study result is as follows. First, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the level of information consistency. Second, there was a significant difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to age, income, clothing expenditure, and spending for products. Third, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the shopping orientation group.

• Journal of Distribution Science
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• v.12 no.3
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• Journal of Korean society of Dental Hygiene
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• v.12 no.4
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• pp.817-825
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• 2012

Objectives : This study was to examined the degree of oral health knowledge, attitude of periodontal diseases and dental health behaviors and to examine the relationship among variables in 12-year-old adolescents. Method : Participants were 2,196 adolescents who live in Seosan with an average age of 12.2. Data was collected using a self administrated questionnaire from April 10 through June 10, 2011. Results : The knowledge of periodontal disease of the subjects was $2.46{\pm}1.52$ and the attitude was $1.88{\pm}1.11$. It appears that knowledge and attitude concerning periodontal and dental health among young Korean 12-year-old adolescents living in Seosan city are in need of improvement. The knowledge and attitude were significantly higher in high group than low group of income. The knowledge and attitude toward periodontal and dental health was positively related to dental health behaviors. Conclusion : Based on the findings, dental health behaviors are strongly associated with knowledge and attitude toward periodontal and dental health. This result suggest that the implementation of oral health promotion should be considered for various factors related to attitude of oral health in adolescents.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.112-128
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• 2017

This study aimed to find the influence with the moderating effects of brand credibility and the mediating effect of brand attitude from the relationship of Loss-Leader marketing factors, brand attitude and revisit intention to make management strategies and provide basic materials for the future restaurant industry. From the findings in this study, only limited sales strategy in the Loss-Leader marketing factors had a positive effect on revisit intention. Both Limited Sales and Price Discount Strategy in the Loss-Leader marketing factors had positive effects on the brand attitude, while Plus Pack strategy had a negative effect on the brand attitude. Also, the brand credibility has a significant moderating effect on the relationship between the Loss-Leader marketing factors and the brand attitude, and the brand attitude has a significant effect on revisit intention. The results indicated that these findings would be basic materials for Loss-Leader marketing factors and related studies in the future. In addition, this study suggests good implications in establishing and using the effective marketing management strategies in the restaurant industry.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.827-839
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• 2021

The aim of the study was to examine the effect of trust, awareness, attitude, subjective norms, and behavioural control on intention and examine the mediating role of trust in the relationship between awareness and attitude. The population was Muslims in Bali Province, with a sample of 150 respondents. Quantitative analysis is used based on multivariate analysis using the SEM model with a variance-based PLS. The results are as follows: (1) knowledge has a significant positive effect on attitude. (2) Awareness has no significant effect on attitude. (3) Awareness has a significant positive effect on trust. (4) Trust has a significant positive effect on attitude. (5) Attitude has no significant effect on intention. (6) Subjective norm has a significant positive effect on intention. (7) Behaviour control has a significant positive effect on intention. (8) The role of trust is a conscious mediation that impacts attitude. The study provides insight into Islamic bank managers to meet prospective customers' expectations and identify their intention to become customers through managing trust, awareness, attitude, subjective norms, behavioural control, and intention in one unified whole as internal resource. This study enriches empirical evidence on the Theory of Planned Behaviour, which examines knowledge, awareness, and belief.

• The Journal of Industrial Distribution & Business
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• v.14 no.10
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• pp.11-22
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• 2023

Purpose: This study aims to investigate how brand-related user-generated content (UGC) influences consumers' brand attitude and behavioral intention in the context of the Metaverse, and the mediating role of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. Research design, data and methodology: The study was conducted using a survey with 239 questionnaires from frequent social media users in China and hypothesis testing through AMOS 26.0 structural equation modeling. Results: The findings suggest that (1) brand-related UGC positively influences brand attitude and behavioral intention through virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. (2) The study identified the fully-mediated effects of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising in the impact of brand-related UGC on brand attitude and behavioral intention. (3) The mediating pathway with the most significant impact on behavioral intention was the virtual brand experience and attitude toward the advertising, followed by the effect of the virtual brand experience, perceived information usefulness, and perceived interactivity on brand attitude. Conclusions: This study presents UGC as a new type of digital promotion that can positively impact the effectiveness of brand advertising in the Metaverse.

• Journal of The Korean Association For Science Education
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• v.17 no.3
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• pp.301-311
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• 1997

The purpose of this study is to construct a structural equation model and to analyze causal relationships among variables related to attitudes to science using structural equation modeling(SEM) with LISREL VII. The sample consisted of 483 10th grade boys from a general high school in Pusan, Korea. The questionnaires (ABC-attitude scale: affection, behavioral intention, cognition scale of attitude towards science) were developed by the researcher through a pilot study. And other instruments have modified previous ones. Five instruments were used in this study: GALT(group assessment of logical thinking), MTSlS(modified test of science inquiry skill), ABC-attitude scale, MSAS(modified scientific attitude scale), CSAT(common science achievement test). Structural equation modeling with LISREL VII($J\ddot{o}reskog$ & $S\ddot{o}rbom,$ 1993) was employed to estimate the causal inferences about hypothesized relationships among observed data sets. Three competing models consisted of five latent variable(scientific thinking ability, science inquiry skill, attitude towards science, scientific attitude, science achievement) - lP(inquiry preceding) model, AP(attitude preceding) model and AM(attitude mediating) model - were developed. Among these competing models, IP model satisfied the observed data sets. The causal relationships among "attitudes to science" and other latent variables were reliably identified. According to the results of the present study, science inquiry skill was the most significant variable that can predict science achievement. But scientific thinking ability has not directly influenced science achievement. This study suggests that inquiry based teaching-learning processes should be offered to students for improvement of science achievement. At the same time, it seems to be important to develop positive attitude towards science. Understanding of relationships among variables related to attitudes to science will be helpful to the development of science curriculum and to the design of science teaching and learning process. LISREL has been recognized as a useful approach in testing a SEM. However, in this study, LISREL approach was estimated as much more useful method for research design.

• Korean Parent-Child Health Journal
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• v.7 no.2
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• pp.133-143
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• 2004

Purpose: The purpose of this study was to compare mother's caring-confidence, between primipara perception of the newborn, and child-rearing attitude and multipara. Method: The data was collected from 159 married mothers of newborns in the post-partum care center using self-rating questionnaires from November, 2003 to March, 2004. Data was analyzed using SPSS/Win program by t-test and Pearson Correlation coefficient. Result: 1) The mean score of mother's perception of the newborn, the newborn caring-confidence, and child-rearing attitude were .26, 3.13, and 3.43. 2) The score of the newborn caring-confidence of multipara was greater significantly than the one of primapara. 3) The score of mother's perception of tile newborn and child-rearing attitude of primapara were greater than the one of multipara but there were no significant differences. 4) There was a positive correlation between mother's perception of the newborn and child-rearing attitude and significant correlation between caring-confidence and child-rearing attitude. 5) The score of mother's perception of the newborn was significantly different according to the level of education type of family and delivery planned. 6) The score of caring-confidence was significantly different according to the helper, the history of delivery. 7) The score of child-rearing attitude was significantly difference according to the level of education and the birth weight of newborn. Conclusion: When the newborn care giver in the postpartum care setting is teaching the method of infant care to mother, there should be in consideration of the rearing experience of mothers. Mother's perception of the newborn, caring-confidence, and child-rearing attitude should be considered to develop the effective education program for mothers who have newborn. And its educational contents must be focused on the promotion of trust between infant and mother.