• The Journal of Information Systems
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• v.32 no.2
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• pp.63-85
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• 2023

Purpose According to a recent survey, more than 90% of customers make purchase or use decisions for their products and services, primarily based on word-of-mouth(WOM) information (reviews, recommendations, ratings, etc.). However, few studies have explored what factors influence user's WOM intention in the context of OTT service. To address this gap, this study investigates the antecedent factors of WOM intention by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical basis. Design/methodology/approach The research model consists of stimulus factors (diversity of original content, aesthetics, interactivity, personalization quality), emotional factors (pleasure, excitement, dominance), and behavioral factor (WOM intention). The research hypothesis was tested using the survey data collected from OTT service users of 305. Findings The result reveals that diversity of original content significantly affects on pleasure and arousal whereas it is not associated with dominance. Findings indicate that aesthetics positively influences pleasure, and interactivity is not associated with arousal. It is also proven that personalization quality has a positive effect on dominance. In addition, pleasure, arousal, and domination are proven to be positively and significantly related to WOM intention.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.9-23
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• 2019

The artificial intelligence speaker market is in a new age of mounting displays. This study aimed to analyze the difference of experience using artificial intelligent speakers in terms of usage context, according to the presence or absence of displays. This was achieved by using semantic network analysis to determine how the online review texts of Amazon Echo Show and Echo Plus consisted of different UX issues with structural differences. Based on the physical context and the social context of the user experience, the ego network was constructed to draw out major issues. Results of the analysis show that users' expectation gap is generated according to the display presence, which can lead to negative experiences. Also, it was confirmed that the Multimodal interface is more utilized in the kitchen than in the bedroom, and can contribute to the activation of communication among family members. Based on these findings, we propose a user experience strategy to be considered in display type speakers to be launched in Korea in the future.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.7
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• pp.1569-1584
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• 2013

Ubiquitous interaction in a pervasive environment is the main attribute of smart spaces. Pervasive systems are weaving themselves in our daily life, making it possible to collect user information invisibly, in an unobtrusive manner by known and even unknown parties. Huge number of interactions between users and pervasive devices necessitate a comprehensive trust model which unifies different trust factors like context, recommendation, and history to calculate the trust level of each party precisely. Trusted computing enables effective solutions to verify the trustworthiness of computing platforms. In this paper, we elaborate Unified Trust Model (UTM) which calculates entity's trustworthiness based on history, recommendation, context and platform integrity measurement, and formally use these factors in trustworthiness calculation. We evaluate UTM behaviour by simulating in different scenario experiments using a Trust and Reputation Models Simulator for Wireless Sensor Networks. We show that UTM offers responsive behaviour and can be used effectively in the low interaction environments.

• Korea Science and Art Forum
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• v.30
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• Knowledge Management Research
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• v.7 no.1
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• pp.31-47
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• 2006

In order to manage organizational knowledge efficiently, Knowledge Management System(KMS) is considered as mandatory. This study aims at developing a KMS performance model to predict user satisfaction as well as KMS usage, considering the unique features of KMS. By analyzing 261 surveys with LISREL, we found that community of practice(CoP) characteristics - participation and interactivity among users - significantly affects KMS user satisfaction. This implies that the development of KMS should focus on facilitating users' interactivity and participations such as CoP activity, which differs from the general information system context. We also found that KMS usage is influenced by CoP interactivity, not by CoP participation, and that KMS usage as well as user satisfaction leads to user performance. Interpretations and implications of the findings are discussed.

• The KIPS Transactions:PartA
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• v.16A no.1
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• pp.43-54
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• 2009

With the emergence of ubiquitous computing era, it has become increasingly important for a middleware which takes full advantage of HCI factors to support user-centric services. Many kinds of studies on HCI-friendly middleware for supporting user-centric services have been performed. However, previous studies have problems in supporting HCI factors, which are needed for user-centric services. In this paper, we present an agent-based intelligent middleware, which is called AIM, that provides user-centric services in ubiquitous HCI environments. We describe the middleware requirements for user-centric services by analyzing various HCI-friendly middleware and design AIM middleware which effectively supports various HCI factors such as context information management, pattern inference of user's behavior, and dynamic agent generation, etc. We introduce service scenarios based on the user's modalities in smart spaces. Finally, prototype implementation is illustrated as a manifestation of the benefits of the introduced infrastructure.

• Journal of Korean Society of Rural Planning
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• v.29 no.1
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• pp.51-57
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• 2023

Although user satisfaction and activation are noting new, factors related to user emotion have been a part of the important subject shared by most people for management. But few studies have known in culture and welfare facilities using closed rural schools. The samples were collected through self-completed a questionnaires, a total of 322 users data were identified by SPSS 25.0 and frequency and descriptive analysis, correlation analysis and multiple regression analysis were performed. The main results are as follows: 1) General user satisfaction of culture and welfare facilities using closed rural schools reach a total or 8.52 points(out of a total of 10 points), 2) significant factors related to user satisfaction are comparative satisfaction, recognition of contribution to the local economy, age, job. A key insight from these results is that most users are satisfied with the culture and welfare facilities using closed rural schools. And relationship between user satisfaction and a variety of variables indicates the essential for differentiation and utilization of services. It is necessary to implement several practical and political strategies taking the context and the needs of users as a way of enhancing the urban and rural welfare services.

• The Journal of Information Systems
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• v.21 no.1
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• pp.153-172
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• 2012

The purpose of this study is twofold: first, to identify the factors affecting the relationships between the organizational context for work innovation(organizational citizenship behaviors, IS innovation resistance, and user IT capability) and the intention of ERP extension usage, and second, to examine the mediating effect of the ERP performance on the relationships between the ERP adaptation and the intention of ERP extension usage. In order to achieve the goals of this study, data were obtained from 304 members of the seven organizations such as manufacturers, distributors and service industries, and were analyzed by using SPSS 12.0 and AMOS 5.0. The study results are as follows. There were positive effects of the organizational citizenship behaviors and the user IT capability on the change management activity. The IS innovation resistance had a negative effects on the change management activity. The change management activity had a positive effect on the ERP adaptation. The ERP adaptation had a positive effect on the ERP performance and the intention of ERP extension usage. The ERP performance had a positive effect on the intention of ERP extension usage. In addition, there was a partial mediating effect of the ERP performance on the relationships between ERP adaptation and intention of ERP extension usage. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.5
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• pp.65-71
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• 2009

As a core area of the new computing paradigm, the Ubiquitous Sensor Network Technology utilizes a wireless sensor networking which can be applied to the Context Information Monitoring System. When the technology is used in a poor user-environment for monitoring purposes, it can cost-effectively gather the context data on real-time basis, analyze the information gathered, effectively response to the user situation, and execute orders to create environmental factors desired by the user. This study structures a system able to monitor information in regards to a user-environment based on wireless-node sensor technology coupled with the Ubiquitous Sensor Network Technology. In this paper, the protocol in which it manages the wireless sensor network as the zone based by using the management protocol standardized at the smart home with a profile is proposed. The proposed system requires a minimal collection of data without continuous monitoring. Monitoring periodically, it can sense the user-environment more efficiently than the existing monitoring technologies based on the wire-communication technology.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.20 no.4
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• pp.85-100
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• 2009

This study suggested the expansion strategies of school library catalog considering educational context which should be used teaching and learning process. To achieve the purpose of research, this study derived educational context categories by comparing and analyzing teaching and learning related factors, information resource related factors. Also, this study analysed case system considering educational context. Based on the results, this study designed the catalog data elements as an element to be added to an existing school libraries system(DLS). The derived data element is end user(teacher, students), instructional situations (teaching method, instructional object, curriculum, evaluation type), resource type(feature, discipline, format), reading situation(contextual reading, literature topic), related materials(teacher representation, student representation).