• Journal of the Korean Institute of Intelligent Systems
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• v.16 no.3
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• pp.285-290
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• 2006

In this paper we propose a novel personalized paper search system using the relevance among user's queried keywords and user's behaviors on a searched paper list. The proposed system builds user's individual relevance network from analyzing the appearance frequencies of keywords in the searched papers. The relevance network is personalized by providing weights to the appearance frequencies of keywords according to users' behaviors on the searched list, such as 'downloading,' 'opening,' and 'no-action.' In the experimental section, we demonstrate our method using 100 users' search information in the University of Suwon.

• Journal of Information Technology Services
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• v.19 no.5
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• pp.65-81
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• 2020

This study aims to examine the effects of users' perceptions of COVID-19 risk on their seeking and processing of relevant information as COVID-19 emerges and spreads worldwide in 2019. We apply the risk information seeking and processing model (RISP Model) to verify whether users' COVID-19 related information seeking and processing behaviors have a positive effect on their preventive and information sharing behaviors. To achieve this research goal, an online survey was conducted with about 400 of social media users. The users' perceptions of risk for COVID-19 increased their perceived insufficiency of COVID-19 information. In addition, the perceived insufficiency of users' information formed a positive relationship with seeking and searching of information behaviors. The processing of COVID-19 related information has increased related preventive behaviors and sharing of information through social media. While searching for information related to COVID-19 prompted personal information sharing behaviors, it did not significantly affect preventive behaviors. Accordingly, in order to promote COVID-19 preventive behaviors as well as overall user health-related behaviors it can be inferred that additional measures are needed in addition to pursuing relevant information.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.818-825
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• 2009

Edutainment is the one of important factors to study interactive TV for children, and it is a big portion in kid's marketing and education market as well. The aim of this study is to design interactive TV for children to maximize edutainment effects by researching children's behaviors. The analysis of children's behaviors with educational effects should be focused to apply designing user experience to propose new ideas of interactive TV. Through observing children's behaviors and interaction with other media, such as books, CD players, digital camera, and so on, TV can be reanalyzed as reliable media, which is creative interactive TV for children with proposals of user experience structure and interaction solution. TV has been changed from analog TV to IPTV and it will be different with network and interactive solution.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.1
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• pp.235-250
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• 2009

This study analysed the user behaviors and satisfaction for the government information service of Nation Assembly Library of Korea, based on the questionnaires from users including the legislative employees and other library users. The results showed that legislative employees used the services more often and have more needs for the services than other users. Most legislative employees and other library users evaluated that the services should be improved and that it would be desirable to develop a portal system and services providing the integrated search and offering government information as one stop service.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.149-156
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• 2020

This study investigated the key factors affecting online relational intimacy in the context of SNS. Based on the use and gratification theory, self-presentation, relationship formation and information searching were identified as the main needs of SNS usage. These needs were expected to influence online relational intimacy through user satisfaction, subjective well-being, and disclosing information behaviors. The theoretical framework was validated by a longitudinal method. Hypotheses were tested by using the partial least squares to data from 199 Facebook users. Self-presentation and information searching had a significant impact on both user satisfaction and subjective well-being. However, relationship formation did not significantly affect both user satisfaction and subjective well-being. User satisfaction had a significant direct effect only on online relational intimacy. Subjective well-beings played a significant role in enhancing both disclosing information behaviors and online relational intimacy. Finally, it has been found that disclosing information behaviors are a key factor in enhancing online relational intimacy. The results of this study are expected to provide academic and practical implications for the key antecedents of online relational intimacy.

• Asia pacific journal of information systems
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• v.24 no.3
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• pp.325-344
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• 2014

Technical support of Window XP ended in March, 8, 2014, and it makes OS(Operating System) users fall in a state of confusion. Sudden decision making of OS upgrade and replacement is not a simple problem. Firms need to change the long term capacity plan in enterprise IS management, but they are pressed for time and cost to complete it. Individuals can not help selecting the second best plan, because the following OSs of Window XP are below expectations in performances, new PC sales as the opportunities of OS upgrade decrease, and the potential risk of OS technical support ending had not announced to OS users at the point of purchase. Microsoft as the OS vendors had not presented precaution or remedy for this confusion. Rather, Microsoft announced that the technical support of the other following OSs of Wndow XP such as Window 7 would ended in two years. This conflict between OS vendor and OS users could not happen in one time, but could recur in recent future. Although studies on the ways of OS user protection policy would be needed to escape from this conflict, few prior studies had conducted this issue. This study had challenge to cautiously investigate in such OS user's reactions as the confirmation with OS user's expectation in the point of purchase, three types of justice perception on the treatment of OS vendor, psychological contract violation, satisfaction and the other betrayal behavioral intention in the case of Window XP technical support ending. By adopting the justice perception on this research, and by empirically validating the impact on OS user's reactions, I could suggest the direction of establishing OS user protection policy of OS vendor. Based on the expectation-confirmation theory, the theory of justice, literatures about psychological contract violation, and studies about consumer betrayal behaviors in the perspective of Herzberg(1968)'s dual factor theory, I developed the research model and hypothesis. Expectation-confirmation theory explain that consumers had expectation on the performance of product in the point of sale, and they could satisfied with their purchase behaviors, when the expectation could have confirmed in the point of consumption. The theory of justice in social exchange argues that treatee could be willing to accept the treatment by treater when the three types of justice as distributive, procedural, and interactional justice could be established in treatment. Literatures about psychological contract violation in human behaviors explains that contracter in a side could have the implied contract (also called 'psychological contract') which the contracter in the other side would sincerely execute the contract, and that they are willing to do vengeance behaviors when their contract had unfairly been broken. When the psychological contract of consumers had been broken, consumers feel distrust with the vendors and are willing to decrease such beneficial attitude and behavior as satisfaction, loyalty and repurchase intention. At the same time, consumers feel betrayal and are willing to increase such retributive attitude and behavior as negative word-of-mouth, complain to the vendors, complain to the third parties for consumer protection. We conducted a scenario survey in order to validate our research model at March, 2013, when is the point of news released firstly and when is the point of one year before the acture Window XP technical support ending. We collected the valid data from 238 voluntary participants who are the OS users but had not yet exposed the news of Window OSs technical support ending schedule. The subject had been allocated into two groups and one of two groups had been exposed this news. The data had been analyzed by the MANOVA and PLS. MANOVA results indicate that the OSs technical support ending could significantly decrease all three types of justice perception. PLS results indicated that it could significantly increase psychological contract violation and that this increased psychological contract violation could significantly reduce the trust and increase the perceived betrayal. Then, it could significantly reduce satisfaction, loyalty, and repurchase intention, and it also could significantly increase negative word-of-month intention, complain to the vendor intention, and complain to the third party intention. All hypothesis had been significantly approved. Consequently, OS users feel that the OSs technical support ending is not natural value added service ending, but the violation of the core OS purchase contract, that it could be the posteriori prohibition of OS user's OS usage right, and that it could induce the psychological contract violation of OS users. This study would contributions to introduce the psychological contract violation of the OS users from the OSs technical support ending in IS field, to introduce three types of justice as the antecedents of psychological contract violation, and to empirically validate the impact of psychological contract violation both on the beneficial and retributive behavioral intentions of OS users. For practice, the results of this study could contribute to make more comprehensive OS user protection policy and consumer relationship management practices of OS vendor.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.49 no.5
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• pp.77-83
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• 2012

The importance of mobility management is becoming to be one of the upcomming issues to be addressed to provide the converged services and the convergence of the heterogeneous network environments. In this paper, the new user mobility management scheme which can be utilized to model the user's mobility behaviors for interworking with heterogeneous overlay convergent networks under the time-varying radio propagation environment has been proposed. Thus user mobility management scheme based on user mobility model is considered in order to optimize the dwell time of users in the overlay convergent networks. This Mobile IP user mobility management will be very useful to model the user mobility behaviors and can be used to estimate the signaling traffic and frequency spectrum demands for massive data transfer for the heterogeneous overlay convergent networks.

• Journal of the Korea Society of Computer and Information
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• v.22 no.3
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• pp.53-60
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• 2017

The purpose of this study is to provide empirical and quantitative analysis on user's perceived privacy, security, and user satisfaction when providing visualization information about objects and service provider behaviors that users can not perceive in internet service process. Through previous research, we have examined the importance of privacy and security factors as a key factor to be considered for the characteristics of the Internet of things and the Internet of things. In addition, service blueprint, which is one of the service design methodologies to examine the flow of service usage in providing Internet service of things, was examined. In the flow of things internet service utilization, it is found that the things that are out of the user's cognitive area and the behavior of the service provider take up a large part. Therefore, the hypothesis that the trust of the Internet service security and the satisfaction of the user experience can be improved by providing the security visualization information about the behavior of the object and the invisible service provider in the non-contact aspect of the user and the object. In order to verify the hypothesis, we conducted experiments and questionnaires on the use of virtual objects' internet environment and conducted statistical analysis based on them. As a result, it was analyzed that visual information feedback on non - contact and invisible objects and service provider's behaviors had a positive effect on user's perceived privacy, security, and satisfaction. In addition, we conclude that it can be used as a service design evaluation tool to eliminate psychological anxiety about security and to improve satisfaction in internet service design. We hope that this research will be a great help for the research on application method of service design method in Internet environment of objects.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.94-104
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• 2022

As the audio content market grows due to the spread of the AI speaker market and the influence of connected cars, the demand for podcast service is increasing. Therefore, in this study, the behaviors of podcast users were identified and the user types were classified. In the background study, podcast usage motives and user types were studied, and they were referred to when making the questionnaire. In the survey, preferred audio content was identified according to the situation, and in the in-depth interview, the user type and insights were derived by identifying the audio service usage behavior. As a result of the survey, there was little difference between preferred content for single listening and multitasking, but the difference in preferred content according to time period was statistically significant. The three user types derived from the in-depth interview were divided into users who listen alone for the purpose of study, find and listen to useful information quickly while on the go, and multitask and listen to the light and comfortable contents. It is expected that the results of this study will be an important reference for designing an audio content platform to improve user experience.

• Journal of Research and Publication Ethics
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• v.4 no.1
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• pp.23-29
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• 2023

Purpose: While prior research has identified ethical issues in marketing research, more research needs to identify specific ethical behaviors that marketing researchers should adopt. This research addresses this gap by identifying a few ethical behaviors that marketing researchers should consider. Research design, data and methodology: The present study has a justification to collect adequate textual data in the current literature using screening process based on the marketing ethics topics and themes, and ethical behaviors of marketing researchers. Results: Based on the literature analysis, a marketing ethics model, which included the principles of fairness, honesty, responsibility, and respect for stakeholders. Since the rise of e-commerce and technology, a growing demand for a method to analyze website user behavior has been growing. Researchers in the field of marketing are responding to this demand by creating innovative interactive platforms. Conclusions: The term "ethical practices in market research" refers to a collection of best practices that, when followed, increase the likelihood that the research carries out is ethical, fair, and accurate. Because there needs to be more theoretical work done on the topic, there should be more empirical studies on ethical behaviors in marketing research.