• Asia pacific journal of information systems
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• 제10권4호
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• pp.101-113
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• 2000

This study deals with the concept of Microcomputer Playfulness(MCP), Even though MCP was introduced recently in the MIS research, the concept is expected and empirically supported to be significant in explaining information technology adoption and usage. Based on the Technology Acceptance Model(TAM), this study presented a revised model to explain individual PC use and explored the role of MCP in PC use. The results showed that MCP has a direct influence on PC use rather than a mediator between Self-efficacy and PC use, and that MCP is a better predictor of PC use than Computer Anxiety.

• 통상정보연구
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• 제7권4호
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• pp.179-196
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• 2005

This research is to study the frequency of internet use in domestic trading companies and to analyze how to appear the effect of internet use in accordance with the frequency of internet use. The results of positive analysis are summarized as follows; First, the higher the frequency of internet use, the more likely buyer intimacy appears to be effective. Second, the higher the frequency of internet use, the more likely related companies or buyers are satisfied. Third, it is proved that an acquisition of marketing information is close relationship with internet use. That is, the higher the frequency of internet use, the more likely an acquisition on of marketing information is high. Ninth, the higher the frequency of internet use, the more likely the competitive predominance of companies is slightly enhanced.

• 한국치위생학회지
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• 제16권1호
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• pp.121-127
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• 2016

Objectives: The purpose of the study is to investigate the effect of social network service(SNS) information on intention to dental office use. Methods: A self-reported questionnaire was completed by 410 users of social network service between twenty and thirty years old in Seoul and Gyeonggido after receiving informed consent from July 1 to August 3, 2015. The questionnaire consisted of general profiles of the subjects(6 items), use of dental office(3 items), use of SNS(3 items), use of dental SNS(4 items), use of general SNS(6 items), application of dental SNS(6 items), and intention to dental office use(2 items). Except 8 incomplete answers, 402 data were analyzed using SPSS 18.0 program. Results: The first choice of dental office was recommendation by the acquaintances. There were close correlations between the use of SNS information and the use of general SNS information according to sex(p=0.016) and the frequency of SNS(p=0.012). The use of SNS for dental information showed a meaningful correlation with sex(p=0.003). The intention to use was influenced by sex(p=0.016) and the use of SNS for dental information(p<0.001). Conclusions: The important factor of visit intention to dental service was recommendation by the acquaintances through SNS. The appropriate advertisement of visit intention is very important to improve dental health care.

• 정보관리연구
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• 제30권4호
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• pp.27-38
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• 1999

도서관이 정보센터로 변화해 가는 사회환경에서 정보의 축적 및 이용형태도 디지털화되고 있다. 이런 관점에서, 디지털 정보의 이용과 저작권의 개념에 관하여 검토하고, 정보전문가로서의 역할을 재조명한다.

• 한국정보시스템학회지:정보시스템연구
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• 제14권2호
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• pp.101-132
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• 2005

There is a need for research to identify the integrated, rather than fragmented, factors that determine users' acceptance of Internet shopping. Using the newly revised technology acceptance model (TAM) as a theoretical framework, this study investigates the effect of a set of information systems quality (information quality and system quality) and trust on intention to use Internet showing through perceived ease of use and perceived usefulness. Using structural equation modeling, the results strongly support the utilization of TAM in predicting users' intention to use Internet shopping, and demonstrates the effects of critical external variables on behavior intention through perceived ease of use and perceived usefulness. Systems quality such as response time, accessibility, and usability has significant effects on perceived ease of use of Internet shopping. Futhermore, trust has also a significant effect on perceived usefulness, perceived ease of use, intention to use Internet shopping, and actual usage of Internet shopping. Based on these results, this study suggests managerial implications of new Internet shopping strategies, focusing on the integration of information systems quality and trust in order to achieve sustainable competitive advantage in Internet shopping.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.541-552
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• 2021

The purpose of this research is to investigate the mediating role of performance information use in the relationship between result-oriented culture and organizational performance. The data were collected from chief accountants and managers working in public-sector organizations in Vietnam. The analysis was based on the 197 completed questionnaires by using Partial Least Squares Structural Equation Modeling (PLS-SEM). For the test research model and hypotheses, the supporting tool is SmartPLS 3 software. Research findings show that result-oriented culture is positively associated with organizational performance, and that performance information use is a mediating mechanism that explains how a result-oriented culture leads to higher performance in public organizations. The findings of this study suggest that the results-oriented culture, not only directly improves organizational performance, but also indirectly does so by the use of performance information. This study provides evidence for theoretical understanding of the impact of result-oriented culture on the performance of public-sector organizations through performance information use, and suggests practical implications for public organizations in applying result-oriented culture to foster using performance measurement and improve organizational performance. In order to achieve good performance, public-sector organizations need to create and spread result-oriented culture and enhance the use of performance information for decision-making.

• 복식
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• 제50권4호
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• pp.63-72
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• 2000

The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

• 산업융합연구
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• 제21권9호
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• pp.133-142
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• 2023

농촌인구 감소, 고령화 심화, 기후변화 등으로 지속적으로 악화되고 있는 한국농업의 생산여건 변화에 효과적으로 대응하기 위해 디지털 정보기술 활용이 중요해졌다. 이에 본 연구는 성향점수매칭법을 이용하여 농가의 정보화 기기 활용 선택에 미치는 요인과 정보화 기기 활용이 농산물 판매에 미치는 효과를 분석하였다. 분석 결과, 연령이 낮은 농가, 교육수준이 높은 농가, 선도농가들이 정보화 기기 활용 채택 가능성이 높은 것으로 나타났다. 연령, 경영규모, 영농형태 등 유사한 특성을 가진 농가라면 농업경영에 정보화 기기를 활용하는 농가가 더 높은 농산물 판매 수입을 올리는 것이 확인되었다. 따라서 농가의 정보화 기기의 활용능력을 높이는 것은 농가소득을 향상시킬 수 있다는 시사점을 제공한다. 정보화 기기 보급 및 농업정보를 활용할 수 있는 능력을 농가들이 가질 수 있도록 정부의 농업·농촌 분야 정보화 지원 사업이 중요하다 할 수 있으며, 정보 기술에 근거한 과학적 영농 및 마케팅 활동이 이루어질 수 있는 정보 인프라 구축에도 적극적인 투자가 이루어져야 할 것이다.

• 인터넷정보학회논문지
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• 제16권1호
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• pp.101-108
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• 2015

본 연구는 최근 들어 사용이 꾸준히 증가하고 있는 스마트폰 다이어트/운동 앱에 주목하면서, 채널확장이론 (channel expansion theory)과 기술수용모델 (technology acceptance model)에 기반하여, 세 가지 선행요인-인터넷 정보이용 효능감, 스마트폰 이용 효능감, 그리고 인터넷 정보에 대한 신뢰도 -이 다이어트/운동 앱에 대한 태도 및 수용의도에 미치는 영향에 대해 분석했다. 경로분석 결과에 따르면, 인터넷 정보이용 효능감과 스마트폰 이용 효능감은 다이어트/운동 앱에 대한 인지된 사용 용이성 (PEOU)에 정적인 영향을 미치고, 인터넷 정보에 대한 신뢰도는 해당 앱에 대한 인지된 유용성 (PU)에 정적인 영향을 미치는 것으로 나타났다. 이에 더해, 인터넷 정보이용 효능감과 인터넷 정보에 대한 신뢰도가 다이어트/운동 앱에 대한 인지된 유용성에 미치는 영향은 성별에 따라 유의미한 차이를 보였다.

• 복식문화연구
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• 제8권2호
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• pp.293-304
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• 2000

The purpose of this study was to analyze the relationship between materialism and conspicuous consumption, and information sources. Data were administered to 357 women living in Sunchon from June to July 1999. For analysis of the data, factor analysis, t-test, one-way ANOVA, duncan's multiple range test, and multiple regression analysis were employed. The results of this study were summarized as follows. 1) Materialism was shown to have the significant differences according to age, marriage, education, occupation, social stratification groups. The higher the education, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is materialism. The use of information sources were shown to have the significant differences according to age, marriage, education, occupation, income, social stratification groups. The higher the education, income, social stratification groups. The higher the education, income, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is use of information. 2) Materialism was shown to have the significant differences according to the groups of conspicuous consumption. The higher conspicuous consumption is, the higher is materialism. The use of information were shown to have the significant differences according to groups of conspicuous consumption. The higher conspicuous consumption is, the higher is use of information. 3) The use of information were shown to have the significant differences according to materialism. The higher materialism is, the higher is use of information. 4) According to the results of the regression analysis examining the relative influences of variables affecting information, the relative importance of the variables are in order of ; happiness-pursuable materialism, conspicuous consumption and their explanatory power totalled 18.6%.