• Information Systems Review
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• v.19 no.4
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• pp.135-156
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• 2017

An intelligent personal assistant (IPA) is a software agent that assists people to perform basic tasks or services for an individual by commonly providing information via natural language. In spite of the versatile capabilities of the IPA to answer a user's simple information-based queries, such as the weather and driving directions, the actual usage rates for IPA services are limited to date. In this research, to evaluate the factors affecting the intention to use IPA, we develop an empirical model based on technology acceptance model, innovation diffusion theory, and IS success model. Afterward, we collect 203 questionnaires from actual users of IPAs. Finally, the structural equation model validates the causal relationship between the constructs of the model. Consequently, the innovation characteristics of IPA drawn from innovation diffusion theory, namely, relative advantage, compatibility, observability, all exerted a positive influence on perceived usefulness. Furthermore, information quality, a quality characteristic of IPA obtained from DeLone and McLean's IS success model, presented a positive effect on perceived usefulness and perceived ease of use. Finally, the perceived intelligence of IPA displayed a positive influence on perceived usefulness and ease of use. This characteristic was also a major factor that can increase the intention to use the IPA. Given these research findings, this study is significant for identifying factors that may influence the intention to use the IPA by providing strategic guidelines to relevant business operators and establishing an integrated model.

• Journal of Advanced Navigation Technology
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• v.18 no.2
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• pp.151-157
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• 2014

Recently UAV(unmanned aerial vehicle) is frequently used not only for military purpose but also for civil purpose. UAV automatically navigates following the coordinates input in advance using GPS information. However it is impossible when GPS cannot be received because of jamming or external interference. In order to solve this problem, we propose a real-time segmentation and classification algorithm for the specific regions from UAV image in this paper. We use the super-pixels algorithm using graph-based image segmentation as a pre-processing stage for the feature extraction. We choose the most ideal model by analyzing various color models and mixture color models. Also, we use support vector machine for classification, which is one of the machine learning algorithms and can use small quantity of training data. 18 color and texture feature vectors are extracted from the UAV image, then 3 classes of regions; river, vinyl house, rice filed are classified in real-time through training and prediction processes.

• Journal of the Korean Society of Costume
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• v.49
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• pp.125-136
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• 1999

The present study was conducted to analyze(1) if there are any differences in jean's brand royalty according to the age·sex·educational background and income of consumers (2) the criteria for store choice by jean's brand royalty of consumers (3) the use of information souces by jean's brand royalty of consumers. The research method employed was normative-descriptive survey and questionnaires were main instrument to gather research materials. The survey was implemented from July 1st 1998 to the schools and two colleges and those who work at a comuter-related company and at a trade company. The data gathered was analyzed by mean standard deviation t-test ANOVA and Duncan -multiple range test. The results are summarized as follows: (1) 58.6% of the respondents were categorized as the brand loyalty group that was bigger than the non-brand loyalty group (41.4%) People in their late 2-'s were inclined to have the highest brand loyalty for jeans People in university and above had relatively higher brand royalty than to people with a high school or lower (2) Brand royalty group paid more attention on the quality on the quality of the fabric use; the trands of the products: brand name of the product: the distance of the store location : and the comfortable atmosphere of the store. Pleasant and kind services of the salesperson was considered as more important factor for store selection by the non-brand royalty group than by brand royalty group. (3) Almost all the information sources were used more often by brand royalty group than non-brand royalty group. For both groups their own experiences is most important information sources. The results shows that consumers have high brand loyalty for jeans product and also have many differences not only in the usage of information sources but also in the store selection criteria accorrding to the level of jeans brand loyalty . Therefore those industries carrying jeans should these points on their marketing strategies.

• Journal of Korea Water Resources Association
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• v.41 no.5
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• pp.463-471
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• 2008

The purpose of this study is to analyze the features of groundwater use to utilize as basic information for water-cycle analysis system development and effective groundwater management in the Kap-cheon basin. The cumulative relationship between groundwater use and the number of wells was analyzed to estimate the representative total groundwater use and the number of wells for the Kap-cheon basin. Then, the spatial distribution of groundwater use in the basin were figured out using the detailed information on groundwater use in each well. Finally, the reasonability of groundwater resources management in Kap-cheon basin was evaluated by comparing groundwater recharge and groundwater use in sub-basins and major stream basins. The results of the analysis showed about 25% of the total wells could represent 90% of groundwater use ($37,923,516\;m^3$/year) in the Kap-cheon basin. A detailed analysis on the groundwater uses in the vicinity of down-town areas of Daejeon metropolitan city showed high groundwater uses ($1.4{\sim}11.1$ times) compared to the groundwater recharge previously estimated using the rainfall-runoff model. The ratio of groundwater use and groundwater recharge for the major river basins in Kap-cheon basin ranged from 1.9 to 2.3 indicating that more sustainable groundwater management should be exercised. The results of this study can be used as basic information in evaluating the change of groundwater flow, stream flow and water-cycle for various groundwater uses in the Kap-cheon basin.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.21-40
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• 2011

Emoticons perform an important role as an enhancement to written communication, in areas such as Windows Live Messenger instant messaging, e-mails, mobile Short Message Services (SMS), and others. Emoticons are graphic images used in communications to indicate the feelings of people exchanging messages via mobile technology. In this research, the perceived usefulness of the emoticon in mobile phone text messages is verified with consumers using the five construct model of Huang. A K-means clustering technique for separating three groups based on levels of perceived usefulness of mobile emoticons is used with a structural equation model test using Smart PLS 2.0, and the bootstrap re-sampling procedure. We analyzed relationships among use of emoticons, enjoyment, interaction, information richness, and perceived usefulness. The results show there are relationships among use of emoticons, enjoyment, interaction, perceived usefulness, and information richness, however enjoyment of emoticons did not significantly affect the perceived usefulness of messages with emoticons alone. The results suggest emoticons have different affects on emotion in both mobile, and Messenger contexts. Our study did not consider more detailed media properties, and thus more studies are needed. Our research results contribute to mobile communication activation, provides companies with an understanding of key characteristics of consumers who use emoticons, and provides useful implications for improving management and marketing strategies.

• Journal of Fashion Business
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• v.19 no.6
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• pp.112-126
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• 2015

In social environments, hashtags have been widely adopted and have become a new form of language for users. The current study attempts to enhance our understanding of users and their motivations to use hashtags when posting fashion-related information. Specifically, this study examines whether user characteristics (fashion leadership, conspicuousness) influence their motivations to use hashtags (curation, self-presentation, information diffusion), which then leads to behavioral intentions to continue to use hashtags and recommend the same to others. An online survey was administered to test our research questions. A total of 136 consumers in their 20s, 30s, and 40s living in Korea were used for data analysis. Structural equation modeling was conducted, which revealed that fashion leadership and conspicuousness had a positive impact on users' motivations of curation, self-presentation, and information diffusion. Motivations of self-presentation and information diffusions were found to affect users' behavioral intentions while curation had no significant impact. Practical implications are presented.

• Journal of Information Management
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• v.34 no.4
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• pp.85-107
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• 2003

This paper describes the results of a usage analysis on the scientific and technical journals in order to optimize the collection development at KISTI. By comparing usage data for the journals from 1997/2002, this study identifies the short-term changes in journal use, which were shown on the subject field, language, publication country, SCI journal and electronic journal. The changing of journal use has important implications for collection development strategy in sci-tech libraries.

• International Journal of Contents
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• v.14 no.4
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• Journal of the Korean Society for information Management
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• v.39 no.4
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• pp.347-373
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• 2022

In this study, in order to expand the access points of reading materials, a reading material classification (RMC) system based on the facets of book use was devised. The facets of books that can be considered by book users in the reading situation were content-analyzed. Also, through network analysis, subject headings adjacent to one subject heading were grouped into related subject headings. The RMC developed in this study can be used as a tool that provides various access points to help book users search in the library OPAC and other reading information systems.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.515-517
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• 2004

Although sustainable development of a city should in theory be based on updated spatial information like land cover/use changes, in practice there are no effective tools to get such information. However the development of satellite and sensor technologies has increased the supply of high resolution satellite data, allowing cost-effective, multi-temporal monitoring. Especially KOMPSAT-1(KOrea Multi-Purpose SATellite) acquired a large number of images of the whole Korean peninsula and covering some large cities a number of times. In this study land-use patterns and trends of Daejeon from the year 2000 to the year 2003 will be considered using land use maps which are generated by manual interpretation of multi-temporal KOMPSAT EOC imagery and to show the possibility of using high resolution satellite remote sensing data for urban analysis.