• Title/Summary/Keyword: usage motivation

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A Study on Creation and Development of Folksonomy Tags on LibraryThing (폭소노미 태그의 생성과 성장에 관한 연구 - LibraryThing을 중심으로 -)

  • Kim, Dong-Suk;Chung, Yeon-Kyoung
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.4
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    • pp.203-230
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    • 2010
  • This study analyzed the development and growth of folksonomy by examining tags associated with 40 bestsellers on LibraryThing.com in 6-month intervals. It was found that tag values do not decrease but grow in terms of quantity and quality. Accordingly, we examined the major significances of the tags and their potential utilization as an expression of subjects. Our findings were as follows. First, the motivations for tagging can be categorized into personal information for search purposes, self-fulfillment such as sense of achievement, display of emotion and sharing of one's experience with others, or an altruistic objective that emphasizes sociality with a desire that one's actions might provide social benefits. According to our analysis, 74.12% of tags had a social motivation. Second, the total number of tags and the frequency of usage increased with time. Third, the categories that showed a high increase in tag usage were dates of publication and reading, key words, main characters, and book reviews. Tags related to subjects had the highest ratio. Fourth, among Library of Congress Subject Headings (LCSH), multiple genres, key words and main characters were assigned to books, and specific key words and other properties were added as time progressed. There was also a slight increase in the number of tags consistent with LCSH. Fifth, we found that key tags could serve as a compilation of terms that reflects the knowledge base of the corresponding era. Thus, folksonomy should be continuously monitored for its quantitative and qualitative development of the tags to make improvements on its formative disadvantages, and identify internal semantic significance, be actively utilized in conjunction with taxonomy as a flexible compilation of terms that incorporate the history of a specific era.

A Comparative Analysis of OTT Service Reviews Before and After the Onset of the Pandemic Using Text Mining Technique: Focusing on the Emotion-Focused Coping and Nostalgia (텍스트 마이닝을 활용한 코로나 19 전후 온라인 동영상 서비스(OTT) 리뷰 비교분석 연구 - 정서 중심 대처와 노스탤지어를 중심으로)

  • Ko, Minjeong;Lee, Sangwon
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.375-388
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    • 2021
  • This study aims to contribute to the understanding of consumer behavior during the COVID-19 by comparing blog reviews of an over-the-top (OTT) online video service from before and during the pandemic. We anticipate that the COVID-19 outbreak prompts the use of the OTT service as part of an emotion-focused coping strategy derived from the loss of personal control and the subsequent avoidance motivation. We also posit that a strong yearning for life before COVID-19 will increase interest in the content that fulfills a need for nostalgia. Our analysis of Netflix reviews provides empirical evidence of the effects of an emotion-focused coping strategy and nostalgia on OTT service usage. First, the titles of the reviews posted during COVID-19 indicate that consumers were less likely to mention OTT services other than Netflix, more interested in domestic content, and used OTT services as an avoidance-denial strategy. Second, the blog content demonstrates that while pre-COVID reviews tend to focus on the practical benefits of OTT services, those posted during the pandemic focus on mood, emotions, and dialogue. In addition, interest in comedy and romance genres increased during COVID-19. Third, we identified a greater preference for realistic or everyday content that depicted the pre-pandemic era. This is the first empirical study to investigate the effects of COVID-19 on video streaming usage in Korea. In addition, this research contributes to the field of marketing by expanding our understanding of online video service users during COVID-19 and identifies practical implications for OTT services in the midst of a pandemic.

A Study on State of Usage and Awareness of Cosmetic Waxing for Skin Health Care (스킨헬스케어를 위한 미용 왁싱 이용 실태 및 인식에 관한 연구)

  • Park, Chae-Young;Park, Jeong-Yeon;Yu, Jeong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.153-162
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    • 2020
  • The purpose of this study was to provide fundamental data to cosmetic waxing industry by investigating the using and awareness of cosmetic waxing. The questionnaires were administered to 230 subjects in Gwangju and Jeon-nam regions and the collected were statistically processed using SPSS ver. 21.0 program. The results are as follows: First, the most frequent groups were 20s in age group, married in marital status, professional in occupation, and high school graduation in educational background. For the difference in awareness by their general characteristics, the hair removal techniques most experienced by subjects were shaving and waxing and most of them came to know the waxing through acquaintance. Most of them reported positive awareness for experience of waxing and clean hygiene and neatness accounted for most of reason. The most frequently used place for waxing was professional cosmetic shops (nail, skin, and hair) and the most frequent motivation for waxing was effectiveness for skin hygiene. The areas where waxing is mainly performed were armpit, arm, and leg. The most of subjects received the procedure twice a month and in spring. Most of them reported 'very satisfied' for the procedure. It is expected, based on the results of this study, that the cosmetic waxing industry as a part of the beauty industry that is attracting attentions as a new growth engine for the development of national economy accomplish growth.

A Study on the Motivation to Choose a Major and Satisfaction with Social Media Usage in Dental Hygiene Freshman (일부 치위생과 신입생의 학과 선택 동기와 학과 SNS 이용 만족도에 관한 연구)

  • Sung-Yeon, Jang;Hyoun-Kyoung, Oh
    • Journal of Korean Dental Hygiene Science
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    • v.5 no.2
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    • pp.97-104
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    • 2022
  • Background: Due to the declining number of students preparing for university entrance exams , the quota of universities has been decreasing continuously. This situation became increasingly diverse as new media used online, mobile, and PR tools to continuously invite students. This study is aimed at offering the helpful data to plan an effective PR strategy by analyzing the correlation between the major selection and satisfaction of the department's social media usage among freshmen majoring in dental hygiene. Methods: The collected data from the self-reported survey with freshmen were analyzed using the SPSS 22.0 program. The survey items were motive to select the major, social media platform that subjects used, reasons to use the media, time to visit the department's social media platform, and satisfaction level on the department's social media platform, using a 5-point Likert Scale. Results: The reasons for choosing a major were given by 32.2% and 15.9% respondents, respectively, as the vision after graduation and practice facilities. 39.9% and 31.4% used Instagram and YouTube for social media platforms, respectively, for using social media platform; 26.9% and 26.3% visited the department's social media before and after entering the university, respectively; 46.4% and 24.9% used Instagram and YouTube for department social media; and they generally satisfied with the contents of the department's social media. 40.9% of them said that information from the department's social media was useful. 33.8% of them said the information from the department's social media exceeded their expectations. 46.8% of them answered that the department's social media made the department's image positive. 33.4% got interested in the major more due to the department's social media. According to 32.1% of respondents, the department's social media was helpful in deciding on a major. With 35.4%, a positive correlation was discovered between the department's practice facilities and satisfaction on the department's social media. Conclusion: It is thought that the department's social media should try continuously by uploading the contents to meet the users' needs on a regular basis and seeking the plans to be able to collect various opinions using surveys through the related social media so that students can select the major and, moreover, lead the positive direction to adapt the university life under the unfamiliar environment after admission.

The Influence of Enneagram Personality Styles on Information Seeking Behaviors of Undergraduate Students of Humanities and Social Sciences Studies (에니어그램 성격 유형이 인문사회과학 대학생들의 정보추구행태에 미치는 영향 연구)

  • Kim, Hyun-Hee;Jang, Yoo-Ri
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.3
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    • pp.237-264
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    • 2014
  • This study aims to investigate the influence of personality styles on information seeking behaviors of undergraduate students. To this end, first, Korean Enneagram Personality Training Indicator (KEPTI) tool was used to measure Enneagram personality styles. Next, to measure information seeking activities, 200 of undergraduate students were recruited, and a questionnaire with 13 questions was designed. The questions included information usage motivation, how to collect and search scholarly information, challenges faced in the search process, level of satisfaction, and the use of SNS (Social Network Service). This research concluded that personality traits affected information seeking behavior and Enneagram types of each center of energy consistently did not show similar information seeking behavior.

User Analysis of the Functional Vegetable Garden Model to Diversify Vegetable Gardening Activities (도시 텃밭 재배활동 다양화를 위한 기능성 텃밭모델 이용자 분석)

  • Park, Eunhee;Han, Kyungsook;Jang, Yoonah;Jeong, Sunjin;Park, DongKeum
    • The Korean Journal of Community Living Science
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    • v.27 no.4
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    • pp.779-794
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    • 2016
  • In this study, a functional vegetable garden model is proposed for vegetable gardening users in urban areas to grow different vegetables for various purposes. H vegetable garden user(uneducated) and Y vegetable garden user(educated) urban vegetable gardening users were provided with the functional vegetable garden model and allowed to manage their allocated gardens directly. As the issues raised by the field work and its associated solutions were investigated, the opinions from each group were compared and analyzed. The conclusions are as follows. First, according to the usage survey for vegetable gardening, both groups responded that they had mostly cultivated vegetables. Second, with regard to the kinds of vegetables cultivated in autumn, both groups chose the vegetables required for producing Kimchi. Third, both groups responded that their interest in growing various plants was the major motivation to start gardening. Fourth, regarding the inclusion of flowers and herbs in the functional vegetable garden, more than 90% of the members of both groups responded that the level of the inclusion was appropriate or could be higher.

Feelings of Emptiness on Facebook Use (페이스북 이용자의 공허감 연구 : 성격, 이용동기, 중독간 관계를 중심으로)

  • Kim, Hyoung-Jee;Kim, Young Yim;Huh, Eun
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.717-728
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    • 2016
  • This study examined the factors for feelings of emptiness on Facebook use, and how these feelings are related to the user's personal attributes and the addiction to Facebook usage. For analysis, the factors for feelings of emptiness on Facebook use among college students were measured and a questionnaire was developed. After analysis, 3 factors were identified: 'isolation and loneliness', 'self-regulation disorder', and 'unreality'. Then, variables influencing the feelings of emptiness were identified. Among big 5 personalities, neuroticism, agreeableness, and openness to experience were related to the factors for feelings of emptiness. The study also found that motivations such as 'self-disclosure' and 'social pressure from others' tended to enhance the feelings of emptiness. Finally, the study examined the relationship between feelings of emptiness on Facebook use and the addiction to it. Factors of 'isolation and loneliness' and 'unreality' revealed more addiction tendency on Facebook.

Certification and Management of Occupational Health Nurse in Korea (한국의 산업전문간호사 자격인증 및 제도운영방안)

  • June, Kyung-Ja;Kim, Young-Im;Jung, Hye-Sun;Lee, Bok-Im
    • Korean Journal of Occupational Health Nursing
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    • v.12 no.1
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    • pp.50-58
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    • 2003
  • The purpose of this study was to develop the certification system, analyze the job profile of occupational health nurses, plan the education program and suggest the political recommendations. Many materials of KAOHN (Korean Association of Occupational Health Nurses) were collected and analyzed and many times of meetings and workshops were held to coordinate the various opinions from related organizations. The results were as follows; 1. The certification of occupational health nurse will be available to the nurses who have the careers more than three years, graduate the education program for certified occupational health nurse, and pass the certified occupational health nurse examination. 2. Two types of education program will be needed, one will be the one-year program for diploma nurses and the other will be master program for baccalaureate nurses. 3. The plan was made for 2000 occupational health nurses to be certified by 2010. By 2007, annually 200 occupational health nurses will graduate from one-year program and 40 occupational health nurses will graduate from master program. After than, 260 occupational health nurses will graduate from master program and 40 or 80 occupational health nurses will graduate from one-year program. 4. To facilitate the usage and motivation of certified occupational health nurse, political recommendations were suggested; revision of the related laws and regulations, the incentives for employers, and financial supports for the certified occupational health nurse educations by the government.

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Prisoners' Perception of Tobacco Use and Cessation in Chhatisgarh, India - The Truth from Behind the Bars

  • Tiwari, Ram Vinod;Megalamanegowdru, Jayachandra;Parakh, Abhinav;Gupta, Anjali;Gowdruviswanathan, Shailarani;Nagarajshetty, Praveen Malavalli
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.1
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    • pp.413-417
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    • 2014
  • Background: Prisoners represent a population group that is disadvantaged, socially deprived and underprivileged, needing particular attention with regard to provision of necessary oral health care, health promotion and motivation and tobacco cessation. Considering the situation in prisons, smoking and tobacco chewing are burning issues related to health deterioration and economic loss that seem to be overlooked by the public health sectors. Aim: To assess prisoners' perception of tobacco use and cessation in Chhatisgarh, India. Materials and Methods: A pre-tested, close ended questionnaire was administered in the form of extensive face to face interviews, to assess perceptions regarding tobacco use and cessation in the central jail of Durg District of Chhattisgarh state, India. Results: Prevalence of tobacco usage amongst the prisoners was found to be 61%. Some 27% reported smoking, 44% used tobacco in the chewable form and 29% indulged in consuming tobacco in both forms i.e. smoked as well as chewed. Results suggest several recommendations for policy relevance such as provision of a prison dentist, a tobacco cessation counseling program and targeted eradication of oral cancer by educating the prisoners. Conclusions: Health is a fundamental human "right of everyone to the enjoyment of the highest attainable standard of physical and mental well-being". This applies to prisoners just as it does to every other human being. The alarming findings in the study suggest the need for dental treatment facilities and tobacco cessation counseling in prisons.

Effects of Politics Channels of YouTube on Political Socialization (유튜브 정치·시사 채널 이용이 정치사회화에 미치는 영향)

  • Park, Sang-Hyun;Kim, Sung-Hoon;Joung, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.224-237
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    • 2020
  • This study is about motivations of using YouTube channels related to politics and its effects on political socialization. Information acquisition from the political channels of YouTube was analyzed from the perspective of uses and gratifications theory. Then, the effects of the variable factors which can influence the perception-attitude-action of political socializations were reviewed. To understand aforesaid aspects, online survey was conducted targeting male and female adults between 20 to 50-year-old. There were four factors observed for the motivations of using YouTube channels of politics, which were 'entertainment of political satire', 'mental stability', 'convenience of the media', and 'pursuit of information'. The impacts on political socialization were verified with path analysis. Among the various motivations of using YouTube channels, 'convenience of the media' and 'pursuit of information' were the factors that positively affected the acquirement of political knowledges. Political knowledges had meaningful influences on increasing people's interest in politics, and their sense of political efficacy. Increased interest in politics led to higher level of sensing political efficacy, then higher political efficacy positively motivated people to participate in politics. The theoretical and practical implications of the study were also discussed based on the findings.