• Title/Summary/Keyword: usage model

검색결과 1,959건 처리시간 0.059초

머신러닝을 활용한 VOD 이용건수 예측 (Machine Learning Approach for Prediction of VOD Usage)

  • 전종석;장하은;오주희
    • 문화기술의 융합
    • /
    • 제8권5호
    • /
    • pp.507-513
    • /
    • 2022
  • 본 연구는 영화 산업에서 온라인 시장인 IPTV의 VOD 이용 건수 예측 모델을 개발하였다. 한국영화진흥위원회에서 수집한 2017년부터 2021년까지 VOD 이용건수 데이터를 활용하여 머신러닝 기반 예측모델을 구축했다. 문헌조사와 군집분석을 통하여 오프라인 시장과 온라인 시장의 차이를 밝히고, VOD 이용 건수의 새로운 범주를 제안한다. 머신러닝 기반의 VOD 이용 건수 예측 모델 개발을 통해 IPTV 기업들의 의사결정 지원 뿐 아니라 마케팅 전략 수립을 돕는 것을 목적으로 한다.

통합경계시스템의 이용의도에 미치는 영향 요인 분석 - 한국군 GOP 과학화 경계시스템을 중심으로 - (The Usage Intention of Combined Guard System - Focusing on GOP Scientific Guard System -)

  • 장진혁;문희진;이중정
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제19권4호
    • /
    • pp.183-206
    • /
    • 2010
  • The technology acceptance model (TAM) is a lot of cited in information technology adoption and usage researches. But TAM has been conducted primarily in volitional environments of the adoption of new technology. This paper discusses technology acceptance in accounting information systems to examine TAM with Characteristics of Organizations and Individuals in mandated using Combined Guard System. Combined Guard System is a scientific guard system that is composed of automated surveillance system, automated sensing system and control system. GOP Scientific Guard System is operated by GOP unit in Korean Army O Division from 2006. In this study, using the extended technology acceptance model, we have analyzed factors which affect the usage intention of GOP Scientific Guard System in mandated using environment. Based upon previous researches, we have selected Support of management unit, Training, Perceived Risk, Subjective Knowledge and Computer Self-efficacy, perceived usefulness, perceived ease of use, and usage intention as variables and proposed a research model. We collected 253 survey questionnaires from Korean army officer and soldier who are serviced at GOP unit in O Division, and analyzed the data using SPSS 12.0 and SmartPLS 2.0M3. According to the results by PLS analysis, According to the results by PLS analysis, Training and Subjective Knowledge did not affect Perceived usefulness, but the other hypotheses were accepted. And Perceived usefulness, and Ease of use influenced the Usage intention. The results of this study will increase Characteristics of Organizations and Individuals on GOP Scientific Guard System and eventually contribute to establishing the activation of Combined Guard System.

최종사용자의 Computer Self-Efficacy에 관한 인과모형에 대한 연구 -LISREL분석 접근법을 이용하여- (A Study on the Causal Model of Computer Self-Efficacy - using on LISREL Analysis -)

  • 신미향
    • 경영과정보연구
    • /
    • 제2권
    • /
    • pp.267-294
    • /
    • 1998
  • Recently, self-efficacy is one of the critical constructs that have been found to influence human decisions about behavior selection and the performance associated with the selected behavior. The construct has been widely adopted and tested In the fields of social psychology and/or other behavioral sciences. In information systems field, however, it has been hardly studied, although computer self-efficacy could have been an important factor explaining and predicting human computer usage behaviors. From this perspective, main purposes of the study is to understand causal relation among the factors influencing computer self- efficacy, computer usage behavior and computer self-efficacy. The research reported in this study have several objectives; 1) to develop a measure of computer self-efficacy, 2) to Identify the factors influencing self-efficacy, and 3) to reveal the relationship between self-efficacy and computer usage behavior and then 4) to explain the causal model of computer self-efficacy. By reviewing the literature, past experience, others' use, encouragement by others, and anxiety are selected as the factors influencing computer self-efficacy. Four hypotheses concerning the relationship between each of the variables and computer self-efficacy are tested by LISREL. One more hypothesis about the relationship between computer self-efficacy and computer usage is also tested. The results show that computer self-efficacy is significantly influence by computer anxiety, encouragement by others, and computer experience, and that it is closely correlated with computer usage behavior.

  • PDF

조직 블로그 사용에 미치는 영향요인 분석 : 조직 블로그 유형의 관점에서 (The Factors Affecting on the Usage of Organizational Blog : The Perspective of the Organizational Blog Type)

  • 김인재;지홍구
    • Journal of Information Technology Applications and Management
    • /
    • 제18권2호
    • /
    • pp.61-89
    • /
    • 2011
  • Blog is a new global phenomenon, but many research papers about organizational blog have not been shown. In this study the influencing factors of the organizational blog usage are empirically investigated, and several guidelines are suggested to IT professionals who involves the design and implementation of the organizational blog. The research model consists of seven independent variables, one dependent variable, and two moderating variables. The following variables are established as the independent variables; information, interface, service, communication, enjoy, performance expectation, and social influence. Two dimensions such as need and orientation are suggested for the moderating variables, and the actual usage is adopted as a dependent variable. As a result of multiple regression analysis using a stepwise method, the independent variables except for interface and communication affect the actual usage of organizational blogs. The moderating effects for need and orientation are partially supported. The implications of this study are as the followings; (1) The empirical factors affecting the usage of organizational blogs are empirically investigated, (2) The affecting factors vary according to the type of organizational blogs, and (3) Some guidelines are suggested for organizational blog's design.

Exploring the Mediating Effect of Conspicuous Consumption by Utilizing Mobile Phone Brands

  • KWON, Youngseo
    • 유통과학연구
    • /
    • 제18권3호
    • /
    • pp.15-24
    • /
    • 2020
  • Purpose: The purpose of this study is to investigate the mediating effect of conspicuous brand usage between brand experience and brand loyalty in relational perspective, and to probe the difference between the positively experienced consumers and the negatives. Research design, data and methodology: Apple iPhone, Samsung Galaxy, and other brands were suggested as consideration set to be selected from 223 Amazon Mechanical Turk respondents, and they answered the structured survey of 33 questions made by Qualtrics with 5-point Likert scale. Structural Equations Model (SEM) was employed to test the hypothesized model, and RStudio and SPSS 18 were used to analyze the dataset. Results: It was confirmed that the more consumers have positive brand experience, the more they are loyal to brand. Conspicuous brand usage can be positively mediated, and consumers who experienced high conspicuous brand usage are more likely to be loyal to the brand. Conclusions: It is noteworthy to find the mediating effect of conspicuous brand usage, and the hidden mechanism between brand experience and brand loyalty. Managers can promote positive conspicuous brand usage when consumers get in touch with product and service channels. By providing impressive conspicuous brand experience, the brand loyalty of the band can be enhanced.

The Effect of Big Data-based Fashion Shopping Applications on App Users' Continuous Usage Intention

  • Hong, Hyekyung;Shin, Yeonseo;Lee, MiYoung
    • 패션비즈니스
    • /
    • 제22권6호
    • /
    • pp.83-93
    • /
    • 2018
  • The purpose of this research is to investigate the characteristics of big data-based fashion shopping (BDFS) application, perceived usefulness, and expectation confirmation that influence the continuous usage intention of BDFS application users based on the expectation-confirmation model. A survey was conducted with female consumers in their 20s, who are living in Seoul and Incheon area and have used BDFS applications, A total of 182 responses were used for the data analysis. Five hypotheses were proposed, and regression analyses were conducted to test those hypotheses. The results indicated that the users' perceived usefulness increased with the increase of accuracy and personalization characteristics of the app and the expectation confirmation. The result suggested that it is essential to provide accurate information for users to feel useful and to develop the personalized offerings and services which can be the biggest strength of the big-data based mobile fashion store. It was also found that continuous usage intention increases with increased perceived usefulness and expectation confirmation. This result suggests that expectations can play a critical role in perceiving the usefulness of BDFS applications and the user's expectation confirmation also significantly affected the users' continuous usage intention.

A Multidimensional View of SNS Usage: Conceptualization and Validation

  • Edgardo R. Bravo;Christian Fernando Libaque-Saenz
    • Asia pacific journal of information systems
    • /
    • 제32권3호
    • /
    • pp.601-629
    • /
    • 2022
  • Social networking sites (SNSs) have become an essential part of people's lives. It is thus crucial to understand how individuals use these platforms. Previous literature has divided usage into numerous activities and then grouped them into dimensions to avoid excessive granularity. However, these categories have not been derived from a uniform theoretical background; consequently, these dimensions are dispersed, overlapping, and disconnected from each other. This study argues that "SNS usage" is a complex phenomenon consisting of multiple activities that can be grouped into dimensions under the umbrella of communication theories and these dimensions are related to each other in a particular multi-dimensional architecture. "SNS usage" is conceptualized as a third-order construct formed by "producing," "consuming," and "communicating." "Producing," in turn, is proposed as a second-order construct manifested by "commenting," "general information sharing," and "self-disclosure." The proposed model was assessed with data collected from 414 USA adult users and PLS-SEM technique. The results show empirical support for the theorized model. SNS providers now have this architecture that clarifies the role of each dimension of use, which will allow them to design effective strategies to encourage the use of these networks.

UCC 서비스 이용과 참여에서의 사회적 실재감과 감정차원의 중요성에 관한 연구 (The Effect of social presence and affection on usage and participation in the UCC service)

  • 김유정;전방지;강소라
    • 한국경영정보학회:학술대회논문집
    • /
    • 한국경영정보학회 2007년도 International Conference
    • /
    • pp.94-99
    • /
    • 2007
  • In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

  • PDF

스마트폰 애플리케이션 사용자의 지각된 특성이 지속사용의도에 미치는 영향에 관한 연구 (A Study on the Effects of Perceived Characteristics on Continuous Usage Intention in Smartphone Application)

  • 조유제;최정일
    • 한국IT서비스학회지
    • /
    • 제10권2호
    • /
    • pp.41-60
    • /
    • 2011
  • Due to the explosive growth of smartphone use, new type and format of business opportunity is being created. Despite the creation of added value using smartphone is very important, the past study on smart phone has been mainly focused on its functions and specifications. This study is intended to identify the factors that influence continuance usage intention of smartphone and to analyze the relationship between such factors and the expected confirmation. satisfaction, and usage intention. The result of this empirical study indicates that the perceived enjoyfulness and quality significantly affect users' expected confirmation and satisfaction, and social influence also affects users' continuance usage intention. Thus, it implies users place a high value on enjoyfulness and quality in using smartphone application and on social influence in choosing specific application. Finally this paper provides a detailed account of how customers accept smartphone application and their perceived characteristics affect the usage intention.

중소기업 최고경영층의 조직간 정보시스템 이용 의도에 영향을 미치는 요인에 관한 연구 (Influencing Factors on the 10S Usage Intention of the Small- and Midium-sized Firms′ Top Management)

  • 유일;신정신
    • 한국산업정보학회:학술대회논문집
    • /
    • 한국산업정보학회 2003년도 추계공동학술대회
    • /
    • pp.251-275
    • /
    • 2003
  • Given the importance of adoption of the IOS (Interorganizational System) and the “much-slower-than-anticipated” growth of IOS adoption, especially in small- and midium firms, this study aimed to identify the key determinants of small- and midium-sized firms' ISO usage. Based on prior research on IT/EDI adoption in various organizations, the model that incorporates 9 factors that are hypothesized to have influence on the ISO usage decision was developed and empirically tested against data collected from 114 small- and midium-seized firms' top management. The results show that perceived financial costs are found to be major impediments to usage intention, and perceptions of relative advantage, compatibility, risk are also important determinants of ISO usage intention in small- and midium-sized firms. Implications of these findings are duscussed for researchers and practitioners.

  • PDF