• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.278-285
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• 2008

기술발전에 따른 혁신제품 및 서비스에 대한 연구는 유용성과 편의성을 중심으로 그 수용 및 저항을 서로 다른 관점에서 보아왔다. 그러나 소비자 혹은 사용자들이 느끼는 혁신제품 및 서비스에 대한 태도와 평가는 수용하려는 측면과 저항하려는 측면이 동시에 작용하며 그 결과로서 사용의도 혹은 구매의도가 결정된다고 볼 수 있다. 이에 본 연구는 혁신제품 혹은 서비스가 갖는 다양한 속성을 기술수용모형(TAM: Technology Acceptance Model) 에서의 지각된 유용성(Perceived Usefulness) 과 지각된 편의성 (Perceived Ease of Use) 개념을 사용자 지각에 기초하여 상대적 이점, 유용성, 편의성, 기술혁신성, 사용법의 변화 인식, 위험지각 등으로 구체화하고 각각의 개념이 수용적 태도와 저항에 미치는 영향을 분석하였다. 아울러 수용적 태도와 저항이 사용의도에 미치는 영향력을 동시에 분석 및 비교하였다. 연구에서 얻어진 결과를 중심으로 혁신제품에 대한 소비자 중심의 관리적 시사점도 제시하였다.

• Educational Technology International
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• v.24 no.2
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• pp.331-358
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• 2023

This paper explores the impact of mobile device usage frequency in the classroom on students' perceptions of their use. To assess this, we created a survey that measured students' perceived frequency, usefulness, and convenience of using mobile devices, using a reversed Technology Acceptance Model. Through the analysis of responses from 781 Korean students, utilizing confirmatory item factor analyses and a structural equation mixture model, we found that the effect of frequent mobile device use on students' positive perceptions is non-linear. As the frequency reaches to a certain level, the effect sizes of the frequency in the positive perceptions diminishes. Additionally, students who used mobile devices less frequently in class reported higher levels of difficulties in using the devices. This study introduces a tool for evaluating multiple aspects of students' perceptions regarding mobile device use and offers a framework for understanding the relationship between usage frequency, usefulness, and convenience.

• Asia pacific journal of information systems
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• v.28 no.4
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• pp.290-307
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• 2018

In this research, we study the impact of the factors that predict consumer loyalty of mobile payments and mobile wallets usage in Thailand. We developed a research model based upon previous findings where we propose and examine four constructs of personal innovativeness, consumer attitudes, consumer satisfaction and loyalty. In general, all of the hypotheses were supported by variables related to consumer loyalty with mobile wallet usage. Personal innovativeness analyzed due to its potential mediation effect on loyalty, both from attitudes and from satisfaction. It was found that personal innovativeness was a mediator construct in predicting consumer loyalty. The overall model provides value to the mobile payment and mobile wallet application providers in term of improving service efficiency and business strategies to secure Thai consumer loyalty.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.294-303
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• 2009

The primary purpose of this study is to examine the effects of contents quality characteristics on user's satisfaction and continuous usage intention in UCC services. Based on relevant literature reviews, this study posits five contents quality characteristics, that is, accuracy, completeness, variety, playfulness, and timeliness as key determinants of user's satisfaction and continuous usage intention. And then we structured a research model and hypotheses about relationship between these variables. A total 315 usable survey responses of UCC service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, four contents quality characteristics of completeness, variety, playfulness, and timeliness had a positive influence upon user's satisfaction. Secondly, four contents quality characteristics of accuracy, completeness, playfulness, and timeliness had a positive influence upon continuous usage intention. Lastly, user's satisfaction had very significantly related to continuous usage intention in UCC services. From this study, we expect to suggest practical and managerial implications to UCC service providers.

• Convergence Security Journal
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• v.11 no.6
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• pp.9-15
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• 2011

It is difficult to identify attack requests from normal ones when those attacks are based on CSRF which enables an attacker transmit fabricated requests of a trusted user to the website. For the protection against the CSRF, there have been a lot of research efforts including secret token, custom header, proxy, policy model, CAPTCHA, and user reauthentication. There remains, however, incapacitating means and CAPTCHA and user reauthentication incur user inconvenience. In this paper, we propose a method to detect CSRF attacks by analyzing the structure of websites and the usage patterns. Potential victim candidates are selected and website usage patterns according to the structure and usage logs are analyzed. CSRF attacks can be detected by identifying normal usage patterns. Also, the proposed method does not damage users' convenience not like CAPTCHA by requiring user intervention only in case of detecting abnormal requests.

• Journal of Korean Society of Water and Wastewater
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• v.31 no.2
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• pp.177-186
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• 2017

This study concerned the analysis on the efficiency of the conversion of water tank type supply system to direct water supply system to examine the feasibility of the conversion, as well as the calculation of optimal conversion range that enables the supply of safe, high-quality water at stable pressure in accordance with the standards of water supply facility. The results of this research showed that when converting water supply system from water tank type supply system to direct water supply system, more nodal points could be properly converted and more reduction of electricity usage was expected in case water pressure rather than residence time was fixed. This means that higher efficacy can be obtained by fixing water pressure when converting water supply system. However, since the number of the locations that received on-spot inspection was small and the electricity usage measured was not exclusively by water supply facility, it is difficult to judge that such reduction of electricity usage accurately represents reduced electricity usage by water supply facility alone. therefore, after having secured on-spot information about a larger number of locations in apartment complexes that have converted water supply system, and utilizing information about electricity usage exclusively by water supply facility, the proposed method of this research could be applied to accurately deducing expected reduction of electricity usage by water supply facilities of various other apartment complexes. It is also considered possible to deduce an effective operation method of water supply system by finding out an area that shows low pressure or low residual chlorine concentration in the optimal conversion range of water supply, followed by estimating the proper location of pumping station or the proper chlorine dosage at the power purification plant that supply water to the target area.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.1B
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• pp.51-59
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• 2011

It is the background that the provision of the mobile WiMAX femtocell trial service of a leading mobile telecommunication service operator using small base stations for indoor mobile broadband services and coverage expansion through eliminations of shadow areas in this paper. The paper presents an analysis result of trial subscribers' usage satisfaction for the mobile WiMAX femtocell service and suggests a market approach strategy of a mobile WiMAX femtocell service based on the analysis result. The interesting influence factors are extracted from wide influence factors suggested by existing research literature related with mobile service usage satisfaction and confined to a system quality, a service quality, and an account structure with consideration for attributes of mobile WiMAX femtocell service under exploring its early stages of service market. And then we analyze impacts of the factors to the mobile WiMAX femtocell service usage satisfaction. As a result, a system quality and an account structure have a tendency to provide considerable impacts to subscribers' usage satisfaction for mobile WiMAX femtocell service which is immature in both its technology and market. Therefore a market approach with the preferential consideration of the two factors will be valid.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.46 no.2
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• pp.10-18
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• 2009

In this paper, we propose a novel method for authenticating a user's personal-usage using a secure portable storage, so that the user carrying the secure portable storage is able to consume his/her own broadcast programs freely, regardless of the location of the devices. The proposed authentication process is performed by a portable personal-usage authentication device, an access-control module for the portable personal-usage authentication device, and a player integrating the access control module. The portable personal-usage authentication device plays a role of secure storage in which domain authentication information is securely stored, while the access-control module is in charge of accessing the authentication information and, consequently, acquiring a decryption key. The player decrypts the broadcast programs in real time and processes the decrypted media streams. In this Paper, we describe the structure and procedure of the proposed model, and verify its feasibility by implementation.

• International Commerce and Information Review
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• v.15 no.1
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• pp.333-356
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• 2013

The main purpose of this article is to find out the determinants of usage and performance of the uTradeHub system in Korean SMEs. To achieve the purpose of the study, the research model and the hypotheses were developed based on the previous research on uTradeHub and e-Trade. And to test the research hypotheses, empirical survey was conducted to Korean SMEs which were using uTradeHub services. The results of the empirical analyses are as follows. First, among the external factors, intra-industry competition and transaction intensity were significant determinants of uTradeHub usage level. Secondly, among the internal factors, only CEO's support was found to be a significant determinant. Thirdly, among the IT related factors, IT infrastructure and IT training were positively related to uTradeHub usage level. Finally, the uTradeHub usage level was found to have positive effect both on financial and non-financial export performance of the Korean SMEs.

• The Journal of Information Systems
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• v.21 no.3
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• pp.163-186
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• 2012

With the development of Internet and transition to information society, social capital is expanding to online from the traditional offline context. Especially with the widespread of social network service(SNS) the number of SNS users is increasing sharply and the importance of online social capital has been more and more significant. Most studies on social capital focused on organizational aspects but few studies have payed attention to personal aspect. Empirical studies on the relation between SNS and social capital were seldom conducted in previous studies. Based on the theory of social capital this study targets on the relationship formed through SNS and analyzes on how the relationship affects the perceived social capital. In this study 'self-presentation', 'playfulness' and 'critical mass' are posited as the antecedent factors of 'SNS usage'. This study proposes a research model to examine the effect of 'SNS usage' on 'relationship reinforcement', 'relationship building' and 'perceived social capital'. According to the results of empirical analysis, 'self-presentation', 'playfulness' and 'critical mass' can generate significant positive influence on 'SNS usage'. It also confirms not only the effect of 'relationship reinforcement' and 'relationship building' formed through SNS on 'perceived social capital' but also relationship between the social capital formation and SNS usage. The outcome obtained in this study can be applied in developing SNS services.