• Journal of Internet Computing and Services
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• v.13 no.2
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• pp.119-126
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• 2012

The purpose of this study is to test the motivations for e-Learning service usage of smart device users. To do this, empirical data were collected by conducting a field survey with 382 smart-device based e-learners, and structural equation model was used for the purpose of analyzing the data acquired by the survey. A structural equation model was designed and constructed by such factors like usefulness, enjoyment, word-of-mouse(WOM) effect, and social interaction on e-Learning usage intention. In addition, social interaction has an influence on WOM effect. The results of the analysis are summarized as follows; first, usefulness, enjoyment, and WOM have direct effects on e-Learning usage intention. Second, social interaction not only has direct influence on e-Learning usage intention but also has indirect influence carried by WOM effect. The findings have significant implications which the study inquires into the factors for e-Learning usage motivations of smart-device based e-learners.

• The Journal of Industrial Distribution & Business
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• v.10 no.3
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• pp.25-33
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• 2019

Purpose - With the economic development in China, the lifestyle of Chinese customers has changed dramatically. Chinese customers are more likely to have coffee in a shop with the ability to make them happy than those with high quality coffee in a nice physical environment. Happiness becomes a critical driver of customers' intention to purchase a cup of coffee in a specific coffee shop again and again. As a result, happiness becomes an important factor for managers to make strategies for attracting customers. Although managers and scholars pay more attention to emphasize the importance of happiness in customers' consumption, little research has been conducted to investigate the relationship between happiness and coffee shop's continuous usage intention in the Chinese coffee industry. Research design, data, and methodology - A research model is made to explain the impact of happiness on customer's behavior. To understand the influence of happiness better, we consider two dimensions of happiness which are subjective well-being and psychological well-being. In order to confirm the relationships of the variables in the research model, the online survey is constructed in China. Customers who have experienced the services in a coffee shop are asked to do the questionnaire. With 453 reliable questionnaires, structural equation modeling is used to analyze the causal relationships of the coffee quality, physical environment, subjective well-being, psychological well-being, and continuous usage intention. Results - Results indicate that coffee quality and physical environment are not the direct factors that influence customers' continuous usage intention. However, good coffee quality and physical environment are the significant predictors of Chinese customers' happiness associated with subjective well-being and psychological well-being, which in turn affects customers' continuous usage intention. Conclusions - In this study, it is proposed that coffee quality and physical environment may be the key factors influencing customers' happiness. Happiness, including subjective well-being and psychological well-being matters in decision making process. More importantly, happiness increases the continuous usage intention when the coffee shop can serve customers with higher quality coffee at a good atmospheric place. Managers should consider happiness as an important factor in making marketing strategies to compete in this industry.

• Knowledge Management Research
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• v.10 no.2
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• pp.85-103
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• 2009

Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

• Journal of Korean Society for Quality Management
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• v.50 no.3
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• pp.517-532
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• 2022

Purpose: The purpose of this study is to propose useful suggestions by analyzing causal effect relationship between perceived usefulness (PU), perceived ease-of-use (PEOU), symbolic adoption (SA) which have four constructs, and ATCIS-II usage in mandatory context. Methods: Based on prior research, a research model was constructed using the variables of Technology Acceptance Model (TAM), the symbolic adoption theory, and the post-adoptive behavior variables. A structured questionnaire was conducted for those who use ATCIS-II in Republic of Korea Army (ROKA), and a total of 183 usable responses were collected and empirically analyzed using SmartPLS 3.3.9. Results: The results of this study are as follows; PEOU have a significant effect on PU and two constructs of SA (heightened enthusiasm, effort worthiness). PU have a significant effect on every construct of SA (heightened enthusiasm, mental acceptance, effort worthiness, use commitment). In addition, it was found that heightened enthusiasm have a significant effect on both expanded usage and exploratory usage. Also, mental acceptance and use commitment have a significant effect on exploratory usage. Conclusion: The findings of this empirical study have implications for proposing SA can explain mandated user's behavior and giving possible way that improve organization performance which adopt Information System (IS) by motivating end-user to extend IS's feature and explore new ways of using IS at work.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.565-576
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• 2013

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

• Journal of Korean Society of Water and Wastewater
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• v.22 no.2
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• pp.233-238
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• 2008

Recently, rainwater harvesting facilities have increasingly constructed mainly in elementary schools and government buildings. Nevertheless, few methods are available for efficient planning and design of rainwater harvesting facilities by considering the weather conditions and purpose of rainwater management in each site, which may lead to a construction of uneconomic facilities. The current method estimates the size of rainwater storage tank by multiplying the size of building or plottage with a certain ratio and has many limitations. In this study, we first developed a method for planning and design of rainwater storage facilities using $Rainstock^{TM}$ model, which is based on mass balance, and economic analysis. Then, the model was applied for the design of a rainwater harvesting facility in a building with the catchment area of $1,000m^2$. The model calculation indicated that the economic feasibility of rainwater harvesting depends on not only the size of storage tank but also the water usage rate. When the water usage rate is $1m^3/day$, the rainwater harvesting facility is not cost-effective regardless of the size of the storage tank. With increasing the water usage rate, the economical efficiency of the facility was improved for a specific size of the storage tank. Based on the model calculation, the optimum tank sizes for $5m^3/day$ and $10m^3/day$ of water usage rates were $24m^3$ and $57m^3$, respectively. It is expected that the model is useful for optimization of rainwater storage facilities in planning and designing steps.

• Journal of Korean Society for Quality Management
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• v.44 no.2
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• pp.409-424
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• 2016

Purpose: Present study was designed to examine the casual relationships among service quality, self-efficacy, perceived usefulness, user satisfaction and Continuous Usage in new technology-based banking system. Also, we intended to testify the moderating effects of user experience period in causal model. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, questionnaire has obtained validity through literature survey, exploratory survey and pretest and sample 279 was selected. For statistical treatment of pretest and main analysis, SPSS20.0 and AMOS 20.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. All factors have an effect on user satisfaction and Continuous Usage, and we found that user experience period played moderating effect in causal relationship. Therefore, new technology-based banking system is found that the determinants of continuous usage intention is different according to the user experience period. Conclusion: Present study shows that self-efficacy in via of user experience period, there is a need to emphasize that the main consideration factor new technology-based banking system. However, present study has some limitations to additionally research in the future.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.29 no.3D
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• pp.329-334
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• 2009

The various behaviors of vehicular traffic flow are generated through both car-following and lane-changing behaviors of vehicles. Especially lane-usage varies by lane-changing behaviors. In the area of microscopic vehicle simulation, a lane-changing model connected to a car-following model parallel is essential to generate both various traffic flows relationships and laneusages. In Korea, some studies on car-following models have been reported, but few studies for lane-changing models stay in the beginning stage. In this paper, a two-lane changing model for the simulation modeling of large freeway network is introduced. The lane-changing model is developed based on CA (Cellular Automata) model. The developed model is parallel combined with an existing CA car-following model and tested on a closed link system. The results of simulation show that the developed model generates the various behaviors of lane usage, which existing CA lane-changing models could not generate. The presented model is expected to be used for the simulation of more various freeway traffic flows.

• The Journal of Information Systems
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• v.8 no.2
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• pp.29-47
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• 1999

Most organization are using E-mail(electronic mail) currently, but we seldom see the organizational success from the E-mail utilization strategically. There are many research which are focusing on the selection and usage of E-mail as a electronic communication media based on Information Richness Theory and Critical Social Theory. The purpose of this study is to investigate the effects by using E-mail through providing the model of perceived impacts. This model considers the moderate factors such as top management supports, organizational usage, and organizational pressure based on CST. Also it provides the guideline how to use E-mail strategically.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.3
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• pp.142-148
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• 2005

대부분의 일차원 보증정책에 대한 비용분석은 소비자 사용률이 모든 사용자들에게 동이란 것으로 가정하고 있다. 하지만 현실적으로 사용률은 소비자에 따라서 다르기 때문에, 일반적인 경우 소비자 집단을 ${\kappa}$ 범주로 나눌 수 있다. 즉, 동일한 제품에 대해서 생산자는 ${\kappa}$ 범주에 속하는 다른 보증정책을 제시할 수 있고, 보증비용은 이런 옵션들 가운데 소비자가 자기의 입장에 맞는 보증기간을 선택할 수 있다. 본 논문에서는 소비자의 사용률이 변화하는 경우를 고려한 무료보증정책을 갖는 기대보증비용 모형을 분석하고, 이에 따른 수치예제를 제시한다.