• Title/Summary/Keyword: urgency table

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Determinants of Consumer Responses to Retail Out-of-Stocks (점포내 품절상황에서 소비자 반응행동유형별 결정요인)

  • Chun, Dal-Young;Choi, Jong-Rae;Joo, Young-Jin
    • Journal of Distribution Research
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    • v.16 no.4
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    • pp.29-64
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    • 2011
  • Overview of Research: Product availability is one of important competences of store to fulfill consumer needs. If stock-outs which means a product what consumer wants to buy is not available occurs, consumer will face decision-making uncertainty that leads to consumer's negative responses such as consumer dissatisfaction on store. Stockouts was much studied in the field of academia as well as practice in other countries. However, stock-outs has not been researched at all in Marketing and/or Distribution area in Korea. The main objectives of this study are to find out determinants of consumer responses such as Substitute, Delay, and Leave(SDL) when consumer encounters out-of-stock situation and then to examine the effects of these factors on consumer responses. Specifically, this study focuses on situational characteristics(e.g., purchase urgency and surprise), store characteristics (e.g., product assortment and store convenience), and consumer characteristics (e.g., brand loyalty and store loyalty). Then, this study empirically investigates relationships these factors with consumers behaviors such as product substitution, purchase delay, and store switching.

    shows the research model of this study. To accomplish above-mentioned research objectives, the following ten hypotheses were proposed and verified : ${\bullet}$ H 1 : When out-of-stock situation occurs, purchase urgency will increase product substitution but will decrease purchase delay and store switching among consumer responses. ${\bullet}$ H 2 When out-of-stock situation occurs, surprise will decrease product substitution and purchase delay but will Increase store switching among consumer responses. ${\bullet}$ H 3 : When out-of-stock situation occurs, purchase quantities will increase product substitution and store switching but will decrease purchase delay among consumer responses. ${\bullet}$ H 4 : When out-of-stock situation occurs, pre-purchase plan will decrease product substitution but will increase purchase delay and store switching among consumer responses. ${\bullet}$ H 5 : When out-of-stock situation occurs, product assortment will increase product substitution but will decrease purchase delay and store switching among consumer responses. ${\bullet}$ H 6 : When out-of-stock situation occurs, competitive store price image will increase product substitution and purchase delay but will decrease store switching among consumer responses. ${\bullet}$ H 7 : When out-of-stock situation occurs, store convenience will increase product substitution but will decrease purchase delay and store switching among consumer responses. ${\bullet}$ H 8 : When out-of-stock situation occurs, salesperson services will increase product substitution but will decrease purchase delay and store switching among consumer responses. ${\bullet}$ H 9 : When out-of-stock situation occurs, brand loyalty will decrease product substitution but will increase purchase delay and store switching among consumer responses. ${\bullet}$ H 10 When out-of-stock situation occurs, store loyalty will increase product substitution and purchase delay but will decrease store switching among consumer responses. Analysis: Data were collected from 353 respondents who experienced out-of-stock situations in various store types such as large discount stores, supermarkets, etc. Research model and hypotheses were verified using multinomial logit(MNL) analysis. Results and Implications: is the estimation results of l\1NL model, and
    shows the marginal effects for each determinant to consumer's responses(SDL). Significant statistical results were as follows. Purchase urgency, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty were turned out to be significant determinants to influence consumer alternative behaviors in case of out-of-stock situation. Specifically, first, product substitution behavior was triggered by purchase urgency, surprise, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty. Second, purchase delay behavior was led by purchase urgency, purchase quantities, and brand loyalty. Third, store switching behavior was influenced by purchase urgency, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty. Finally, when out-of-stock situation occurs, store convenience and salesperson service did not have significant effects on consumer alternative responses.

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  • Principal Conclusions of Timber Consumption Survey (목재(木材) 소비량(消費量) 조사(調査))

    • Shim, Chong-Supp;Lee, Yong-Dae
      • Journal of the Korean Wood Science and Technology
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      • v.10 no.3
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      • pp.194-195
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      • 1982
    • Recommendaton: These are the highlights of the findings of the Timber Consumption Survey carried out by the Project in 1966, and covering consumption for the period from 1961 to 1965. The survey was oriented towards consumption for structural, commercial and industrial purposes and existing estimates for local (village-level) consumption as fuel and the like were adopted. A full report on the survey was submitted to the Bureau of Forestry in 1966. Long-term Trends: After allowance for anticipated population increase, this ten year's increase in industrial wood consumption represents a gain of about 30% in per capita consumption (from 0.0913 cu.m. per capita to 0.118 cu.m. per capita). This is only about half the expected general economic growth of about 75% (7% per annum). It is therefore likely (a) that the 1975 estimate is conservative, (b) that the consumption demand beyond 1975 may be expected to build up at a greatly increased rate. Estimated income elasticity coefficients are high, and with expected ir,creases in prosperity and population, the consumption is expected to rise to 10 million cu. meters by the year 2,000. Consumption Pattern: The breakdown of industrial consumption (1965) is given in Table 4-2, showing sawnwood consumption as the most important in 1965. The upward trend in all sectors over the 1961-65 period is expected to continue. The general consumption pattern is expected to change through 1975 with a sharp increase in the relative importance of pulp products (to 30% of total consumption) offset by declining relative importance of sawlogs. The following recommendations follow from the study: (i) Industrial forests. - A programme of establishment of consolidated industrial forests should be initiated as a matter of urgency. (ii) Fuelwood forests - Properly sited, protected and managed fuelwood forest, worked on a 20-year rotation, should be established as a nation wide basis. (iii) Hardwood utilization - Detailed investigations are required into the use of indigenous hardwoods for the pulp, particle board and hardboard industries. (iv) Mining timber - Preservation treatment of all mining timber should be enforced by law. (v) Sawmills - Licencing restrictions should be enforced to reduce the number of small, inefficient sawmills. b. Extension work should be undertaken bv government to improve sawmilling practices.

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    A Novel Efficient Up-Link Scheduler for IEEE 802.16m (IEEE802.16m을 위한 효율적인 상향링크 스케줄러 연구)

    • Cho, Da-Young;Oh, Hyuk-Jun;Hong, Sung-Woong;Oh, Il-Hyuk;Ko, Kyung-Soo
      • The Journal of Korean Institute of Communications and Information Sciences
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      • v.37A no.11
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      • pp.979-985
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      • 2012
    • The design of an efficient scheduler is a key design factor in IEEE 802.16m systems, in order to support services with various QoS smoothly. Although conventional studies of schedules have been suggested, those had problems that are not able to satisfy the delay condition and make the through-put declined, because they only focused on a specific action scenario rather than reflecting practical action scenarios which have real-time and non-real-time traffics variously. In this paper, an efficient uplink scheduling algorithm is proposed for IEEE 802.16m system by introducing the concepts of Virtual Time(VT) and Virtual Finish Time(VFT) based priority determination, and separate buffers for each QoS class in the mobile terminal. Simulation results showed that the proposed scheme had satisfied the delay requirement of real-time services even with improved throughput performance compared to conventional methods.

    Current Status and Improvement of the Fisheries Supply and Demand Statistics (수산물 수급통계 실태 및 개선과제)

    • Lee, Heon-Dong;Kim, Dae-Young
      • The Journal of Fisheries Business Administration
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      • v.48 no.2
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      • pp.19-32
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      • 2017
    • The purpose of this study is to identify problems and suggest improvements of estimating procedures and item of fisheries supply-demand statistics served as a basis for the fisheries supply-demand policies. Korea Rural Economic Institute(KREI) and Ministry of Oceans and Fisheries(MOF) respectively publish the fisheries supply-demand statistics. But the reliability of data is low as the statistics of these two organizations are limited and show discrepancy in the numbers. It is therefore difficult to use them as the basic data for policies. Also, an accurate data aggregation is difficult due to following problems in the items of statistics. 1) Problems in estimating route sales and non-route sales of production, 2) adequacy of fishery product yield rate compared to raw material in the fisheries import/export sector, 3) selection of target companies for understand stocks and survey scope of fish species, 4) applying'0'to non-edible product demand etc. In order to develop the fisheries industry as a future growth industry, it is necessary to establish the accurate fisheries supply-demand policy as the instability of fisheries supply and demand is increasing. To do this, statistical reliability has to be improved. The improvements proposed in this study should be implemented considering urgency. First of all, an exhaustive analysis of stock statistics and conversion rates of raw material yield in the fisheries import/export sector should be conducted. In the medium term and the long term, transferring production statistics to MOF and surveys on the use demand of non-food product and the level of reduced and discarded seafood products should be carried out in consecutive order.

    A Study on Major Safety Problems and Improvement Measures of Personal Mobility (개인형 이동장치의 안전 주요 문제점 및 개선방안 연구)

    • Kang, Seung Shik;Kang, Seong Kyung
      • Journal of the Society of Disaster Information
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      • v.18 no.1
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      • pp.202-217
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      • 2022
    • Purpose: The recent increased use of Personal Mobility (PM) has been accompanied by a rise in the annual number of accidents. Accordingly, the safety requirements for PM use are being strengthened, but the laws/systems, infrastructure, and management systems remain insufficient for fostering a safe environment. Therefore, this study comprehensively searches the main problems and improvement methods through a review of previous studies that are related to PM. Then the priorities according to the importance of the improvement methods are presented through the Delphi survey. Method: The research method is mainly composed of a literature study and an expert survey (Delphi survey). Prior research and improvement cases (local governments, government departments, companies, etc.) are reviewed to derive problems and improvements, and a problem/improvement classification table is created based on keywords. Based on the classification contents, an expert survey is conducted to derive a priority improvement plan. Result: The PM-related problems were in 'non-compliance with traffic laws, lack of knowledge, inexperienced operation, and lack of safety awareness' in relation to human factors, and 'device characteristics, road-drivable space, road facilities, parking facilities' in relation to physical factors. 'Management/supervision, product management, user management, education/training' as administrative factors and legal factors are divided into 'absence/sufficiency of law, confusion/duplication, reduced effectiveness'. Improvement tasks related to this include 'PM education/public relations, parking/return, road improvement, PM registration/management, insurance, safety standards, traffic standards, PM device safety, PM supplementary facilities, enforcement/management, dedicated organization, service providers, management system, and related laws/institutional improvement', and 42 detailed tasks are derived for these 14 core tasks. The results for the importance evaluation of detailed tasks show that the tasks with a high overall average for the evaluation items of cost, time, effect, urgency, and feasibility were 'strengthening crackdown/instruction activities, education publicity/campaign, truancy PM management, and clarification of traffic rules'. Conclusion: The PM market is experiencing gradual growth based on shared services and a safe environment for PM use must be ensured along with industrial revitalization. In this respect, this study seeks out the major problems and improvement plans related to PM from a comprehensive point of view and prioritizes the necessary improvement measures. Therefore, it can serve as a basis of data for future policy establishment. In the future, in-depth data supplementation will be required for each key improvement area for practical policy application.


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