• 산경연구논집
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• 제14권9호
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• pp.31-39
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• 2023

Purpose: Social media's increasing adoption and the development of digital technology have completely changed how businesses interact with their clients. The current study is to examine the impact of live broadcasts on consumers' perceptions and actions across a range of fresh food goods. Research design, data and methodology: The scrutiny relies on the existing peer-reviewed literature, which may prevent a comprehensive evaluation of some recent advancements in the subject. Despite these caveats, the outcomes of this scrutiny are anticipated to contribute significantly to our understanding of the effect of live broadcast marketing on consumers' propensity to make purchases. Results: Previous literature review clearly states that 'Live Broadcast of Fresh Food' to attract relevant customers should be followed: (1) Increased Product Transparency and Trust, (2) Enhanced Customer Engagement, (3) Impact on Customer's Perception of Product Quality, and (4) sense of urgency and scarcity. Conclusions: All in all, the study's advice for firms in the food industry to improve their marketing efforts through live broadcasts have important practical ramifications. Promoting openness and trust in the production process and with the audience boosts a brand's reliability. Customers are more likely to participate and feel more connected to a brand.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.465-472
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• 2022

Manual material handling is the one of the leading causes for musculoskeletal disorders (MSDs) and lower back discomfort. According to a study, construction formworkers suffer greater rates of muscular injuries and related illness due to manual activities. However, there is still a paucity of information on MSD, preventive posture issues, and corresponding solutions for construction aluminum formworkers. As a result, MSD and disregard of worker health and safety continue to exist at construction sites. Although preventive measures and strategies have been studied in previous research, we believe it is imperative to shed light on this problem through this study. This study aims to 1) implement a simple and cost-effective elevated bench to reduce MSDs, and 2) determine the rapid upper limbs assessment (RULA) and Ovako working posture analyzing system (OWAS) action catagory of workers in different postures to assess their MSD conditions and obtain an optimal position and posture using the Jack human modeling software and simulation tool. The study findings reveal a considerable reduction in MSD discomfort and which posture is acceptable in post-intervention instances.Thus results provide inexpensive and simple ergonomic interventions with favorable RULA and OWAS ratings that can be applied at construction sites. This study demonstrates workstation ergonomic intervention cases that can aid in understanding the urgency of applying existing research strategies into practice.

• Architectural research
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• 제25권1호
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• pp.11-17
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• 2023

This study aims to derive key construction supervision work that can be digitalized among construction supervision work. The scope of the study includes domestic construction sites to which the Building Act of South Korea is applied. First, the construction supervision process was identified through extensive consultation of construction expert witnesses. Afterwards, the key construction supervision works for digitization were derived through survey results construction expert witnesses. Among the 24 supervision works throughout the pre-construction, construction, and post-construction stages, the proportion of supervision work manpower or cost, the type of data generated by supervision work and the urgency of introducing digital technology, and the impact on productivity and safety of supervision work were evaluated on a 5-point scale from "very low" to "very high" was investigated. The survey was conducted by t-test analysis, and as a result, it was possible to derive that the level of digitization was higher than average in "quality management," "safety management," and "collection and cooperation of maintenance instructions." It can be interpreted that digitization has been introduced on a pilot testing basis or has already been completed according to the needs of the site. On the other hand, it can be interpreted that the work that are obtained below the average score are considered to be realistically constrained at the construction site and that it is inevitable for the supervisor to proceed manually. Future studies include analyzing the quantitative impact of the key construction supervision work once digitalization is fully applied.

• 유통과학연구
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• 제20권6호
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• pp.57-66
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• 2022

Purpose: Business agility is an important key to survival for SMEs in Indonesia, especially during the COVID-19 pandemic. Indonesian local product distribution and service distribution are mostly served by SMEs. Agile businesses will be able to assist them in the proper distribution of products and services. This research examines how the direct and indirect influence of IT capabilities on business agility through organizational learning and business intelligence for small and medium enterprises in the distribution of Indonesian products and services. Research design, data and methodology: This research uses SEM method with SmartPLS tool. The sample of this research was conducted on small and medium enterprises in the distribution of Indonesian products and services. The sample obtained in this study was 202 SME owners or managers (strategic level). Results: Business intelligence plays a key role in improving business agility. The results of IT capability can directly and indirectly affect business agility through organizational learning. Conclusions: Business intelligence has the biggest role in increasing business agility in SMEs in Indonesia. IT capability has an indirect effect on business agility through organizational learning. The findings of this study prove that IT capabilities do not indirectly affect business agility through business intelligence.

• 유통과학연구
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• 제21권7호
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• pp.117-129
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• 2023

Purpose: With the number of COVID-19 cases declining and generational differences among how people use mobile apps, including health service apps, the goal of this research is to identify and analyze the factors that affect people's attitudes when using the Halodoc health service app during the third year of the pandemic. Research design, data, and methodology: This study proposes a quantitative analysis method based on PLS-SEM modeling. This study has used a questionnaire survey to collect randomized data from 268 Halodoc users from generations Y and Z in Jakarta. Results: Both the Y and Z generations believe there is a significant usefulness factor in the attitude toward using the application. The start of the pandemic period demonstrates that the urgency of using health service applications is no longer determined by performance expectations, effort, or social panic, but rather by these applications' usability. Conclusions: Even though a health service application is no longer considered an urgent service or a priority need, attitudes, and behaviors in using it emphasize the aspect of long-term benefits. These findings supplement other considerations and understandings in application of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in explaining attitudes and intention behaviors.

• 무역학회지
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• 제47권6호
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• pp.269-289
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• 2022

The COVID-19 pandemic has disrupted supply chains across the world. When the pandemic broke out, the disruptions were mainly due to the lockdowns imposed in various countries. The WTO has predicted that the pandemic might cause world trade to decline by 13 to 32 per cent in 2020. This paper will examine the implications of COVID-19 on digital trade, particularly the use of blockchain in the Asia Pacific. The Asia Pacific (particularly Singapore and Hong Kong) is a leader in the use of digital technologies. This paper will thus attempt to draw out lessons from the first movers for the rest of Asia. It will examine the bottlenecks in the application of this technology in the Asia Pacific countries, and the need for regulatory changes in the Asia-Pacific. It will trace the technology's barriers to adoption, both as regards interoperability, and regulatory framework. The advantages of blockchain technology in trade finance are clear; it can promote trade efficiency, mitigate risk and expand trade to other regions. However, earlier efforts to introduce digital technologies have failed. More collaborative efforts are required, so that networks can connect seamlessly on a single technology platform, and meet the demand for trade finance. The COVID-19 pandemic seems to have provided an enabling environment for the intensification of digital efforts, increasing their urgency; should these measures indeed successfully occur, they will improve the resiliency of supply chains across the region.

• 국제초고층학회논문집
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• 제13권1호
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• pp.97-102
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• 2024

In this paper, we would like to share our ongoing research on global population and demographic shifts and the corresponding need for diverse responses. As population growth varies worldwide, the pressing issue is the current global housing shortage. The USA alone lacks 4 million homes, underlining the urgency for new construction and renewal of existing. Our focus is primarily on new building processes, which must also incorporate elements of renewal for future sustainability. Our research addresses several key questions: How will roles for construction professionals change? What should be the primary goal of the design process? What types of technologies are currently available, and which aspects of the process can be enhanced with AI? A significant part of our study is exploring sustainable building methods that reduce embodied carbon and increase speed of construction. Our goal is to extend the transition from smart homes to cities, analyzing the evolution towards smart communities and cities. A critical aspect of our research is the 'kit of parts concept, involving prefabrication and modular construction. This approach is essential for both rebuilding and new projects, potentially lowering costs in manufacturing and design for long term. Lastly, we present a detailed comparison of the construction industry with manufacturing.

• 한국인공지능학회지
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• 제12권2호
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• pp.9-16
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• 2024

In this study, we delve into the effects of personalization algorithms on the creation of "filter bubbles," which can isolate individuals intellectually by reinforcing their pre-existing biases, particularly through personalized Google searches. By setting up accounts with distinct ideological learnings-progressive and conservative-and employing deep neural networks to simulate user interactions, we quantitatively confirmed the existence of filter bubbles. Our investigation extends to the deployment of an LSTM model designed to assess political orientation in text, enabling us to bias accounts deliberately and monitor their increasing ideological inclinations. We observed politically biased search results appearing over time in searches through biased accounts. Additionally, the political bias of the accounts continued to increase. These results provide numerical evidence for the existence of filter bubbles and demonstrate that these bubbles exert a greater influence on search results over time. Moreover, we explored potential solutions to mitigate the influence of filter bubbles, proposing methods to promote a more diverse and inclusive information ecosystem. Our findings underscore the significance of filter bubbles in shaping users' access to information and highlight the urgency of addressing this issue to prevent further political polarization and media habit entrenchment. Through this research, we contribute to a broader understanding of the challenges posed by personalized digital environments and offer insights into strategies that can help alleviate the risks of intellectual isolation caused by filter bubbles.

• Journal of Microbiology and Biotechnology
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• 제34권3호
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• pp.538-546
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• 2024

Cinnamaldehyde is a natural compound extracted from cinnamon bark essential oil, acclaimed for its versatile properties in both pharmaceutical and agricultural fields, including antimicrobial, antioxidant, and anticancer activities. Although potential of cinnamaldehyde against plant pathogenic bacteria like Agrobacterium tumefaciens and Pseudomonas syringae pv. actinidiae causative agents of crown gall and bacterial canker diseases, respectively has been documented, in-depth studies into cinnamaldehyde's broader influence on plant pathogenic bacteria are relatively unexplored. Particularly, Pectobacterium spp., gram-negative soil-borne pathogens, notoriously cause soft rot damage across a spectrum of plant families, emphasizing the urgency for effective treatments. Our investigation established that the Minimum Inhibitory Concentrations (MICs) of cinnamaldehyde against strains P. odoriferum JK2, P. carotovorum BP201601, and P. versatile MYP201603 were 250 ㎍/ml, 125 ㎍/ml, and 125 ㎍/ml, respectively. Concurrently, their Minimum Bactericidal Concentrations (MBCs) were found to be 500 ㎍/ml, 250 ㎍/ml, and 500 ㎍/ml, respectively. Using RNA-sequencing analysis, we identified 1,907 differentially expressed genes in P. carotovorum BP201601 treated with 500 ㎍/ml cinnamaldehyde. Notably, our results indicate that cinnamaldehyde upregulated nitrate reductase pathways while downregulating the citrate cycle, suggesting a potential disruption in the aerobic respiration system of P. carotovorum during cinnamaldehyde exposure. This study serves as a pioneering exploration of the transcriptional response of P. carotovorum to cinnamaldehyde, providing insights into the bactericidal mechanisms employed by cinnamaldehyde against this bacterium.

• 보건행정학회지
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• 제24권2호
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• pp.181-190
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• 2014

Background: Demands are recently rising for the securement of procedural justification of policy decision-making. This study aims to improve the procedure of making a decision to expand health insurance benefit package from the perspective of building a social consensus. Methods: Major priority principles were firstly derived through literature search. Weights for such principles were calculated through an analytic hierarchy process, based upon the survey conducted for the health policy experts. Priority for 11 non-covered services was assessed by applying the weights as above to the results of the questionnaire survey targeted at people including members of related committees or societies. Results: Weights for priority principles were in the order of 'severity/urgency (0.428)', 'cost-effectiveness (0.318)', 'substitutability (0.164),' and 'accountability (0.090)'. What was obtained by applying these weights to the results of the questionnaire survey was considerably in line with what health experts classified those items into 3 groups depending on their own judgement of service necessity (consistent with 9 services out of 11). Conclusion: Results of the study are suggestive as to how far a brief assessment by experts could be utilized in case there are constraints on time and expenses in implementing all the process to secure procedural justification. Various attempts and endeavors need to be made to secure procedural justification that will not mar efficiency of decision-making in the days to come.