• Journal of Information Technology Applications and Management
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• 제12권4호
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• pp.105-121
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• 2005

Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no Parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value Propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially Identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to Play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.

• The Journal of Society for e-Business Studies
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• 제13권4호
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• pp.49-69
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• 2008

Recently, ubiquitous computing technology becomes available to develop advanced electronic commerce：u-commerce. Hence, it is the very time to perform feasibility analysis in applying ubiquitous computing technology, especially estimating economical value of the on-going technology. Hence, the purpose of this paper is to propose a financial value estimating methodology in performing feasibility test on ubiquitous computing technology. To do so, Black and Scholes model is basically adopted. To show the feasibility if the idea proposed in this paper, actual case study through focused group interview with those who are actually performing on-going ubiquitous computing projects. As the result, we validated the possibility of applying Black-Sholes model to assessing feasibility analysis for ubiquitous technology development with the price of call option, volatility, and the comparison with other similar technologies.

• Journal of Information Technology Applications and Management
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• 제18권1호
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• pp.55-74
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• 2011

The growth in the use of ubiquitous computing based on mobile services as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technologies (IT). As more and more companies are finding ways to utilize ubiquitous computing based on mobile services, an important issue is to understand what factors will impact the decisions of consumers in adopting the services. Based on TAM with three additional groups of external factors, i.e., service-related factors (ubiquitous access, context awareness) and technology-related factors (perceived security risk, network connectivity) that are theoretically justified as having influence on both perceived usefulness and perceived ease of use which are additionally considered, a research model for the investigated technology acceptance was developed and empirically examined, using responses from more than intended users of ubiquitous computing based on mobile services. The specific purposes of this study are as follows. Firstly, this study is to identify service beliefs considering unique characteristics for ubiquitous services such as perceived ubiquitous access and perceived context awareness. Secondly, this study is to investigate network characteristics beliefs such as perceived security and perceived connectivity. Thirdly, this paper investigates the relationship among variables such as ubiquitous characteristics, network characteristics, behavioral beliefs, and intention to use ubiquitous web services. This study uses a structural equation model to test the research model. The major results of this study are as follows. Firstly, ubiquitous access has a influence on perceived usefulness and perceived ease of use. Context awareness has an influence on perceived usefulness. Secondly, User familiarity has an influence on perceived usefulness and perceived ease of use, and intention to use. User innovativeness has an influence on perceived ease of use. Thirdly, perceived security risk has an influence on perceived usefulness and perceived ease of use. Network connectivity has an influence on perceived usefulness and perceived ease of use. Fourth, there exist differential effects among factors in structural model among information, transaction, and entertainment services.

• Management & Information Systems Review
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• 제32권5호
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• pp.89-100
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• 2013

Recently, interesting of ubiquitous computing technologies has increased. In this paper, we propose a service model for convention industry based on ubiquitous computing technologies. First, we propose service function, service process, and relationships between participants to give shape to the service model. And, we present some service functions; exhibition service, advertisement service and customer support service. Finally, we propose overall service process and relationship between participants.

• Asia Marketing Journal
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• 제8권3호
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• pp.141-159
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• 2006

On November 16th 2004, SK Telecom Co., Ltd. launched 'MelOn' , an ubiquitous music service, into the first time in the world. It, new business model in Korea, was a great success in domestic music industry. Its key success factors are not only differential features of service but also the superiority of technical know-how, customer-oriented spirit, and marketing mix activities compared to many competitors. The case shows how MelOn developed and then introduces what on-line music service is identifying the key success factors and presenting visible outcomes. Furthermore discussing its business implications and future challenges.

• Journal of Information Technology Services
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• 제8권4호
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• pp.187-199
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• 2009

Content services for silver users on the ubiquitous technologies are getting attention as a new business model, monitoring users in real-time on the real-world and/or cyber-world. A lot of business and service model have been developed to apply silver or elder user. This study explained a state-of-the-art silver IT service to innovative services for users, ranging from home and finance to support for healthcare and living. Due to the variation of subtle terminologies, this study was conducted to restructure an adaptive terminology including some definitions. Current silver IT service model has been evaluated from the technical, functional, and business analyst, and its suitability has also been expressed in a proposed model and service. The purpose of this study was to propose a systematic approach of new IT service business model for silver users. A proposed model was described to explain the feasibility of the silver IT industry.

• The Journal of Society for e-Business Studies
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• 제19권2호
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• pp.53-74
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• 2014

Ubiquitous City(U-City) is spotlighted for the new paradigm to solve the problem of urbanization using ICT technology. However, due to the lower profit and the insufficient of citizen-experience service, ubiquitous service(U-Service) is perceived negatively. In this sense, a study for user-centric profitable service development is needed. This study, as a basic research for the development of U-service, is conducted to identify the factors which are affected to acceptance of the U-Service. Technology Acceptance Model is applied for the basic model of the research. The model is modified by the U-City characteristic which has user, technology, and service perspective. The proposed model is empirically tested using survey data collected from 600 citizens of 7 U-City. Structural equation modeling is employed to test the research hypotheses. The survey analysis results are able to apply for basic research of U-Service design, and provide theoretical and practical implications.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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• pp.153-158
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• 2006

The emergence of ubiquitous autonomic computing and network environment will change the service architecture information system which will be a new application area in SCM/logistics systems. In this study we surveyed the technical trend map of ubiquitous and its application in SCM/logistics support system design. We described the evolutional model of ubiquitous computing community for SCM/logistics system. It is consisted of three view points; self-growing, autonomic, and context-aware, which will allow the decision makers to be benefited from web and mobile technology and are useful for proactive SCM/logistics support system. Finally, we suggested a cooperative research planning for the development ubiquitous system between the government research center, university, and industry research activities.

• Proceedings of the CALSEC Conference
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• 한국전자거래학회 2005년도 종합학술대회
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• pp.78-84
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• 2005

As the research activities related to 'Ubiquitous Computing' whose concept was introduced by Mark Weiser are growing, RFID(Radio Frequency Identification) technology has recently gained attention as a technology to advance the ubiquitous computing and a lot of related researches are also in progress. Research works done so far are mainly linked to the situation that the research outputs apply to meet the requirements for asset tracking and data sharing with partners over supply chain by using fixed RFID readers. However, it is essential that users have access to real-time information about the tagged objects and services whenever and wherever they want in the era of ubiquitous computing, so mobile devices-including PDA, smart phone, cellular phone, etc - which are equipped with an RFID reader can be regarded as an essential terminal for users living in ubiquitous computing environment. As far as the application with mobile devices are concerned, there are many considerations due to their limited capabilities of data processing, battery consumption and so on. In this paper, we review the generic RFID network model and introduce the revised RFID network model in consideration of incorporation with mobile devices equipped with an RFID reader. Also, we derive the requirements for software embedded within an RFID- enabled mobile terminal and then discuss essential components for implementation. Moreover, we develop the applications for asset management at museum by using mobile RFID network model.

• Journal of Korean Society of Industrial and Systems Engineering
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• 제36권4호
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• pp.45-58
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• 2013

Korean local governments have been planning for u-City construction with great efforts. Such efforts are needed in order to reflect the urban characteristics of each city, to promote local economic growth, and to have a sustainable operation model. Thus it is critical at an earlier stage to set a strategic direction based on urban environment analysis, which will lead to a feasible implementation of u-City. This paper derives issues and suggests improvement methods based on a case study on the USPs (u-City Strategy Planning's) of ten local governments. It is expected that the improvement methods will greatly reduce risks involved in u-City construction and contribute to better provided local-specific u-services.