• Title/Summary/Keyword: type of senior

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Research in Clothes Behavior by Lifestyles of Senior Consumers

  • Hong, Kyung-Hee;Choo, Ho-Jung
    • The International Journal of Costume Culture
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    • v.12 no.1
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    • pp.38-51
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    • 2009
  • The goal of this study is to define the types of the lifestyles of senior consumers and identify the differences in the properties of apparel products and the apparel attitudes. To collect the data for this study, questionnaires for the research were distributed from November 20, 2006 to December 15, 2006 to those over 50 living in Seoul, Pusanand Kyunggi and 302 questionnaires were used for the data analysis. The results of the study are as follows. First, six factors were extracted which were "Pursuit of Self-development", "Pursuit of Active Life", "Pursuit of Material", "Pursuit of Diversity", "Pursuit of Family-oriented" and "Pursuit of Recreational Life" after factor analysis of lifestyles recognized by the senior consumers that participated in this study. Second, the lifestyles of the senior consumers were categorized into "Consumption-oriented Type", "Personal Satisfaction-oriented Type", "Family Weighted Type" and "Recreation-oriented Type." Third, three factors were extracted which were "Symbolical Property", "Functional Property" and "Customer Support Property" after conducting the factor analysis on the properties of apparel products. Fourth, significant differences were shown in apparel properties by the lifestyle types of senior consumers in the symbolical property and the customer support property. The "symbolical property" was shown highest in "recreation-oriented type" and lowest in the "family weighted type." The customer support property was shown highest in the "family weighted type" and lowest in the "recreation-oriented type", showing the opposite result. Fifth, significant differences were shown in apparel attitudes by the lifestyle types of senior consumers in "Fashion Innovativeness", "Apparel Involvement" and "Apparel Necessity." The "fashion innovativeness" was shown highest in the "recreation-oriented type" and lowest in the "family weighted type." The apparel involvement and the necessity for apparel for senior citizens was shown high in the "recreation-oriented type" and this showed that the senior consumers valuing recreation also value fashion, have high apparel involvement and feel the necessity for apparel for senior citizens.

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A Study on the Residential Services of Urban Type Senior Living for Active Senior (액티브시니어를 위한 도심형 노인주거서비스에 관한 연구)

  • Lee, Min-Hae;Lee, Hyun-Soo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.232-235
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    • 2008
  • This study aims to propose the residential service for Active senior from the age of 40's to 60's who prefers urban-type lifestyle. The lifestyle for Active senior was reorganized into the 5 main categories; convenience, well-being & activity, community, brand & Individuality and self-expression from the recent studies about the senior lifestyle. According to the lifestyle above, I propose the residential services to meet their needs. The result of the research, it showed that the services comcerned about the lifestyle; one stop living service, customized activity & health program, open community, various choices & facility differentiation and life-long education & working opportunity can be possible and more helpful in meeting the active senior's needs.

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The case study of the current senior shift in fashion and beauty brand (패션뷰티 산업분야의 시니어 시프트 현황분석)

  • Baek, Kyoungjin;Seo, Inkyung
    • The Research Journal of the Costume Culture
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    • v.26 no.1
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    • pp.56-72
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    • 2018
  • In recent years, there has been increasing interest in the senior people in our aging society. This paper will give an account of the current cases of senior shift. The first section of this paper will examine a conceptual approach based on a literature review and analyze case studies of senior shifts by national fashion and beauty brands. It will be helpful for the 'New Senior' consumer group, which in emerging in an aging society. The research methods applied were a literature review and a case study, and a database search was conducted to determine the current situation of global brands. The results of the literature review showed that seniors can be classified into four types based on their physical aging condition and emotional tendency: Prime Senior, Smart Senior, Rational Senior, and Slump Senior. The first thing that needs to be said is that the Prime Senior type is found commonly in as a way to appoint a senior model in order to switch brand image. Cases of the Smart Senior type appeared only in the beauty field, which attempted multilateral approaches such as launching products exclusively for seniors and offering make-up services after improving the usability and functionality in response to senior consumers'needs. However, as no cases of senior shift were found for the Rational Senior and Slump Senior types in either the fashion or beauty field, future studies should explore the market approaches used in those categories.

Classification of Upper Torso Somatotype for Development of Senior Men's Dressform (시니어 남성의 기성복 피팅용 드레스폼 개발을 위한 상반신 체형분류)

  • Do, Wolhee;Choi, Eunhee
    • Fashion & Textile Research Journal
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    • v.19 no.6
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    • pp.804-812
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    • 2017
  • This study builds a database that can be reflected in the production of dress form for fitting by typifying the upper body shape of a senior male. This study analyzed the 3D shape data of 405 persons of the 5th Size Korea. The age range is from 50s 210 persons and 60s 205 persons. Analysis items to identify upper body shape of senior males consisted of 51 items. 3D shape data were also measured using a Geomagic Design ${\times}$ program for the analysis of the upper body of the senior male required for the dress form of this study. The reference point was based on the Size Korea 2010 3D measurement standard and created points (Back-protrusion) on shape data. As a result of the senior men type, the senior men's body type was classified into four types:1. Overall, the upper body is a large body type and the most undistorted overall body type 2. Width / Thickness Flatness is the largest and vertical length factor is the smallest abdominal obesity type 3. Severe flexion of the back part type 4. The upper body is small and the scapular bending is severe. The elderly body type showed a high distribution ratio in the type with severe flexion. The development of a dress form that reflects the cause of the finery issue can improve the fit of ready-to-wear.

A Study on the Spatial Characteristics of Senior Complexes in Japan (일본 노인복합시설의 유형별 공간특성에 관한 연구)

  • Lee, Eun-Ryoung;Soh, Jun-Young;Lee, Sang-Ho
    • Korean Institute of Interior Design Journal
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    • v.16 no.6
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    • pp.161-171
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    • 2007
  • With a rapid expansion of the elderly population, there is a greater demand for the construction of senior complexes. However, due to a land price increase and insufficient financial resources, accommodating such a demand is challenging. Also, as aging progresses, many elderlies tend to be isolated from local community, because of deteriorating health. As a result, constructing senior complexes is becoming an important community project. The construction of senior complexes in Korea has been started since early 2000, so it is still in the beginning stage in Korea. However, in the case of Japan, they have more experience in building such buildings. Therefore, in this study, 49 senior complexes in Japan were analysed, and the following spatial characteristics were derived. 1. By classifying senior complexes largely into a complex type with similar facilities and a complex type with different facilities, 12 types were derived. Depending on the types of facilities, basic sharing rooms and selectively sharing rooms by need are suggested. 2. Depending on 4 characteristics, such as spatial composition, entrance type, circulation form, and complex facility type, 17 types of senior complexes were derived, and the characteristics of each type are presented.

Market Segmentation and Characteristics Analysis of Senior Rural Tourists - Focusing on Two-Stage Cluster Analysis - (시니어 세대 농촌관광객 시장세분화와 특성 분석 - 이단계 군집분석을 중심으로 -)

  • Kyung-Hee Kim;Don-Gak Lee
    • Journal of Agricultural Extension & Community Development
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    • v.31 no.1
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    • pp.1-11
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    • 2024
  • This study segmented the market of senior rural tourists and analyzed their characteristics. A two-stage cluster analysis was used to analyze the types of senior rural tourists, and the difference in general characteristics and behavioral intention by segmented market was identified. In this study, data from the fact-finding survey on rural tourism 2022 were used, and 487 cases of senior with rural tourism experience in the past year were used for analysis. A total of three types of senior rural tourists were derived based on the motivation for rural tourism, annual expenditure for rural tourism, experience living in rural areas, and relationship with rural area. The segmentation market of senior rural tourists was found to be 'rural attachment type', 'rural curiosity type', and 'rural indifference type'. The results of this study suggest that the general characteristics and behavioral intentions of senior rural tourists differ according to the segment. The results of this study will be useful information in establishing effective marketing strategies targeting senior rural tourists.

Residential Use according to the Preferred Developer Type for Senior Congregate Housing (노인공동생활주택의 선호개발유형에 따른 주거사용 특성)

  • Kim Yang-Hyun;Hong Hyung-Ock
    • Journal of Families and Better Life
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    • v.23 no.5 s.77
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    • pp.133-143
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    • 2005
  • The purpose of this study was to gain understanding about residential satisfaction and preference of the members of the future elderly generation who have an intention to develop senior congregate housing. The data for this study were collected from 600 participants who were in their 40s to 60s, residing in Seoul, and who have an intention to develop senior congregate housing. The data collection spanned from December 1st to 20th, 2004. The results of this study were as follows: Firstly, the respondents who had a higher level of education, higher income, and a high-ranking job showed relatively higher residential satisfaction with their present house. Similar satisfaction level came between their present house and expecting ones in their later life. Financial responsibility was the most serious expected problem when they continue living in the present house in the later life. It means that the economic ability is the primary factor that determines whether they will have a stable life later. Secondly, as for the preference for the senior housing developer type, the group who preferred collectively developed senior congregate housing far outnumbered the other who preferred independent developer type. Also, the group who preferred collective developer type had higher economic ability than that of the other. These results indicate that above all, economic competence is the must significant variable, which should be considered in the future life and residential planning for the elderly. Korean senior congregate housing models should be developed based upon elaborate research. It is also necessary to develop different types of housing, such as a more practical type and a high quality type, as well as to respond to different kinds of developmental objectives, such as marketability and public benefit.

Preference for the Spatial Planning Elements of Units m Senior Congregate Housing according to Pre-Senior People (예비노인층의 노인공동생활주택 개별공간 계획요소에 대한 선호분석)

  • Hong Yi-Kyung;Oh Hye-Kyung
    • Journal of Families and Better Life
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    • v.23 no.2 s.74
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    • pp.37-47
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    • 2005
  • Korea is having entered the Ageing Society since 2000 and expected to be the Aged Society by 2019. Proliferation of the nuclear families, attitude shift of supporting the senior people and higher participation of married women in public life as well as the steadily increasing senior population have caused the need for development of the facilities or housings for the senior people. This study is based on the assumption that the congregate housing as one of the options for those senior people who are healthy enough do not need the nursing home. For the questionnaire survey, the preference of 500 Korean pre-senior people on spatial planning elements of units for the senior congregate housing was investigated. The collected data are analysed using SPSS 10.0 for Windows to deduce frequency, percentage, average, Chi-squared test with cross-tabulations. The results of this study were as follows; Most of respondents preferred to the size of 11-15pyung(for single), 21-25pyung(for couple). The type of spatial composition was preferred one-room type(for single), 1-2 bedroom type with kitchen (for couple). And they preferred L/DK type. Also, they preferred furnished units not to bring their own furniture when relocating to the senior congregate housing, which was somewhat different result from previous studies. There were significant differences between preferred spatial planning elements and gender, income, and level of education.

The Effects of Customer Relationship Management on the Management Performance of Senior Club Market-type Senior Jobs in Internet Environment (사물인터넷 환경에서 시니어클럽 시장형 노인일자리사업의 고객관계관리(CRM)가 경영성과에 미치는 영향)

  • Lee, Jin-Yoel;Youn, Ki-Hyok
    • Journal of Internet of Things and Convergence
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    • v.7 no.3
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    • pp.39-46
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    • 2021
  • This study aims to empirically analyze the effect of CRM on the management performance of senior club market type senior job business. The purpose of this study was to provide basic data for the economic income creation of senior club market type senior job project. The results of this study are as follows: First, as a result of verifying the difference in management performance according to sociodemographic characteristics, there was a difference in age, academic background, and monthly average income. Second, the contact service and communication of senior club market type senior job business had a positive effect on the management performance. Based on the results of this study, the following suggestions are made. First, the database(DB) should be constructed reflecting the personal characteristics of consumers and the big data and artificial intelligence analysis should be utilized. Second, education using Internet environment such as YouTube and ZOOM should be strengthened and communication management should be strengthened based on information collected through customer monitoring.

A Product and Sizing System Investigation of Domestic and Foreign Dress form for Development of Senior Men's Dress form (시니어 남성용 드레스폼 개발을 위한 국내외 시판 드레스폼의 제품 및 치수체계 조사)

  • Do, Wolhee;Choi, Eunhee
    • Fashion & Textile Research Journal
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    • v.18 no.5
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    • pp.708-715
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    • 2016
  • This study researched the sizing system of dress form for apparel manufacturing in the domestic market. It aims to be used as basic data for the development of a dress form that could be used by manufacturers of senior men's clothing. Research focused on the sizes presented on the homepages of 17 dress form manufacturers in the USA, France, Japan, and Korea. Body measurement was made for senior men in their 50's over men (n=134). Six items were measured by the 'Standard body measurement of Size Korea'. The type of dress form in the domestic market can be classified into half-body type (upper body type and lower body type), torso, and whole-body type; in addition, each type is divided into upper arm, arm, crotch, and thigh. Korean dress form manufacturers produced/sold diverse kinds (size 7-9) for women; however, they used large/small sizes or product sizes for men without defining sizes. The chest size (93-105cm) has not been standardized while the rates of waist circumference, hip circumference and shoulder length (in accordance with the chest size) were all different. Global dress form brands manufactured reflecting body dimensions by the state organization USA ASTM. Japan JIS. For this reason, most domestic clothing businesses depend on imported dress forms. Especially, there were no dress forms for senior men. With the growing market for seniors, it would be necessary to produce senior dress forms for clothing production that reflect the body shapes and sizes of seniors.