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The Relation among Store Crowding, Shopping Emotions and Shopping Value (점포의 혼잡성, 쇼핑감정, 쇼핑가치에 관한 연구)

  • Park, Soo-Yong
    • Journal of Distribution Science
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    • v.6 no.2
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    • pp.61-79
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    • 2008
  • This paper studies on the influence of customers' perceived store crowding, shopping emotions, shopping value, and repatronage intention. The result is as follows. First, human crowding and spatial crowding influence two dimensions of shopping emotions: positive shopping emotions and negative shopping emotions. Especially human crowding influences positively on positive shopping emotions while spatial crowding influence positively on negative shopping emotions, which means that shoppers visiting stores feel negative shopping emotions toward spatial crowding, but that shoppers' crowding in stores can arose positive shopping emotions which intrigue interest and liveliness. Second, positive shopping emotions and negative shopping emotions influence two dimensions of shopping values: hedonic shopping value and utilitarian shopping value. Especially positive shopping emotion influences positively on utilitarian shopping value and hedonic shopping value while negative shopping emotion influence negatively on utilitarian shopping value and hedonic shopping value. Third, the result shows that shoppers' shopping values influences positively on repatronage intention.

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A Study on Areal & Dimensional Characteristics of 21C Apartment Typical Unit Plans in Seoul and its Metropolitan Vicinity (아파트 전형적 평면의 실 크기와 치수 특성에 관한 연구 - 21세기 강남권, 강북권, 수도권 아파트를 중심으로 -)

  • Yoon, Chae-Shin;Jun, Nam-Il;Kim, Do-Yeon;Kim, Min-Kyoung;Kim, Jun-Lae
    • Journal of the Korean housing association
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    • v.19 no.6
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    • pp.21-32
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    • 2008
  • The purpose of this research is firstly to derive regular sizes of average dwellings in Korea and to examine minimum living standards in light of those regular dwellings in order to meet future housing requirements of low income households. Two plan types of unit floor area 60 $m^2$ and 85 $m^2$ have become prevalent and ubiquitous so as to reflect the basic requirements of ordinary living standards. Thus, dimensional characteristics of each space in those two plan types is thoroughly investigated in this research. The background of regular plans and their popularized process is first reviewed and the 120 cases of apartment units which were constructed between 2000 and 2007, are selected from those three regional groups and surveyed in detail. The area, depth, width and proportion of each space of unit plans are compared and analyzed in various aspects. As a result, proper space sizes and standards for low income households are reviewed and compared. The regional difference of space dimensions is not significant as expected but area and size characteristics of each space is very much regularized and obvious. And it is argued that those dimensional characteristics should convey the social and cultural values of Korean housing. The average dimensions of each spaces of surveyed apartment unit turns out to be much closer to guidable living standards rather than minimum living standards. Thus, it is very probable that the present guidable living standards could be upgraded to become the future minimum living standards soon.

Effect of the Service Providers′Perceived Service Quality on Customer Loyalty in Restaurants (외식 서비스 제공자의 서비스 품질 인식이 고객 충성도에 미치는 영향)

  • 김혜영;양일선;신서영
    • Korean Journal of Community Nutrition
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    • v.5 no.2
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    • pp.236-242
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    • 2000
  • Due to the diversification of the food industry and its heightened competition, the marketing strategy to be required the most would be to improve competitiveness by enhancing customer loyalty as a resulting variable of customer satisfaction. Thus, this study, taking a food service provider as a subject, is to find factors and the scope of the perceived quality ; and to analyze how far the perceived service quality factor as such could explain customer′s overall satisfaction and customer loyalty ; finally to provide basic data for establishing a customer satisfaction marketing strategy as related to customer loyalty. The results of the study are as below. 1) 25 factors of service quality perceived by a food service provider have been categorized into 8 independent dimensions through factor analysis. Each of them are named ′Employee attitude′, ′Cleanliness′, ′Reputation′, ′Reliability′, ′Food′, ′Price′, ′Convenience′, ′Variety′, all of which explain 64.3% of the service again quality perception level. 2) After classifying customers into 3 groups according to two criteria -"will buy the service again" and "will suggest it to others" and making a pair of service providers with each customer, each customer loyalty group compared the service quality perception factor of the food service provider. The result was that the group having both the " will buy the service again" and "will suggest to others" criteria, that is, with higher loyalty, tend to have higher points than other group s in the dimension of ′Employee attitude′ and ′ Cleanliness′(p〈0.05), which means these two dimensions are closely related to customer loyalty. 3) From a regression analysis for the service quality perception level of the food service provider and overall satisfaction, it has been found that : the regression models are different for each group, that ′Employee attitude′ seems to be related more closely to the group with higher loyalty(p〈0.05); that the ′Price′dimension is found to be a meaningful factor to the group categorized not having "will buy the service again" and "will suggest to others" criteria(p〈0.05).

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A Study on the Effect of Service Recovery through Mediating Customer Forgiveness on Customer Behavior Intention of Online Shopping Mall - Based On the SOR Model (온라인 쇼핑몰에서 서비스회복 방식이 고객용서를 매개로 고객 행동의도에 미치는 영향 - SOR 모델을 기반으로)

  • Wang, Jing;Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.47 no.3
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    • pp.615-630
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    • 2019
  • Purpose: Based on the theory of "Stimulus-Organism-Response" (S-O-R), this thesis takes customer forgiveness as a medium variable to explore the impact of merchant service remedy on customer behavior intention in the context of online shopping service failure. This thesis divides the merchant service remedy into two dimensions: spiritual recovery and material recovery, and reveals the influence difference of different merchant service remedy methods on customer behavior intention and the mediating role of customer forgiveness. Methods : 325 questionnaires were distributed and 307 valid questionnaires were collected for data analysis. The relationship between potential variables is proposed by using Structural Equations Modeling. Results : The two dimensions of service recovery have significant positive impact on customer forgiveness, and physical recovery has greater impact on customer forgiveness. In the influence of physical recovery on customer behavior intention, customer forgiveness is a partial mediating effect. However, in the influence of spiritual recovery on customer behavior intention, customer forgiveness is a complete mediating effect. Conclusion : In case of service faults, merchants should take the initiative to provide appropriate physical recovery and provide spiritual recovery sincerely and patiently. Only in this way can they regain good impression in the hearts of consumers and promote them to improve the quality of service recovery, so as to increase their willingness to repurchase Intention and positive word of mouth.

A Study on the Consumer's Importance and Satisfaction by Service Quality Factors in Online Bookstores : Focused on IPA Analysis (온라인 서점의 서비스 품질 요인에 따른 소비자 중요도 및 만족도 분석 : IPA 분석을 중심으로)

  • Lee, Myoung-Soung;Kim, Han-Seong
    • Journal of Information Technology Services
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    • v.20 no.3
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    • pp.103-118
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    • 2021
  • With the advancement of technology, the market size of online bookstores is constantly increasing in Korea. Despite the importance of the quality of services provided by online bookstores as many customers use online bookstores, many existing studies have approached only from a linear perspective that satisfying service quality factors will lead to customer satisfaction. In addition, the service quality of online bookstores has only been addressed in general and universal service situations, such as SERVQUAL and e-SERVQUAL and WebQual, or online situations. This study was conducted to consider the specificity of online bookstores and to establish specific strategies for improving service quality. In this study, we present six higher dimensions of service quality for online bookstores and 25 lower dimensions to measure it, and we confirm strategic direction for service quality elements through IPA analysis. As a result of the analysis, a total of 12 factors were included in the first quadrant, which required maintenance of service quality due to the high importance and satisfaction perceived by customers. Next, the importance of customers is high, but their satisfaction is low, so the second quadrant that should be improved first had a total of two factors. Third, the third quadrant was an area where customers perceived low importance and satisfaction, and a total of nine factors were involved. Finally, the fourth quadrant was an area where the customer was satisfied but perceived low importance, with a total of two factors. The results of this study can be used as basic data for strategic use of online service quality factors.

Impact of Channel Integration Quality on Customer Engagement in Omni-channel Retailing: The Moderating Effect of Consumer Empowerment (옴니채널 소매업 환경에서 채널 통합 품질이 고객 참여에 미치는 영향: 소비자 권한 부여의 조절 효과)

  • Yang, Yan;Ryu, Sungmin
    • Journal of Information Technology Services
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    • v.21 no.5
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    • pp.29-49
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    • 2022
  • Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

A Study on the Prediction of Storage Life of Rolling Element Bearings for the Single-use Turbo Engine (일회성 터보엔진용 구름 베어링의 저장 수명 예측에 관한 연구)

  • Sun Je Kim;Dong Min Kim;Soon Ho Hong;Seong Ki Min
    • Journal of the Korean Society of Propulsion Engineers
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    • v.26 no.6
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    • pp.43-52
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    • 2022
  • Operational reliability of the single-use turbo engine for guided weapons must be guaranteed even after long-term storage. Rolling element bearings have a great influence on the operational reliability of the turbo engine, however changes in micro dimensions of bearings by an oxide layers on rolling elements and raceways may cause failures after long-term storage. In this study, changes in dimensions of bearings were measured and roughness of rolling elements was used for estimating the storage life. Storage life estimation was performed via two kinds of methods, Weibayes method and random sample generation method. The results of two methods were compared and their characteristics were analyzed. This study will contribute to establish an efficient maintenance schedule for the single-use turbo engine.

The Effects of Psychological Ownership of Franchise Corporate on Performance and Customer Orientation (프랜차이즈 기업의 조직과 직무에 대한 심리적 소유감이 성과 및 고객지향성에 미치는 영향)

  • Lee, Jung-Un
    • The Korean Journal of Franchise Management
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    • v.8 no.3
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    • pp.7-16
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    • 2017
  • Purpose - Recently, as the franchise market has grown rapidly and competition has intensified, the creation of competitive advantage by companies has become important as a corporate survival strategy. Based on previous studies, this study proposed a theoretical framework for the structural relationship between psychological ownership (organization and job), job performance, and customer orientation. Research design, data, and methodology - This research examines the structural relationship between psychological ownership, job performance, and customer orientation in terms of employees. More specifically, in this model, psychological ownership consists of two sub-dimensions of organization and function. Research models and hypotheses have been developed for this purpose. A total of 409 respondents responded via surveys. 2 out of 409 respondents have been removed and a total of 407 were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling with SPSS 21.0 and Amos 21.0 statistical program. Result - The results of the study are as follows. First, psychological ownership (organization and job) has a statistically significant positive effect on job performance. Second, psychological ownership of the job has a statistically significant positive effect on customer orientation. On the other hand, psychological ownership did not have a significant effect on customer orientation. Conclusions - The implications of this study are following as: From the theoretical point of view, this study distinguishes the psychological ownership of employees of a franchise corporate into two dimensions, organization and job, rather than a single dimension. Based on this, we examined the effect of psychological proprieties on job performance and customer orientation. This study also provides several implications. In a fiercely competitive franchise market, it is very important to analyze your employees to gain a competitive advantage over other competitors. It is meaningful to study the employees who work in the franchise. In addition, psychological ownership is an important variable that enhances job performance and leads to customer orientation, so the company needs to pay attention. Therefore, it needs to develop an internal marketing strategy that promotes psychological ownership.

Analysis of the 2022 Revised Science Curriculum Grades 3-4 Achievement Standards Based on Bloom's New Taxonomy of Educational Objectives and Comparison to the 2015 Revised Curriculum (Bloom의 신교육목표분류에 따른 2022 개정 과학과 교육과정 초등학교 3~4학년군 성취기준 분석 및 2015 개정 교육과정과의 비교)

  • Kim, Woo-Joong;Kim, Dong-Suk;Shin, Young-Joon;Kwon, Nan-Joo;Oh, Phil-Seok
    • Journal of Korean Elementary Science Education
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    • v.43 no.3
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    • pp.353-364
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    • 2024
  • The purpose of this study is to analyze the achievement standards for grades 3-4 of the 2022 revised science curriculum and identify the goals of science education for grades 3-4 of the 2022 revised curriculum, as well as provide implications for the development of the science textbooks for grades 3-4 and the direction of teaching for teachers in the field. For this purpose, 57 achievement standards of the Science Department 2022 revised curriculum for grades 3-4 were analyzed as to their knowledge dimensions and cognitive processes according to Bloom's Taxonomy of the New Educational Objectives. In cases where an achievement standard is a double sentence or combines two or more knowledge dimensions or cognitive process dimensions, we separated the sentences after having consulted with a group of experts and divided the achievement standards into 57 sentences. We then analyzed the frequency of the categorization of concepts and descriptors by comparing them with the previously studied elementary science standards from the 2015 revised curriculum. The main findings of the study are as follows. First, in the knowledge dimension, the "factual knowledge" accounted for 50 items (86%), compared to "conceptual knowledge" (10%), and "procedural knowledge" (4%), and "metacognitive knowledge" was not analyzed at all. Second, in terms of the cognitive processes, "Understanding" was the highest at 60% with 34 items. It was followed by "applying" with 11%, "creating" with 19%, "evaluating" with 15%, and "analyzing" and "remembering" with 6%. Third, when analyzing the descriptors, "I can explain" was the highest with 9%, followed by "comparison" with 6%, and "practice" and "classification" with 5%. Fourth, compared to the 2015 revised curriculum, "conceptual knowledge" was reduced and "factual knowledge" was overwhelmingly increased. Fifth, in the cognitive process dimension, "understanding,' has increased significantly, while the other cognitive process dimensions have decreased. Conclusions and implications based on these findings are as follows: the focus of the Science Department for grades 3-4 in the 2022 revised curriculum is heavily weighted toward the "factual knowledge," with "understanding" dominating the cognitive process dimensions. As a result, many concepts and applications have been reduced. Based on the results of the comparison of the descriptors with the results of the 2015 revised curriculum, the implications for the development of the science textbooks for grades 3-4 of the 2022 revised curriculum were discussed, and so were the implications of the curriculum for the field.

A Study on Quality Improvement Method for Manufacturing Process Plan (제조공정계획의 품질개선기법에 관한 연구)

  • Kim, In-Ho
    • Korean Journal of Computational Design and Engineering
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    • v.13 no.3
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    • pp.235-242
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    • 2008
  • This paper proposes a method for improving the process plan quality by use of dimensional tolerances. Dimensioning and tolerancing plays a key role in manufacturing process plan because the final part must ensure conformance with the dimensions and tolerances in its drawing. As a first step for the improvement of process plan quality, two resultant tolerances in design and process plan should be compared each other, and so a tolerance chart is used for acquisition and comparison of the two tolerances. In addition to two kinds of design and manufacturing tolerances, operational sequences or paths for the resultant dimension and tolerance are additionally recognized for measuring the quality of process plan quantitatively. Rooted tree is applied to find the related paths for the manufacturing resultant tolerances. A quality coefficient is defined by the components of two tolerances and their relations, the paths related to manufacturing resultant tolerances and the difficulty of an operation. In order to improve the quality of manufacturing process plan, the paths that two kinds of tolerances are the same or different in the rooted tree are recognized respectively and a method for tolerance rearrangement is developed. A procedure for improving the quality is suggested by combining the coefficient and the tolerance rearrangement method. A case study is applied to illustrate the efficiency of improvement method.