• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.58-73
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• 2015

For the purpose of achieving ad novelty, certain types of ads are frequently created to gain consumers' attention leaving out some of the main creative elements which have generally been considered to be important in producing ad effectiveness. Given circumstance, this experimental study examines the effects of different sets of creative elements in TV advertising; specifically, the research manipulated a TV commercial containing different types of creative elements and explored the effects on attitude towards the ad and the brand. The results are summarized as follow: Fist, there is significant difference in both ad attitude and brand attitude between two groups. The group of people who watched a TV commercial including both product & non-product related elements showed higher mean attitude towards the ad. Second, the ad with both product & non-product elements led more favorable attitude towards the ad when brand familiarity is high. Finally, the group of male participants showed more favorable attitude towards the ad with both product & non-product related elements when brand familiarity is low. Findings from this study will be able to provide a valuable contribution to the strategic decision-making process as ad agencies look for the basis for consideration of creative strategy in TV advertising.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05b
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• pp.887-890
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• 2003

기존의 아날로그 TV에 비해 새로운 방식의 디지털 TV는 단순한 영상과 음성의 처리뿐만 아니라 데이터를 처리 및 저장해야 한다. 그리고 필요에 따라서 데이터를 요구하기 위한 리턴 채널을 관리해야 한다. 이처럼 많은 기능을 동시에 충족시켜줘야 하기 때문에 디지털 TV시스템에서는 운영체제가 필요하다. 현재 출시되는 디지털 TV 시스템은 고비용의 상용 OS를 사용하므로 가격 경쟁력을 확보하기가 어렵다. 이에 비해 오픈 소스인 임베디드 리눅스를 사용함으로서 가격 경쟁력을 확보할 수 있다. 또한 공개된 장치 드라이버와 응용프로그램을 재사용 가능하며, 오픈 소스 공동체를 통해 문제를 해결할 수 있고, 쉘, 파일 시스템을 이용하여 관리한 개발 환경을 제공해 주는 이점이 있다. 본 논문에서는 디지털 TV 시스템을 위해서 임베디드 리눅스를 재설계하고, 기존 디지털 TV 시스템에 이식하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.1 s.160
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• pp.11-20
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• 2007

The purpose of this study is to analyze the various signs seen on TV commercials for school uniforms since year 2000, thus uncovering the connotative meanings in them. For this study, the semiotic approach has been used. The signs seen on the TV commercials are separated into linguistic and visual signs. They are found to have symbolic connotations. The results are as follows: First, there are plenty of signs expressing the sense of belonging to the student group and sense of conformity to his or her peer group. They are intended to garner their collective identity in the peer group of teenagers. Second, the TV commercials express the self that is realizing one's value dynamically. The frequent designation of 'I', 'me' and 'myself' represents that I am at the center of the world. Furthermore, the suggestion of diverse student roles beyond mere academic pursuits symbolically shows the ideal self that most teenagers wish to have. Third, the TV commercials implied a commercial ideology. That is expressed in the emphasis on aesthetic value that teenagers can realize their self only by consuming expensive school uniform brands. Forth, there are many signs related to appearance and appearance care. They are expressed with very specific signs such as 3 : 7 proportion, long legs, small face, and so on. Repeating or emphasizing the importance of looks and a certain brand name as the tool to accomplish better looks indicates that it contains the ideology of appearance management.

• 한국정보디스플레이학회:학술대회논문집
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• 2000.01a
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• pp.31-32
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• 2000

$Zn_2SiO_4:Mn$ phosphors have been recently spotlighted as a green component for plasma TV application. Commercial phosphors such as P1 and P39 have been known to be a very efficient green light emitter for lamp and CRT application. Unfortunately, such commercial phosphors are not suitable for the plasma TV application as both the emission intensity and the decay time do not meet the requirement for plasma TV. The present investigation aims at improving the existing $Zn_2SiO_4:Mn$ phosphors for the purpose of adapting them to PDP application.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.148-149
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• 2005

• Archives of design research
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• v.20 no.1 s.69
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• pp.121-132
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• 2007

A change of social environment based on digital information technology has decreased the disparity of regional cultures by exchanging & consuming contemporary information & culture freely. After 1995, when local autonomous entity system was established, the local autonomous bodies competed with one another in developing the regional society with its' own resources, human powers & cultures, independently of the central government. In the competitive system, a local government is getting itself distinguished from each other in the cultural & regional properties, and brands the region with its unique events, public relations(PR) & development strategies. The environment for advertisement has changed rapidly under the spontaneous system of regional brand and competition, which means the changes of creative standard in the field of advertisement. An in-depth advertising creativity with induced impression & trust is one of the most important aspects of the advertisement to become persuasive to the public effectively. This demand has had public advertisements changed rapidly and the change of regional system's advertisements has started already. This study focuses on analyzing the status of Local Government's commercials on TV, and presenting an effective method for improving it.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.22 no.12
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• pp.1165-1171
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• 2011

In this paper, we investigate hidden node problem to effectively utilize TV band devices(TVBDs) in the TV white space(TVWS), and also to protect digital television(DTV) service in Korea. Firstly, we classify the radio propagation environment into an urban area, a basin area, and a coastal area based on geographical characteristics. Thereafter, we measure and analyze local shape based hidden node attenuation at eight segmented positions in each geographic area. Because commercial buildings as well as residential and commercial buildings in Korea are located in closer proximity to each other than in other countries, hidden node margin should be more than 38 dB in order to safely protect DTV service in Korea.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.714-720
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• 2006

본 연구에서는 자동차 TV광고에서 나타나는 섹슈얼리티의 의미화를 영상기호학적 시각에서 연구하는데 그 목표가 있다. 이를 위해서 페미니즘적 비평을 소개하고, '아네트 쿤(Annette Kuhn)'이 제시한 섹슈얼리티 표현의 구조를 파악하였다. 연구는 국내 자동차TV광고 자료 188편을 대상으로 하였다. 이 중 아네트 쿤의 섹슈얼리티 구조적 특징을 가지고 있는 45편의 광고를 선정하였고, 분석한 결과는 각 구조별로 체계적으로 제시하였다. TV광고의 섹슈얼리티 영상기호 분석이 갖는 의미는 다음과 같이 정리될 수 있다. 대중의 시선을 확보하기 위해 성적표현의 비중이 점차 높아지고 있는 상황에서 다분히 주관적 일수 있는 섹슈얼리티를 기호학에 근거를 두고 설명한 아네트 쿤의 연구로 구조화하여 분석함으로써 어느 정도 객관적으로 구체화 할 수 있었다. 또한, 섹슈얼리티와 자동차가 갖는 독특한 관계를 이해한다면 자동차디자인의 기획 단계에서 컨셉 설정에 따른 구체적인 자료로 활용할 수 있을 것이다. 마지막으로 섹슈얼리티 영상기호의 분석은 TV광고의 제작뿐만 아니라 섹슈얼리티를 표현하고자 하는 다른 여러 영상 제작 과정에 있어서도 실제적인 도움을 줄 수 있겠다.

• Archives of design research
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• v.14 no.2
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• pp.127-136
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• 2001

The aim of this study is to examine and compare Koreans and Japanese creativities in advertising. It was to analyze empirically their creativities appreciated in 200 TV commercials broadcasted between 1992 and 1998. The content analysis, was a useful process, provided very important clues for comparative analysis. Many difference were found in the examined TV commercials in Korea and Japan. It showed major difference in ways in which the level of noise, the using of cuts, social space, camera work, etc. except preference of jingle, colors, elements of tradition. The most distinctive difference is that the Japanese TV commercials deal with atmosphere than the Korean commercials. This result may help to explain a common social phenomenon of not losing the original culture in each society, as a result of "international acculturation" and the subsequent "indigenization by adaptive change"

• Proceedings of the IEEK Conference
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• 2002.06d
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• pp.231-234
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• 2002

As control programs are becoming larger and more complex, the capacity of a microprocessor in a TV set needs to have a CPU with 32 bits or more. Also the embedded system such like a digital TV set uses RTOS (Real Time Operating System)[1]. LGE Co. has developed a digital TV system that displays HD (High definition) signal with the AR7TDMI CPU and the commercial RTOS[2]. This thesis made improvements on problems caused by porting embedded LiNUX in limited size memory (2 mega byte) instead of RTOS[3]. The advantages of changing to embedded LiNUX take away running OS royalty that needed to make TV sets[4].