• The Journal of Industrial Distribution & Business
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• v.9 no.1
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• Journal of Navigation and Port Research
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• v.33 no.7
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• pp.477-482
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• 2009

In this paper the order picking problem in warehouses is considered, a topic which has received considerable attention from the international academic body in recent years. The order picking problem deals with the retrieval of order items from prespecified locations in the warehouse, and its objective is usually the minimization of travel time or travel distance. Hence, a well-thought order picking policy in combination with an appropriate storage policy will enhance warehouse efficiency and reduce operational costs. This paper starts with a literature overview summarizing approaches to routing order pickers, assigning stock-keeping units to pick locations and designing warehouse layouts. Since the layout design might affect both storage and routing policies, the three factors are interdependent with respect to order picking performance. To test these interdependencies, a simulation experiment was set up, involving two types of warehouse layout, four types of storage policy, five well-known heuristics and five sizes of order picking list. Our results illustrate that from the point of view of order picking distance minimization it is recommended to equip the warehouse with a third cross aisle, although this comes at the cost of a certain space loss. Additionally, we propose a set of most appropriate matches between order picking heuristics and storage policies. Finally, we give some directions for further research and recommend an integrated approach involving all factors that affect warehouse efficiency.

• Journal of Environmental Health Sciences
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• v.49 no.3
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• pp.129-133
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• 2023

Background: With the rise in global mobility, aircraft indoor air quality has become a significant public health concern. This study focuses on the health implications of increased travel and bleed air-air drawn from aircraft engines for cabin pressurization and air conditioning. Objectives: This research aims to review the potential health effects related to exposure to aircraft cabin air, particularly the effects of bleed air during fume events. Methods: We conducted a literature review of existing studies on aircraft cabin air quality. We focused on both the immediate and health effects of exposure to cabin air, particularly those related to bleed air contaminants. Results: The review found a possible link between exposure to aircraft cabin air and certain health issues, especially in cabin crew and frequent flyers. There was an increased incidence of respiratory and neurological symptoms related to bleed air exposure. However, the cumulative health effects of frequent air travel remain inconclusive due to limited data. Conclusions: This study highlights the need for improving air quality in aircraft to protect public health. While further research is needed to understand the cumulative effects of frequent air travel, the reduction of exposure to bleed air contaminants should be a priority. These findings underline the need for regulatory changes and technological improvements in aircraft cabin air quality.

• Journal of Korean Classical Literature and Education
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• no.15
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• pp.31-66
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• 2008

In this study, I investigate the literary features and educational values of spoken travelogues by analyzing a travelogue about the Diamond Mountains by a farmer named Im, Chul-ho, a very interesting travelogue told for 70 minutes. It seems to have educational significance as a wonderful piece of literary work. The literary features of this tale can be summarized as follows. (1) It is truly 'literature of reality' which fully brings out literary appreciation; It evokes interest and emotional tension on the part of audience through vivid verbal embodiment of personal experiences; (2) It is a well constructed big story embedding small stories within it. The stories from many different travel points emerge into a whole unified story making it much richer and more attractive; and (3) It truly reflects the experiences and emotions of ordinary people. As such, it can be regarded as their spiritual property. In addition, spoken travelogues could be valuable as an object in literature education. It needs to be included in the literature curriculum and treated in the same way as written travelogues. With strengths as instructional materials, it could be effectively used to improve students' ability to express their daily experiences with literary sensibility and to make them better understand the lives of ordinary people in the past.

• The Journal of Fisheries Business Administration
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• v.38 no.2
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• pp.79-101
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• 2007

The purpose of this study is to estimate the economic value of the Songieong Beach in Off-season, using a Individual Travel Cost Model(ITCM). Songieong Beach is located in Busan but far away from city. These days, however, the increased rate of traffic inflow to the Songieong beach and the five-day working week are reflected in the trend analysis. Moreover, people have changed psychological value. For that reason, visitors are on the increase on the beach in off-season. The ITCM is applied to estimate non-market value or environmental Good like a Contingent Valuation Method and Hedonic Price Model etc. The ITCM was derived from the Count Data Model(i.e. Poisson and Negative Binomial model). So this paper compares Poisson and negative binomial count data models to measure the tourism demands. The data for the study were collected from the Songjeong Beach on visitors over the a week from November 1 through November 23, 2006. Interviewers were instructed to interview only individuals. So the sample was taken in 113. A dependent variable that is defined on the non-negative integers and subject to sampling truncation is the result of a truncated count data process. This paper analyzes the effects of determinants on visitors' demand for exhibition using a class of maximum-likelihood regression estimators for count data from truncated samples, The count data and truncated models are used primarily to explain non-negative integer and truncation properties of tourist trips as suggested by the economic valuation literature. The results suggest that the truncated negative binomial model is improved overdispersion problem and more preferred than the other models in the study. This paper is not the same as the others. One thing is that Estimating Value of the Beach in off-season. The other thing is this study emphasizes in particular 'travel cost' that is not only monetary cost but also including opportunity cost of 'travel time'. According to the truncated negative binomial model, estimates the Consumer Surplus(CS) values per trip of about 199,754 Korean won and the total economic value was estimated to be 1,288,680 Korean won.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.398-406
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• 2010

The purpose of this study was to research the relationships among self-leadership, job satisfaction, organizational commitment and customer orientation one of the performance variables of employees in travel agency. As more and more travel agency organizations move toward competitive environments, organizational members at all levels are being encouraged to take greater responsibility for their own job tasks and work behaviors. Self-leadership involves the influence people exert over themselves to achieve the self-motivation and self-direction needed to accomplish desirable outcomes. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 206 employees in travel agency.The results of empirical analysis showed as follows. First, Self-leadership has a significant effect on job satisfaction, organizational commitment and customer orientation. Second, Job satisfaction has a significant effect on organizational commitment and customer orientation. Third, Organizational commitment has a significant effect on customer orientation. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.507-514
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• 2015

There is an increasing awareness about the abusive supervision(AS) and organizational silence(OS) in organizations and literature about the relation between organizational commitment(OC). But there is a shortage of studies about the abusive supervision and organizational silence in travel service. The purpose of this study is to research reasons of abuse supervision in organizations, its effects, results and applications which can minimize or remove abusive supervision by discussion. In this sense, Questionnaires were delivered 9 travel agencies in Seoul and 241 of them were taken. Questionnaire data was analyzed, and according to the results, some implications were proposed. Abusive supervision affects on organizational silence and organizational commitment of employee in travel agent. Organizational silence ha positive effects on organizational commitment. Organizational silence plays as a role of mediator variable in proposal research model. It is hoped that the present research will encourage future multi-level theoretical and empirical work on abusive supervision.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.748-756
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• 2021

In this study, as the first attempt to develop an experiential game tourism program using Korean classical literature, the primary research was conducted on Kim Soo-Jang and his anthology "Hae Dong Ga Yo". To this end, a theoretical review of the value of hands-on games and Korean classical literature as tourism content was conducted first. Afterwards, the consumers for the program were set up into three categories: family unit, MZ generation including lovers, and foreigners. A survey was conducted to confirm the program preference of each group. According to the analysis framework, the main value of each historical and cultural resource in "Hae Dong Ga Yo" and seven sijo pieces created by Kim Soo-Jang was discovered and, based on the survey, the preferences of the consumer related to the target were analyzed. Accordingly, the narrative structures were organized differently for each group. An adventure plot was designed for the family unit, a love plot for MZ generation and lovers, and a mixture of adventure and love for foreigners. Utilizing stories from Kim Soo-Jang and his works, which are rarely used despite their value, this study attempted to develop them into hands-on game tourism programs to create new outlets in terms of both Korean classical literature and the tourism area. In the future, if various Joseon literati are discovered and their storytelling is continued, we can expect the vitalization of the travel product line with the concept of classical literature travel.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.152-161
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• 2019

The purpose of this study was to research the relationships among utilitarian perceptions, hedonic perceptions, perceived usefulness and behavioral intention. Recently, consumers rely heavily on user-generated contents of social media channels to support their purchase decisions, such as electronic word-of-mouth. Electronic word-of-mouth helps consumers to evaluate items before making purchase, to reduce purchase risks and to support their purchase decisions. This study was based on both the analysis derived from a hypothesis and literature reviews and data collected from 255 travelers who had used travel review website at least once. The results of empirical analysis showed as follows. First, Utilitarian perceptions(information quality) has a significant impact on the perceived usefulness of a travel review website. Second, Enjoyment has a significant impact on the perceived usefulness of a travel review website. Third, Curiosity fulfilment has a significant impact on the perceived usefulness of a travel review website. Finally, Perceived usefulness of a travel review website has a significant impact on behavioral intention. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of Korean Classical Literature and Education
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• no.16
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• pp.237-272
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• 2008

In this thesis I aim at investigating at the distinctive characteristic of homesickness in written by Hong sun-hag and the mean of the distinctive characteristic. The result as follow. The aspect of homesickness in the Yeonhaengnok : The first, the traveler express the reason that cause the homesickness. The reason that cause the homesickness is various. The second, the traveler express the emotional conflict between worry about the family and ambition of travel in Yeonhaengsanmun. The third, the traveler express the reason that cause the homesickness and yearn for his home. The traveler express the individual experience connected with the family in Yeonhaengsanmun, the universal experience connected with the family in Yeonhaenghansi. The distinctive characteristic of homesickness in the and the mean of the distinctive characteristic : The first, the aspect of homesickness in the is all aspect of homesickness. The author of synthesizes homesickness. The second, the scenery rouse the traveler' homesickness and the traveler expresses homesickness by the empathy to the scenery. The mean of expressing by the scenery is that the expression succeed the 17th century Yeonhaenggasa. The third, the traveler concretely expresses his inner world. The mean of concretely expressing the inner world is that the expression is related to the realism of expressing the inner world.