• Title/Summary/Keyword: travel demand model

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A Review about the Need for Modelling Toll Road with Different Value of Travel Time (유료도로의 교통수요분석에 있어서 통행시간가치 차등화 필요성 검토)

  • Kim, Jae-Yeong;Son, Ui-Yeong;Jeong, Chang-Yong
    • Journal of Korean Society of Transportation
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    • v.27 no.4
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    • pp.31-40
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    • 2009
  • Some road charges toll to finance the cost or to manage traffic congestion. With a growth of PPI projects, toll roads would be increase continuously. Tolls have a considerable influence on user's route choice, and sometimes can affect to the departure time and even to mode choice. For modelling toll roads, user's WTP or VOT has an important role and it is general that VOT is equivalent to the wages of workers. The current way of modelling technique yields various toll price elasticity from low to high. When there exist few alternative routes, unrealistic result that all traffic assigned to some shortest path may occur. The toll price elasticity can be influenced by alternative route and congestion level, but some result shows nearly unrealistic patterns. The model to forecast more realistic toll road demand is very essential for estimating toll revenue, choice of optimal toll level & collecting location and establishing toll charge strategy. This paper reviewed some literatures about toll road modelling and tested case study about the assignment technique with different VOT. The case study shows that using different VOT yields more realistic result than the use of single VOT.

An Analysis of Choice Behavior for Tour Type of Commercial Vehicle using Decision Tree (의사결정나무를 이용한 화물자동차 투어유형 선택행태 분석)

  • Kim, Han-Su;Park, Dong-Ju;Kim, Chan-Seong;Choe, Chang-Ho;Kim, Gyeong-Su
    • Journal of Korean Society of Transportation
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    • v.28 no.6
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    • pp.43-54
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    • 2010
  • In recent years there have been studies on tour based approaches for freight travel demand modelling. The purpose of this paper is to analyze tour type choice behavior of commercial vehicles which are divided into round trips and chained tours. The methods of the study are based on the decision tree and the logit model. The results indicates that the explanation variables for classifying tour types of commercial vehicles are loading factor, average goods quantity, and total goods quantity. The results of the decision tree method are similar to those of logit model. In addition, the explanation variables for tour type classification of small trucks are not different from those for medium trucks', implying that the most important factor on the vehicle tour planning is how to load goods such as shipment size and total quantity.

Development of a quasi-dynamic origin/destination matrix estimation model by using PDA and its application (통행 단말기 정보를 이용한 동적 기종점 통행량 추정모형 개발 및 적용에 관한 연구)

  • Lim, Yong-Taek;Choo, Sang-Ho;Kang, Min-Gu
    • Journal of Korean Society of Transportation
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    • v.26 no.6
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    • pp.123-132
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    • 2008
  • Dynamic origin-destination (OD) trip matrix has been widely used for transportation fields such as dynamic traffic assignment, traffic operation and travel demand management, which needs precise OD trip matrix to be collected. This paper presents a quasi-dynamic OD matrix estimation model and applies it to real road network for collecting the dynamic OD matrix. The estimation model combined with dynamic traffic assignment program, DYNASMART-P, is based on GPS embedded in PDA, which developed for collecting sample dynamic OD matrix. The sample OD matrix should be expanded by the value of optimal sampling ratio calculated from minimization program. From application to real network of Jeju, we confirm that the model and its algorithm produce a reasonable solution.

Analyzing the Effect of Online media on Overseas Travels: A Case study of Asian 5 countries (해외 출국에 영향을 미치는 온라인 미디어 효과 분석: 아시아 5개국을 중심으로)

  • Lee, Hea In;Moon, Hyun Sil;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.24 no.1
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    • pp.53-74
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    • 2018
  • Since South Korea has an economic structure that has a characteristic which market-dependent on overseas, the tourism industry is considered as a very important industry for the national economy, such as improving the country's balance of payments or providing income and employment increases. Accordingly, the necessity of more accurate forecasting on the demand in the tourism industry has been raised to promote its industry. In the related research, economic variables such as exchange rate and income have been used as variables influencing tourism demand. As information technology has been widely used, some researchers have also analyzed the effect of media on tourism demand. It has shown that the media has a considerable influence on traveler's decision making, such as choosing an outbound destination. Furthermore, with the recent availability of online information searches to obtain the latest information and two-way communication in social media, it is possible to obtain up-to-date information on travel more quickly than before. The information in online media such as blogs can naturally create the Word-of-Mouth effect by sharing useful information, which is called eWOM. Like all other service industries, the tourism industry is characterized by difficulty in evaluating its values before it is experienced directly. And furthermore, most of the travelers tend to search for more information in advance from various sources to reduce the perceived risk to the destination, so they can also be influenced by online media such as online news. In this study, we suggested that the number of online media posting, which causes the effects of Word-of-Mouth, may have an effect on the number of outbound travelers. We divided online media into public media and private media according to their characteristics and selected online news as public media and blog as private media, one of the most popular social media in tourist information. Based on the previous studies about the eWOM effects on online news and blog, we analyzed a relationship between the volume of eWOM and the outbound tourism demand through the panel model. To this end, we collected data on the number of national outbound travelers from 2007 to 2015 provided by the Korea Tourism Organization. According to statistics, the highest number of outbound tourism demand in Korea are China, Japan, Thailand, Hong Kong and the Philippines, which are selected as a dependent variable in this study. In order to measure the volume of eWOM, we collected online news and blog postings for the same period as the number of outbound travelers in Naver, which is the largest portal site in South Korea. In this study, a panel model was established to analyze the effect of online media on the demand of Korean outbound travelers and to identify that there was a significant difference in the influence of online media by each time and countries. The results of this study can be summarized as follows. First, the impact of the online news and blog eWOM on the number of outbound travelers was significant. We found that the number of online news and blog posting have an influence on the number of outbound travelers, especially the experimental result suggests that both the month that includes the departure date and the three months before the departure were found to have an effect. It is shown that online news and blog are online media that have a significant influence on outbound tourism demand. Next, we found that the increased volume of eWOM in online news has a negative effect on departure, while the increase in a blog has a positive effect. The result with the country-specific models would be the same. This paper shows that online media can be used as a new variable in tourism demand by examining the influence of the eWOM effect of the online media. Also, we found that both social media and news media have an important role in predicting and managing the Korean tourism demand and that the influence of those two media appears different depending on the country.

Estimating O-D Trips Between Sub-divided Smaller Zones Within a Traffic Analysis Zone (대존 세분화에 따른 내부 소존 간의 O-D 통행량 추정 방법)

  • KIM, Jung In;KIM, Ikki
    • Journal of Korean Society of Transportation
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    • v.33 no.6
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    • pp.575-583
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    • 2015
  • The Korea Transport Institute (KOTI) builds the origin and destination(O-D) trip data with relatively smaller zone size such as Eup, Myeon, Dong administration unit districts in metropolitan area. Otherwise, O-D trip data was built by bigger size of traffic analysis zone(TAZ) such as Si, Gun, Gu administration unit districts for rural area. In some cases, it is needed to divide a zone into several sub-zones for rural area in order to analyze travel distribution pattern in detail for a certain highway and rail project. The study suggested a method to estimate O-D trips for sub-zones in the larger-size zones in rural area. Two different distribution models, direct demand model and gravity model, were calibrated for sub-zone's intra-zonal O-D trip pattern with metropolitan area O-D data which has smaller zone-size (sub-zone) data categorized by low, middle and high population density. The calibration results were compared between the two models. The gravity model with impedance function of power functional form was selected with better explanation for all groups in the metropolitan area. The adjusted $R^2$ was 0.7426, 0.6456 and 0.7194 for low, middle and high population density group, respectively. The suggested O-D trip estimating method is expected to produce enhanced trip patterns with sub-divided small zones.

The Impact of Market Environments on Optimal Channel Strategy Involving an Internet Channel: A Game Theoretic Approach (시장 환경이 인터넷 경로를 포함한 다중 경로 관리에 미치는 영향에 관한 연구: 게임 이론적 접근방법)

  • Yoo, Weon-Sang
    • Journal of Distribution Research
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    • v.16 no.2
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    • pp.119-138
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    • 2011
  • Internet commerce has been growing at a rapid pace for the last decade. Many firms try to reach wider consumer markets by adding the Internet channel to the existing traditional channels. Despite the various benefits of the Internet channel, a significant number of firms failed in managing the new type of channel. Previous studies could not cleary explain these conflicting results associated with the Internet channel. One of the major reasons is most of the previous studies conducted analyses under a specific market condition and claimed that as the impact of Internet channel introduction. Therefore, their results are strongly influenced by the specific market settings. However, firms face various market conditions in the real worlddensity and disutility of using the Internet. The purpose of this study is to investigate the impact of various market environments on a firm's optimal channel strategy by employing a flexible game theory model. We capture various market conditions with consumer density and disutility of using the Internet.

    shows the channel structures analyzed in this study. Before the Internet channel is introduced, a monopoly manufacturer sells its products through an independent physical store. From this structure, the manufacturer could introduce its own Internet channel (MI). The independent physical store could also introduce its own Internet channel and coordinate it with the existing physical store (RI). An independent Internet retailer such as Amazon could enter this market (II). In this case, two types of independent retailers compete with each other. In this model, consumers are uniformly distributed on the two dimensional space. Consumer heterogeneity is captured by a consumer's geographical location (ci) and his disutility of using the Internet channel (${\delta}_{N_i}$).
    shows various market conditions captured by the two consumer heterogeneities.
    (a) illustrates a market with symmetric consumer distributions. The model captures explicitly the asymmetric distributions of consumer disutility in a market as well. In a market like that is represented in
    (c), the average consumer disutility of using an Internet store is relatively smaller than that of using a physical store. For example, this case represents the market in which 1) the product is suitable for Internet transactions (e.g., books) or 2) the level of E-Commerce readiness is high such as in Denmark or Finland. On the other hand, the average consumer disutility when using an Internet store is relatively greater than that of using a physical store in a market like (b). Countries like Ukraine and Bulgaria, or the market for "experience goods" such as shoes, could be examples of this market condition. summarizes the various scenarios of consumer distributions analyzed in this study. The range for disutility of using the Internet (${\delta}_{N_i}$) is held constant, while the range of consumer distribution (${\chi}_i$) varies from -25 to 25, from -50 to 50, from -100 to 100, from -150 to 150, and from -200 to 200.
    summarizes the analysis results. As the average travel cost in a market decreases while the average disutility of Internet use remains the same, average retail price, total quantity sold, physical store profit, monopoly manufacturer profit, and thus, total channel profit increase. On the other hand, the quantity sold through the Internet and the profit of the Internet store decrease with a decreasing average travel cost relative to the average disutility of Internet use. We find that a channel that has an advantage over the other kind of channel serves a larger portion of the market. In a market with a high average travel cost, in which the Internet store has a relative advantage over the physical store, for example, the Internet store becomes a mass-retailer serving a larger portion of the market. This result implies that the Internet becomes a more significant distribution channel in those markets characterized by greater geographical dispersion of buyers, or as consumers become more proficient in Internet usage. The results indicate that the degree of price discrimination also varies depending on the distribution of consumer disutility in a market. The manufacturer in a market in which the average travel cost is higher than the average disutility of using the Internet has a stronger incentive for price discrimination than the manufacturer in a market where the average travel cost is relatively lower. We also find that the manufacturer has a stronger incentive to maintain a high price level when the average travel cost in a market is relatively low. Additionally, the retail competition effect due to Internet channel introduction strengthens as average travel cost in a market decreases. This result indicates that a manufacturer's channel power relative to that of the independent physical retailer becomes stronger with a decreasing average travel cost. This implication is counter-intuitive, because it is widely believed that the negative impact of Internet channel introduction on a competing physical retailer is more significant in a market like Russia, where consumers are more geographically dispersed, than in a market like Hong Kong, that has a condensed geographic distribution of consumers.
    illustrates how this happens. When mangers consider the overall impact of the Internet channel, however, they should consider not only channel power, but also sales volume. When both are considered, the introduction of the Internet channel is revealed as more harmful to a physical retailer in Russia than one in Hong Kong, because the sales volume decrease for a physical store due to Internet channel competition is much greater in Russia than in Hong Kong. The results show that manufacturer is always better off with any type of Internet store introduction. The independent physical store benefits from opening its own Internet store when the average travel cost is higher relative to the disutility of using the Internet. Under an opposite market condition, however, the independent physical retailer could be worse off when it opens its own Internet outlet and coordinates both outlets (RI). This is because the low average travel cost significantly reduces the channel power of the independent physical retailer, further aggravating the already weak channel power caused by myopic inter-channel price coordination. The results implies that channel members and policy makers should explicitly consider the factors determining the relative distributions of both kinds of consumer disutility, when they make a channel decision involving an Internet channel. These factors include the suitability of a product for Internet shopping, the level of E-Commerce readiness of a market, and the degree of geographic dispersion of consumers in a market. Despite the academic contributions and managerial implications, this study is limited in the following ways. First, a series of numerical analyses were conducted to derive equilibrium solutions due to the complex forms of demand functions. In the process, we set up V=100, ${\lambda}$=1, and ${\beta}$=0.01. Future research may change this parameter value set to check the generalizability of this study. Second, the five different scenarios for market conditions were analyzed. Future research could try different sets of parameter ranges. Finally, the model setting allows only one monopoly manufacturer in the market. Accommodating competing multiple manufacturers (brands) would generate more realistic results.

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  • Comparison of Dynamic Origin Destination Demand Estimation Models in Highway Network (고속도로 네트워크에서 동적기종점수요 추정기법 비교연구)

    • 이승재;조범철;김종형
      • Journal of Korean Society of Transportation
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      • v.18 no.5
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      • pp.83-97
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      • 2000
    • The traffic management schemes through traffic signal control and information provision could be effective when the link-level data and trip-level data were used simultaneously in analysis Procedures. But, because the trip-level data. such as origin, destination and departure time, can not be obtained through the existing surveillance systems directly. It is needed to estimate it using the link-level data which can be obtained easily. Therefore the objective of this study is to develop the model to estimate O-D demand using only the link flows in highway network as a real time. The methodological approaches in this study are kalman filer, least-square method and normalized least-square method. The kalman filter is developed in the basis of the bayesian update. The normalized least-square method is developed in the basis of the least-square method and the natural constraint equation. These three models were experimented using two kinds of simulated data. The one has two abrupt changing Patterns in traffic flow rates The other is a 24 hours data that has three Peak times in a day Among these models, kalman filer has Produced more accurate and adaptive results than others. Therefore it is seemed that this model could be used in traffic demand management. control, travel time forecasting and dynamic assignment, and so forth.

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    Measuring the Connectivity of Nodes in Road Networks (도로 네트워크의 노드 연계성 산정에 관한 연구)

    • Park, Jun-Sik;Gang, Seong-Cheol
      • Journal of Korean Society of Transportation
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      • v.28 no.4
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      • pp.129-139
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      • 2010
    • This study proposes a model for measuring the connectivity of nodes in road networks. The connectivity index between two nodes is characterized by the number of routes, degree of circuitousness, design speed, and route capacity between the nodes. The connectivity index of a node is then defined as the weighted average of the connectivity indexes between the node and other nodes under consideration. The weighting factor between two nodes is determined by the travel demand and distance between them. The application of the model to a toy network shows that it reasonably well quantifies the level of connectivity of nodes in the network. If flow of rail networks can be measured in the same scale as that of road networks and the capacity of rail links can be estimated, the model proposed in this paper could be applied to intermodal transportation networks as well.

    An Improvement of Bottom Up Approach for Estimating the Mobile Emission Level (도로이동오염원 배출량 산정을 위한 Bottom-Up Approach 기법의 개선에 관한 연구)

    • Choe, Gi-Ju;Lee, Gyu-Jin;An, Seong-Chae
      • Journal of Korean Society of Transportation
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      • v.27 no.4
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      • pp.183-193
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      • 2009
    • Air pollution due to vehicle exhaust gas is considered to be a main contributor to the issues of transportation & environment. Furthermore it is raising concern over life quality and public health and is also perceived as a global issue. This research aims at providing helping hands for both central and local governments to set up and promote efficient atmospheric quality improvement policies, with the help of the travel demand forecasting model and GIS. More specifically, it tries to produce the overall emission level with time and space-based high resolution framework. This research, based on bottom-up approach reflecting vehicular traffic characteristics, suggested an improved approach to estimating emission level, by using a traffic model with a total of vehicular mileage revised by surveyed value and atmosphere model. Summing up, using the method proposed, the improvement of the reliability of the emissions inventory from the mobile pollutions sources is expected by the proposed integrated paradigm of transportation and atmosphere modeling approach as a new alternative.

    The Integrated Control Model for the Freeway Corridors based on Multi-Agent Approach (멀티 에이전트를 이용한 도로정체에 따른 교통흐름 예측 및 통합제어)

    • Cho, Ki-Yong;Bae, Chul-Ho;Lee, Jung-Hwan;Chu, Yul;Suh, Myung-Won
      • Transactions of the Korean Society of Automotive Engineers
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      • v.14 no.5
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      • pp.84-92
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      • 2006
    • Freeway Corridors consist of urban freeways and parallel arterials that drivers can use alternatively. Ramp metering in freeways and signal control in arterials are contemporary traffic control methods that have been developed and applied in order to improve traffic conditions of freeway corridors. However, most of the existing studies have focused on either optimal ramp metering in freeways, or progression signal strategies between arterial intersections. There have been no traffic control systems in Korea that integrates the freeway ramp metering and arterial signal control. The effective control strategies for freeway operations may cause negative effects on arterial traffic. On the other hand, traffic congestion and bottleneck phenomenon of arterials due to the increasing peak-hour travel demand and ineffective signal operation may generate an accessibility problem to freeway ramps. Thus, the main function of the freeway which is the through-traffic process has not been successful. The purpose of this study is to develop an integrated control model that connects freeway ramp metering systems and signal control systems in arterial intersections. And Optimization of integrated control model which consists of ramp metering and signal control is another purpose. Optimization results are verified by comparison with the results from MATDYMO.


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