• 제목/요약/키워드: travel attitude

검색결과 52건 처리시간 0.022초

페이스북 포스트의 여행지 사진유형과 사용자의 공적자기의식(public self-consciousness)에 따른 광고효과 (Advertising effects depending on picture types of the sights and Facebook user's public self-consciousness)

  • 박은아;우연후
    • 한국융합학회논문지
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    • 제10권7호
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    • pp.133-139
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    • 2019
  • 본 연구는 Facebook에 게시된 여행지 사진 중 어떤 유형의 사진이 더 여행지에 호감을 느끼도록 만들고 떠나고 싶은 의향을 불러일으키는지 알아보고자 하였다. 이 때 사용자의 개인차 특성인 공적 자기의식이 영향을 미칠 것으로 예상되어 여행지 사진유형(여행자 존재 여부)과 공적 자기의식 정도(고/저)에 따라 여행지 태도와 여행지 방문의도 및 추천의도에서 어떤 차이가 나타나는지 알아보았다. 연구결과, 여행자의 모습이 여행지 풍경 속에 존재하는 경우, 여행지에 대한 호감이 인물이 없는 경우보다 높게 나타났다. 또 여행자 모습이 존재하는 경우에 공적 자기의식이 높은 집단이 낮은 집단에 비해 더 높은 여행지에 대한 호감도, 방문의도 및 추천의도를 갖는 것으로 나타났다. 하지만, 공적 자기의식이 낮은 집단에서는 이와 같은 차이가 나타나지 않았다. 본 연구는 페이스북에 게시되는 여행지 사진에서 인물 존재 여부와 사용자의 공적 자기의식 수준이 여행지 광고효과에 미치는 영향을 실험적으로 검증했다는 데 학술적 의의가 있으며, 여행지 홍보에 있어서 사진제시 방식과 사용자의 심리적 특성을 함께 고려해야 함을 시사한다는 점에서 실무적 가치를 지닌다.

MICE 산업의 SNS 이용의도에 미치는 영향: 성별차이를 중심으로 (The Influence of Usage Intentions of Social Network Services in MICE Industry: Focused on the Gender Differences)

  • 장성희
    • 한국콘텐츠학회논문지
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    • 제20권3호
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    • pp.506-514
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    • 2020
  • 본 연구는 MICE 산업(회의, 포상여행, 컨벤션, 전시 및 이벤트)에서 소셜네트워크서비스(SNS)의 이용의도에 영향을 미치는 요인과 성별차이를 분석하는 것이 목적이다. 본 연구에서는 MICE 산업, SNS 특성 그리고 기술수용모형(TAM)의 이론적 배경을 바탕으로 연구모형과 가설을 설정하였다. 본 연구에서는 MICE 참여경험을 가지고 있는 SNS 사용자를 대상으로 설문조사를 하였다. 가설검증 결과는 다음과 같다. 첫째, 정보제공성, 편리성, 서비스 품질, SNS 이용경험은 SNS 이용태도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, SNS 이용태도는 SNS 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 정보제공성과 서비스 품질은 남성이 여성보다 SNS 이용태도에 미치는 영향력이 더 크게 나타났고, 편리성과 SNS 이용경험은 여성이 남성보다 SNS 이용태도에 미치는 영향력이 더 큰 것으로 나타났다. 그리고 SNS 이용태도는 남성이 여성보다 SNS 이용의도에 더 큰 영향력이 있는 것으로 나타났다. 본 연구의 결과는 MICE 산업에서 SNS 이용의도와 관련된 다양한 시사점을 제공할 것이다.

실버타운 거주 노인의 생활양식과 급식소 이용 빈도에 따른 급식 서비스 품질 인식 비교 (Perception of Foodservice Quality Attributes of Older Adults: Compared by Lifestyle and Dining Frequency in Continuing Care Retirement Communities)

  • 서선희
    • 대한지역사회영양학회지
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    • 제11권2호
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    • pp.261-270
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    • 2006
  • The purpose of this study was to identify the differences of older adults' perceptions of foodservice quality attributes of current offerings in Continuing Care Retirement Communities (CCRCs) in terms of their lifestyles (length of residency, special diet, housing option, travel frequency, dine out frequency), dining frequency, and demographics in the dining room of CCRCs. The survey was administered to residents in three CCRCs. Data was analyzed for 140 surveys using t-test, ANOVA, and factor analysis. This study found female older adults perceived the following attributes were more important than male ones: presentation of food, color and garnish, texture of vegetables, taste and flavor of food, and respectful attitude of serving staff. Older adults who have a special diet perceived the seasoning and bite sized pieces were more important than those who have a general diet. Also, there were significant differences between frequent visitors and occasional visitors in the dining room of CCRCs. By knowing the differences by residents' demographics and residential characteristics, the foodservice manager can establish strategies to increase the dining frequency of residents in the dining rooms of CCRCs.

Factors That Influence the Intentions to Revisit Korea of Vietnamese Tourists

  • NGUYEN, Xuan Truong
    • The Journal of Asian Finance, Economics and Business
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    • 제7권4호
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    • pp.247-258
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    • 2020
  • The study investigates the influences of different factors on revisit intention to Korea of Vietnamese tourists. A mixed-method including qualitative and quantitative methodologies were utilized. A focus group of 9 experts was carried out for reviewing and exploring different factors and the conceptual model. An in-depth interview with 19 participants was developed with an aim to develop and correct measurement items. The conceptual model was tested and developed using data collected by a questionnaire, from a sample of 473 respondents, who have visited Korea by both electronic and paper surveys with non-probability and convenience sampling techniques. The questionnaire in this research applied a 5-point Likert scale and was distributed both electronically using Google form and by questionnaire paper. The Bootstrap model was used for estimating the model parameters for retesting the reliability of the estimates. Factor analysis and Structural Equation Modelling are employed to analyze the data. Results showed that 427 tourists traveling by groups organized by travel companies and 46 tourists traveling on their own. The reliability, tangibility, empathy, and assurance had influences on tourists' intention to revisit a destination, especially through satisfaction mediating construct. Destination image, self-congruity, and the emergence of Hallyu had influences intension revisit through attitude and tourist motivation.

한국, 일본, 중국 사회환경교육 현황 비교 및 분석 (A Study on Comparison and Analysis of the Social Environmental Education among Korea, Japan and China)

  • 이소영;최경희;최석진
    • 한국환경교육학회지:환경교육
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    • 제15권2호
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    • pp.76-85
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    • 2002
  • As exchanges and cooperations among Korea, Japan and China about environmental issues become active, exchange programs about social environmental education increases. Therefore, in this study, the present state of the social environmental educations in Korea, Japan and China is analyzed and compared. The conclusions are as following. First, the social environmental education in Korea is mainly executed by NGOs about environment, religion and gender. In the social environmental education in Korea, education for sensibility in which all the people can participate such as field investigation, camping and travel holds the majority. However, the education about social-political knowledge which deals with environmental policy and economy is not sufficient. Second, in the social environmental education in Japan, the education of environmental education methods and knowledge about environmental issues, in which citizens participate such as workshop and forum holds the majority. Third, the social environmental education in China is mainly executed by CEEC under SEPA. Education toward teenagers for fostering environment-friendly attitude is mostly active, and lectures are in general. However, education for the specific knowledge of environmental issues is not enough. The social environmental education is very significant as lifelong education for environment friendly welfare society since civil decision-making leads directly the social behavior. Therefore, efforts must be made to develop the social environmental education of each countries by means of active exchange and energetic support of the social environmental education program and autonomous exchange of NGOs for the social environmental education.

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Analysis on Preceding Study of Consumer's Store-Choice Model: Focusing on Commercial Sphere Analysis Theories

  • Quan, Zhi-Xuan;Youn, Myoung-Kil
    • 산경연구논집
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    • 제7권4호
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    • pp.11-16
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    • 2016
  • Purpose - There are numerous theories for retail trade area analysis which are designed to select candidate locations for new stores. In this study, comparative analysis on the characteristics from those of the theories are shown, and the explanation for the power in consumers' store-choice behaviors and their limitations are examined. Also, plans for improving commercial sphere analysis are explored. Research design, data, and methodology - This study is based on literature reviews with normative research methodology. Among many researches regarding the analysis on the location and commercial sphere for launching a new store, researches relying on statistics are excluded in this study since they belong to the marketing research area,. Results - In the Law of retail gravitation, Huff's model multinomial logit model and etc. are mutual complementary mathematical techniques for analyzing commercial spheres and each of them has its own characteristics. These theories rely on the same hypothesis in which consumers are all believed to be behaving rationally under a similar behavioral system. However, the trial in explaining or estimating behavior of choosing a store with only a select size of the population that is objectively estimated by some major properties has limits in its credibility. Conclusion - Research on consumer's spatial behaviors can be fully illustrative and explainable when it has both quantitative approaches such as 'law of retail gravitation', 'logit model' and etc., and qualitative approaches like consumer's 'cognitive structure', 'learning status', 'image formation', 'attitude' and etc.

The Modern Cities of East Asia Arnold J. Toynbee Had Seen in 1929

  • Lee, Young-Suk
    • Journal of East-Asian Urban History
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    • 제1권
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    • pp.7-24
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    • 2019
  • A. J. Toynbee published a book called Travel to China(1931) after traveling around the Asian continent in 1929. The book mostly focuses on Japan, China and the relationship between the two countries. Toynbee visited major cities in Japan and China by train. Most of the Japanese cities he saw were turning into modern cities in the process of spontaneous modernization mixed with its tradition. On the other hand, Chinese cities that he visited showed him various characteristics, including traditional, colonial, or semi-colonial cities. The modern cities of Japan and China in the late 1920s were transformed into various aspects under the influence of tradition, spontaneous modernization, colonial or anti-colonial modernization. How did Toynbee look at cities in East Asia? How did he recognize the relationship between tradition, modernization and colonization while visiting this area? Toynbee emphasizes the weight and influence of tradition especially in the development of modern cities in Japan and China. So, are modern European cities born out of their own traditions? Modern cities everywhere in the East and West were newly developed under the influence of tradition. Toynbee's attitude, which emphasizes especially its tradition in the modern cities of East Asia, seems to reflect his Orientalistic view.

미지 환경에서의 깊이지도를 이용한 쿼드로터 착륙방식 성능 비교 (Performance Comparison of Depth Map Based Landing Methods for a Quadrotor in Unknown Environment)

  • 최종혁;박종호;임재성
    • 한국항공우주학회지
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    • 제50권9호
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    • pp.639-646
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    • 2022
  • 본 논문은 사전에 알려지지 않은 환경에서 깊이지도를 이용하여 정보를 획득하고, 이를 기반으로 쿼드로터의 착륙 선택 알고리즘 성능을 분석한다. 무인항공기의 유도 및 제어시스템은 궤적 계획 유도시스템과 위치 및 자세 제어기로 구성된다. 아래를 향하는 짐벌 시스템에 부착된 스테레오 비전 센서가 획득한 깊이 정보를 이용하여 착륙 지점을 선정한다. 평탄도 정보는 사전 정의된 깊이지도 영역의 최대 깊이 차이 및 UAV와의 거리를 고려하여 산출한다. 본 논문에서는 3가지 착륙 방법을 제안하며 다양한 성능지수들을 활용하여 성능을 비교한다. 성능지수로는 UAV 이동 거리, 지도 정확도, 장애물 대응 시간 등을 고려한다.

Over the Rainbow: How to Fly over with ChatGPT in Tourism

  • Taekyung Kim
    • Journal of Smart Tourism
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    • 제3권1호
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    • pp.41-47
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    • 2023
  • Tourism and hospitality have encountered significant changes in recent years as a result of the rapid development of information technology (IT). Customers now expect more expedient services and customized travel experiences, which has intensified competition among service providers. To meet these demands, businesses have adopted sophisticated IT applications such as ChatGPT, which enables real-time interaction with consumers and provides recommendations based on their preferences. This paper focuses on the AI support-prompt middleware system, which functions as a mediator between generative AI and human users, and discusses two operational rules associated with it. The first rule is the Information Processing Rule, which requires the middleware system to determine appropriate responses based on the context of the conversation using techniques for natural language processing. The second rule is the Information Presentation Rule, which requires the middleware system to choose an appropriate language style and conversational attitude based on the gravity of the topic or the conversational context. These rules are essential for guaranteeing that the middleware system can fathom user intent and respond appropriately in various conversational contexts. This study contributes to the planning and analysis of service design by deriving design rules for middleware systems to incorporate artificial intelligence into tourism services. By comprehending the operation of AI support-prompt middleware systems, service providers can design more effective and efficient AI-driven tourism services, thereby improving the customer experience and obtaining a market advantage.

안전의식 수준 확보를 통한 항공 안전문화 증진 방안 연구 (A Research on Enhancing Aviation Safety Culture by Building the Level of Safety Awareness)

  • 송제환;전제형;정근화
    • 한국항공운항학회지
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    • 제31권3호
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    • pp.10-16
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    • 2023
  • Demand for air travel, which shrank sharply following the outbreak of the COVID-19, has recently recovered up to 80% before the spreading pandemic. As a result, the number of passengers are rapidly increasing again. However, financial difficulties and lack of skilled workers in the aftermath of a long-term recession and pandemic lead to a decrease in aviation safety awareness which is fundamental for safety culture. Consequently, this hazard can act as a potential risk factor for the global aviation industry preparing for a new leap forward in the post-pandemic era. Therefore, this study analyzed and defined the four key elements of aviation safety awareness; attitude, belief, perception, and value. Based on this analysis, this study combined the four key elements into the P-D-C-A cycle to derive what top management, middle managers, and workers should each do to continuously improve the positive safety culture.