• 벤처창업연구
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• 제11권4호
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• pp.191-203
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• 2016

본 연구의 목적은 소비자의 명품의 구매의도에 영향을 미치는 명품성의 결정요인에 대하여 기업속성과 인지 구조적 관계를 규명하는 것이다. 명품성은 소비자에게 핵심가치를 제공하는 기능적 혜택, 경험적 혜택, 상징적 혜택, 배타적 혜택을 유인하며 소비자의 심리적 만족에 영향을 미치는 요인이다. 기존의 연구들은 소비자가 지각하는 명품성에 기업의 특성이 미치는 영향에 대하여 충분히 설명하지 못하고 있다. 본 연구에서는 소비자가 지각하는 명품이 무엇이고, 명품성이 무엇인지를 마케팅관점에서 개념화하기 위하여 선행이론을 바탕으로 연구모형을 새롭게 제시하였다. 구체적으로는, 기업속성은 기업역량과 기업평판으로 구분하고, 명품성 요인은 우월성, 희소성, 차별성, 전통성으로 구분하여 기업속성과 명품성이 소비자의 구매의도에 미치는 영향 관계를 실증적으로 분석하고자, 총 282개의 표본을 대상으로 분석을 실시하였다. 조사대상제품은 명품 소비자를 대상으로 사전 조사된 B브랜드의 자동차로 하였다. 구조방정식 모형을 이용한 가설 검정결과, 기업속성과 명품성의 관계에서 기업속성 중 기업역량은 명품성의 차별성과 전통성에 유의한 영향을 미치며, 기업평판은 우월성과 희소성에 유의한 영향을 미치는 것으로 나타났다. 그리고 명품성의 우월성, 희소성은 구매의도에 통계적으로 유의한 긍정적 영향을 미쳤으나, 명품성의 차별성과 전통성은 구매의도에 부정적인 영향을 미치는 것으로 나타났다. 본 연구에서 제시된 명품과 명품성의 구조적 개념은 새로운 연구모형을 구축하는데 이론적 기반을 제공할 것이며, 명품성의 결정요인은 소비자의 심리적 내적동기 요인을 확인하는데 실무적으로 도움이 될 것이다.

• 한국지역지리학회지
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• 제21권1호
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• pp.79-97
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• 2015

지역특산물은 고 지리지의 주요 항목으로 구성되어 올 정도로 오래전부터 지역적 특성을 반영하고 있지만, 이에 대한 지리학적 연구는 이루어지지 않고 있다. 본 연구에서는 2013년 충청북도 12개 시 군 지방자치단체의 홈페이지에 소개된 지역특산물과 조선시대와 일제강점기의 지리지에 수록된 토산물을 대상으로, 충청북도 지역특산물의 시기별 변화와 지역적 분포 특성을 분석하였다. 주요 연구 결과는 다음과 같다. 먼저, 현재의 지역특산물은 크게 농작물, 임산물, 수산물, 축산물 등 4개 유형의 특산물과 가공식품, 공예품, 화장품 등 3개 유형의 특산품으로 구분되었다. 선정된 지역특산물 중에서 농작물이 모든 지역에서 가장 다양하게 분포하고 가공식품도 높은 비중을 차지하는 것으로 나타났다. 둘째, 조선 전기와 후기의 지리지에 수록된 토산물의 유형은 농작물, 수산물, 임산물, 축산물, 공예품, 광산물의 6개 유형이고, 대추, 인삼, 꿀의 3개 품목이 널리 재배되었다. 셋째, 일제강점기의 지리지에 수록된 각 지역의 토산물은 수산물을 제외한 5개 유형이다. 조선시대에 비해 수록된 품목의 수가 전체적으로 감소했지만, 공예품의 품목수는 단양과 괴산군을 중심으로 매우 증가하였다. 마지막으로, 충청북도 지역특산물 중에서 역사지리적 전통성을 지닌 지역특산물은 18개 품목인 것으로 나타났다.

• 한국실내디자인학회논문집
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• 제21호
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• pp.165-172
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• 1999

For the useful method capable of modern expression on traditional residence architecture, a study was performed on the methodological establishment and possibility of typological method could be examinated to interior design process by typological method. First of all, through the establishment verbal of our Korean traditional architecture and further investigation of environmental and cultural idealogical facts, it could be extracted from natural instinct, duality, continuance, flexibility and transitiov. In second process, based on these results, it could be framed and described the individual typological language and, for the sake of drawing for visual and spatial typology, it was made by sketch in terms and view of possibile guidance of prototype, transforming and application method. from these results of investigated sketches, it cold be used for criteria of application method as the parts of visual and spatial typological elements to have an applicable expression of it/s traditionality. Based on above facts, for the subjects of spatial system, form & shape system, circulation system, order system, decoration system, color & material system in interior design fields, we cold propose the practical possibility through the consideration of application method for built-in meaning that could be adaptable for the interior design practices. These facts were extracted from the based on visual & spatial typology, as above mentiov. Also, through preparing and suggesting the criteria of evaluation and measurement of design quality , we could propose the applicable methodology for further & basically Korean traditional embodiment.

• 한국의류산업학회지
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• 제16권6호
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• pp.860-870
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• 2014

This study considers style types and examines aesthetic values by analyzing images expressed through bridesmaid dresses in the movie '27 Dresses'. The research method used was a case study on fashion types from movie costumes. The conclusions of this study are as follows. There are three fashion style types in the movie '27 Dresses' presented by diverse dress type according the bride's dress code, dress style that reflects a country's culture and tradition of how bridesmaids wear traditional costumes particular to each country as well as a dress style that suits the overall wedding's atmosphere and theme. The aesthetic values of the movie '27 Dresses': First, it reflects a complementarity synergy between the bridesmaid and the bride at the wedding. It plays a complementary role in creating synergy through a harmonious presentation at the wedding. Secondly, it represents traditionality. Traditional costumes of different cultures were used as bridesmaid dresses. These costumes play an important role in denoting the bride's nationality and tradition. Third, it represents a sense of amusement using a wedding as concept. The bridesmaid dresses were unique in a way that elicited surprise and unexpected laughter as well as a feeling of pleasure and interest in the audience. The different styles of bridesmaid dresses in movie costumes can help expand more diverse wedding cultures in a modern society.

• 복식문화연구
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• 제28권2호
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• pp.215-228
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• 2020

The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry's brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.

• 한국의류학회지
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• 제44권4호
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• pp.657-675
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• 2020

This study suggests a direction for design development through an analysis of the experiential rental Hanbok design in Jeonju Hanok Village. As a research method, 268 outfit photographs of tourists wearing experiential rental Hanbok for women were collected as design analysis data from Jeonju Hanok Village. Frequency analysis was then performed by dividing into form, color, material·pattern, and detail. The controversy over the design of experiential rental Hanbok revolves around how and how much tradition is reflected. This is a very important part of the design analysis and development direction. If necessary, traditionality was discussed using the Hanbok style of the Joseon Dynasty as a standard. Development directions derived from the analysis are summarized as follows. First, avoid the distorted shape of skirts. Second, develop underwear for traditional silhouettes. Third, expand traditional colorations and avoid the excessive use of accent colors. Fourth, it is necessary to develop rental Hanbok materials with decorative features. Fifth, there is a need to design flat pattern construction for rental Hanbok that reflects a standardized production method and a changed aesthetics.

• 한국의상디자인학회지
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• 제14권3호
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• pp.205-216
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• 2012

Korean traditional wedding ceremony was conducted with some regular procedure and there were used special Gyubang crafts for wedding ceremony. Nowadays there is common the western style wedding ceremony and then the use of wedding Gyubang crafts have being decreased. Purposes of this study are to investigate characteristics of and to propose some idea of preservation and application them in the life of today. The results are as follows; Wedding Gyubang crafts can be classified Bojagj(wrapping clothes), Jumeony(cloth bags), ornaments, items related to sewing and others. They were apt to be traditionality, symbolism and shamanism, and were superior in aesthetic sense, the effect of decoration and technical skill. So there was needed preservation them. Some way of preservation and applications them were suggested ; alternation in keeping with modern needs, use of ornament, alteration in present-day life, application their image to Korean cultural products, textile design and so on. Several works were developed by ways suggested and exhibited in order to arouse new understanding Wedding Gyubang Crafts to public.

• 한국환경과학회지
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• 제25권7호
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• pp.917-925
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• 2016

This study focused on the buildings, wharves, and parks of the coastal space of Chongqing based on the ten-year construction draft plan of the alternate capital. From an investigation of these three components according to their type, structure, terrain, function, spatial layer, and so on, the following conclusions were drawn: The coastal space of Chongqing is composed of three different layers. The first and second layers consisted of the two-river intersection basin with the transportation and commemorative space at the center, the Yangtze River basin with the commercial space at the center, and the Jialing River with the military and recreational space at the center. The third-layer is centered around the commemorative space. The coastal space of Chongqing manifested the limitations of the times, its traditionality, and an integrated development process.

• 한국가구학회지
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• 제18권1호
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• pp.56-69
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• 2007

As exchange and cooperation have increased in each country or region and a variety of NGOs are getting increasingly active in the 21st century, environments for the industry of international conventions have continued to improve. However, since the industry is in the starting stage, facilities for international conventions and professional management personnel are deficient. In this study, furniture design that shows the cultural identity of Korea from the invention facilities is focused and efforts are made in order to make the shape that has functionality and meaning based on the analysis of space. Participants of diverse nationalities, who use international convention facilities, feel Korea through furniture and remember its image; thus, this study focuses on the furniture design that has the identity of Korea. The concept of furniture design has been derived based on the traditional aesthetic consciousness in the symbolic, cultural, and emotional light. The identity of design does not depend on the partial characteristics of the traditional society but modernity and internationality shall coexist along with traditionality. Modernity and globalism are reflected along with the traditional elements in furniture.

• 한국농촌건축학회논문집
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• 제14권3호
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• pp.61-68
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• 2012

The purpose of this paper is to derive attractive items of 'Hanok' in order to preserve 'Hanok' in urban area, focused on the 13 preceding studies which have got in respect of image, satisfaction, preference, awareness and advantage of 'Hanok' in urban area revolved around the latest studies. This study is analysis of questionnaire items and results of 13 preceding studies. And attractive items are classified with general and overall survey items, advantage of 'Hanok' in urban area, and image of Hanok-density urban area. These can also be classified with 5 items which are space, health, material, form, and image of 'Hanok' in urban area. As a result, Space items are composed with 'use of a space', 'cosiness', 'garden' and 'floor and ondol(korean floor heating system). Health items are composed with 'lighting and ventialtion', 'a sense of the season' and 'natural material'. Material items are composed with 'natural beauty', 'wooden', 'changhoji(traditional Korean paper made from mulberry bark for doors and windows) and hanji(traditional Korean paper handmade from mulberry trees), 'rafter' and 'new materials'. Form items are composed with 'attractive appearance', 'simply decoration' and 'traditional elements'. Image items are composed with 'crowding', 'traditionality and historicity', 'dichroism' and 'warmth'.