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Suggestion for Development Direction through the Design Analysis of Rental Hanbok in Jeonju Hanok Village -Focus on Women's Jeogori and Chima-

전주 한옥마을 대여한복의 디자인 분석을 통한 개발방향 제언 -여자 저고리와 치마를 중심으로-

  • Kim, Min Ji (Dept. of Human Ecology, Jeonbuk National University) ;
  • Kim, Soon-Young (Dept. of Fashion Design, Jeonbuk National University/Research Institute of Human Ecology, Jeonbuk National University)
  • 김민지 (전북대학교 생활과학과) ;
  • 김순영 (전북대학교 의류학과/전북대학교 인간생활과학연구소)
  • Received : 2020.01.08
  • Accepted : 2020.03.21
  • Published : 2020.08.31

Abstract

This study suggests a direction for design development through an analysis of the experiential rental Hanbok design in Jeonju Hanok Village. As a research method, 268 outfit photographs of tourists wearing experiential rental Hanbok for women were collected as design analysis data from Jeonju Hanok Village. Frequency analysis was then performed by dividing into form, color, material·pattern, and detail. The controversy over the design of experiential rental Hanbok revolves around how and how much tradition is reflected. This is a very important part of the design analysis and development direction. If necessary, traditionality was discussed using the Hanbok style of the Joseon Dynasty as a standard. Development directions derived from the analysis are summarized as follows. First, avoid the distorted shape of skirts. Second, develop underwear for traditional silhouettes. Third, expand traditional colorations and avoid the excessive use of accent colors. Fourth, it is necessary to develop rental Hanbok materials with decorative features. Fifth, there is a need to design flat pattern construction for rental Hanbok that reflects a standardized production method and a changed aesthetics.

Keywords

References

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